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5 Simple Metrics to Track Your Social Media Efforts

5 Simple Metrics to Track Your Social Media Efforts | Social Media Monitoring Tools And Solutions | Scoop.it
Social media metrics: Find out what you need to track to determine the success of your social media marketing.

 

While we all know how important it is to market through the various social networks, it is vital to track and measure your efforts for success.

 

Here are five simple metrics to find out whether your social media effort is paying dividends:

 

#1: Examine Referring Traffic

 

#2: Review the Quality and Relevance of Content

 

#3: Look at Share of Voice

 

#4: Track the Total Size of Community and Engagement

 

#5: Measure Sentiment

 

Full Article Here: http://www.socialmediaexaminer.com/metrics-to-track-your-social-media-efforts/

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How to monitor your social media presence and follow online conversations and mentions.
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CSI: The Customer Sentiment Index

CSI: The Customer Sentiment Index | Social Media Monitoring Tools And Solutions | Scoop.it

How to understand, in just one word, the health of your customer relationships? Customer Sentiment Index (CSI), is a measure based on a single word that customers use to describe a company.

 

The CSI is calculated using one-word responses from the following customer survey question: What one word best describes this company? Results show that the customer-generated words can be reliably scaled along a sentiment continuum and that these scores (CSI) are logically related to important customer experience metrics, like customer loyalty and satisfaction with the customer experience.

 

Read More: http://www.business2community.com/customer-experience/word-customer-sentiment-index-01171744

 

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12 Most Brand Saving Reasons for Social Media Monitoring

12 Most Brand Saving Reasons for Social Media Monitoring | Social Media Monitoring Tools And Solutions | Scoop.it

We should be monitoring our brands right now… and here are 12 reasons why!


Read More: http://brianvickery.com/2014/02/28/12-brand-saving-reasons-social-media-monitoring/
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How to Use Sentiment Analysis to Improve Your Business?

How to Use Sentiment Analysis to Improve Your Business? | Social Media Monitoring Tools And Solutions | Scoop.it

Sentiment analysis can be used to to find how your brand is being perceived compared to your competitors. If you know you have a negative sentiment of about 30% on certain channels or sources, and your competitor has 10% then definitely you got to be working towards your strategy.

 

Reaching out to influential people in your network and to those that matter in your industry, would be more sensible approach than every other person on social media.

 

Monitoring your brand’s sentiment perception regularly to know how your marketing efforts are working for you can help you create a strong brand value.

 

Read More At: http://www.blog.webfluenz.com/2013/12/how-to-use-sentiment-analysis-to-improve-your-business/

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What's the Difference Between Social Listening, Analytics and Intelligence?

What's the Difference Between Social Listening, Analytics and Intelligence? | Social Media Monitoring Tools And Solutions | Scoop.it

Social listening, social analytics and social intelligence. It’s all the same, right?

 

Well … not quite. We were asked this very question on Twitter, so we thought it worth writing an explanation for all to read.

 

Firstly, no, technically, the terms don’t mean the same thing. However, they are often used interchangeably to discuss activities related to social media monitoring (that’s what we do!)

 

Even more confusingly, whilst they are often used to mean the same thing, they are also used differently by different people and companies within the industry.

 

Here’s an explanation of the differences, and how each term is frequently used: http://www.brandwatch.com/2013/08/whats-the-difference-between-social-analytics/

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Emilie Faffe's curator insight, August 21, 2013 5:16 AM

Social listening ou social média monitoring : processus mis en place pour récupérer ce qui se dit sur la marque via les réseaux sociaux, blogs, forums... Utilisation d'un outil, plateforme ou API. Généralement déployé par le service informatique.

 

Social média analytics : processus d'analyse et traitement de ces données. Utilisation d'un outils à paramétrer au préalable en fonction des besoins de l'entreprise. Généralement le même outil est utilisé pour le social listening et le social média analytics.

