Depending on who you speak to, search engine optimization (SEO) is either largely influenced or not at all influenced by social media. I'm sure everyone has their own opinions, case studies, and sites that show greater or lesser correlations between their social media engagement levels and their natural search results.
If you were to carry out an investigation into whether social media was a big influencing factor, which metrics would you want to monitor in order to base your insights on more empirical data?
Search Engine Watch put together a list of 13 ranking factors below. Feel free to use these and any others you can get your grubby SEO mitts on!
A new study conducted by a researcher at Pace University, in association with Famecount.com, has looked at the link between social media popularity of key brands and their respective share prices - and identified a statistically significant correlation.
Furthermore, this correlation was also found when a 10, and a 30-day lag were introduced into the study, suggesting that social media popularity may be a lead indicator of stock price performance.
Social media as a customer communication channel was forced onto Eurostar, the train company admitted at yesterday’s Gartner Customer Relationship Management Summit in London.
David Fairman, resource planning manager at Eurostar, told delegates how the company has been using social media sites, such as Facebook and Twitter, to communicate with customers ever since the snow fiasco experienced in December 2009.
Metricly is a new social media tool you can use to help monitor, analyze and manage your social media presence on the web. It contains an aggregated dashboard and analytics platform that helps you track your metrics all in one place.
For agencies and in-house marketing teams, this platform can give you the means of visualizing your social media efforts and tracking its effectiveness. The best part about this service, is its free!
As social media processes become more of a requirement for marketing, I thought I’d share a list of 10 ways that we at Alterian are working on the shift to building a social media business, based on our own experience..
The increase in adoption of social media across media, high-tech, consumer goods and retail sectors has been prolific during the past few years, and is set to expand into other industries during the next three years. Organisations need to embrace this phenomenon as an integral part of their customer relationship management (CRM) strategy.
HooteSuite wasn't the only company to announce a social analytics suite yesterday: Adobe announced the addition of a new product called SocialAnalytics to its Online Marketing Suite. SocialAnalytics will ship in Q3 and monitor Facebook, Twitter, YouTube and many other sources.
B2B social media marketing is particularly well suited for business-to-business lead generation. Business purchasing decisions are made by stakeholder committees with diverse priorities and a voracious appetite for details.
Social media is the most efficient channel for committees of engineers, product developers, purchasing managers and marketers to self-educate, and a way for marketers to abbreviate sales cycles.
Start with the thought that most of us are not really interested in analyzing social media, are we? Our real interest is the business value of social content, which lies in messages, people, and networks, not in the platforms themselves.
It is worth looking at what having our lives "digitalized" means since all of the information currently generated from usage of Social Media is available for analysis : "Collective Intelligence" and "Behavior Mining" are terms that are becoming increasingly known.
With all the hype about social media in the news at the moment everyone wants to know whether it would work for them or not, but how do you know? If you’re going to use social media you need to make sure that you measure everything before, during and after so that you can calculate the ROI and find out if it works for you.You may have seen referral traffic from sites like Facebook and Twitter in your Google Analytics report, but not been able to understand the value of these visits. This post will take you through some simple steps to segment your Google Analytics data so that you can clearly see traffic from social media.
ThinkUp captures your posts, replies, retweets, friends, followers, and links on social networks like Twitter and Facebook. We'll be adding more networks in the future. ThinkUp stores your social data in a database you control, and makes it easy to search, sort, filter, export, and visualize in useful ways.
A presentation by branding agency Face takes a different view and advocates a synthesis of data-driven social media analytics and qualitative methods such as ethnography to make branding relevant in the social media age.
Yesterday I attended an interesting webcast titled "Why Be Social?" featuring Jeremiah Owyang, Altimeter Group's partner of customer Strategy, and Sandy Carter, IBM's VP of Social Business and Collaboration Solutions. (You can see the slides from the presentation here, and the entire replay here. And you can check out tweets about it at #sbweb.)
During the question-and-answer portion of the event, Owyang was asked about metrics. He stressed the importance of "giving the right metrics to the right audience."
The only metrics executives typically care about, said Owyang, are top-line revenue, market sentiment and lower cost.
With the major trends in the WCM space being “engagement” and “social,” I chose to relate those trends to the application of a Web Content Management (WCM) system during my speaking slot at TFM&A earlier this week.
Adobe gave a sneak peek of its social analytics tool, which is designed to help marketers determine if conversations on social networks and blogs have an impact on business results.
The tool, shown to 2,000 digital marketers and publishers at the Adobe Omniture Summit here, will be made available to a limited number of customers during a test phase starting in April. Plans call for the product to be rolled out in July.
Today, San Francisco-based marketing intelligence company, BackType, announced that it has closed a seed funding round of just over $1 million, led by a group of Silicon Valley investors, including lead investor True Ventures as well as Manu Kumar’s K9 Ventures, Freestyle Capital, Chris Sacca’s Lowercase Capital, Dave McClure’s 500 Startups, Founder Collective, Raymond Tonsing, and more.