Social Media Moni...
Follow
Find
1.4K views | +0 today
Scooped by Tom Muyllaert
onto Social Media Monitoring & Metrics
Scoop.it!

Brands Start Automating Social Media Responses On Facebook And Twitter

Brands Start Automating Social Media Responses On Facebook And Twitter | Social Media Monitoring & Metrics | Scoop.it
Bots in Facebook?  Robots in Twitter?  Pinterest Run by HAL 9000?  It’s all very possible.

That’s right, surprisingly. in the next phase of the social web, brands are applying analysis and digital intelligence to better reach us.
more...
No comment yet.
Social Media Monitoring & Metrics
About Listening & Learning in Social Media
Curated by Tom Muyllaert
Your new post is loading...
Scooped by Tom Muyllaert
Scoop.it!

MediaPost Publications Madison Avenue Gains Deep Access Into Conversation: Taps Into Phone, Chat, Other Consumer Feedback 03/06/2014

MediaPost Publications Madison Avenue Gains Deep Access Into Conversation: Taps Into Phone, Chat, Other Consumer Feedback 03/06/2014 | Social Media Monitoring & Metrics | Scoop.it

It will mine everything from the transcripts of customer call centers to “live chats” to a variety of previously “unstructured and free-form insights” that have historically been used by marketers only to manage customer feedback and support.

more...
No comment yet.
Scooped by Tom Muyllaert
Scoop.it!

Mayo Clinic sees potential of social media in patient recruitment

Mayo Clinic sees potential of social media in patient recruitment | Social Media Monitoring & Metrics | Scoop.it

Mayo Clinic sees potential of social media in patient recruitment. A pilot study set for publication in the September issue of Mayo Clinic Proceedings suggests that recruitment through social networks could help researchers to assemble large and demographically diverse patient groups more quickly and inexpensively than traditional outreach methods, the Clinic says.

 

 

more...
No comment yet.
Scooped by Tom Muyllaert
Scoop.it!

Are you sure your social listening data doesn't suck?

Are you sure your social listening data doesn't suck? | Social Media Monitoring & Metrics | Scoop.it
Malcolm De Leo, an expert in building the marketplace for the powerful new consumer data that social media provides, shows why the tremendous amount of social listening data available can prove to be perilous for businesses.
more...
No comment yet.
Scooped by Tom Muyllaert
Scoop.it!

Questioning the network: The year in social media research

Questioning the network: The year in social media research | Social Media Monitoring & Metrics | Scoop.it
Journalist's Resource sifts through the academic journals so you don't have to. Here are 10 of the studies about social and digital media they found most interesting in 2012.
more...
No comment yet.
Scooped by Tom Muyllaert
Scoop.it!

Social Media And The Boardroom: Critical Questions Directors Need To Ask

Social Media And The Boardroom: Critical Questions Directors Need To Ask | Social Media Monitoring & Metrics | Scoop.it

Social media are no longer novel stakeholder and consumer outreach tools; they are the new normal in the modern business operations environment. The brand-building opportunities they present are nearly limitless.


The risks they introduce are just as expansive. They affect everything from reputations to value propositions. And to many corporate leaders, they remain somewhat of a mystery.


The good news is that there are a number of questions directors can begin asking today that will immediately help them, and their organizations, get up to speed.



more...
No comment yet.
Scooped by Tom Muyllaert
Scoop.it!

How to Find New Competitive Knowledge in Social Media

How to Find New Competitive Knowledge in Social Media | Social Media Monitoring & Metrics | Scoop.it
Buzz used to be an intangible — something you just felt. No longer.

 

A number of companies, B2C and B2B alike, realize the potential benefits of monitoring conversation flows from social networks. 

more...
No comment yet.
Scooped by Tom Muyllaert
Scoop.it!

Using social media monitoring to identify the influencers relevant to you - Econsultancy (blog)

Using social media monitoring to identify the influencers relevant to you - Econsultancy (blog) | Social Media Monitoring & Metrics | Scoop.it
Using social media monitoring to identify the influencers relevant to you
Econsultancy (blog)
The sheer wealth of social media monitoring tools available is matched only by the richness of practical uses that they afford users.
more...
No comment yet.
Rescooped by Tom Muyllaert from Era Digital - um olhar ciberantropológico
Scoop.it!

Netnography - Insights2.0 derived from Online-Communities

This presentation provides insight into my UNDESTANDING of netnography as a QUALITATIVE and EXPLORATORY OBSERVATIONAL research approach.

