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Social Media Monitoring & Metrics
About Listening & Learning in Social Media
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How Mobile, Content, Influence and Culture are Changing Marketing Forever {free ebook}

How Mobile, Content, Influence and Culture are Changing Marketing Forever {free ebook} | Social Media Monitoring & Metrics | Scoop.it
To help document some of today’s important ideas about business culture, research, social media, mobile, content marketing and more, Jay Baer recruited an all-star team of 12 contributors for this Power of Everything report. This menagerie of friends and colleagues are working with some of the biggest companies in the world to remake marketing and innovation.
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How Not to Measure the Value of a Like.

How Not to Measure the Value of a Like. | Social Media Monitoring & Metrics | Scoop.it

An interesting post from @thebrandbuilder & must read!

 

You can actually do the work, or you can fake it and try to make an easy buck. It doesn’t matter what industry or profession you’re in. Athletes cheat. Accountant cut corners. Political consultants adjust poll numbers. Teachers hire surrogates to take their certifications for them. And yes, social media gurus make up magic equations that promise to measure everything from ROI to the value of a like.

 

We are surrounded by people who have chosen to make bullshit their vehicle of “success.”

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How to identify relevant online influencers using only free tools

How to identify relevant online influencers using only free tools | Social Media Monitoring & Metrics | Scoop.it

How to identify relevant online influencers using only free tools Identifying relevant online influencers has become a huge part of modern-day corporate and consumer communications.

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Real-time local Twitter trends - Trendsmap

Twitter Trends mapped.Topics trending globally, nationally, and in your city...
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Why don't companies understand digital influence? (Wired UK)

Why don't companies understand digital influence? (Wired UK) | Social Media Monitoring & Metrics | Scoop.it
Influence is such a hot topic in the digital industry yet there remains widespread misunderstanding over how it works, argues Dr Michael Wu, Chief Scientist at social community specialists Lithium Technologies...
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SocialGuide Launches Twitter-Monitoring Social TV Dashboard

SocialGuide Launches Twitter-Monitoring Social TV Dashboard | Social Media Monitoring & Metrics | Scoop.it

Social TV has been blowing up over the past couple of years, but there has been no really great way for networks to monitor the social media buzz surrounding their networks, series, and episodes…until now.

 

Earlier this month, social TV content and data solutions company SocialGuide launched SocialGuide Intelligence—a social TV data analytics engagement platform that taps into Twitter to give networks the big picture when it comes to how fans are engaging with their content.

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What Department Should be Responsible for Monitoring What in Social Media?

What Department Should be Responsible for Monitoring What in Social Media? | Social Media Monitoring & Metrics | Scoop.it

“Great question!” I respond, and depending on their department (Marketing/Brand, Risk, Fraud, HR and Customer Service) the answer may vary...

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3 ways to find truth in parody… and social analytics

3 ways to find truth in parody… and social analytics | Social Media Monitoring & Metrics | Scoop.it

Why Social Listening, Social Monitoring, Social Analytics, or Sentiment Analysis? Pick one. They all mean more or less the same thing to a lot of people.

 

Better yet, these phrases mean almost nothing to 43% of professional marketers (I made that up, too).

 

If you’re engaged in any social analysis project, your first question should always be “Why?”. Your second question should likewise be “Why?”. Your third question should be… wait for it… “Why?”.

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How to Use Social Listening and Conversation Analysis Software to Improve Your Marketing and PR

How to Use Social Listening and Conversation Analysis Software to Improve Your Marketing and PR | Social Media Monitoring & Metrics | Scoop.it

Social media offers great potential for B2B marketers and PR pros. At the same time, however, social media creates enormous challenges.

 

From the conversations that are simultaneously taking place on an expanding number of social channels, news sites and blogs, you need to be able to filter out the terabytes of unwanted chatter to identify the conversations and information that matter to you.

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The top 20 free Twitter tools

The top 20 free Twitter tools | Social Media Monitoring & Metrics | Scoop.it

With Twitter set to have 250 million active users worldwide by the end of 2012 and 340 million tweets sent every day, it’s safe to say that Twitter is one social media channel that has become a big part not just of the digital community, but also the mass public in general.

 

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Under Development: A Social Media Measurement Model

Under Development: A Social Media Measurement Model | Social Media Monitoring & Metrics | Scoop.it

How is your social media working for you?

 

As social media becomes more widely accepted as a business tool, organizations embracing the medium are slowly becoming more adept at creating content and engaging with their audiences.

 

The next step for organizations that are comfortable with the content side of things is the development of a strategy and tactics to measure the performance of their social media activity.

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Social Business Enables More Meaningful Customer Relationships

Social Business Enables More Meaningful Customer Relationships | Social Media Monitoring & Metrics | Scoop.it

Much of the social business conversation revolves around the internal dynamics that make up an organization – culture, change management, technology adoption, process creation, etc. This should certainly be the focus because social business is not social media.

 

Britiopian just wrote a post last week about employee engagement and how social business can extract innovation from employees behind the firewall.

