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Social Media, Transmedia Storytelling & Multiplatform
Exciting things are happening in the digital world!
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MTV Brings Fans Into The “Teen Wolf” Story With Social TV Program, “The Hunt”

MTV Brings Fans Into The “Teen Wolf” Story With Social TV Program, “The Hunt” | Social Media, Transmedia Storytelling & Multiplatform | Scoop.it

Christine Champagne: '“Millennials want to have this radical intimacy with the stars of the shows and feel like they are in the shows and part of them, and this is a very natural way to bring them in,” says Tina Exarhos, EVP of Marketing and Multiplatform Creation at MTV, MTV2, mtvU, and MTV.com.'


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Tom George's comment, June 5, 2012 3:49 PM
Thanks for this today. I shared this on Internet Billboards we are building a community of content curators that use Scoop.it. If you like you can create a profile and share your scoops. http://www.internetbillboards.net
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More series upending television's brand of storytelling

More series upending television's brand of storytelling | Social Media, Transmedia Storytelling & Multiplatform | Scoop.it

Randee Dawn: "Controversial finales, the killing off of major characters — dramas like 'The Walking Dead' and 'The Killing' are turning to such atypical creative choices in a reboot of TV writing" ...


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Robby Ball's comment, June 16, 2012 4:46 AM
Very nice
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‘Transmedia Engagement: Participatory Culture to Activism’

‘Transmedia Engagement: Participatory Culture to Activism’ | Social Media, Transmedia Storytelling & Multiplatform | Scoop.it

Siobhan O'Flynn: "I wrote an earlier blog post, ‘Why The Hunger Games is Not Harry Potter, and Why You Should Care,’ in response to finishing the novels, which were far more disturbing than I had expected. Further mulling on Geoffrey Long’s How to Ride a Lion: A Call for a Higher Transmedia Criticism and Jeff Gomez & Fabian Niciezo’s “6 Reasons Why ‘the Avengers’ is Crushing it at the Box Office” resulted in this case study on ‘Transmedia Engagement: Participatory Culture to Activism.’ Your thoughts are welcome!"


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Turning A YouTube Hit Into A TV Show: The Annoying Story Of A Multi-Platform Orange

Turning A YouTube Hit Into A TV Show: The Annoying Story Of A Multi-Platform Orange | Social Media, Transmedia Storytelling & Multiplatform | Scoop.it
Dane Boedigheimer created the web comedy series The Annoying Orange in 2009, and it immediately lived up to its name. To know Orange--a talking fruit who sits on a kitchen counter and crudely taunts the other fruit--is to be annoyed by him.

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Gamers gravitating to multiscreen experiences

Gamers gravitating to multiscreen experiences | Social Media, Transmedia Storytelling & Multiplatform | Scoop.it

John Gaudiosi: "Multiscreen gaming is emerging as a major trend as consumers increasingly access games through their PCs, consoles, tablets and smartphones" ...


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Rescooped by Claire from SOCIAL MEDIA, what we think about!
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Six ways to create great content in just 15 minutes a day

Six ways to create great content in just 15 minutes a day | Social Media, Transmedia Storytelling & Multiplatform | Scoop.it
Content marketing can be an extremely complicated, time-consuming, and expensive proposition! So I came up with content options for the time-starved!

 

Let’s face it. Content development can be a complicated, time-consuming, and expensive proposition! So I started thinking about this in the context of my friends and small business customers who simply can’t afford that kind of effort. It led to this idea: micro-content, or creating small bits of marketing content when you don’t have time to blog, create videos or spend all day on Facebook.

 

Let’s examine ideas about using micro-content for your social media strategy, assuming you are testing the water and only have 15 minutes a day to devote to this activity. Hey, I’m up for a challenge!

 

Preparation

Like any marketing initiative, you must have a firm idea of your strategy, selling points, and target audience...

 

Read more: http://bit.ly/LEiFKi


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Images Are Taking Over the World Infographic

Images Are Taking Over the World Infographic | Social Media, Transmedia Storytelling & Multiplatform | Scoop.it
Pinterest's explosion into social media and Facebook's purchase of Instagram has shifted social media to a battle over image sharing. This infographic outlines the importance of images and how they effect social media marketing.
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For TV networks, social is hugely important

For TV networks, social is hugely important | Social Media, Transmedia Storytelling & Multiplatform | Scoop.it
Most will tout their viewer engagement to advertisers as they unveil their fall lineups of shows for the coming TV season.

 

The importance of social and engaging fans on Twitter and other networks. Engagment creates more loyal fans and followers!

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How A Startup Grew 600 Percent By Telling The Story Behind Products

How A Startup Grew 600 Percent By Telling The Story Behind Products | Social Media, Transmedia Storytelling & Multiplatform | Scoop.it
The story of AHAlife proves how storytelling can transform a business.