 

Social intelligence : bilan que l'on retire de cette analyse (meilleure connaissance client), permet d'orienter la stratégie marketing de l'entreprise.

Adilson Camacho's curator insight, August 26, 2013 12:35 PM

An aid to uptake the desires and needs of the population ...

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The Complete Guide to Sentiment Analysis for Marketers

The Complete Guide to Sentiment Analysis for Marketers | Social Media Monitoring Tools And Solutions | Scoop.it

The bigger your company gets, however, the harder it becomes to keep a handle on how everyone feels about your brand. For large companies with thousands of daily mentions on social media, news sites and blogs, it’s extremely difficult to do manually.

 Read More: http://www.vocus.com/blog/the-complete-guide-sentiment-analysis-for-marketers/
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Getting Positive and Negative Feedback Online

When it comes to knowing how people feel about your business, getting people to share their sentiments is no longer the problem. The problem lies in monitoring and analyzing all of the information that is out there, and finding ways to improve the public sentiment towards your company.

 

Find Out More: http://contractingbusiness.com/residential-hvac/sentiment-analysis-getting-positive-and-negative-feedback-online

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mohammed lakhlili's curator insight, August 10, 2013 2:07 PM

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What IS Social Media Monitoring?

What IS Social Media Monitoring? | Social Media Monitoring Tools And Solutions | Scoop.it

"Sometimes, it’s easy for those of us in the SMM industry to forget that – to the ordinary person – the world of social media monitoring can be a confusing one.

 

We’re guessing that if you’re reading this, you either already know of us and therefore have some knowledge of social media monitoring, or you have come here through a search engine, in which case you may know very little (if so, hi, we’re Brandwatch, a social media monitoring company).

 

In basic terms, social media monitoring is the act of using a tool to, well, monitor what is being said on the internet.

 

It sometimes also goes by the name of, or is bundled with, Social Listening, Online Analytics, Buzz Analysis, Social Media Measurement, Social Media Intelligence, Social Media Management, SMM (also the acronym for Social Media Marketing, confusingly) … we could go on".

 

Read More: http://www.business2community.com/social-business/what-is-social-media-monitoring-answers-to-common-questions-and-misconceptions-0413129

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Celebritize You's comment, March 17, 2013 7:59 PM
Allow celebritizeyou.com to monitor your social media so that you can focus on what you do best.
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Social Media Monitoring and Listening Tools: a Primer - Enterprise Apps Today

The rise of social media over the past few years has led to an explosion in applications and services offering social media monitoring and listening.

 

Monitoring and listening are often used interchangeably by users and even by vendors themselves, but there is a distinction to be made between the two.

 

This beginners' guide to social media monitoring and listening tools tells you what you need to know: http://www.enterpriseappstoday.com/crm/social-media-monitoring-and-listening-tools-a-primer.html

 

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Companies Are Watching Twitter And Facebook To Find Out How You Feel About Them

Companies Are Watching Twitter And Facebook To Find Out How You Feel About Them | Social Media Monitoring Tools And Solutions | Scoop.it

Twitter, Facebook, and blogs have become the place to talk about the companies you do business with.


Companies know this and are carefully listening, thanks to software smart enough to deduce the emotions behind your words.

 

That's pretty amazing when you think about it: Social-media software today doesn't just find all references to a company or a product, it helps that organization understand how people feel about it.

 

The technology is called sentiment analysis.

 

Read More: http://www.businessinsider.com/twitter-facebook-monitoring-2012-11

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How should I feel about sentiment analysis?

How should I feel about sentiment analysis? | Social Media Monitoring Tools And Solutions | Scoop.it

Sentiment analysis is all about figuring out the attitude of someone speaking or writing. With so much being expressed through various social media across the Web, knowing the actual attitude behind the words is more important than what’s being transmitted.

 

We do this with software applications that allow us to use automation to track sentiments about products, brands and individuals and to understand whether they’re viewed positively or negatively. We analyze blogs, reviews, tweets and comments as broadly as they’re available.

