If you would like to get further into blogging, here is a brief primer:
Get a blog. (Easy: tumblr.com, wordpress.com, blogger.com. Better: host your own - http://bit.ly/L2fG0N - affiliate link.) Pick an area of focus, but one that has broad sides. (Chis Brogan’s: “helping people do digital business in a human way”) Start writing. Start by planning to publish 1 post a week. Get daring and try for 2 posts a week (eventually). Make the posts more than 100 words and less than 1000 words most days. Spell-check. Delete the sentences that don’t matter. Realize that posts that are helpful to others get shared more than posts that are merely interesting. Never write a “sorry I haven’t written” post. Ever. Posts that just comment on other people’s posts and sum things up aren’t all that interesting. Do NOT get hung up on the tech. Get hung up on passion. The best way to write better is to read more. Second best: write more (often). Don’t try to copy other people’s style. Try to copy their proliferation. Best (most popular) posts were the ones spent the least time writing. Least popular posts were the ones that took more than a half hour to write. Pictures are a great place to start a post idea. Inspiration is a verb and a muscle. Lazy is, too. You’re doing it wrong. So is everyone. There’s not a single rule on this list that isn’t breakable. Break all the rules you want and enjoy yourself.
If your content doesn't resonate with your audience, then they won't follow you where you want to take them.
What kind of content universally resonates with people?
Here's a list of ideas for creating 21 types of content we all crave
Content we never get tired of Content we always have time for Content we don’t forget Content we want to share with others The kind of content we must create if our goal is to influence, inspire, and move to action the unique group of people we have chosen to reach
You don’t have to have each of these types in every piece of content you produce. Sometimes one type is enough. For longer forms of content, you might want to use multiple types of content and move from one to the other.
Regularly pick one or more items from this list and ask yourself one of these questions:
Does the content I am writing meet this criteria? What can I do to make the content I’m creating fall under this category?
See on Scoop.it – Story and Narrative “Stories are interesting in ways that normal conversation is not,” says David Noah. In Noah's freshman seminar course at the University of Georgia, students are invited to be part of a ...
Marketing and social media trend setters of 2011 and what we can expect in the year 2012 What were the trend setters of 2011 & What we (RT @techdivine: Marketing and social media trend setters 2011 and 2012 | #SocialMedia #YourSMQ Marketing
Siobhan O'Flynn: "I wrote an earlier blog post, ‘Why The Hunger Games is Not Harry Potter, and Why You Should Care,’ in response to finishing the novels, which were far more disturbing than I had expected. Further mulling on Geoffrey Long’s How to Ride a Lion: A Call for a Higher Transmedia Criticism and Jeff Gomez & Fabian Niciezo’s “6 Reasons Why ‘the Avengers’ is Crushing it at the Box Office” resulted in this case study on ‘Transmedia Engagement: Participatory Culture to Activism.’ Your thoughts are welcome!"
Dane Boedigheimer created the web comedy series The Annoying Orange in 2009, and it immediately lived up to its name. To know Orange--a talking fruit who sits on a kitchen counter and crudely taunts the other fruit--is to be annoyed by him.
Content marketing can be an extremely complicated, time-consuming, and expensive proposition! So I came up with content options for the time-starved!
Let’s face it. Content development can be a complicated, time-consuming, and expensive proposition! So I started thinking about this in the context of my friends and small business customers who simply can’t afford that kind of effort. It led to this idea: micro-content, or creating small bits of marketing content when you don’t have time to blog, create videos or spend all day on Facebook.
Let’s examine ideas about using micro-content for your social media strategy, assuming you are testing the water and only have 15 minutes a day to devote to this activity. Hey, I’m up for a challenge!
Like any marketing initiative, you must have a firm idea of your strategy, selling points, and target audience...
Pinterest's explosion into social media and Facebook's purchase of Instagram has shifted social media to a battle over image sharing. This infographic outlines the importance of images and how they effect social media marketing.
Value is the currency on the Web, and the more value you create, the more people will flock to you. It has been said give till it hurts and you will receive it back in spades.
There are some secrets regarding social media that I’d like to share.
I’m a bit of a hard-core social media user and I’ve been doing web and content development for many years now. Because I have been online for a very long time (pre-graphical Web), I am pretty attuned to what constitutes authentic and cooperative behavior online. There are things that set apart the altruistic contributor (check out this cool thing!), for instance, from the self-serving ones (buy my stuff!).
If you do nothing else this year, consider shifting your social media strategy to encompass increasingly pro-social guidelines. The more you give, the more the community will give back, but it needs to be done with a sensitive hand.
Towards that same end we’ve put together the following infographic to help you understand how you can better showcase your expertise using the leading social media tools. Interesting stats on the leading social media platforms and how you could leverage them.