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Exclusive Survey: What Advertisers Really Think About Facebook

Exclusive Survey: What Advertisers Really Think About Facebook | Social Media Moves | Scoop.it
ad age and citi surveyed marketer opinion about facebook in january 2013.

Via Tina Cook
WSI Thames's insight:

Good to get numbers instead of just opinion.

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How to respond to Facebook's declining organic reach | SmartBlogs

How to respond to Facebook's declining organic reach | SmartBlogs | Social Media Moves | Scoop.it
Like it or not, Facebook is no longer the “free” community mecca that marketers with a guerrilla mentality fervently embraced years ago. Just looking at th
WSI Thames's insight:

With worthwhile marketing in social networks now costing money as well as time, it's time to re-evaluate ROI.  If nothing else, operating in social networks like Facebook, LinkedIn, Twitter, Google+ and YouTube now needs a financial budget allocation for 'advertising'.

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In the UK, Real-Time Social Media Marketing Focuses on the Customer

In the UK, Real-Time Social Media Marketing Focuses on the Customer | Social Media Moves | Scoop.it
UK marketers cite increased audience engagement as a top benefit to real-time social marketing. But challenges abound when it comes to who handles real-time interactions outside of the workday.
WSI Thames's insight:

Surely people in social media outside of 'working hours' are intelligent enough to know that businesses will respond inside working hours? 

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Google to Sell Users’ Endorsements

Google to Sell Users’ Endorsements | Social Media Moves | Scoop.it

"A change in its terms of service would let Google include users’ names, photos and comments in ads across the Web."  A 'whispered' comment could end up appearing all over the web.

WSI Thames's insight:

I think this should only be allowed (i.e. by law) if the information and material used was shared publicly in the first place - what do you think?

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Making the Big Data Small Again – Why and How?

Making the Big Data Small Again – Why and How? | Social Media Moves | Scoop.it
Web analytics has seen new advancements, and huge analytics data is now available even for the smallest of websites. What does this data show? The answer is nothing at all. Raw data by itself means nothing at all.
WSI Thames's insight:

The most important thing about 'big data' for non-corporates is time effective methods for securing the golden nugget insights.

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Facebook adds support for hashtags

Facebook adds support for hashtags | Social Media Moves | Scoop.it
Facebook is adding support for clickable hashtags to help users keep track of popular topics on the network, a move experts say may boost ad sales.
WSI Thames's insight:

Another step towards raising the use of Facebook search as a source of information,

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Facebook Launches CPA Bidding - Search Engine Journal

Facebook Launches CPA Bidding - Search Engine Journal | Social Media Moves | Scoop.it
Facebook just announced that it will start allowing Advertisers to CPA bid. CPA is commonly known as Cost Per Action or Cost Per Acquisition to people in
WSI Thames's insight:

This shows Facebook's confidence that advertising in their social network can now bring good business results.  No brainer for B2C companies but B2B companies should give it a try too.  

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LinkedIn refreshes its mobile application for iOS and Android

LinkedIn refreshes its mobile application for iOS and Android | Social Media Moves | Scoop.it
he new apps now offer even deeper personalisation options with a brand new navigation page..
WSI Thames's insight:

Now more LinkedIn activity can be squeezed into the smallest of free time while on the move.

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SEC, FBI probe fake tweet that rocked stocks

SEC, FBI probe fake tweet that rocked stocks | Social Media Moves | Scoop.it
The latest cyberattack on a venerable institution shows just how vulnerable we are to Twitter, Facebook and other social media.
WSI Thames's insight:

How gullible ........you may think.  But how many times have you been caught by fake stories of scams and PC viruses?

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How not to use LinkedIn

How not to use LinkedIn | Social Media Moves | Scoop.it
Of all the major social media platforms, LinkedIn has the potential to deliver the most cringe-worthy moments. Here’s how to create (or avoid) a few of your own.
WSI Thames's insight:

Sound advice, but do remember to do the right things too.

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Twitter Use Drives Up, LinkedIn Stalls in the UK - eMarketer

Twitter Use Drives Up, LinkedIn Stalls in the UK - eMarketer | Social Media Moves | Scoop.it
Social network penetration in the UK is rising across the marquee sites, with Twitter seeing the fastest growth—more than doubling penetration in the past two years and showing notable engagement among older consumers.
WSI Thames's insight:

User numbers are important but LinkedIn has become a lot for powerful platform for B2B marketing in the same period.  

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- Top 5 Twitter Apps to Replace TweetDeck

- Top 5 Twitter Apps to Replace TweetDeck | Social Media Moves | Scoop.it
In March, Twitter announced that it would be discontinuing popular TweetDeck smartphone apps this coming May. TweetDeck for Android and iPhone will be removed from their respective app stores and will stop working shortly after.
WSI Thames's insight:

Why reinvent the wheel - check out the choices someone else has put together.

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Facebook Update Gives Users More Control Over News Feed: What Marketers Should Know

Facebook Update Gives Users More Control Over News Feed: What Marketers Should Know | Social Media Moves | Scoop.it
Learn all about Facebook's newest feature update, a brand new News Feed.