 

Find Out More: http://successfulworkplace.com/2012/11/04/how-should-i-feel-about-sentiment-analysis/

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Veooz: The Indian Social Sentiment Engine

Veooz: The Indian Social Sentiment Engine | Social Media Monitoring Tools And Solutions | Scoop.it
With all the hoopla and the social media burst around us, all the brands are on the lookout to monitor consumer conversations.

 

Sentiment Analysis on social media is an integral part of the strategy implementation. Sentiments are feelings or opinions by the users about the brand. While there are many paid as well as free tools available, the automated sentiment analysis system can be better for now.

 

Veooz is one such venture by SETU Software Systems, which tries to aggregate all such conversations and weight the positive/negative sentiment around them. The tool is still in beta and at least for now, it is FREE!!

 

Read More: http://www.business2community.com/social-business/veooz-the-indian-social-sentiment-engine-0312976

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How to Analyze and Manage Viewer Sentiment for Video Marketing

How to Analyze and Manage Viewer Sentiment for Video Marketing | Social Media Monitoring Tools And Solutions | Scoop.it

"Have you ever posted new video content and received an immediate reaction from your audience?

 

Video sentiment can be measured by the number of likes/dislikes on the video, content of comments if available, number of backlinks, and feedback via other channels online or offline.


Commenting sentiment is difficult to analyze since comments frequently aren’t always clear about someone's sentiment toward the content. Oftentimes, the commenter is responding to another commenter, posting a question, or responding to other outside factors and not your content at all.

 

If you want a less subjective view of your audience’s video sentiment, creating a poll with a set list of questions and answers can provide clearer feedback for the content owner. For example, consider polling your audience on a specific set of questions around your new product. Be specific in your polling questions based on the specific sentiments you’re seeking to discover from your audience".

 

Read More At: http://www.reelseo.com/viewer-sentiment/

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Nosey Parkers: Social media monitoring – Part 1

Are there limits to how we can use what we read on social media?


 


So before you even start monitoring discussions on social media, make up your mind what is appropriate use of the intel. If someone tweets they are having a cup of tea and a biscuit, will Arnotts jump on them and suggest a Tim Tam? Perhaps the Heart Foundation will recommend an apple instead – and Coles will simply offer a two-for-one deal if you buy either.


 


Read more: http://www.smartcompany.com.au/social-media/nosey-parkers-social-media-monitoring-part-1.html

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Social Media Monitoring: Is Your Business Listening?

Social Media Monitoring: Is Your Business Listening? | Social Media Monitoring Tools And Solutions | Scoop.it

In the digital age where social media has made conversations between brands and customers transparent for the world to see, no longer can you hide behind complaints and negative feedback.

 

Social media monitoring is the process of carefully listening on social networks for conversations that include mentions of your business or brand.

 

In the past, this was an expensive exercise that involved using high-end tools that excluded many companies from using such services. The good news is today social media monitoring can be done using many powerful tools for free.

 

And what business doesn't love free tools?

Read More: http://www.huffingtonpost.com/catriona-pollard/social-media-monitoring-i_1_b_6149786.html

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How Boolean Search Improves Your Social Media Monitoring

How Boolean Search Improves Your Social Media Monitoring | Social Media Monitoring Tools And Solutions | Scoop.it

Boolean search can help you get a better idea of what’s being said about your products and services online, especially within a specific niche like an area or topic. 

 

The more specific a search is, the more accurate the information it reveals.

 

Read More: http://www.socialmediaexaminer.com/boolean-search-on-social-media/

 


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SENAME Interactive's curator insight, May 13, 2015 12:38 AM
Something really interesting on how to search in Social media using Boolean search. A good learning.
Conners Sales Group's curator insight, May 13, 2015 9:04 AM

This is a helpful reference tool. 

