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50% of Web Sales to Occur Via Social Media by 2015 [INFOGRAPHIC]

50% of Web Sales to Occur Via Social Media by 2015 [INFOGRAPHIC] | Social Media Monitoring for Business | Scoop.it
A new infographic reveals social commerce sales are expected to bring in $30 billion each year by 2015, with 50% of web sales to occur through social media.
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10 Unique Insights For Your Social Media Monitoring via @buffer - Search Engine Journal

10 Unique Insights For Your Social Media Monitoring via @buffer - Search Engine Journal | Social Media Monitoring for Business | Scoop.it
One of the most fascinating things about social media is its ability to clue you in to things that you might otherwise have had no idea even existed—there (10 Unique Insights For Your Social Media Monitoring via @buffer by @courtneyseiter -
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The Busy Person's Guide to Content Curation: A 3-Step Process

The Busy Person's Guide to Content Curation: A 3-Step Process | Social Media Monitoring for Business | Scoop.it

What is Content Curation?

 

Content curation is sorting through a large amount of web content to find the best, most meaningful content and presenting these in an organized, valuable way.


Google Plus and Social SEO


Via Neil Ferree
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Neil Ferree's curator insight, July 28, 7:43 AM

One of my go to list sources for finding topic relevant articles, videos and podcasts is Feedly RSS Reader.


One of its nice features is how Feedly shows the number of shares from the Feedly CommunityI make sure the Title and Image are compelling before I consider sharing the piece to my social channels.


If you do this right and long enough,. over time your readers will come to rely on your curation skills and maybe even an authority and a subject matter expert. For me, I shooting to be known as an SME for Social Content Marketing..



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How to Build a Strong Pinterest Page for B2B

How to Build a Strong Pinterest Page for B2B | Social Media Monitoring for Business | Scoop.it

You might be surprised to hear that Pinterest is one of the fastest growing social media sites and is the third largest behind Facebook and Twitter...

 

...I talked with David Smooke who is director of SmartRecruiters, an online workspace to find and hire people. David is in charge of content marketing & social media for SmartRecruiters. They also have an awesome  Pinterest page. He gave me insight into how to initiate a Pinterest strategy, what works best for B2B and the burning question we all want to know – how do you get more followers!? Please listen to my podcast to hear my interview with David and be sure to follow the Link Humans Pinterest page!

 

Here are my top tips for creating a great Pinterest page...


Via Jeff Domansky
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Diane Hite Weidenbenner's curator insight, July 23, 10:46 AM

So many priorities, so little time!

Barbara Vermaas's curator insight, July 25, 9:27 AM

Goede tips hoe je Pinterest kunt inzetten: strategie, B2B (Business to Business) marketing, en hoe je meer volgers kunt krijgen.

Pascal Corbel's curator insight, July 28, 4:27 AM

La présence sur les réseaux sociaux devient un élément clé de la stratégie de communication des entreprises... quand ce n'est pas de leur stratégie tout court.

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50+ Tools for Content Curation and Content Marketing

50+ Tools for Content Curation and Content Marketing | Social Media Monitoring for Business | Scoop.it

This list of 50+ tools is meant to help you find, sift and organize, then share – what’s relevant to your readers and audience.


Via Jeff Domansky
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Merideth Harrington's curator insight, July 22, 12:21 PM

Everyone is always looking to make finding and sharing content more efficient. This article really sums up all of the options in a nice neat little package. So...the next time you are fresh out of content ideas, jump on one of these sites to find sharable content or to find some inspiration to unlock that writer's block! 

massimo scalzo's curator insight, July 23, 12:55 AM

Wow ! 50+for Content Curation...

massimo scalzo's curator insight, July 27, 5:23 AM

Wow ! 50 toos for Content & Marketing !

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An Introduction to Google+

This is the first video in a series of five which covers just about everything you need to know about Google+ 

 

Martin is a Master at teaching others how to maximize our social marketing efforts especially when it comes to learning how to manage your social media presence on Google+


Via Neil Ferree
Raise the Roof Marketing's insight:

Great into video to Google+

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Neil Ferree's curator insight, July 6, 12:18 PM

Everything you need to know about about Google Plus.


Marilyn Moran's curator insight, July 6, 12:22 PM

This is an absolute must-watch if you're new to Google+.

Dawn Matheson's curator insight, July 8, 2:24 PM

Our thanks to Neil Ferree for breaking down the video with a timestamp outline.

