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Is it Social Media or SEO? Removing the Confusion

Is it Social Media or SEO? Removing the Confusion | Social Media Monitoring for Business | Scoop.it
SEO is alive and kicking through social media. The two have joined forces to bring the most relevant and unique content to Internet users and here’s how.

 

It’s no secret that search engine optimization (SEO) strategies have changed. The relationship between being active in social media and its effect on your search engine rankings (AKA PageRank) has been widely illustrated from expert to expert. The solidifying factor was the introduction of Google+, the Google +1 button and Google+ Authorship.

 

Many knew social media network activity had an effect on that coveted first place search engine ranking, but it was Google that first showed how deep the SEO rabbit hole really went.

 

Read More At: http://exciramedia.com/is-it-social-media-or-seo-which-leads-to-success/


Via Antonino Militello
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A Good IT Person Needs To Be Half Technologist, Half Psychologist

A Good IT Person Needs To Be Half Technologist, Half Psychologist | Social Media Monitoring for Business | Scoop.it
Your doctor and lawyer may know a lot about you. But in a time when we are using computers to socialize, keep track of finances, do work and store family photos your IT person probably knows more.

Via Official AndreasCY
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Margaux Sagne's curator insight, August 13, 1:07 AM

Can also be applied to IT consulting: knowledge is important, but supporting and reassuring skills as well

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10 Trending Changes In Customers and Customer Service Expectations - Forbes

10 Trending Changes In Customers and Customer Service Expectations - Forbes | Social Media Monitoring for Business | Scoop.it
Forbes
10 Trending Changes In Customers and Customer Service Expectations
Forbes
The basics and essence of customer service are to a large extent timeless.

Via Laurent J.V. Dubois
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How to Manage Your Social Media Presence

How to Manage Your Social Media Presence | Social Media Monitoring for Business | Scoop.it
Follow this blueprint to manage your social media presence so when someone Google's your name, your social profiles are compelling and social engaging.

Via Neil Ferree
Raise the Roof Marketing's insight:

Some great ideas here to manage all of your social media channels and keep them consistent.

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Neil Ferree's curator insight, August 6, 12:04 PM

Before you can Manage your social Media Presence, it helps to know what your prospect will see when they Google your personal name or your Brand name.


In this piece, I show you a simple process to follow so you can vet your own social footprint and make sure your social profiles on Facebook, Twitter, YouTube, Pinterest. Google+, LinkedIn and SlideShare  present your value prop you in the best light possible.


Next step is to get your top socials to render on page 1 of Google for target keyword phrases.

Pamela Perry King's curator insight, August 11, 10:40 AM

Excellent way to manage "Your Brand"

Randy Bauer's curator insight, August 20, 9:52 AM

Neil Ferree provides a complete blueprint to managing your social presence and how this promotes social engagement. 

A must reference for Social Media.

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10 Surprising Social Media Facts [INFOGRAPHIC]

10 Surprising Social Media Facts [INFOGRAPHIC] | Social Media Monitoring for Business | Scoop.it
Here's an infographic that lists ten essential facts you should keep in mind when using social media to market your business.

Social media is not only a great platform for social interactions: it’s ideal for digital marketing, and there’s a plethora of social media statistics floating around the Internet...


Via Lauren Moss
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Tony Guzman's curator insight, August 1, 6:46 AM

Infographic indicating some social media best practices

Two Pens's curator insight, August 1, 9:36 AM

Finally. An infographic with both good design and great, relevant facts.

Chris Barrow's curator insight, August 1, 10:18 AM
we all have a growing responsibility to succeed on social media son this infographic contains vitally helpful information
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10 Unique Insights For Your Social Media Monitoring via @buffer - Search Engine Journal

10 Unique Insights For Your Social Media Monitoring via @buffer - Search Engine Journal | Social Media Monitoring for Business | Scoop.it
One of the most fascinating things about social media is its ability to clue you in to things that you might otherwise have had no idea even existed—there (10 Unique Insights For Your Social Media Monitoring via @buffer by @courtneyseiter -
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The Busy Person's Guide to Content Curation: A 3-Step Process

The Busy Person's Guide to Content Curation: A 3-Step Process | Social Media Monitoring for Business | Scoop.it

What is Content Curation?

