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Social media focus: How can brands use social to create the same level of impact as traditional advertising?

Social media focus: How can brands use social to create the same level of impact as traditional advertising? | Social Media Monitoring for Business | Scoop.it
As part of The Drum’s social media supplement, we asked a cross-section of people working in the industry their views on a number of... (Social media focus: How can social be used to create the same level of impact as trad advertising?
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20+ Awesome Pinterest Resources for Bloggers and Marketers

20+ Awesome Pinterest Resources for Bloggers and Marketers | Social Media Monitoring for Business | Scoop.it

Unlike some other social networks, pins to your content will often send a consistent flow of traffic for months rather than a just a quick burst that lasts only a few days, and sometimes only a few hours.

 

I’ve been using Pinterest for about a year with a website in the photography industry and I’ve found it to be a great way to increase website visitors and also to get involved in the community. I was skeptical of Pinterest at first, but now I find it to be more useful and interesting than any other social network....


Via Jeff Domansky
Raise the Roof Marketing's insight:

Having some great success for clients on Pinterest, some of the tools mentioned in this article can really improve your efficiency in pinning attractive images.

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Olivier Milo's curator insight, July 7, 11:53 PM

Great list of tools for Pinterest !

Saranne Davies's curator insight, July 8, 3:55 AM

I was also skeptical as far as Pinterest was concerned but now adore the power of the pin.  Give it a try.

suraj bora's curator insight, July 8, 4:53 AM
Ashok Bajpai MD of G4S India with his courage and motivation is trying to shape the future of the country constructively.
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International Markets with Highest eCommerce Conversions | Online Marketing Trends

International Markets with Highest eCommerce Conversions | Online Marketing Trends | Social Media Monitoring for Business | Scoop.it
Know the Latest Trends, Updates on Emarketing, Digital Trends, Online Advertising,Online Shopping, Ecommerce and ERetail,get insights into Social Media Trends,Brand Spends on Digital,Learn SEO, SEM Paid search, Get insights on Ecommerce, Internet ,b2b emarketing,Industry Trends on Display ads, Mobile Commerce, and Consumer Insights,

Via Cambridge Marketing Colleges
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Secrets of a Killer Blog Post: Images [infographic]

Secrets of a Killer Blog Post: Images [infographic] | Social Media Monitoring for Business | Scoop.it

You already know that well-researched, high-quality content is the backbone of a killer blog post. But don’t underestimate the importance of a strong visual component when you’re composing your latest and greatest update for your audience

The human brain processes images in as little as 13 milliseconds—less than the blink of an eye.

A post with an image is far more enticing to the bounce-happy readers of the Internet than one without, and is more likely to be shared on social media as well.

More at the link.


Via Lauren Moss
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9 Tactics For Growth Hacking Your SEO And SMO Strategy

9 Tactics For Growth Hacking Your SEO And SMO Strategy | Social Media Monitoring for Business | Scoop.it

The quantity of social signals you receive, such as Likes, retweets, shares, pins, number of comments on your posts signals to Google that you are or are not an authority in your area.

 

SMO is tied to SEO in such a way you cannot untangle the two. If you care about SEO, then you must care about SMO. Why does Google care if your content is high quality, educational, engaging, or humorous?

 

Google is a business, and their business is to provide the highest quality content to their readers.

 

Read More: http://www.dentistryiq.com/articles/2014/07/9-tactics-for-growth-hacking-your-dentist-seo-and-smo-strategy.html


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25 'Boring' Companies With Brilliant Social Media Cover Photos

25 'Boring' Companies With Brilliant Social Media Cover Photos | Social Media Monitoring for Business | Scoop.it
Check out some of the best social media cover photos (and get free templates to recreate them for yourself). (Boring is for wimps. Anyone can have a great social media cover photo.
Raise the Roof Marketing's insight:

Some great examples showing how important images are to your online social profiles regardless of who you are.

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Ultimate Social Media Empire: LinkedIn Brand Page Best Practices

Ultimate Social Media Empire: LinkedIn Brand Page Best Practices | Social Media Monitoring for Business | Scoop.it

Businesses both big and small now choose to be on LinkedIn for a number of reasons. Not only is it a social network for professionals, but it’s also a great way to get in touch with other businesses and potential employees.