Via Tina Cook
WSI Thames's insight:

Facebook changes have been over-powered recently by Google Plus and LinkedIn.  This one deserves attention.

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WSI Thames's curator insight, March 9, 2013 4:41 AM

If you're not used to change then keeping up with Facebook, LinkedIn or Google+ is becoming difficult.  Thankfully we are.  What about you?

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Social Media Consultation pdf from the Crown Prosecution Service

WSI Thames's insight:

Be aware - UK law is closing in on the web

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21 Social Media Tips You'll Wish You'd Known Sooner

21 Social Media Tips You'll Wish You'd Known Sooner | Social Media Moves | Scoop.it
For Facebook, Twitter, Pinterest, Instagram, LinkedIn, and Foursquare.
WSI Thames's insight:

We suggest that this is a keeper - put it in your Pocket and tag it.  OR right click it and 'save image as' if you'll remember where you put it :-)

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The Coming Facebook Apocalypse

The Coming Facebook Apocalypse | Social Media Moves | Scoop.it
1210I’m an Old Man If nothing else, social media is brilliant for reminding people about birthdays. Even if you would prefer they forget them! When I turned 44 last week, I noticed a distinct increase in the number of “old man” comments. That’s okay, I had my midlife crisis at 20. With age, you would …
WSI Thames's insight:

When this guy talks, I listen.  Heed his warning for your own sakes.

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Twitter Shows Off a Richer Feed With Video, Images

Twitter Shows Off a Richer Feed With Video, Images | Social Media Moves | Scoop.it
Twitter is now open for media. The micro-messaging platform rolled out a key change to its website and app design today that will feature photos and videos more prominently in users’ feeds.
WSI Thames's insight:

As with everything online, an image can make a lot of difference to interest levels.

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LinkedIn Attracts Brands to Homepage with Sponsored Updates

LinkedIn Attracts Brands to Homepage with Sponsored Updates | Social Media Moves | Scoop.it
An article discussing LinkedIn and how it's attracting brands to its homepage with sponsored updates.
WSI Thames's insight:

At least it's only from your connections and companies that you're following.  But it adds to the importance of only connecting to people you know.

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Getting started with login verification

Getting started with login verification | Social Media Moves | Scoop.it
Every day, a growing number of people log in to Twitter. Usually these login attempts come from the genuine account owners, but we occasionally hear from people whose accounts have been compromised......
WSI Thames's insight:

About time too.  Read this article to be prepared for what Twitter is going to ask you to do.

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How to Get More Facebook Shares [Infographic]

How to Get More Facebook Shares [Infographic] | Social Media Moves | Scoop.it
Social Media - Facebook marketing expert Mari Smith offers 14 tips to boost your content's visibility and viral sharing on Facebook—all in this infographic by ShortStack.

Via Tina Cook
WSI Thames's insight:

Having a Facebook Page but having low visibility (due to edgerank) and few shares is a massive challenge for most companies.  This infographic from one of my favourite Internet Marketing research specialists gives you some ideas to try

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The (Im)possible Role of the Social Media Manager

Your social media team is falling short -- and it's not their fault. It's time to reevaluate your business objectives and SPARK across departments. Learn how to
WSI Thames's insight:

17 easy read slides - hopefully triggering a lot of heart-searching in business owners and action.

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7 brands that Millennials love (and why) - iMediaConnection.com

7 brands that Millennials love (and why) - iMediaConnection.com | Social Media Moves | Scoop.it
WSI Thames's insight:

The technology has broken down barriers and suddenly the task of becoming a brand of influence has become more complex. But perhaps that makes it harder for images t be created which brands don't really match?

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Improving Conversations on Facebook with Replies | Facebook

Improving Conversations on Facebook with Replies | Facebook | Social Media Moves | Scoop.it

The ability to reply directly to comments left on your Page content and start conversation threads

WSI Thames's insight:

Watching Facebook, LinkedIn and Google+ copy each others ideas is interesting but demanding

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Companies House Mobile Application

Companies House Mobile Application | Social Media Moves | Scoop.it

Search over 3 million UK companies registered with Companies House on our mobile app.

WSI Thames's insight:

Everything else is going mobile - why not this?

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WSI Thames's curator insight, April 9, 2013 3:44 AM

Everything's going mobile

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Oh, How Pinteresting!, Introducing Pinterest Web Analytics

Oh, How Pinteresting!, Introducing Pinterest Web Analytics | Social Media Moves | Scoop.it

Via Tina Cook
WSI Thames's insight:

Analytics are so important to result optimisation - what a shame that most companies don't give them anywhere near enough focus

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Google Panda 25 Refresh/Update Here?

Google Panda 25 Refresh/Update Here? | Social Media Moves | Scoop.it
All signs are pointing to a Google update being pushed out yesterday afternoon into today. The speculation across the SEO forums is that this is the Panda refresh we were expecting to see this weekend.
WSI Thames's insight:

Don't get caught out a few weeks from now, check your rankings soon.

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