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Big Bad Tweeter and Little Red Tweeting Hood ~ A Social Media Fairy Tale

Big Bad Tweeter and Little Red Tweeting Hood ~ A Social Media Fairy Tale | Social Media, Transmedia Storytelling & Multiplatform | Scoop.it
I’m often called the Den Mother of Twitter by a few of my peers because I feel a compulsive need to keep peace and safety in our social media neighborhood.   Here’s a bedtime fairy tal...
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10 Social Media Secrets from the Social Scientist

10 Social Media Secrets from the Social Scientist | Social Media, Transmedia Storytelling & Multiplatform | Scoop.it
Value is the currency on the Web, and the more value you create, the more people will flock to you. It has been said give till it hurts and you will receive it back in spades.

 

There are some secrets regarding social media that I’d like to share.


I’m a bit of a hard-core social media user and I’ve been doing web and content development for many years now. Because I have been online for a very long time (pre-graphical Web), I am pretty attuned to what constitutes authentic and cooperative behavior online. There are things that set apart the altruistic contributor (check out this cool thing!), for instance, from the self-serving ones (buy my stuff!).

 

If you do nothing else this year, consider shifting your social media strategy to encompass increasingly pro-social guidelines. The more you give, the more the community will give back, but it needs to be done with a sensitive hand.

 

Read more: http://bit.ly/LvDTsm


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Jai Desai's comment, May 21, 10:46 PM
Very informative scoop @Nitesh Amesar
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What You Need to Know About Content Marketing in 2012 [INFOGRAPHIC]

What You Need to Know About Content Marketing in 2012 [INFOGRAPHIC] | Social Media, Transmedia Storytelling & Multiplatform | Scoop.it

What you need to know about content marketing this 2012


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Karen Dietz's comment, March 26, 2012 8:09 PM
Thank you for re-scooping this article Gerrit! Have a great week :)
Frugal Diva Designz 's comment, April 14, 2012 5:10 PM
Nice Infographic!
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Leveraging Social Media to Showcase Your Expertise [INFOGRAPHIC]

Leveraging Social Media to Showcase Your Expertise [INFOGRAPHIC] | Social Media, Transmedia Storytelling & Multiplatform | Scoop.it

Towards that same end we’ve put together the following infographic to help you understand how you can better showcase your expertise using the leading social media tools. Interesting stats on the leading social media platforms and how you could leverage them. 


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Examples of Transmedia and Cross-Platform Storytelling – Books, Blogs, Film, Marketing and Awareness Initiatives

Examples of Transmedia and Cross-Platform Storytelling – Books, Blogs, Film, Marketing and Awareness Initiatives | Social Media, Transmedia Storytelling & Multiplatform | Scoop.it

Sparrow Hall: "A list of my favorite transmedia and cross-platform stories (books, movies, blogs and more) that I put together for the BlogWorld 2012 Conference" ...


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Why The Hunger Games is not Harry Potter, & Why We Should Care

Why The Hunger Games is not Harry Potter, & Why We Should Care | Social Media, Transmedia Storytelling & Multiplatform | Scoop.it
Warning: Spoilers – lots & lots of Spoilers from the Trilogy. Don’t read if you don’t want to know Have you read The Hunger Games? the full series? been on the Facebook Capitol PN or ...
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22 Ways to Create Compelling Content When You Don’t Have [Infographic]

22 Ways to Create Compelling Content When You Don’t Have [Infographic] | Social Media, Transmedia Storytelling & Multiplatform | Scoop.it
Best possible ways to create and curate content for blogs and websites for bloggers and webmasters by creating best killer content articles and posts...

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A Primer For Blogging

A Primer For Blogging | Social Media, Transmedia Storytelling & Multiplatform | Scoop.it

If you would like to get further into blogging, here is a brief primer:

Get a blog. (Easy: tumblr.com, wordpress.com, blogger.com. Better: host your own - http://bit.ly/L2fG0N - affiliate link.) Pick an area of focus, but one that has broad sides. (Chis Brogan’s: “helping people do digital business in a human way”) Start writing. Start by planning to publish 1 post a week. Get daring and try for 2 posts a week (eventually). Make the posts more than 100 words and less than 1000 words most days. Spell-check. Delete the sentences that don’t matter. Realize that posts that are helpful to others get shared more than posts that are merely interesting. Never write a “sorry I haven’t written” post. Ever. Posts that just comment on other people’s posts and sum things up aren’t all that interesting. Do NOT get hung up on the tech. Get hung up on passion. The best way to write better is to read more. Second best: write more (often). Don’t try to copy other people’s style. Try to copy their proliferation. Best (most popular) posts were the ones spent the least time writing. Least popular posts were the ones that took more than a half hour to write. Pictures are a great place to start a post idea. Inspiration is a verb and a muscle. Lazy is, too. You’re doing it wrong. So is everyone. There’s not a single rule on this list that isn’t breakable. Break all the rules you want and enjoy yourself.

 

By Chris Brogan - http://bit.ly/xJVt0P

Source: http://bit.ly/MzzJOS


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Who Are the Real Online Influencers? [INFOGRAPHIC]

Who Are the Real Online Influencers? [INFOGRAPHIC] | Social Media, Transmedia Storytelling & Multiplatform | Scoop.it
This infographic sheds light on a current marketing predicament: What does it mean to be an influencer and how do we reach those people?