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Social Media for Lead Generation

Social Media for Lead Generation | Social Media Monitoring for Business | Scoop.it
Over the last several years, social media has emerged as an effective tool for generating leads. Two-thirds of online adults use social networking, and almost half use it daily.

Via Laurent J.V. Dubois, Cambridge Marketing Colleges
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Pallab Kakoti's curator insight, July 4, 2:31 PM

The use of social media platforms by sales people to generate leads and convert them into successful B2B conversions to generate revenue is summed as the concept of social selling. It’s an approach that leverages the use of various social media tools to filter targeted information based on locations, business verticals & social media profiles. The process enables sales professionals to post social updates, tweets & messages on the social media domain from their personal accounts to build their credibility as industry experts.

 

Read More // http://pallab-kakoti.blogspot.in/2014/02/social-selling-b2b-sales.html

 

 

 

Some may see conversion as an online transaction, others as a sign up or an upgrade to a paid plan. Conversion objectives vary and are therefore crucial to define the attributes for different referrers & social networks. Determine the original referrer as the first touch attribution where they first heard & saw the social content or was it the referrer of the visit where the story was seen and where the actual conversion occurred as the last touch attribution.

 

Read More // http://pallab-kakoti.blogspot.in/2014/03/social-media-impact-to-boost-conversions.html

 

 

#plbkkt via #hshdsh

 

#blogs4bytes // Follow the conversation

massimo scalzo's curator insight, July 5, 2:37 AM

How To...

BogDan Wrzesinski's curator insight, July 8, 8:25 AM
Marketing is Good! Selling is Better!
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Are you Linked in?

Are you Linked in? | Social Media Monitoring for Business | Scoop.it
Creating and maintaining an active company page on LinkedIn can increase sales, create word of mouth and help you find new partners, investors and buyers. Jonathan Weinberg invites you to connect
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Social Shares is the New SEO

Social Shares is the New SEO | Social Media Monitoring for Business | Scoop.it

Social Shares is the New SEO. This Mind Map shows the tools and apps I use for setting up a DiY Content Marketing System.


Via Neil Ferree
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kay's comment, April 28, 1:34 AM
awesome map
kay's comment, April 28, 1:34 AM
awesome map
Neil Ferree's curator insight, June 30, 1:17 PM

As you can see from this Mind Map, there are many moving parts to a robust Social Content Marketing Model.

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This Is Your Brain on Viral Content: What Psychology Says You'll Click On

This Is Your Brain on Viral Content: What Psychology Says You'll Click On | Social Media Monitoring for Business | Scoop.it

There are dozens of techniques that can increase search traffic on a website, but only a few methods result in content reaching unseen levels of popularity. Sure, a merely informative or interesting piece can get a couple hundred social engagements, but viral isn’t just informative: It’s an emotional experience.


At Fractl, we’ve established some factors that can help a campaign idea morph into an online phenomenon, but knowing how to create great content is the foundation of any viral campaign. By educating yourself in a few theories of psychology, you can make the most of nuances that most content marketers don't know....


Via Jeff Domansky
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Jeff Domansky's curator insight, June 30, 6:27 PM

Learn how your brain reacts to viral content -- and how you can replicate those results with your own content.

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8 Lesser-Known Strategies to Get More Out of LinkedIn

8 Lesser-Known Strategies to Get More Out of LinkedIn | Social Media Monitoring for Business | Scoop.it
LinkedIn is a great platform for finding capable employees, but that's only the beginning of its value. Chances are, you are probably not using it to its fullest potential in areas like content marketing and event preparation — yet, anyway.

Via Rami Kantari
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7 Ways That SEO Is Uniquely Important For Entrepreneurs

7 Ways That SEO Is Uniquely Important For Entrepreneurs | Social Media Monitoring for Business | Scoop.it

 "Social media marketing has become intertwined with SEO; not only do social signals play a role in organic search rankings, high rankings in organic search results drives more traffic to your website and social media channels, accelerating their growth.

 

As I explained in my article, “The Top 7 Social Media Marketing Trends That Will Dominate 2014,” social media is no longer a luxury; it’s a necessity. As such, savvy entrepreneurs bolster their social media efforts with strong SEO campaigns, and vice versa".

