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Who Should Handle Your Social Media: 8 Key Considerations | Social Media Today

Who Should Handle Your Social Media: 8 Key Considerations | Social Media Today | Social Media Monitoring for Business | Scoop.it
An awful lot of businesses get on the social bandwagon simply because their competitors are doing it or because they think they should, with little or no regard at all to what they want to achieve from it, let alone anything resembling a clear...

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The Secrets to Writing an Attention-Grabbing Blog Post [Infographic]

The Secrets to Writing an Attention-Grabbing Blog Post [Infographic] | Social Media Monitoring for Business | Scoop.it

Do you know what elements go into a great blog post? Get the inside scoop here.


Via Lauren Moss
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Dave Pereira's curator insight, April 15, 10:47 PM

For my writer friends.  Use as a checklist or starting point.  Writing leads to success.

2DiFore Marketing Solutions's curator insight, April 16, 7:50 AM

Tips for being a great #blogger revealed!

Nine0Media's curator insight, April 16, 11:55 AM

#Wordpress #Nine0Media

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Why Social Is the New SEO

Why Social Is the New SEO | Social Media Monitoring for Business | Scoop.it

Matt Cutts’ video on the role of social media in SEO suggests that future search results may provide tighter integration with social results. It’s evident that the web is an intensely social place.

 

Maybe the size of your social empire is irrelevant. But your social presence is very relevant when it comes to search'.

 

Read More: http://www.quicksprout.com/2014/04/11/why-social-is-the-new-seo/


Via Antonino Militello
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Marilyn Moran's curator insight, April 15, 8:43 PM

The lines are blurred between search + social.  This explains why you can't have search success without social.

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How to Score Your Website’s SEO in 10 Minutes or Less

How to Score Your Website’s SEO in 10 Minutes or Less | Social Media Monitoring for Business | Scoop.it

One of the most important skills you can develop is getting a quick snapshot of a website's SEO. 

 

All it takes is ten minutes. And you don't need any expensive tools.


You can use this step-by-step process to determine your own website's health, to find out how your competitors are doing, and to discover what needs to be done to improve your SEO. 


Read More: http://www.quicksprout.com/2014/04/09/how-to-score-your-websites-seo-in-10-minutes-or-less/


Via Antonino Militello
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Celebritize You's curator insight, April 10, 12:30 PM

How do you know if your SEO is enough? Find out how to score your website's SEO in ten minutes or less. 

Neil Ferree's comment, April 10, 10:13 PM
I like to compare Alexa vs. SimilarWeb stats to get a deeper look into a site's SEO structure and appeal
Debbie Gartner's curator insight, April 11, 7:45 AM

Here's a great guideline to quickly analyze the SEO/effectiveness on your website.  It's rather simple to do and quickly points out the areas you need to work on.


For me, I still need to do some work on my domain authority.  So that will be my focus for the next few months.

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People's Guide to Small Business Social Media Mastery | Steamfeed

People's Guide to Small Business Social Media Mastery | Steamfeed | Social Media Monitoring for Business | Scoop.it

A good start is to choose platforms where your customers spend their time. When I first started getting serious with social media, I had already experimented with multiple platforms to see what was a good fit for my business and, more importantly, for my personality, mostly because I know that I’m more consistent with activities that I enjoy.


While there are lots of ways to approach social media marketing, here are 10 tips to get you started:Ever wish that you could use social media to build your business? This guide will help you master social with a human touch and turn that touch into sales


Via Jeff Domansky
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Paula Wyman Howell's curator insight, April 8, 9:38 AM

Good to know.

 

M. Philip Oliver's curator insight, April 8, 4:38 PM

Thanks to Jeff and Malek for this focus

Beri Creative's curator insight, April 10, 8:45 AM

We always get asked this question - so here you go! :)

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Internet Consumption Around the World

Internet Consumption Around the World | Social Media Monitoring for Business | Scoop.it

What do people do online in today’s world, how do they get online, and at what speeds? A new report from International Business Guide shows how how do millions of people in the world access the internet, where the internet is the fastest, and the devices with which they connected, following the first year when there are more mobile internet devices than humans.

View this infographic to see which regions lead the world in terms of internet access rates, who consumes what online and the most popular websites by region.


Via Lauren Moss
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Smith_Lin's curator insight, April 3, 9:24 AM

This has to be useful on all sorts of levels

Tim Davey's curator insight, April 3, 3:57 PM

What do people do online in today’s world, how do they get online, and at what speeds?