 

LinkedIn can also be the social media platform of choice when you want to make announcements or updates to be seen by your employees. These announcements can range from a successful product launch to a new blog post on the company site. LinkedIn’s highly professional environment opens your eyes to different opportunities in the corporate world. Here, you can find advice, new content and think pieces that can stimulate your mind and give you a new perspective on what’s going on in the world of business...


Via Jeff Domansky
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Jeff Domansky's curator insight, June 23, 10:31 PM

Nice 'n easy tips for better LinkedIn brand pages.

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Beyond Analytics: The best SEO Tools for Content Marketers

Beyond Analytics: The best SEO Tools for Content Marketers | Social Media Monitoring for Business | Scoop.it
"We all want content marketing results, but they can be hard to get without the right SEO tools. Here is a list containing 27 search optimization essentials."


SEO changed over the past few years through the Google Search algorithm updates: from being a complex, tech process involving back links and labor - and to be fair not always very "white hat" - it became synonym for "regularly publish great content".

This means that SEO tools have considerably changed and while analytics tools like Google's or Moz are still very important, they help you measure but they don't solve the main problem content marketers have: how to scale the content volume without sacrificing quality.

So we're not surprised to see content-focused tools in... Continue reading →
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6 Myths of Social Sharing (infographic)

6 Myths of Social Sharing (infographic) | Social Media Monitoring for Business | Scoop.it

Social sharing buttons on websites account for less than 30 percent of all sharing, and links shared on Thursday get peak engagement and the longest-lasting traffic.

Those are only two of the results of a RadiumOne study focusing on sharing behavior. RadiumOne is an enterprise advertising platform that operates the Po.st social sharing and URL-shortening platform — which naturally generates a lot of data on what people share, how they share, and what kind of sharing is the most effective.


More information at the link...


Via Lauren Moss
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Barbara Robinson's curator insight, June 6, 7:03 AM

Myth vs. Facts...Be Real.

Nine0Media's curator insight, June 7, 11:45 AM

#DIYSEO #SocialMediaTools 

Pierre Christiansen's curator insight, June 10, 4:50 AM

The social media mythbuster...

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Social Media Infographic: How To Increase Your Success Rates?

Social Media Infographic: How To Increase Your Success Rates? | Social Media Monitoring for Business | Scoop.it
Check and increase the popularity of your products and services through the views, likes and comments in social media channels. Monitor the success and the failure of your products.

 

There are various reasons that a business needs social media, but the most important is to mark its presence and establish itself in the market. But one of the best things, that social media offers today, is Remarketing.

More at the article link.


Via Lauren Moss
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Sales Renewal's curator insight, May 28, 6:30 AM

Plenty to digest here.

Lotte Schacht's curator insight, May 30, 12:35 AM

Great stuff - try it out.

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Social Media ROI Not As Mysterious As You Think: 8 Ways To Measure It

Social Media ROI Not As Mysterious As You Think: 8 Ways To Measure It | Social Media Monitoring for Business | Scoop.it
Social Media ROI Is Important for Executive Buy-In Social media marketing is a powerful medium to reach big audiences, build one-to-one relationships, humanize your brand, leverage influencers, and s…

Via Guillaume Decugis
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Christina Guenther's curator insight, May 20, 8:55 AM

ROI for social media efforts is the most desired objective for digital marketers. With client expectations, marketers are focused on proving their worth and revealing ways to connect all social marketing efforts back to sales. We now have measurement tools that allow us to look at a variety of metrics such as overall "net increase in sales, new customers acquired, new leads generated, increased retention rates, and a quantified increase in awareness." Understanding the worth of social media marketing and making this transparent for your client is a crucial objective in your marketing strategy.


Always think in terms of value! 

 

Jace Henry's curator insight, May 21, 12:05 PM

Social ROI is actually pretty doable, and something we see every day.  This is an interesting read.

Nine0Media's curator insight, June 3, 2:24 PM

#DIYSEO #Nine0Media 

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Social Media Demographics: Who Uses What Platforms?

Social Media Demographics: Who Uses What Platforms? | Social Media Monitoring for Business | Scoop.it

A massive survey of over 1,800 internet users reveals trends in social media usage across numerous platforms, ages, races, genders, population density and more.

All data derived from the Pew Research Center.