 

Read More:  http://www.forbes.com/sites/jaysondemers/2014/06/04/7-ways-that-seo-is-uniquely-important-for-entrepreneurs/


Via Antonino Militello
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Richard Shulman's curator insight, June 6, 7:34 AM

The value of getting SEO and social marketing right is not just for the large companies. Start-ups and companies of any size can benefit from the information in the article. It is a quick but important read.

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The Shocking Truth: Customers Don't Want to Engage With Your Company

The Shocking Truth: Customers Don't Want to Engage With Your Company | Social Media Monitoring for Business | Scoop.it

The conversation around brand loyalty has been on a steady decline since the advent of social media.

 

Ever since the term "engagement" snuck into the picture, marketers have been blowing smoke about how important it is to regularlzy engage with customers, touting the untold benefits of regular contact.The problem is that this belief couldn't be further from the truth. Most consumers do not care about how much you engage with them--and I have the data to prove it.


But there is a "secret sauce" that is guaranteed to increase brand loyalty, and it's closely tied to how you position yourself among the competition, not how many interactions you force on prospective customers.....


Via Jeff Domansky
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Jeff Domansky's curator insight, June 3, 11:04 PM

When it comes to brand loyalty, values are worth more than engagement.

Laura Kelly's curator insight, June 3, 11:25 PM

Hello friends...!!!
            
Please Download this Awesome Android Game - Kids Garden Makeover From Play store..And Also Share with your friends..!! It's FREE for Limited Time..!!! Hurry!!!

https://play.google.com/store/apps/details?id=com.gameimax.kidsgardenmakeover

Gonzalo Moreno's curator insight, June 4, 2:27 AM

Loyalty is not just about FREQUENCY, but also BRANDING and BRAND VALUES

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Digital strategy | McKinsey & Company

Digital strategy | McKinsey & Company | Social Media Monitoring for Business | Scoop.it
Digitization is fundamentally altering the nature of competition. McKinsey’s Paul Willmott explains how digital winners think and what companies can do to compete. A McKinsey & Company article.

Via Cambridge Marketing Colleges
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10 Reasons to Combine Search and Social (Infographic)

10 Reasons to Combine Search and Social (Infographic) | Social Media Monitoring for Business | Scoop.it

The integration of social media signals to search algorithms is changing how search engines are performing. Studies show at least 58% of consumers go to search engines to search for something online, while 40% would then seek further decision-making help through their friends or colleagues at social media.

 

All-in-all, about 48% of consumers are using some forms of combining social media with search to help them in their purchasing decisions.

 

Infographic at: www.business2community.com/infographics/10-reasons-combine-search-social-infographic-0959819#!bp9xYI


Via Antonino Militello
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Michael N. Francis's curator insight, Today, 8:32 AM

From a branding (top of mind) point of view the more the client/customer sees the messaging the more they are likely remember and engage with it.

 Michael N. Francis

 

I Create Perceptions That Increase Your Profits !

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Why Visual Content Matters in the Social Age [INFOGRAPHIC]

Why Visual Content Matters in the Social Age [INFOGRAPHIC] | Social Media Monitoring for Business | Scoop.it

I’m sure you know that visual content on social media can massively improve engagement. But just how important is it?

How about this: the human brain processes images 60,000 times faster than text. Accordingly, 90 percent of all information that comes to the brain is visual.


Via Brian Yanish - MarketingHits.com
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Russ Merz, Ph.D.'s curator insight, July 25, 6:13 PM

Great collection of #stats about the importance of visual communication for #brands. The unanswered question is how to manage the #contentquality of the visual elements.

massimo scalzo's curator insight, July 27, 5:58 AM

Yes, it has been proved that Visual Content turboboosts Engagement !

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Keyword Research: The Definitive Guide

Keyword Research: The Definitive Guide | Social Media Monitoring for Business | Scoop.it
The most thorough guide to keyword research online. Find untapped, high-volume keywords that your customers search for in this expert-written guide.

Via Neil Ferree
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Neil Ferree's curator insight, July 21, 3:53 PM

Keywords are like a compass for your SEO campaigns: they tell you where to go and whether or not you’re making progress. Good onpage optimization will results in more traffic to your site.


I curated All 7 Chapters into this List.ly List in case you want to have a single source to bookmark for reading later.

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20+ Awesome Pinterest Resources for Bloggers and Marketers

20+ Awesome Pinterest Resources for Bloggers and Marketers | Social Media Monitoring for Business | Scoop.it

Unlike some other social networks, pins to your content will often send a consistent flow of traffic for months rather than a just a quick burst that lasts only a few days, and sometimes only a few hours.

