Social media metrics: Find out what you need to track to determine the success of your social media marketing.
While we all know how important it is to market through the various social networks, it is vital to track and measure your efforts for success.
Here are five simple metrics to find out whether your social media effort is paying dividends:
#1: Examine Referring Traffic
#2: Review the Quality and Relevance of Content
#3: Look at Share of Voice
#4: Track the Total Size of Community and Engagement
#5: Measure Sentiment