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Essential Skills for Analyzing Social Data

Essential Skills for Analyzing Social Data | Social Media Monitoring Tools And Solutions | Scoop.it

According to Gleanster Research 85% of brand marketers believe social media is critical to the marketing strategy. It turns out that it’s not so difficult to engage consumers on social; anybody can create a brand presence on social channels.


The nice thing about the new generation of social listening technologies is that they have virtually removed the guesswork and boring statistical analysis that would otherwise have brand marketers running for the hills.

 

Today, the tools are designed to be used by business users, for good reason. The insights derived from social listening technologies are only valuable when they are put in context.

 

That means you don’t need IT people or highly skilled statisticians to extrapolate really powerful business insights from social media data.

 

Here are some ideas about what to look for when hiring resources to take on social listening and analysis: http://blog.gleanster.com/2013/11/08/essential-skills-for-analyzing-social-data/

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Social Media Analytics: Sentiment Analysis

Social Media Analytics: Sentiment Analysis | Social Media Monitoring Tools And Solutions | Scoop.it

" I talked a little about sentiment analysis earlier. Sentiment analysis mainly tracks the prevailing opinion of your brand and it’s most effective for larger brands, especially consumer brands. For smaller brands, there just aren’t enough mentions of your brand to make sentiment analysis very insightful. For small brands, scouring specific websites, such as Yelp, EOpinions, and other places likely provides more insights regarding prevailing opinions about your brand".


Read more at http://www.business2community.com/social-media/social-media-analytics-sentiment-analysis-0537934

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Edward Phiri's comment, August 28, 2013 7:30 AM
Excellent relevant type of monitoring and evaluation tool
Francisco Pontes Estevan's comment, August 28, 2013 7:36 AM
Si que lo es y ademas muy funcional.
Casey Keppel-Compton's curator insight, September 12, 2013 3:06 AM

Small business have small budget but they want value! Selling professional social media into clients that want results quickly is a challenge. You need great metrics and you will need different approaches

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4 Tips for Real-Time Social Media Monitoring

4 Tips for Real-Time Social Media Monitoring | Social Media Monitoring Tools And Solutions | Scoop.it

48% of online consumers are taking note – and fully expect companies to listen and thus improve their products and consumer experience from this feedback.

 

As a result, it’s more critical than ever to be not only equipped for proactive social listening to take in these opinions, emotions and behaviors, but also for in-the-moment marketing that allow companies to course correct and diagnose issues. 

 

Every marketer needs to understand what consumers are saying online about their brands, their competitors, and more. Keep reading for 4 tips on enabling your team to be in-the-moment: 

 

Read More: http://www.business2community.com/digital-marketing/4-tips-for-real-time-social-media-monitoring-0508502

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Chetan Jadhav's comment, July 29, 2013 12:52 AM
Great Post. I become fan of your writing awesome articles keep it up
Lee Werrell's curator insight, August 11, 2013 6:43 AM

Monitoring of social media doesn't have to be an onerous task - this shows you the interpretation of the dat to make it easier

Edward Phiri's comment, August 28, 2013 7:50 AM
monitoring is a means to evaluation as such after the monitoring then let there be an evaluation on the bench marks of the monitoring
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6 Steps to Becoming a Good Social Listener

6 Steps to Becoming a Good Social Listener | Social Media Monitoring Tools And Solutions | Scoop.it
Too many companies treat social media as if it’s a one-way conversation. They set up Twitter and Facebook accounts and then start pumping out updates.

 

But guess what? Your followers, fans, friends and customers are talking back.

 

Read More Here: http://socialmediatoday.com/bryan-kramer/1311791/6-steps-becoming-good-social-listener

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Lee Werrell's curator insight, August 11, 2013 6:44 AM

Social Media is all about starting, joining and perpetuating the conversation - nobody wants to hear a monologue!