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The 5 Categories of Social Media Software | social media software | Social Media Consulting - Convince & Convert

The 5 Categories of Social Media Software | social media software | Social Media Consulting - Convince & Convert | Social Media Monitoring & Metrics | Scoop.it
Social Media Software is a crowded, confusing category. Learn 5 main categories of social media software, the key players in each, and when you need each type.
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The Human Algorithm: Redefining the Value of Data - Brian Solis

The Human Algorithm: Redefining the Value of Data - Brian Solis | Social Media Monitoring & Metrics | Scoop.it
The onslaught of real-time social, local, mobile (SoLoMo) technology is nothing short of overwhelming. Besides the gadgets, apps, social networks and appliances that continue to emerge, the pace of innovation is only outdone by the volumes of data that each produce.

Everything we share, everywhere we go, everything we say and everyone we follow or connect with, generates valuable information that can be used to improve consumer experiences and ultimately improve products and services.
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The 5 basic rules of calculating fan/like/follower value.

The 5 basic rules of calculating fan/like/follower value. | Social Media Monitoring & Metrics | Scoop.it

The 5 basic rules of calculating the value of a Facebook ‘fan’ A question that routinely comes up in social media circles is what is the value of a Facebook fan?

 

 

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Q&A: Autonomy's Elio Gambetta on social media monitoring

Q&A: Autonomy's Elio Gambetta on social media monitoring | Social Media Monitoring & Metrics | Scoop.it
'Big data' is the latest buzzword describing the overwhelming amount of information businesses can access with in the digital age.

 

And while businesses are now well aware of the benefits of capturing consumer information, finding the best way to approach and analyse big data is still a massive challenge.

 

Social media presents a unique data challenge as much of what is captured is difficult to quantify as the value lies hidden in sentiment that it is difficult for computers to group and analyse.

One of the companies trying to bring some sense to social data is Autonomy's Promote Solutions.

 

We spoke to Promote Solutions SVP for EMEA Elio Gambetta to find out how brands should approach social media monitoring and how it can positively impact their business.

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Does a Social Score Make a CMO?

Does a Social Score Make a CMO? | Social Media Monitoring & Metrics | Scoop.it
A recent infographic published on a Forbes blog ranks the top 20 Fortune 100 CMOs based on social scoring.

 

The graphic poses an interesting question: Should CMOs be judged by their individual social media prowess?

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Choosing The Right Customer Service Metrics Requires Alignment To Your Brand

There is no single metric against which to benchmark the performance of your customer service organization. It’s like flying a plane—you can’t do it by just looking at your altitude settings.

 

This means that most organizations use a balanced scorecard approach, which includes a set of competing metrics that balance the cost of operations against satisfaction measures. For industries with strict policy regulations, like healthcare, insurance, or financial services, adherence to regulatory compliance is yet another metric that is added to the list.

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Brands Start Automating Social Media Responses On Facebook And Twitter

Brands Start Automating Social Media Responses On Facebook And Twitter | Social Media Monitoring & Metrics | Scoop.it
Bots in Facebook?  Robots in Twitter?  Pinterest Run by HAL 9000?  It’s all very possible.

That’s right, surprisingly. in the next phase of the social web, brands are applying analysis and digital intelligence to better reach us.
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Inside Forbes: The 5 Real-Time Screens That Help Us Run The New Newsroom

Inside Forbes: The 5 Real-Time Screens That Help Us Run The New Newsroom | Social Media Monitoring & Metrics | Scoop.it

The New Newsroom at FORBES is not that kind of newsroom — and just two weeks ago we upended the traditional morning meeting. It’s now a far more inclusive, continuous and real-time idea-generating process — a “group think” that reflects the era of social media and the strategy of Forbes.com itself.

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4 Ways to Enhance SEO with Social Listening

4 Ways to Enhance SEO with Social Listening | Social Media Monitoring & Metrics | Scoop.it

Words. Funny things… words. We use them all the time. In fact I’ve used 27 of them so far in this post. But how do we use them? We use them to write, to speak, to think, to communicate. We use them as an index to our world. Everything can be categorized with words. This could be one reason search engines work so well.

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4 Ways to Use Pinterest for Market Research

4 Ways to Use Pinterest for Market Research | Social Media Monitoring & Metrics | Scoop.it

Pinterest can be used to monitor and listen to what’s top of mind with your customers today. In fact, Pinterest can be used to help with product research, inspiration for content and even help improve website usability.

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How to Use Social Listening and Conversation Analysis Software to Improve Your Marketing and PR

How to Use Social Listening and Conversation Analysis Software to Improve Your Marketing and PR | Social Media Monitoring & Metrics | Scoop.it

Social media offers great potential for B2B marketers and PR pros. At the same time, however, social media creates enormous challenges.

 

From the conversations that are simultaneously taking place on an expanding number of social channels, news sites and blogs, you need to be able to filter out the terabytes of unwanted chatter to identify the conversations and information that matter to you.

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How To Follow The Right People On Social Media - SocialTimes

How To Follow The Right People On Social Media - SocialTimes | Social Media Monitoring & Metrics | Scoop.it
Want to get the most out of social media? Stop what you're doing right now and clean up the list of people you follow. Friends and family are fine, but if you're not following your competitors and other influencers in your field, you're missing out.
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Do You Know If Your Competition Is Kicking Your Butt In Social Media?

Do You Know If Your Competition Is Kicking Your Butt In Social Media? | Social Media Monitoring & Metrics | Scoop.it

Big data is all the rage- what is it? It’s a common trend now that our business data sets  are too big to capture and analyze manually. Why is big data such a big deal? McKinsey calls it “the next frontier for innovation, competition and productivity"

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