 

Content curation is sorting through a large amount of web content to find the best, most meaningful content and presenting these in an organized, valuable way.


Google Plus and Social SEO


Via Neil Ferree
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Neil Ferree's curator insight, July 28, 7:43 AM

One of my go to list sources for finding topic relevant articles, videos and podcasts is Feedly RSS Reader.


One of its nice features is how Feedly shows the number of shares from the Feedly CommunityI make sure the Title and Image are compelling before I consider sharing the piece to my social channels.


If you do this right and long enough,. over time your readers will come to rely on your curation skills and maybe even an authority and a subject matter expert. For me, I shooting to be known as an SME for Social Content Marketing..



Randy Bauer's curator insight, August 20, 9:58 AM

Feedly is my pick for tracking sites  I follow in a few niches. Allows me to avoid too much clutter.  I then send it to Pocket for a more thorough read. The keeper go to my Evernote.

not to forget the value of Scoop.it to curate with insights and fabulous for embedding on webpage and sending to social media posts.

Thanks to @Neil Ferree for this and other great content.

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How to Build a Strong Pinterest Page for B2B

How to Build a Strong Pinterest Page for B2B | Social Media Monitoring for Business | Scoop.it

You might be surprised to hear that Pinterest is one of the fastest growing social media sites and is the third largest behind Facebook and Twitter...

 

...I talked with David Smooke who is director of SmartRecruiters, an online workspace to find and hire people. David is in charge of content marketing & social media for SmartRecruiters. They also have an awesome  Pinterest page. He gave me insight into how to initiate a Pinterest strategy, what works best for B2B and the burning question we all want to know – how do you get more followers!? Please listen to my podcast to hear my interview with David and be sure to follow the Link Humans Pinterest page!

 

Here are my top tips for creating a great Pinterest page...


Via Jeff Domansky
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Diane Hite Weidenbenner's curator insight, July 23, 10:46 AM

So many priorities, so little time!

Barbara Vermaas's curator insight, July 25, 9:27 AM

Goede tips hoe je Pinterest kunt inzetten: strategie, B2B (Business to Business) marketing, en hoe je meer volgers kunt krijgen.

Pascal Corbel's curator insight, July 28, 4:27 AM

La présence sur les réseaux sociaux devient un élément clé de la stratégie de communication des entreprises... quand ce n'est pas de leur stratégie tout court.

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50+ Tools for Content Curation and Content Marketing

50+ Tools for Content Curation and Content Marketing | Social Media Monitoring for Business | Scoop.it

This list of 50+ tools is meant to help you find, sift and organize, then share – what’s relevant to your readers and audience.


Via Jeff Domansky
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Merideth Harrington's curator insight, July 22, 12:21 PM

Everyone is always looking to make finding and sharing content more efficient. This article really sums up all of the options in a nice neat little package. So...the next time you are fresh out of content ideas, jump on one of these sites to find sharable content or to find some inspiration to unlock that writer's block! 

massimo scalzo's curator insight, July 23, 12:55 AM

Wow ! 50+for Content Curation...

massimo scalzo's curator insight, July 27, 5:23 AM

Wow ! 50 toos for Content & Marketing !

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An Introduction to Google+

This is the first video in a series of five which covers just about everything you need to know about Google+ 

 

Martin is a Master at teaching others how to maximize our social marketing efforts especially when it comes to learning how to manage your social media presence on Google+


Via Neil Ferree
Raise the Roof Marketing's insight:

Great into video to Google+

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Neil Ferree's curator insight, July 6, 12:18 PM

Everything you need to know about about Google Plus.


Marilyn Moran's curator insight, July 6, 12:22 PM

This is an absolute must-watch if you're new to Google+.

Dawn Matheson's curator insight, July 8, 2:24 PM

Our thanks to Neil Ferree for breaking down the video with a timestamp outline.