Via Lauren Moss
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2DiFore Marketing Solutions's curator insight, May 5, 4:34 AM

It's Cinco de Mayo! Do you know who your users are and why they engage with you?

Lea Vainshtein's curator insight, May 6, 12:16 PM

טבלאות מסכמות את התפלגות משתמשי רשתות חברתיות

המסכנה: אם את עד גיל 30, ממוצא דרום אמריקאי, עירונית, בעלת השכלה 

מאיזשהו קולג' ומשתכרת נמוך 

אז את הצרכנית העיקרית של פייסבוק חחח

 

 

Kim Bradley's curator insight, May 10, 8:49 PM

Great facts on social media trends and usage amongst various demographics.  Social media is trending across all groups!

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7 Legitimate Ways That Social Media Impacts SEO

7 Legitimate Ways That Social Media Impacts SEO | Social Media Monitoring for Business | Scoop.it

SEO and Google have been synonymous - while most SEO tactics and approaches are search engine agnostic, they often get tied to Google ranking. It's fairly obvious why this is the case - Google is the most popular search engine with 67.3 percent of market share according to comScore.

 

Google also addresses (and condemns) SEO efforts more frequently than toner engines. But SEO isn't just for Google, and really isn't just for search engines, either. Every social media network has some type of search functionality.

 

As social media usage has risen, so has the volume of searches on these networks (YouTube is the second largest search engine behind Google and Twitter receives 2.1 billion queries per day).

 

To understand what is popular, relevant, and credible, the search engines are turning to social media.

 

Read More:  http://www.clickz.com/clickz/column/2342211/7-legitimate-ways-that-social-media-impacts-seo


Via Antonino Militello
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2DiFore Marketing Solutions's curator insight, May 1, 4:48 AM

Did you know that Social Media usage has risen tremendously over the last 5 years? Well of course you do, you are reading this :) Ask yourself how does it impact your SEO.

John Reeves's curator insight, May 4, 1:56 PM

Content is everywhere....

9Dotstrategies's curator insight, May 6, 12:59 AM

Find out how social media impacts SEO #socialmedia #impacts #SEO #9dotstrategies

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15 Twitter Facts and Figures for 2014 You Need to Know - Jeffbullas's Blog

15 Twitter Facts and Figures for 2014 You Need to Know - Jeffbullas's Blog | Social Media Monitoring for Business | Scoop.it

The microblogging giant has come a long way since co-founder Jack Dorsey's first tweet. Here are some Twitter facts and figures worth checking out.

 

Twitter went public in November 2013. The much ballyhooed IPO was a big hit as TWTR opened at $26.00 and closed at $44.90 in its first day of trading. Today Twitter trades at $44.60 despite a net loss of $34 million in its most recent quarterly report.

 

While Twitter has become an incredible brand, it must find a way to show profitability in the future. We don’t want the little blue bird to fly away....


Via Jeff Domansky
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Ali Anani's curator insight, April 23, 9:52 PM

Tweet and engage

Taffy Souphab's curator insight, April 24, 11:21 AM

Infographics make everything so much easier 

Sylvie Bédard's curator insight, May 5, 12:25 PM

Twitter en une image. J'aime bien!

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An Introduction to Google+

This is the first video in a series of five which covers just about everything you need to know about Google+ 

 

Martin is a Master at teaching others how to maximize our social marketing efforts especially when it comes to learning how to manage your social media presence on Google+


Via Neil Ferree
Raise the Roof Marketing's insight:

Great into video to Google+

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Neil Ferree's curator insight, July 6, 12:18 PM

Everything you need to know about about Google Plus.


Marilyn Moran's curator insight, July 6, 12:22 PM

This is an absolute must-watch if you're new to Google+.

Dawn Matheson's curator insight, July 8, 2:24 PM

Our thanks to Neil Ferree for breaking down the video with a timestamp outline.

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Social Media for Lead Generation

Social Media for Lead Generation | Social Media Monitoring for Business | Scoop.it
Over the last several years, social media has emerged as an effective tool for generating leads. Two-thirds of online adults use social networking, and almost half use it daily.

Via Laurent J.V. Dubois, Cambridge Marketing Colleges
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Pallab Kakoti's curator insight, July 4, 2:31 PM

The use of social media platforms by sales people to generate leads and convert them into successful B2B conversions to generate revenue is summed as the concept of social selling. It’s an approach that leverages the use of various social media tools to filter targeted information based on locations, business verticals & social media profiles. The process enables sales professionals to post social updates, tweets & messages on the social media domain from their personal accounts to build their credibility as industry experts.

