It will mine everything from the transcripts of customer call centers to “live chats” to a variety of previously “unstructured and free-form insights” that have historically been used by marketers only to manage customer feedback and support.
Mayo Clinic sees potential of social media in patient recruitment. A pilot study set for publication in the September issue of Mayo Clinic Proceedings suggests that recruitment through social networks could help researchers to assemble large and demographically diverse patient groups more quickly and inexpensively than traditional outreach methods, the Clinic says.
Malcolm De Leo, an expert in building the marketplace for the powerful new consumer data that social media provides, shows why the tremendous amount of social listening data available can prove to be perilous for businesses.
Social media are no longer novel stakeholder and consumer outreach tools; they are the new normal in the modern business operations environment. The brand-building opportunities they present are nearly limitless.
The risks they introduce are just as expansive. They affect everything from reputations to value propositions. And to many corporate leaders, they remain somewhat of a mystery.
The good news is that there are a number of questions directors can begin asking today that will immediately help them, and their organizations, get up to speed.
Using social media monitoring to identify the influencers relevant to you Econsultancy (blog) The sheer wealth of social media monitoring tools available is matched only by the richness of practical uses that they afford users.
Buzz used to be an intangible — something you just felt. No longer.
By making use of social media's openness and users' willingness to discuss just about everything online, these tools open endless possibilities for social-media-aware companies to source, collect, analyze, and distribute what is now called social intelligence.
But don't expect to be able to neatly fit those sources of information into your old intelligence-gathering process. They require new kinds of expertise and a new mind-set about data. They also require the company to actively engage clients and external experts in social-media conversations. Merely listening quietly and gathering information isn't enough anymore.
Facebook defines itself as a "social utility that connects people with friends and others who work, study and live around them."
However, Google defines Google+ as a "social blanket" that envelopes the entire social experience. In essence, Google has added a social aspect to all of its popular products: Search, Docs, YouTube, Ads, Google Local, Maps and even Gmail. Google+ is just the knot that ties them all together.
Yet another way to compare the two: Facebook is a destination; Google+ is a freeway system connecting each of its component parts.
So you think you want to do your own thing and start a company, but you haven’t found just the right idea to run with? My advice to you is Look Around. Open your eyes. Don’t look for what is. Look for what’s missing.
Dave Kerpen believes in the power of digital. “Social media is a game changer in its ability to make companies more likeable to their consumers,” says the author of theNew York Times bestseller Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks).
“They can use social media to reveal themselves as more transparent, prove they are more responsive, and demonstrate how engaged they truly are with their customers.” But most companies just aren’t harnessing that immense potential.
Here are four things your business may be doing wrong on social media – and how to change that now
Two questions that marketers often ask are: Does my audience care about my brand? How can we make them care more? To answer these questions, brands and agencies heavily invest in market research. Online panels, focus groups, ethnographic studies, social listening are just a few of the most popular insights gathering tools
News flash – there are costs associated with social media. It’s well established that social media technologies – the applications, networks and platforms that drive tactical implementation – are not considered by most to be a cost barrier.
Social Business: 5 Trends To Watch For 2013 And Beyond Forbes Social analytics play a key role in determining who the most influential users are on the platform, and will highlight social intelligence present that might otherwise be completely lost.
Don't think social technology can help you outside of marketing? Get over it.
Listening carefully to social media can transform a business in another way: by creating the pressure for the real-time intelligence and real-time responsiveness that lead to meaningful innovation. There's nothing like a sudden uptick in social media mentions, whether positive or negative, to draw internal attention to an area of business opportunity or vulnerability. That's paired with an external expectation that you won't simply listen, but will actually respond — whether by thanking people for their praise or addressing their complaints.