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Social Media for Lead Generation

Social Media for Lead Generation | Social Media Monitoring for Business | Scoop.it
Over the last several years, social media has emerged as an effective tool for generating leads. Two-thirds of online adults use social networking, and almost half use it daily.

Via Laurent J.V. Dubois, Cambridge Marketing Colleges
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Pallab Kakoti's curator insight, July 4, 2:31 PM

The use of social media platforms by sales people to generate leads and convert them into successful B2B conversions to generate revenue is summed as the concept of social selling. It’s an approach that leverages the use of various social media tools to filter targeted information based on locations, business verticals & social media profiles. The process enables sales professionals to post social updates, tweets & messages on the social media domain from their personal accounts to build their credibility as industry experts.

 

Read More // http://pallab-kakoti.blogspot.in/2014/02/social-selling-b2b-sales.html

 

 

 

Some may see conversion as an online transaction, others as a sign up or an upgrade to a paid plan. Conversion objectives vary and are therefore crucial to define the attributes for different referrers & social networks. Determine the original referrer as the first touch attribution where they first heard & saw the social content or was it the referrer of the visit where the story was seen and where the actual conversion occurred as the last touch attribution.

 

Read More // http://pallab-kakoti.blogspot.in/2014/03/social-media-impact-to-boost-conversions.html

 

 

#plbkkt via #hshdsh

 

#blogs4bytes // Follow the conversation

massimo scalzo's curator insight, July 5, 2:37 AM

How To...

BogDan Wrzesinski's curator insight, July 8, 8:25 AM
Marketing is Good! Selling is Better!
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Are you Linked in?

Are you Linked in? | Social Media Monitoring for Business | Scoop.it
Creating and maintaining an active company page on LinkedIn can increase sales, create word of mouth and help you find new partners, investors and buyers. Jonathan Weinberg invites you to connect
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Social Shares is the New SEO

Social Shares is the New SEO | Social Media Monitoring for Business | Scoop.it

Social Shares is the New SEO. This Mind Map shows the tools and apps I use for setting up a DiY Content Marketing System.


Via Neil Ferree
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kay's comment, April 28, 1:34 AM
awesome map
kay's comment, April 28, 1:34 AM
awesome map
Neil Ferree's curator insight, June 30, 1:17 PM

As you can see from this Mind Map, there are many moving parts to a robust Social Content Marketing Model.

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This Is Your Brain on Viral Content: What Psychology Says You'll Click On

This Is Your Brain on Viral Content: What Psychology Says You'll Click On | Social Media Monitoring for Business | Scoop.it

There are dozens of techniques that can increase search traffic on a website, but only a few methods result in content reaching unseen levels of popularity. Sure, a merely informative or interesting piece can get a couple hundred social engagements, but viral isn’t just informative: It’s an emotional experience.


At Fractl, we’ve established some factors that can help a campaign idea morph into an online phenomenon, but knowing how to create great content is the foundation of any viral campaign. By educating yourself in a few theories of psychology, you can make the most of nuances that most content marketers don't know....


Via Jeff Domansky
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Jeff Domansky's curator insight, June 30, 6:27 PM

Learn how your brain reacts to viral content -- and how you can replicate those results with your own content.

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Leaked: Here's How LinkedIn Plans To Have A New Billion-Dollar Business In 3 Years (LNKD)

Leaked: Here's How LinkedIn Plans To Have A New Billion-Dollar Business In 3 Years (LNKD) | Social Media Monitoring for Business | Scoop.it
LinkedIn plans to break into the $50 billion business-to-business marketing space and turn its products into a $1 billion business by 2017, according to internal documents sent to Business Insider.  In July, LinkedIn revealed plans to acquire a...

Via Rami Kantari
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What Does Your Social Media Profile Say About You? | CAREEREALISM

What Does Your Social Media Profile Say About You? | CAREEREALISM | Social Media Monitoring for Business | Scoop.it
On the job hunt? If you have a LinkedIn, Facebook, or Twitter account, here are a few mistakes you could be making on your social media profile. (What Does Your Social Media Profile Say About You?