 

Read More // http://pallab-kakoti.blogspot.in/2014/02/social-selling-b2b-sales.html

 

 

 

Some may see conversion as an online transaction, others as a sign up or an upgrade to a paid plan. Conversion objectives vary and are therefore crucial to define the attributes for different referrers & social networks. Determine the original referrer as the first touch attribution where they first heard & saw the social content or was it the referrer of the visit where the story was seen and where the actual conversion occurred as the last touch attribution.

 

Read More // http://pallab-kakoti.blogspot.in/2014/03/social-media-impact-to-boost-conversions.html

 

 

#plbkkt via #hshdsh

 

#blogs4bytes // Follow the conversation

massimo scalzo's curator insight, July 5, 2:37 AM

How To...

BogDan Wrzesinski's curator insight, July 8, 8:25 AM
Marketing is Good! Selling is Better!
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Are you Linked in?

Are you Linked in? | Social Media Monitoring for Business | Scoop.it
Creating and maintaining an active company page on LinkedIn can increase sales, create word of mouth and help you find new partners, investors and buyers. Jonathan Weinberg invites you to connect
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Social Shares is the New SEO

Social Shares is the New SEO | Social Media Monitoring for Business | Scoop.it

Social Shares is the New SEO. This Mind Map shows the tools and apps I use for setting up a DiY Content Marketing System.


Via Neil Ferree
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kay's comment, April 28, 1:34 AM
awesome map
kay's comment, April 28, 1:34 AM
awesome map
Neil Ferree's curator insight, June 30, 1:17 PM

As you can see from this Mind Map, there are many moving parts to a robust Social Content Marketing Model.

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This Is Your Brain on Viral Content: What Psychology Says You'll Click On

This Is Your Brain on Viral Content: What Psychology Says You'll Click On | Social Media Monitoring for Business | Scoop.it

There are dozens of techniques that can increase search traffic on a website, but only a few methods result in content reaching unseen levels of popularity. Sure, a merely informative or interesting piece can get a couple hundred social engagements, but viral isn’t just informative: It’s an emotional experience.


At Fractl, we’ve established some factors that can help a campaign idea morph into an online phenomenon, but knowing how to create great content is the foundation of any viral campaign. By educating yourself in a few theories of psychology, you can make the most of nuances that most content marketers don't know....


Via Jeff Domansky
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Jeff Domansky's curator insight, June 30, 6:27 PM

Learn how your brain reacts to viral content -- and how you can replicate those results with your own content.

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8 Lesser-Known Strategies to Get More Out of LinkedIn

8 Lesser-Known Strategies to Get More Out of LinkedIn | Social Media Monitoring for Business | Scoop.it
LinkedIn is a great platform for finding capable employees, but that's only the beginning of its value. Chances are, you are probably not using it to its fullest potential in areas like content marketing and event preparation — yet, anyway.

Via Rami Kantari
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7 Ways That SEO Is Uniquely Important For Entrepreneurs

7 Ways That SEO Is Uniquely Important For Entrepreneurs | Social Media Monitoring for Business | Scoop.it

 "Social media marketing has become intertwined with SEO; not only do social signals play a role in organic search rankings, high rankings in organic search results drives more traffic to your website and social media channels, accelerating their growth.

 

As I explained in my article, “The Top 7 Social Media Marketing Trends That Will Dominate 2014,” social media is no longer a luxury; it’s a necessity. As such, savvy entrepreneurs bolster their social media efforts with strong SEO campaigns, and vice versa".

 

Read More:  http://www.forbes.com/sites/jaysondemers/2014/06/04/7-ways-that-seo-is-uniquely-important-for-entrepreneurs/


Via Antonino Militello
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Richard Shulman's curator insight, June 6, 7:34 AM

The value of getting SEO and social marketing right is not just for the large companies. Start-ups and companies of any size can benefit from the information in the article. It is a quick but important read.

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The Shocking Truth: Customers Don't Want to Engage With Your Company

The Shocking Truth: Customers Don't Want to Engage With Your Company | Social Media Monitoring for Business | Scoop.it

The conversation around brand loyalty has been on a steady decline since the advent of social media.