Via Adelina Silva
more...
No comment yet.
Scooped by Tom Muyllaert
Scoop.it!

How to Find New Competitive Knowledge in Social Media

Buzz used to be an intangible — something you just felt. No longer.

By making use of social media's openness and users' willingness to discuss just about everything online, these tools open endless possibilities for social-media-aware companies to source, collect, analyze, and distribute what is now called social intelligence.

But don't expect to be able to neatly fit those sources of information into your old intelligence-gathering process. They require new kinds of expertise and a new mind-set about data. They also require the company to actively engage clients and external experts in social-media conversations. Merely listening quietly and gathering information isn't enough anymore.
more...
No comment yet.
Scooped by Tom Muyllaert
Scoop.it!

Google+ is not a Social Network, but a Social Layer

Facebook defines itself as a "social utility that connects people with friends and others who work, study and live around them."

However, Google defines Google+ as a "social blanket" that envelopes the entire social experience. In essence, Google has added a social aspect to all of its popular products: Search, Docs, YouTube, Ads, Google Local, Maps and even Gmail. Google+ is just the knot that ties them all together.

Yet another way to compare the two: Facebook is a destination; Google+ is a freeway system connecting each of its component parts.
more...
No comment yet.
Scooped by Tom Muyllaert
Scoop.it!

12 listening tools you probably haven’t heard about

12 listening tools you probably haven’t heard about | Social Media Monitoring & Metrics | Scoop.it
Going vertical
These players are especially intriguing when you consider their uniqueness, approachability, and relative turn-key nature.

Social listening is daunting enough of an activity, particularly when building a new program. The traditional vendors are good, but they have to service clients big and small across all industries.

These guys break down the barriers of getting started by specializing in particular verticals. And it’s these particular verticals that I find interesting for a couple reasons.
more...
No comment yet.
Scooped by Tom Muyllaert
Scoop.it!

The Human Algorithm: Redefining the Value of Data - Brian Solis

The Human Algorithm: Redefining the Value of Data - Brian Solis | Social Media Monitoring & Metrics | Scoop.it
The onslaught of real-time social, local, mobile (SoLoMo) technology is nothing short of overwhelming. Besides the gadgets, apps, social networks and appliances that continue to emerge, the pace of innovation is only outdone by the volumes of data that each produce.

Everything we share, everywhere we go, everything we say and everyone we follow or connect with, generates valuable information that can be used to improve consumer experiences and ultimately improve products and services.
more...
No comment yet.
Scooped by Tom Muyllaert
Scoop.it!

The 5 basic rules of calculating fan/like/follower value.

The 5 basic rules of calculating fan/like/follower value. | Social Media Monitoring & Metrics | Scoop.it

The 5 basic rules of calculating the value of a Facebook ‘fan’ A question that routinely comes up in social media circles is what is the value of a Facebook fan?

 

 

more...
No comment yet.
Scooped by Tom Muyllaert
Scoop.it!

Buffer & Mention Partner Up To Combine Their Social Media Monitoring ... - Marketing Land

Buffer & Mention Partner Up To Combine Their Social Media Monitoring ... - Marketing Land | Social Media Monitoring & Metrics | Scoop.it
Social News Daily
Buffer & Mention Partner Up To Combine Their Social Media Monitoring ...
more...
No comment yet.
Rescooped by Tom Muyllaert from Social Media Research and Analytics
Scoop.it!

The Innovation "Sweet Spot" - Forbes

The Innovation "Sweet Spot" - Forbes | Social Media Monitoring & Metrics | Scoop.it
So you think you want to do your own thing and start a company, but you haven’t found just the right idea to run with? My advice to you is Look Around.  Open your eyes.  Don’t look for what is.  Look for what’s missing.

Via Lynne MacMaster
more...
No comment yet.
Scooped by Tom Muyllaert
Scoop.it!

4 Things You're Doing Wrong on Social Media - and How to Fix Them

4 Things You're Doing Wrong on Social Media - and How to Fix Them | Social Media Monitoring & Metrics | Scoop.it

Dave Kerpen believes in the power of digital. “Social media is a game changer in its ability to make companies more likeable to their consumers,” says the author of theNew York Times bestseller Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks).


“They can use social media to reveal themselves as more transparent, prove they are more responsive, and demonstrate how engaged they truly are with their customers.” But most companies just aren’t harnessing that immense potential.