Ariel Harosh's curator insight, April 4, 11:51 AM

השימוש באינטרנט ברחבי העולם נתונים מדהימים

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The 15-Minute Social Media Audit Everyone Can Do | Buffer

The 15-Minute Social Media Audit Everyone Can Do | Buffer | Social Media Monitoring for Business | Scoop.it
Examine what works and what doesn't with your social media marketing by performing a social media audit.

 

Social media audit checklist

OK, I promised this would be easier and more helpful than you think, right? Well, following the outline below could mean a social media audit in 15 minutes or less. All the basics are covered here, and you can dig as deep as you choose to improve your social media marketing. This is what the audit should cover....


Via Jeff Domansky
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Chris Bantock's curator insight, April 1, 6:15 AM

Great article to audit your social media

Bart van Maanen's curator insight, April 1, 6:52 AM

Dat van die 15 minuten klopt, zeker de eerste keer dat je dit doet, natuurlijk niet. Maar het is wel een handige checklist. ;-)

Laura Avila's curator insight, April 1, 9:44 AM

Relevant to my Auditing for PR class. Important tips to improve one's social media presence.

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Complete List of Google’s 200 Ranking Factors for Search Engine

Complete List of Google’s 200 Ranking Factors for Search Engine | Social Media Monitoring for Business | Scoop.it

Search Engine Ranking Factors infographic list: SEO, SMO, PPC, SEM tips for better rankings


Via Lauren Moss
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Joan Puighermanal Oller's curator insight, April 3, 4:28 AM

Un excelent resum de SEO.

Bart van Maanen's curator insight, April 7, 2:50 PM

Dit is zo'n waslijst dat je snel begrijpt dat optimaliseren voor zoekmachines een vak is geworden. ;-) 

Inside Market Strategy's curator insight, April 15, 8:52 PM

Must read if you're staring a website and want to rank well in Google.


Inside Market Strategy - Legal Marketing Consultants


#lawyermarkeing #lawfirmmarketing #SEO #lawyers

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The 3 Social Media Networks That Are Best For B2B Marketing - Business 2 Community

The 3 Social Media Networks That Are Best For B2B Marketing - Business 2 Community | Social Media Monitoring for Business | Scoop.it
The 3 Social Media Networks That Are Best For B2B Marketing Business 2 Community Social media is the number one content marketing tactic used by B2B marketers as measured by the 2014 B2B Content Marketing Trends-North America: Content Marketing...
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How Long Do Consumers Hold a Grudge after a Bad Customer Experience?

How Long Do Consumers Hold a Grudge after a Bad Customer Experience? | Social Media Monitoring for Business | Scoop.it

Thunderhead has just published a report that delivers the results of a survey that it took to try and discover how long a customer takes to recover brand loyalty after a single bad customer experience. The top level findings indicate that consumers can take up to a year to reach the same level of brand loyalty, once they have experience a single bad interaction with a company....


Via Jeff Domansky
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Jeff Domansky's curator insight, March 17, 11:59 AM
Not to mention the dozens of friends, family and others that get told about the bad experience.
M. Philip Oliver's curator insight, March 18, 11:00 AM

TENVOORDE FORD, St. Cloud, MN "burned" this former Customer in 2001! Took them to Small Claims, LOST due to "Old-Boy-Cronyism". Nonetheless, their scurrilous (vulgar/ abusive) behavior has demonstrated their utter contempt for The Client.

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9 Questions To Consider Before Developing A Social Media Strategy - Business 2 Community

9 Questions To Consider Before Developing A Social Media Strategy - Business 2 Community | Social Media Monitoring for Business | Scoop.it
9 Questions To Consider Before Developing A Social Media Strategy - http://t.co/hpVBbl2ICl

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Why you can’t neglect social media with SEO campaigns

Why you can’t neglect social media with SEO campaigns | Social Media Monitoring for Business | Scoop.it
Social media has grown to be an important part of the digital mix, this is not to be missed when carrying out a search engine optimisation (SEO) campaign

Via Lauren Moss
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MaaS Pros UK's curator insight, March 17, 12:40 AM

MaaS Pros prides itself on offering top of the line online marketing services and strategies to help clients reach their business goals. Get assured training and support from the qualified experts and be your own boss. http://www.maasprosfranchising.com/uk/

Samantha W's curator insight, March 17, 5:38 AM

Social Media + SEO = the new SuperPower. SEO done right lays the foundation..