 

Ever since the term "engagement" snuck into the picture, marketers have been blowing smoke about how important it is to regularlzy engage with customers, touting the untold benefits of regular contact.The problem is that this belief couldn't be further from the truth. Most consumers do not care about how much you engage with them--and I have the data to prove it.


But there is a "secret sauce" that is guaranteed to increase brand loyalty, and it's closely tied to how you position yourself among the competition, not how many interactions you force on prospective customers.....


Via Jeff Domansky
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Jeff Domansky's curator insight, June 3, 11:04 PM

When it comes to brand loyalty, values are worth more than engagement.

Laura Kelly's curator insight, June 3, 11:25 PM

Hello friends...!!!
            
Please Download this Awesome Android Game - Kids Garden Makeover From Play store..And Also Share with your friends..!! It's FREE for Limited Time..!!! Hurry!!!

https://play.google.com/store/apps/details?id=com.gameimax.kidsgardenmakeover

Gonzalo Moreno's curator insight, June 4, 2:27 AM

Loyalty is not just about FREQUENCY, but also BRANDING and BRAND VALUES

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Digital strategy | McKinsey & Company

Digital strategy | McKinsey & Company | Social Media Monitoring for Business | Scoop.it
Digitization is fundamentally altering the nature of competition. McKinsey’s Paul Willmott explains how digital winners think and what companies can do to compete. A McKinsey & Company article.

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Why LinkedIn is morphing from a social network into an online newspaper

Why LinkedIn is morphing from a social network into an online newspaper | Social Media Monitoring for Business | Scoop.it

On May 5th, LinkedIn will celebrate its 11th birthday.It announced last month that 300 million people had signed up for the professional social network. This evening, LinkedIn will report earnings for first quarter of this year, which analysts expect to surpass the company’s own guidance.

 

Despite all these positive signs, there is one question that has dogged the network for the majority of its history: What is LinkedIn actually for?Establishing a clearer identity is crucial to LinkedIn’s future. 

 

While more than 300 million people have joined, LinkedIn’s most recent filings suggest that the number of people who log in at least once a month is probably closer to 200 million. Growth in US monthly desktop users and desktop pageviews both slipped into negative territory last year (though visitors from mobile are climbing)....


Via Jeff Domansky
Raise the Roof Marketing's insight:

What do you think about the changes being made to LinkedIn.

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Jeff Domansky's curator insight, May 6, 8:39 AM

This is a very thorough business overview of LinkedIn, its challenges and its future.

Marilyn Moran's curator insight, May 6, 5:43 PM

Definitely becoming more of a content platform.

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Pinterest tips and tricks for business

Pinterest tips and tricks for business | Social Media Monitoring for Business | Scoop.it

Pinterest just keeps on growing and has attained strength of 70 million users. Once you have got the hang on pins and boards and repinning, you might wonder what else there is to Pinterest. Pinterest can help your business grow if only you know and use some of the less known tricks.

 

The strategy – of simply pinning your own images and expecting others to repin – will not carry you far. You must seriously engage with others by repinning content. One assured way to develop new followers is to tag the original pinner in the description section.

 

There is a misconception that Pinterest users are on the site only for merrymaking. This is untrue as many Pinterest users are there to shop. When you are selling your products on Pinterest, make sure to include a price tag on the image. It is reported that pins with price tags attract 35 % more likes than those without price tags....


Via Jeff Domansky
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Jeff Domansky's curator insight, May 1, 11:37 PM

Useful Pinterest tips and strategies for business.

Agence BTW's curator insight, May 2, 12:26 AM

Pinterest : quelques astuces pour votre entreprise 

Poulomi Dutta's comment, May 2, 12:43 AM
As I am new in social media,this article helps me lot. Thank you for shearing it.
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Marketing Budget Shifts From Traditional to Digital Media Might Be Slowing

Marketing Budget Shifts From Traditional to Digital Media Might Be Slowing | Social Media Monitoring for Business | Scoop.it
Over the past couple of years there has been a growing body of research demonstrating a shift in marketing spending from traditional to digital media (examples here and

Via Cambridge Marketing Colleges
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Cambridge Marketing Colleges's curator insight, April 22, 10:13 AM

An interesting trend may be emerging with this and the last posting about UK Digital penetration  slowing