Via Rami Kantari
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Creating Social Media Micro-Content With Long-Tail SEO

Creating Social Media Micro-Content With Long-Tail SEO | Social Media Monitoring for Business | Scoop.it

"Optimizing for the search engines has long been a way of driving qualified traffic to a company’s website, in many cases it is often the number one source.

 

With the increasing domination of social media in the marketing industry, there’s been a growing change in the focus of marketers split amongst a few channels mainly search engine optimization and social media marketing.

 

In order to see both short-term and long-term results from your marketing, create micro content on a regular basis for your social channels in order to emulate the results typically seen from long-tail SEO".

 

Read More: http://thenextweb.com/socialmedia/2014/08/03/best-worlds-create-long-tail-seo-strategy-social-media-micro-content/


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Your 2014 Digital Marketing Roadmap - Marketing Technology Blog

Your 2014 Digital Marketing Roadmap - Marketing Technology Blog | Social Media Monitoring for Business | Scoop.it

Sometimes it’s easier to just follow the dotted line as you’re looking to ensure your digital marketing is balanced and complete. This infographic compliments of Two Legit aims to do just that, walking you through your web presence, mobile, ecommerce, outbound, inbound, content and social media marketing initiatives.+

One element lost in this infographic is the ability for all of the strategies to work with one another. For instance, utilizing your content marketing to power newsletters that are optimized for mobile devices. That’s not defined in this infographic but it’s an absolute necessity if you’d like to fully leverage email and ensure your emails are read properly. I’ve written before that the modern digital media consultant is more of a conductor, balancing the volumes of each strategy to make some sweet, sweet music!+

More often than not, we find that the key to marketing well isn’t doing everything… it’s balancing a combination of strategies, amplifying the impact by having them work together, and understanding how much of each strategy to initiate in order to maximize results. That said – this is still a great checklist to go down and ensure you’re not missing anything! This infographic also provides some statistics behind the digital marketing trends.

 


Via Russ Merz, Ph.D.
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ManufacturingStories's curator insight, August 17, 8:05 AM

add your insight...


Paulo Stamm's curator insight, August 17, 2:44 PM

Excelente gráfico sobre marketing tecnológico.

Steve Whitmore's curator insight, August 18, 5:29 AM

Something to think about??? I need to examine more closely.

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10 Reasons to Combine Search and Social (Infographic)

10 Reasons to Combine Search and Social (Infographic) | Social Media Monitoring for Business | Scoop.it

The integration of social media signals to search algorithms is changing how search engines are performing. Studies show at least 58% of consumers go to search engines to search for something online, while 40% would then seek further decision-making help through their friends or colleagues at social media.

 

All-in-all, about 48% of consumers are using some forms of combining social media with search to help them in their purchasing decisions.

 

Infographic at: www.business2community.com/infographics/10-reasons-combine-search-social-infographic-0959819#!bp9xYI


Via Antonino Militello
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Michael N. Francis's curator insight, July 30, 8:32 AM

From a branding (top of mind) point of view the more the client/customer sees the messaging the more they are likely remember and engage with it.

 Michael N. Francis

 

I Create Perceptions That Increase Your Profits !

Athena Catedral's curator insight, August 6, 1:15 AM

 Combining social & search delivers twice the results

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Why Visual Content Matters in the Social Age [INFOGRAPHIC]

Why Visual Content Matters in the Social Age [INFOGRAPHIC] | Social Media Monitoring for Business | Scoop.it

I’m sure you know that visual content on social media can massively improve engagement. But just how important is it?

How about this: the human brain processes images 60,000 times faster than text. Accordingly, 90 percent of all information that comes to the brain is visual.


Via Brian Yanish - MarketingHits.com
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Russ Merz, Ph.D.'s curator insight, July 25, 6:13 PM

Great collection of #stats about the importance of visual communication for #brands. The unanswered question is how to manage the #contentquality of the visual elements.

massimo scalzo's curator insight, July 27, 5:58 AM

Yes, it has been proved that Visual Content turboboosts Engagement !

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Keyword Research: The Definitive Guide

Keyword Research: The Definitive Guide | Social Media Monitoring for Business | Scoop.it
The most thorough guide to keyword research online. Find untapped, high-volume keywords that your customers search for in this expert-written guide.