9Dotstrategies's curator insight, March 19, 5:33 AM

SEO and Social Media Combined. #socialmedia #seo

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2014: The Numbers Behind Social Media [infographic]

2014: The Numbers Behind Social Media [infographic] | Social Media Monitoring for Business | Scoop.it
Whether you use them for reaching potential customers, interact with people, or to generate content, Social Media is a power tool for businesses. Check out some of the most popular online networks and how much of an impact they each have.

Via Lauren Moss
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Charles Rein's curator insight, March 13, 11:36 AM

Set it and Forget it, social media works

Graig Angarella's curator insight, March 24, 1:14 AM

I found many of the statistics in this article to be very intriguing.  For starters, I did not realize that Twitter's follower base has now grown to over half that of Facebook's.  Furthermore, I had no idea that users spend close to the same amount of time on each site, because to me, Twitter is more of a place to simply post things, while Facebook is more of a place to browse.  Next, I was not surprised to hear that about 80% of Pinterest users are women, however, I was surprised when it stated that about half of the total number of users have children!  Last but not least, I personally have not heard much chatter about Google+, so it was surprising to find out that its follower count increases by about 33% each year!  All in all, it was a very interesting article to read through!

Daniel Vince's curator insight, March 24, 2:30 PM

Another interesting infographic showing the potential and scale of social media.

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QR codes to appear on energy bills to make switching easier | News | Marketing Week

QR codes to appear on energy bills to make switching easier | News | Marketing Week | Social Media Monitoring for Business | Scoop.it
Government to use data captured to help consumers make better product choices as part of Midata initiative.

Via Cambridge Marketing Colleges
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Break Your Social Media Addiction, Without Completely Cutting Ties

Break Your Social Media Addiction, Without Completely Cutting Ties | Social Media Monitoring for Business | Scoop.it
Social media is a fantastic way to communicate and stay in touch with people from around the world, but it can also cause an individual to become too dependent, to the point that they are actually battling an addiction that adversely impacts their...

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8 Tips to Creating Engaging Content in an Era of Content Overload • InboundWriter

8 Tips to Creating Engaging Content in an Era of Content Overload • InboundWriter | Social Media Monitoring for Business | Scoop.it
Content overload is causing content marketers to become the victims of their own successes. Here are 8 ways to develop new and engaging content.

Via Christina Guenther
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Christina Guenther's curator insight, April 10, 12:31 PM

Number 8 is definitely a must. Tracking your results & learning from them. That's what it's all about! 

Ally Greer's curator insight, April 10, 12:56 PM

Great tips. My favorite, "think editorial, not filler." (nudge @Guillaume Decugis

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The Top 15 Social Media Marketing Strategy Mistakes to Avoid - Jeffbullas's Blog

The Top 15 Social Media Marketing Strategy Mistakes to Avoid - Jeffbullas's Blog | Social Media Monitoring for Business | Scoop.it
Simply opening an account or sending out tweets is not enough to make your social media effective. Here are 15 social media marketing strategy mistakes to avoid.

Via David Blundell
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Sven Hirschmann's curator insight, April 11, 7:20 AM

It can be so easy ;)

Batia Adler Erez's curator insight, April 12, 4:43 AM

nice!

 

Batia Adler Erez's curator insight, April 15, 7:18 AM

Nice(::

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The Art of Creating Perfect Social Media Posts - infographic

The Art of Creating Perfect Social Media Posts - infographic | Social Media Monitoring for Business | Scoop.it

Each social media operates a bit differently, and each brand's followers have their own preferences and moods.

The fact is that, there is no One-Size-Fits-All trick or strategy, however, there are some guidelines that can help you create the perfect social content.

Use this infographic to find tips on how to craft perfects posts for GooglePlus, YouTube, Blog, Tumblr, Vine, Twitter and Facebook.


Via Lauren Moss
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Karen E Smith's curator insight, April 12, 9:11 PM

Basic frameworks. This too shall adjust.

MCLibrarianRMIT's curator insight, April 13, 1:06 AM

Handy infographic with tips for posting on various popular social media platforms.

gentanet's curator insight, April 13, 7:37 AM

http://onews.us

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Top 20 Social Business Tools You Can Use On the Go to Stay Ahead of the Game | UpCity

Top 20 Social Business Tools You Can Use On the Go to Stay Ahead of the Game | UpCity | Social Media Monitoring for Business | Scoop.it

...No matter where you are, it’s imperative that you connect with both your customers and employees on the go. To provide excellent customer service, put quality behind your brand, and demonstrate that you are with your customer every step of the way, you and your employees have to connect with them on nearly every level. Local marketing,social media, and content are just a few of the channels you can optimize with tools to stay connected.


