The integration of social media signals to search algorithms is changing how search engines are performing. Studies show at least 58% of consumers go to search engines to search for something online, while 40% would then seek further decision-making help through their friends or colleagues at social media.
All-in-all, about 48% of consumers are using some forms of combining social media with search to help them in their purchasing decisions.
Unlike some other social networks, pins to your content will often send a consistent flow of traffic for months rather than a just a quick burst that lasts only a few days, and sometimes only a few hours.
I’ve been using Pinterest for about a year with a website in the photography industry and I’ve found it to be a great way to increase website visitors and also to get involved in the community. I was skeptical of Pinterest at first, but now I find it to be more useful and interesting than any other social network....
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You already know that well-researched, high-quality content is the backbone of a killer blog post. But don’t underestimate the importance of a strong visual component when you’re composing your latest and greatest update for your audience
The human brain processes images in as little as 13 milliseconds—less than the blink of an eye.
A post with an image is far more enticing to the bounce-happy readers of the Internet than one without, and is more likely to be shared on social media as well.
The quantity of social signals you receive, such as Likes, retweets, shares, pins, number of comments on your posts signals to Google that you are or are not an authority in your area.
SMO is tied to SEO in such a way you cannot untangle the two. If you care about SEO, then you must care about SMO. Why does Google care if your content is high quality, educational, engaging, or humorous?
Google is a business, and their business is to provide the highest quality content to their readers.
Businesses both big and small now choose to be on LinkedIn for a number of reasons. Not only is it a social network for professionals, but it’s also a great way to get in touch with other businesses and potential employees.
LinkedIn can also be the social media platform of choice when you want to make announcements or updates to be seen by your employees. These announcements can range from a successful product launch to a new blog post on the company site. LinkedIn’s highly professional environment opens your eyes to different opportunities in the corporate world. Here, you can find advice, new content and think pieces that can stimulate your mind and give you a new perspective on what’s going on in the world of business...
"We all want content marketing results, but they can be hard to get without the right SEO tools. Here is a list containing 27 search optimization essentials."
SEO changed over the past few years through the Google Search algorithm updates: from being a complex, tech process involving back links and labor - and to be fair not always very "white hat" - it became synonym for "regularly publish great content".
This means that SEO tools have considerably changed and while analytics tools like Google's or Moz are still very important, they help you measure but they don't solve the main problem content marketers have: how to scale the content volume without sacrificing quality.
So we're not surprised to see content-focused tools in... Continue reading →
Social sharing buttons on websites account for less than 30 percent of all sharing, and links shared on Thursday get peak engagement and the longest-lasting traffic.
Those are only two of the results of a RadiumOne study focusing on sharing behavior. RadiumOne is an enterprise advertising platform that operates the Po.st social sharing and URL-shortening platform — which naturally generates a lot of data on what people share, how they share, and what kind of sharing is the most effective.
Check and increase the popularity of your products and services through the views, likes and comments in social media channels. Monitor the success and the failure of your products.
There are various reasons that a business needs social media, but the most important is to mark its presence and establish itself in the market. But one of the best things, that social media offers today, is Remarketing.
You might be surprised to hear that Pinterest is one of the fastest growing social media sites and is the third largest behind Facebook and Twitter...
...I talked with David Smooke who is director of SmartRecruiters, an online workspace to find and hire people. David is in charge of content marketing & social media for SmartRecruiters. They also have an awesome Pinterest page. He gave me insight into how to initiate a Pinterest strategy, what works best for B2B and the burning question we all want to know – how do you get more followers!? Please listen to my podcast to hear my interview with David and be sure to follow the Link Humans Pinterest page!
Here are my top tips for creating a great Pinterest page...
There are dozens of techniques that can increase search traffic on a website, but only a few methods result in content reaching unseen levels of popularity. Sure, a merely informative or interesting piece can get a couple hundred social engagements, but viral isn’t just informative: It’s an emotional experience.
At Fractl, we’ve established some factors that can help a campaign idea morph into an online phenomenon, but knowing how to create great content is the foundation of any viral campaign. By educating yourself in a few theories of psychology, you can make the most of nuances that most content marketers don't know....
LinkedIn is a great platform for finding capable employees, but that's only the beginning of its value. Chances are, you are probably not using it to its fullest potential in areas like content marketing and event preparation — yet, anyway.
"Social media marketing has become intertwined with SEO; not only do social signals play a role in organic search rankings, high rankings in organic search results drives more traffic to your website and social media channels, accelerating their growth.
As I explained in my article, “The Top 7 Social Media Marketing Trends That Will Dominate 2014,” social media is no longer a luxury; it’s a necessity. As such, savvy entrepreneurs bolster their social media efforts with strong SEO campaigns, and vice versa".
The conversation around brand loyalty has been on a steady decline since the advent of social media.
Ever since the term "engagement" snuck into the picture, marketers have been blowing smoke about how important it is to regularlzy engage with customers, touting the untold benefits of regular contact.The problem is that this belief couldn't be further from the truth. Most consumers do not care about how much you engage with them--and I have the data to prove it.
But there is a "secret sauce" that is guaranteed to increase brand loyalty, and it's closely tied to how you position yourself among the competition, not how many interactions you force on prospective customers.....