In his BlogWell Austin presentation, "How We Developed Our Global Social Listening Strategy," Kellogg Company's Senior Manager, Global Social Media Operations, Jeff Cole, shares how Kellogg's locked down their listening strategy -- including their... 
Altimeter Group segmented data that has been tried and true for years on the top tier: demographics and product. Then, we segmented data that digital marketers are striving to tackle now in the middle tier: Pschographic, behaviroial, and refferal data. At the bottom tier, we listed out experimental new types of data that most companies have not harnessed, the newcommers location based and intention data. 
Social media research company Fizziology is joining Cognizant, a leading provider of information technology, consulting, and business process outsourcing services, at the NAB Show to demonstrate its television social media sentiment research and the insight it provides for key advertising and business decisions.
A leader in theatrical tracking of social media conversation since late 2009, Fizziology is now providing analysis and insights to television studios, networks, media agencies and brands. 
'Big data' is the latest buzzword describing the overwhelming amount of information businesses can access with in the digital age.
Social media presents a unique data challenge as much of what is captured is difficult to quantify as the value lies hidden in sentiment that it is difficult for computers to group and analyse. One of the companies trying to bring some sense to social data is Autonomy's Promote Solutions. 
Social media monitoring is growing as a research tool, offering new understanding through sentiment analysis and access to broader topics.
True listening is not data on a spreadsheet acquired by applying legacy “asking” methodology. It requires putting an ear to a wide spectrum of conversations, thoughtful interpretation and judgment of the data, then applying what’s discovered to improve listening activities. And listening research is not limited to social channels.
Marketers making greater effort to track metrics such as customer satisfaction and overall buzz...
A study of companies worldwide from SHARE and GUIDE SHARE EUROPE and sponsored by IBM and Marist College found that only 52.8% of respondents were currently monitoring open online social media communities or networks. [Unisphere Media collected the data in January and February 2012.
The study was written by Unisphere analyst Peter Auditore.] A majority of respondents were IT professionals, with others including CEOs and those performing management and other business functions. 
In May 2011, eMarketer estimated the number of blog readers in the US would reach 122.6 million in 2011, representing 53.5% of internet users. Furthermore, they expect that number to reach 150.4 million by 2014, representing a whopping 60% of internet users.
Okay, okay, blogs are important. We get it, right? So how do we identify the right bloggers/influencers who will provide high quality content and increased reach through their social properties? Do your research!
Here are a few rules of thumb.. Based on the response gathered by monitoring online activities of various sites, the social media analytics tool provides precise information about the customer behavior pattern paving way for a more accurate taste than a ... Lightning talk at the November, 2011 Sentiment Analysis Symposium in San Francisco, http://sentimentsymposium.com/ 
Klout, PeerIndex, Kred, and even Empire Avenue [response from Empire Avenue] need to go away. These metrics-applications rely on our need to know our "value" and will only continue to perpetuate the dilution of online engagement. 
An interview with analytics strategist Seth Grimes on the future of sentiment data and analytics for business.
What does sentiment data and analysis mean for marketers and brands? Is it only about analyzing social media conversations or does it have broader applications?
Determine context and sort your social media and web results for comparison and measurement with advice from the Marketing Smarts Podcast ‘Social Media Monitoring Feeds on Brains.’... 
The lessons I presented were based on my own experience, both based on my work at SAP but also on discussions with my peers in the industry. They were centered around the following three key takeaways... |
Creating a social dashboard in Google Analytics is a lot easier now that we have specific social reports. This social dashboard outlined below will help you deep-dive into social data and understand social activities on, and to some extent, off, of a site. 
The changes Twitter just announced it is making to its "Discover" tab are designed to make recommended links and topics more personalized, and therefore more accurate -- which is a good thing, because that is the single biggest business challenge...
"And figuring out a user’s broader “interest graph” is no easy task at the best of times, especially when the only thing Twitter has to go on is 140 characters of text and perhaps an image now and then."
How Can You Build Listening into Your Organization? Most brands today understand the importance of listening. Far fewer have a clear idea what it really involves or how to go about doing it. 
In this guest post, Seth Grimes discusses the issues surrounding sentiment among social media users and how to address tool and measurement problems.
The sentiment-analysis solution space lacks standard definitions, metrics, and methods, and not a few solutions offer only crude, low-grade analytics. The result? Business users are hard-pressed to weigh the many vendor claims they hear, first-and-foremost surrounding accuracy.
18 Use Cases That Show Business How to Finally Put Customers First. 
mention is a media and social media monitoring tool. Create alerts and be informed about any new mentions in real-time. 
Are you ready to learn more about your Twitter strategy? Do you want to keep a gauge on how it’s doing? There are Twitter tools that will show all the important engagement information you need to know, including things like:
- Your follower history
If you’re ready to dig into some great analysis of your Twitter world, then check out these 6 awesome tools that will help you learn how to get even more out of Twitter. 
In response to Altimeter Group’s recent Buyer’s Guide for social media management systems, I offered a long-standing criticism I had of Altimeter’s list of Social Media Management Solutions (SMMS) that they continue to include WildfireApp in their... Sentiment symposium 2011 video's are here online! 
IBM today announced a new product dedicated to helping customers perform sentiment analysis of social media data, as well as a new program with the Yale School of Management's Center for Customer Insight to train students in advanced data analysis... 
We identify and sift through social media monitoring tools, to provide clarity to marketers looking for insight into online conversation. The social media monitoring tool buyer's guide from webliquid..download it here.. 
Facebook ad managers looking to dive deeper into analytics can now dive down to the keyword level with Word Stats from Social Ads Tool. |
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