Edward Phiri's comment, August 28, 2013 7:53 AM
Excellent article and extremely good tips
Cb Bowman's comment, August 28, 2013 2:05 PM
Lee I think it is a generational thing. Old fashion sentences are almost considered a monolog today:)! Said with tongue and cheek humor of course.
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Feelings, nothing more than feelings: The measured rise of sentiment analysis in journalism

Feelings, nothing more than feelings: The measured rise of sentiment analysis in journalism | Social Media Monitoring Tools And Solutions | Scoop.it

Tools to derive opinions from social media postings are far from perfect, but they also offer hope for getting beyond pundits claiming to speak for others.

 

Find Out More: http://www.niemanlab.org/2013/01/feelings-nothing-more-than-feelings-the-measured-rise-of-sentiment-analysis-in-journalism/

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What To Look For In a Social Media Monitoring Tool

What To Look For In a Social Media Monitoring Tool | Social Media Monitoring Tools And Solutions | Scoop.it

Social Media Monitoring is an increasingly important activity for any large organisation, but choosing a monitoring tool is a difficult decision.

 

Read More: http://www.sentimentmetrics.com/blog/2012/12/10/what-to-look-for-in-a-social-media-monitoring-tool/

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How to Simplify Your Social Monitoring

How to Simplify Your Social Monitoring | Social Media Monitoring Tools And Solutions | Scoop.it
Social Monitoring: Learn about two real-time social analytic tools and how they can give you the information you need to stand out among your peers.

 

Find Out More: http://www.socialmediaexaminer.com/social-monitoring/

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How to Effectively Listen on the Social Web [Infographic]

How to Effectively Listen on the Social Web [Infographic] | Social Media Monitoring Tools And Solutions | Scoop.it

For many brands, one of the appealing aspects of social media is the opportunity to target and acquire new customers.

 

Marketers can also use social to learn more about existing customers and use that knowledge to increase the relevancy of your messaging.

But how can you do this effectively?

 

The tools already exist to monitor social conversations and unlock key insights into who to reach, how to reach them, and the right messaging to use.

 

For an easy two-step guide on monitoring and acting on social media conversations, take a look at our infographic below! It’s time social marketers went beyond simply counting ‘Likes’ and comments, and uncovered the deeper meaning of social conversations.

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María Dolores Díaz Noguera's curator insight, August 26, 2013 6:52 AM

Nos interesa descubrir el significado de las conversaciones sociales. Gracias

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How To Use Social Monitoring Tools To Track Brands And Competitors

How To Use Social Monitoring Tools To Track Brands And Competitors | Social Media Monitoring Tools And Solutions | Scoop.it

"If a tree falls in a forest and no one is around to hear it, does it make a sound?

 

Sometimes I think brands carry this philosophy into the social media realm. Several case studies have pointed to brands ignoring their customers on social media, believing their small, individual voices won’t be heard by others.

 

Social monitoring helps you tap into these conversations to capitalize on positive sentiment and mitigate negative sentiment, while understanding how competitors are perceived and industry trends are changing. Ignore it at your own peril.

 

I know how overwhelming tracking this vast and never-ending stream of information can be when you have never-ending lists of tasks to perform (All the late nights I’ve worked overtime are testament to this!).

 

To help make it easier for you to stay on top of this information overload, here are the social monitoring tools I use to quickly connect with the information I need to effectively manage SocialMotus".

 

Read More At: http://www.business2community.com/social-media/how-to-use-social-monitoring-tools-to-track-brands-and-competitors-0307620

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Where Sentiment Analysis Heads Next

Where Sentiment Analysis Heads Next | Social Media Monitoring Tools And Solutions | Scoop.it
Take a look at the state of sentiment analysis and explore future directions.

 

Whether in conversation or posted online or to our social networks, subjectivity and sentiment add richness to human communications.

 

Captured electronically, customer sentiment--expressions that go beyond facts and that convey mood, opinion, and emotion--carries immense business value.

 

Full Article: http://www.informationweek.com/thebrainyard/commentary/social_analytics/240007860/where-sentiment-analysis-heads-next

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