 

http://9.mshcdn.com/wp-content/uploads/2012/06/crowdtap-influence-marketing-infographic.jpg  ;


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BeActive launches multiplatform sci-fi series

BeActive launches multiplatform sci-fi series | Social Media, Transmedia Storytelling & Multiplatform | Scoop.it

Televisual | The Business Magazine For The Broadcast And Production Community...

 

beActive is launching Collider, a sci-fi story told across a range of different platforms.

Collider tells the story of six people transported to a post-apocalyptic 2018, where they have to fight to discover how they got there, how to survive, and how to get back to the present.


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The Unequivocal Connection Between Social Media and Myths, Fairy Tales, & Fantasy - Forbes

The Unequivocal Connection Between Social Media and Myths, Fairy Tales, & Fantasy - Forbes | Social Media, Transmedia Storytelling & Multiplatform | Scoop.it
Image by CS Nyder Have you noticed the plethora of fairy tale remakes or reinterpretations lately?
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21 Types of Content We Crave

21 Types of Content We Crave | Social Media, Transmedia Storytelling & Multiplatform | Scoop.it
If your content doesn't resonate with your audience, then they won't follow you where you want to take them.

 

What kind of content universally resonates with people?

 

Here's a list of ideas for creating 21 types of content we all crave

Content we never get tired of Content we always have time for Content we don’t forget Content we want to share with others The kind of content we must create if our goal is to influence, inspire, and move to action the unique group of people we have chosen to reach

You don’t have to have each of these types in every piece of content you produce. Sometimes one type is enough. For longer forms of content, you might want to use multiple types of content and move from one to the other.

 

Regularly pick one or more items from this list and ask yourself one of these questions:

 

Does the content I am writing meet this criteria?
What can I do to make the content I’m creating fall under this category?

 

By Scott Aughtmon - http://bit.ly/NgIvqh ;

Source: http://bit.ly/NgIzXd ;


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Digital Storytelling and the Hero's Journey

Digital Storytelling and the Hero's Journey | Social Media, Transmedia Storytelling & Multiplatform | Scoop.it
See on Scoop.it – Story and Narrative “Stories are interesting in ways that normal conversation is not,” says David Noah. In Noah's freshman seminar course at the University of Georgia, students are invited to be part of a ...
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Marketing and social media trend setters 2011 and 2012

Marketing and social media trend setters 2011 and 2012 | Social Media, Transmedia Storytelling & Multiplatform | Scoop.it
Marketing and social media trend setters of 2011 and what we can expect in the year 2012   What were the trend setters of 2011 & What we (RT @techdivine: Marketing and social media trend setters 2011 and 2012 | #SocialMedia #YourSMQ Marketing
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MTV Movie Awards Go Social With Live Voting, Facebook Tracker and More

MTV Movie Awards Go Social With Live Voting, Facebook Tracker and More | Social Media, Transmedia Storytelling & Multiplatform | Scoop.it
MTV's social and digital tactics for the MTV Movie Awards give viewers ways to engage before, during and after the June 3 live broadcast.
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How to Harness Your Attention in the Age of Distraction

How to Harness Your Attention in the Age of Distraction | Social Media, Transmedia Storytelling & Multiplatform | Scoop.it

I selected this piece because it's something many people are struggling with on a daily basis. This article was written by Peter Bregman for Harvard Business Review.

 

He gives very simple suggestions, they seem so obvious but if you're having trouble with distraction, maybe you should try this.

 

Intro:

 

Never before has it been so important to be grounded and intentional and to know what to pay attention to and what to ignore.

 

Excerpt:

 

The speed with which information hurtles towards us is unavoidable (and it's getting worse). Trying to catch it all is counterproductive.

 

The faster the waves come, the more deliberately we need to navigate. Otherwise we'll get tossed around like so many particles of sand, scattered to oblivion. 

 

Here are some great takeaways:

 

Now is a good time me to pause, prioritize and focus  

 

Make two lists and read them everyday

 

**Ask yourself what's the plan for today?

 

**Where do I need to spend my time?

 

**How will it further my focus?

 

**How do I get distracted? How many times do I check my mobile devices?

 

**Be very aware of what you're doing and what your priorities are for the day and long term

 

**Make conscious choices to stick to the list that has your priorities and follow through

 

For more good information on this topic please refer to Beth Kanter's blog

 

Selected by Jan Gordon covering, "Content Curation, Social Business and Beyond"

 

Read full article here: [http://tinyurl.com/6lhftvv]


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Beth Kanter's comment, May 29, 2012 1:42 PM
I love, love Bregman's writing - esp his new book -have you read? Read it earlier this year and it literally changed my life - http://www.bethkanter.org/18-minutes-three-words/
janlgordon's comment, May 29, 2012 4:08 PM
Thanks Beth, you're like a walking library, always so full of information!!