Social Media, Transmedia Storytelling & Multiplatform

Mark Frauenfelder: "Dead Inside: Do Not Enter was crowd-written by Lost Zombies, a zombie themed social network and it tells the by-now familiar story of a zombapocalyptic virus that whips across the planet, but presents it in the form of realistic-looking notes written by people trying to survive and help other uninfected people survive"...

Now that the National Film Board of Canada is not the only big player in the game of transmedia storytelling (outside of the branding world, of course), the Tribeca Film Institute, Mozilla and more are eager to put their money and support behind...

The applications here - particularly in terms of sports - are enormous: why stop at golf? If the means becomes available to beam telemetry from sporting events to the home, F1 games could produce real-time rendered representations of live events that work alongside the televised video stream, the telemetry data then implanted into actual gameplay directly after the race is finished. Watch the race in a way you've never been able to experience before, then become part of it - an intriguing proposition, for sure.

Of course, the transmedia gaming concept could simply be a flight of fancy from Microsoft, hailing from a period back in summer 2010 where Durango was still in its formative stages. A lot could have changed since then - the 720 strategy document hints at OnLive as a potential acquisition target and as cloud streaming as a must-have feature, something that is probably far less of a factor for Microsoft now.

As transmedia storytelling becomes the norm, content creators are heightening the sense of reality behind narratives by blurring the lines between fact and...