Here are four things your business may be doing wrong on social media – and how to change that now

more...
No comment yet.
Scooped by Tom Muyllaert
Scoop.it!

An Infographic on Social Media Measurement Framework

An Infographic on Social Media Measurement Framework | Social Media Monitoring & Metrics | Scoop.it

There are various ways for measuring the social media efforts, most of the time it based on the engagement parameters & type of sentiments in the conversations. 

more...
No comment yet.
Scooped by Tom Muyllaert
Scoop.it!

How to make social media insights more meaningful

How to make social media insights more meaningful | Social Media Monitoring & Metrics | Scoop.it

Two questions that marketers often ask are: Does my audience care about my brand? How can we make them care more? To answer these questions, brands and agencies heavily invest in market research. Online panels, focus groups, ethnographic studies, social listening are just a few of the most popular insights gathering tools


more...
No comment yet.
Scooped by Tom Muyllaert
Scoop.it!

Social Media Workflow [Infographic]

Social Media Workflow [Infographic] | Social Media Monitoring & Metrics | Scoop.it
News flash – there are costs associated with social media.
It’s well established that social media technologies – the applications, networks and platforms that drive tactical implementation – are not considered by most to be a cost barrier.
more...
No comment yet.
Scooped by Tom Muyllaert
Scoop.it!

Social Business: 5 Trends To Watch For 2013 And Beyond - Forbes

Social Business: 5 Trends To Watch For 2013 And Beyond - Forbes | Social Media Monitoring & Metrics | Scoop.it
Social Business: 5 Trends To Watch For 2013 And Beyond
Forbes
Social analytics play a key role in determining who the most influential users are on the platform, and will highlight social intelligence present that might otherwise be completely lost.
more...
No comment yet.
Scooped by Tom Muyllaert
Scoop.it!

Choosing a social media monitoring tool

Choosing a social media monitoring tool | Social Media Monitoring & Metrics | Scoop.it
Social media monitoring is an increasingly important activity for any large organisation, but choosing a monitoring tool is a difficult decision.
more...
No comment yet.
Scooped by Tom Muyllaert
Scoop.it!

The Social Solution to Innovation Challenges

The Social Solution to Innovation Challenges | Social Media Monitoring & Metrics | Scoop.it
Don't think social technology can help you outside of marketing? Get over it.

Listening carefully to social media can transform a business in another way: by creating the pressure for the real-time intelligence and real-time responsiveness that lead to meaningful innovation. There's nothing like a sudden uptick in social media mentions, whether positive or negative, to draw internal attention to an area of business opportunity or vulnerability. That's paired with an external expectation that you won't simply listen, but will actually respond — whether by thanking people for their praise or addressing their complaints.
more...
No comment yet.
Scooped by Tom Muyllaert
Scoop.it!

9 incredibly useful Twitter tools | Articles | Home

9 incredibly useful Twitter tools | Articles | Home | Social Media Monitoring & Metrics | Scoop.it
Whether you're monitoring a brand, tracking a competitor, or planning an event, these tools will make your life easier and help you build your social media presence. 
more...
No comment yet.
Scooped by Tom Muyllaert
Scoop.it!

How Mobile, Content, Influence and Culture are Changing Marketing Forever {free ebook}

How Mobile, Content, Influence and Culture are Changing Marketing Forever {free ebook} | Social Media Monitoring & Metrics | Scoop.it
To help document some of today’s important ideas about business culture, research, social media, mobile, content marketing and more, Jay Baer recruited an all-star team of 12 contributors for this Power of Everything report. This menagerie of friends and colleagues are working with some of the biggest companies in the world to remake marketing and innovation.
more...
No comment yet.
Scooped by Tom Muyllaert
Scoop.it!

How Not to Measure the Value of a Like.

How Not to Measure the Value of a Like. | Social Media Monitoring & Metrics | Scoop.it

An interesting post from @thebrandbuilder & must read!

 

You can actually do the work, or you can fake it and try to make an easy buck. It doesn’t matter what industry or profession you’re in. Athletes cheat. Accountant cut corners. Political consultants adjust poll numbers. Teachers hire surrogates to take their certifications for them. And yes, social media gurus make up magic equations that promise to measure everything from ROI to the value of a like.

 

We are surrounded by people who have chosen to make bullshit their vehicle of “success.”

more...
No comment yet.