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Gianluca Fiorelli: "Every brand has a story to tell, and the way users consume stories is changing faster than ever. How will you tell your brand's story across multiple media outlets and platforms, while still giving users an active role in the expansion process?" Via The Digital Rocking Chair, Alberto Dafonte Delete the scoop?
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![How Social Media and Viral Marketing are Saving the Film Industry [INFOGRAPHIC] | Social Media, Transmedia Storytelling & Multiplatform | Scoop.it](/resources/img/white.gif)
Anita Li: "An infographic reveals how the film industry is using social media and viral marketing to compensate for declining ticket sales." Via The Digital Rocking Chair, fabienne Olivier, Jimun Gimm 
Justin Nalepa's curator insight,
December 20, 2012 11:32 AM
In applying this to documentary filmmaking, I think the "Varied Monetization" section to be particularly interesting. As most documentary films don't have a very long or wide release in theatres, exploring other venues for splitting up the rights to your project may prove to be a more successful and lucrative option for most independent filmmakers. 
Jeni Mawter's curator insight,
December 20, 2012 9:38 PM
Awesome infographic to show how the declining film industry is fighting back! 
Dolly Bhasin 's curator insight,
December 23, 2012 11:23 PM
Gr8 Infographics on how Documentary films are using Technology Delete the scoop?
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Simon Staffans: "So, the last night in Cannes once again as MIPCOM 2012 is done and dusted, and once again there is that feeling of things moving slowly in the right direction" ...
Image: Angry Birds and Star Wars Via The Digital Rocking Chair Delete the scoop?
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The Global Guide to Social Media & Emerging Technology... Delete the scoop?
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A new transmedia project called 'The Numinous Place' is trying to raise money on Kickstarter. It already has one famous backer: the actor Russell Crowe, who has apparently invested $25,000 in the project. Via The Digital Rocking Chair Delete the scoop?
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Catherine Shoard: "Moviegoers today want more than a seat and a bucket of popcorn. They want an interactive experience – and Secret Cinema gives them just that" ... Via The Digital Rocking Chair Delete the scoop?
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The infographic is a quick and easy to use guide to ensure businesses ‘stay on track’ in social media marketing. Delete the scoop?
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Allie Walker: "With the help of augmented reality, anything from gaming environments, advertisements, TV shows, and educational platforms can be transformed into highly interactive experiences" ... Via The Digital Rocking Chair Delete the scoop?
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Mark Frauenfelder: "Dead Inside: Do Not Enter was crowd-written by Lost Zombies, a zombie themed social network and it tells the by-now familiar story of a zombapocalyptic virus that whips across the planet, but presents it in the form of realistic-looking notes written by people trying to survive and help other uninfected people survive"... Via The Digital Rocking Chair Delete the scoop?
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Microsoft Is the Most Exciting Company in Tech, Hands Down by Gizmodo UK. I never thought I'd ever hear myself utter such words post-1995. But after Monday's reveal of the Surface tablet—complete with an ultra-thin, pressure-se . Delete the scoop?
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Stephanie Scott: "Sherlock Holmes is pretty popular guy these days in the entertainment world" ... Via Simon Staffans, The Digital Rocking Chair Delete the scoop?
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Sparrow Hall: "A list of my favorite transmedia and cross-platform stories (books, movies, blogs and more) that I put together for the BlogWorld 2012 Conference" ... Via The Digital Rocking Chair Delete the scoop?
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Now that the National Film Board of Canada is not the only big player in the game of transmedia storytelling (outside of the branding world, of course), the Tribeca Film Institute, Mozilla and more are eager to put their money and support behind... Via Simon Staffans 
Simon Staffans's curator insight,
April 19, 2:28 AM
Some good advice from one of the great minds in the field. Delete the scoop?
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The applications here - particularly in terms of sports - are enormous: why stop at golf? If the means becomes available to beam telemetry from sporting events to the home, F1 games could produce real-time rendered representations of live events that work alongside the televised video stream, the telemetry data then implanted into actual gameplay directly after the race is finished. Watch the race in a way you've never been able to experience before, then become part of it - an intriguing proposition, for sure. Of course, the transmedia gaming concept could simply be a flight of fancy from Microsoft, hailing from a period back in summer 2010 where Durango was still in its formative stages. A lot could have changed since then - the 720 strategy document hints at OnLive as a potential acquisition target and as cloud streaming as a must-have feature, something that is probably far less of a factor for Microsoft now. Via Gary Hayes, Simon Staffans Delete the scoop?
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How the Obama Campaign Could Lead to Digital Lessons for Us All... Delete the scoop?
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Visual content has been on a rapid upward trajectory over the last 12 months. Social media platforms such as Pinterest and Instagram have taken the social media world by storm. Instagram announced in July that it had acquired 80 million users. Delete the scoop?
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We've said it before: we love Pixar. Their stories are original, funny, and appeal to all audiences. They're masters. That's why Jess and I got excited when we saw Pixar's 22 rules to storytelling. Delete the scoop?
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runMobileCompatibilityScript('myExperience958056931001', 'anId'); brightcove.createExperiences();Video: Alexa Inkeles Also in this issueThe ... Delete the scoop?
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As transmedia storytelling becomes the norm, content creators are heightening the sense of reality behind narratives by blurring the lines between fact and... Via Andreea Hirica , Raise the Roof Delete the scoop?
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Wired: "The year was 1999, and Steven Spielberg was preparing to turn Philip K. Dick’s short story “The Minority Report” into a $100 million action movie starring Tom Cruise. There was just one problem: The story was set in the undated future, and the director had no idea what that future should look like" ... Via The Digital Rocking Chair Delete the scoop?
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Here’s a good question from Schools.com, presented in infographic form: Is social media making us socially awkward? Delete the scoop?
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Microsoft UK’s Director of Search on Windows 8, the multiscreen experience, and envisioning the future of technology dave coplin In this three-part interview for Brightfire, Microsoft UK’s Chief Envisioning Officer, aka Director of Search, talks about... Via Richard Kastelein & Adriana Hamacher Delete the scoop?
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Christine Champagne: '“Millennials want to have this radical intimacy with the stars of the shows and feel like they are in the shows and part of them, and this is a very natural way to bring them in,” says Tina Exarhos, EVP of Marketing and Multiplatform Creation at MTV, MTV2, mtvU, and MTV.com.' Via The Digital Rocking Chair 
Tom George's comment,
June 5, 2012 6:49 PM
Thanks for this today. I shared this on Internet Billboards we are building a community of content curators that use Scoop.it. If you like you can create a profile and share your scoops. http://www.internetbillboards.net
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Simple but genius.