Via Neil Ferree
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Neil Ferree's curator insight, July 21, 3:53 PM

Keywords are like a compass for your SEO campaigns: they tell you where to go and whether or not you’re making progress. Good onpage optimization will results in more traffic to your site.


I curated All 7 Chapters into this List.ly List in case you want to have a single source to bookmark for reading later.

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20+ Awesome Pinterest Resources for Bloggers and Marketers

20+ Awesome Pinterest Resources for Bloggers and Marketers | Social Media Monitoring for Business | Scoop.it

Unlike some other social networks, pins to your content will often send a consistent flow of traffic for months rather than a just a quick burst that lasts only a few days, and sometimes only a few hours.

 

I’ve been using Pinterest for about a year with a website in the photography industry and I’ve found it to be a great way to increase website visitors and also to get involved in the community. I was skeptical of Pinterest at first, but now I find it to be more useful and interesting than any other social network....


Via Jeff Domansky
Raise the Roof Marketing's insight:

Having some great success for clients on Pinterest, some of the tools mentioned in this article can really improve your efficiency in pinning attractive images.

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Olivier Milo's curator insight, July 7, 11:53 PM

Great list of tools for Pinterest !

Saranne Davies's curator insight, July 8, 3:55 AM

I was also skeptical as far as Pinterest was concerned but now adore the power of the pin.  Give it a try.

suraj bora's curator insight, July 8, 4:53 AM
Ashok Bajpai MD of G4S India with his courage and motivation is trying to shape the future of the country constructively.
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International Markets with Highest eCommerce Conversions | Online Marketing Trends

International Markets with Highest eCommerce Conversions | Online Marketing Trends | Social Media Monitoring for Business | Scoop.it
Know the Latest Trends, Updates on Emarketing, Digital Trends, Online Advertising,Online Shopping, Ecommerce and ERetail,get insights into Social Media Trends,Brand Spends on Digital,Learn SEO, SEM Paid search, Get insights on Ecommerce, Internet ,b2b emarketing,Industry Trends on Display ads, Mobile Commerce, and Consumer Insights,

Via Cambridge Marketing Colleges
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Secrets of a Killer Blog Post: Images [infographic]

Secrets of a Killer Blog Post: Images [infographic] | Social Media Monitoring for Business | Scoop.it

You already know that well-researched, high-quality content is the backbone of a killer blog post. But don’t underestimate the importance of a strong visual component when you’re composing your latest and greatest update for your audience

The human brain processes images in as little as 13 milliseconds—less than the blink of an eye.

A post with an image is far more enticing to the bounce-happy readers of the Internet than one without, and is more likely to be shared on social media as well.

More at the link.


Via Lauren Moss
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Susan Kay Daniels's curator insight, July 18, 4:05 PM

First impressions are so important. Use the information in this we presented infographic to bring some zing to your blog post graphics.

Warmly,

Susan

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9 Tactics For Growth Hacking Your SEO And SMO Strategy

9 Tactics For Growth Hacking Your SEO And SMO Strategy | Social Media Monitoring for Business | Scoop.it

The quantity of social signals you receive, such as Likes, retweets, shares, pins, number of comments on your posts signals to Google that you are or are not an authority in your area.

 

SMO is tied to SEO in such a way you cannot untangle the two. If you care about SEO, then you must care about SMO. Why does Google care if your content is high quality, educational, engaging, or humorous?

 

Google is a business, and their business is to provide the highest quality content to their readers.

 

Read More: http://www.dentistryiq.com/articles/2014/07/9-tactics-for-growth-hacking-your-dentist-seo-and-smo-strategy.html


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25 'Boring' Companies With Brilliant Social Media Cover Photos

25 'Boring' Companies With Brilliant Social Media Cover Photos | Social Media Monitoring for Business | Scoop.it
Check out some of the best social media cover photos (and get free templates to recreate them for yourself). (Boring is for wimps. Anyone can have a great social media cover photo.
Raise the Roof Marketing's insight:

Some great examples showing how important images are to your online social profiles regardless of who you are.

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