In this post, we’ve gathered the top 20 social tools that keep your team alert and on task.


Via Jeff Domansky
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celeste howe's curator insight, April 2, 8:48 AM

Often as marketers we fail when it comes to using the power of social media, here are 20 tools to help us stay connected with our customers.

Michelle Gilstrap's curator insight, April 2, 11:52 AM

Excellent list of social tools. Many I didn't know and suggest that everyone give this a review.

Carmen Saunders's curator insight, April 2, 7:23 PM

Great tools for business on the go!

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SMToolbox: Expert Google Plus Tips and Tools | Social Media Today

SMToolbox: Expert Google Plus Tips and Tools | Social Media Today | Social Media Monitoring for Business | Scoop.it

As Google+ has over 300m active users (and growing), I am always keen to learn how I can use the platform more effectively. This week, I was very lucky to catch up with Google+ guru Martin Shervington in a Hangout before his talk at Social Media Marketing World. The downside of a Google Hangout was that I could see he was on the sunny West Coast of the US while I was sitting in the dark in London, but on the positive side I learned a huge amount about how to maximise my use of Google+. Martin also shared his advice for people new to the platform.


Via Jeff Domansky
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Jeff Domansky's curator insight, March 30, 3:40 PM

Top Google+ tips and tools from Martin Shervington.

Alison D. Gilbert's curator insight, March 31, 4:31 PM

I am not a big Google+ fan. But I know there are many people who can not bother with all the fluff and frills of facebook. They prefer the straightforward business nature of Google+.

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How to choose between Facebook and LinkedIn

How to choose between Facebook and LinkedIn | Social Media Monitoring for Business | Scoop.it
Choosing between Facebook and LinkedIn might not be an easy choice. You probably know both platforms as a user. Let's try to analyze those two systems in order for you to decide which one to use.

Via Georgina Lester, Cambridge Marketing Colleges
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Nicoletta Gay's curator insight, March 29, 3:47 PM

The standard answer usually is: Facebook is for B2C while LinkedIn is for B2B. It is actually more complex than that.    

Victor Juarez's curator insight, March 31, 5:55 PM

Facebook or  Linkedin? Mejor las dos pero si hay que elegir...

Dawn Jensen's curator insight, April 8, 5:59 PM

For those who are looking to see how they would reach a potential client or prospect, here's a great way to see top-tiered social networks side by side.

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How should businesses market themselves on social media in 2014? - Examiner.com

How should businesses market themselves on social media in 2014? - Examiner.com | Social Media Monitoring for Business | Scoop.it
Examiner.com
How should businesses market themselves on social media in 2014?
Examiner.com
Social media marketing will become more important in 2014 than ever.
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Your Best Social Media Marketing Tool? Your Employees - BusinessNewsDaily

Your Best Social Media Marketing Tool? Your Employees - BusinessNewsDaily | Social Media Monitoring for Business | Scoop.it
BusinessNewsDaily
Your Best Social Media Marketing Tool?
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5 Social Media Tips To Protect Your Future From Your Online Past - Forbes

5 Social Media Tips To Protect Your Future From Your Online Past - Forbes | Social Media Monitoring for Business | Scoop.it
Forbes
5 Social Media Tips To Protect Your Future From Your Online Past
Forbes
The growing trend for recruiters to scrutinize the social media profiles of prospective employees has also been adopted by business schools.

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The Five Promises Every Corporate Social Media Account Should Make

The Five Promises Every Corporate Social Media Account Should Make | Social Media Monitoring for Business | Scoop.it
Social media platforms offer a unique opportunity to cultivate the loyal customers that are the dream of every business. The secret is making and keeping certain commitments to your audience.
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How to Identify Relevant Hashtags for Your Business

How to Identify Relevant Hashtags for Your Business | Social Media Monitoring for Business | Scoop.it
Identifying the right hashtags is critical when it comes to social monitoring and engagement. This allows us to find the conversations where our target audience hangs out.

Via Rami Kantari
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malek's curator insight, March 10, 8:52 AM

Learning how to live in the hashtag ocean.