 

I’ve been using Pinterest for about a year with a website in the photography industry and I’ve found it to be a great way to increase website visitors and also to get involved in the community. I was skeptical of Pinterest at first, but now I find it to be more useful and interesting than any other social network....


Via Jeff Domansky
Raise the Roof Marketing's insight:

Having some great success for clients on Pinterest, some of the tools mentioned in this article can really improve your efficiency in pinning attractive images.

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Olivier Milo's curator insight, July 7, 11:53 PM

Great list of tools for Pinterest !

Saranne Davies's curator insight, July 8, 3:55 AM

I was also skeptical as far as Pinterest was concerned but now adore the power of the pin.  Give it a try.

suraj bora's curator insight, July 8, 4:53 AM
Ashok Bajpai MD of G4S India with his courage and motivation is trying to shape the future of the country constructively.
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International Markets with Highest eCommerce Conversions | Online Marketing Trends

International Markets with Highest eCommerce Conversions | Online Marketing Trends | Social Media Monitoring for Business | Scoop.it
Know the Latest Trends, Updates on Emarketing, Digital Trends, Online Advertising,Online Shopping, Ecommerce and ERetail,get insights into Social Media Trends,Brand Spends on Digital,Learn SEO, SEM Paid search, Get insights on Ecommerce, Internet ,b2b emarketing,Industry Trends on Display ads, Mobile Commerce, and Consumer Insights,

Via Cambridge Marketing Colleges
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Secrets of a Killer Blog Post: Images [infographic]

Secrets of a Killer Blog Post: Images [infographic] | Social Media Monitoring for Business | Scoop.it

You already know that well-researched, high-quality content is the backbone of a killer blog post. But don’t underestimate the importance of a strong visual component when you’re composing your latest and greatest update for your audience

The human brain processes images in as little as 13 milliseconds—less than the blink of an eye.

A post with an image is far more enticing to the bounce-happy readers of the Internet than one without, and is more likely to be shared on social media as well.

More at the link.


Via Lauren Moss
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Susan Kay Daniels's curator insight, July 18, 4:05 PM

First impressions are so important. Use the information in this we presented infographic to bring some zing to your blog post graphics.

Warmly,

Susan

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9 Tactics For Growth Hacking Your SEO And SMO Strategy

9 Tactics For Growth Hacking Your SEO And SMO Strategy | Social Media Monitoring for Business | Scoop.it

The quantity of social signals you receive, such as Likes, retweets, shares, pins, number of comments on your posts signals to Google that you are or are not an authority in your area.

 

SMO is tied to SEO in such a way you cannot untangle the two. If you care about SEO, then you must care about SMO. Why does Google care if your content is high quality, educational, engaging, or humorous?

 

Google is a business, and their business is to provide the highest quality content to their readers.

 

Read More: http://www.dentistryiq.com/articles/2014/07/9-tactics-for-growth-hacking-your-dentist-seo-and-smo-strategy.html


Via Antonino Militello
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25 'Boring' Companies With Brilliant Social Media Cover Photos

25 'Boring' Companies With Brilliant Social Media Cover Photos | Social Media Monitoring for Business | Scoop.it
Check out some of the best social media cover photos (and get free templates to recreate them for yourself). (Boring is for wimps. Anyone can have a great social media cover photo.
Raise the Roof Marketing's insight:

Some great examples showing how important images are to your online social profiles regardless of who you are.

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Ultimate Social Media Empire: LinkedIn Brand Page Best Practices

Ultimate Social Media Empire: LinkedIn Brand Page Best Practices | Social Media Monitoring for Business | Scoop.it

Businesses both big and small now choose to be on LinkedIn for a number of reasons. Not only is it a social network for professionals, but it’s also a great way to get in touch with other businesses and potential employees.

 

LinkedIn can also be the social media platform of choice when you want to make announcements or updates to be seen by your employees. These announcements can range from a successful product launch to a new blog post on the company site. LinkedIn’s highly professional environment opens your eyes to different opportunities in the corporate world. Here, you can find advice, new content and think pieces that can stimulate your mind and give you a new perspective on what’s going on in the world of business...


Via Jeff Domansky
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Jeff Domansky's curator insight, June 23, 10:31 PM

Nice 'n easy tips for better LinkedIn brand pages.

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Beyond Analytics: The best SEO Tools for Content Marketers

Beyond Analytics: The best SEO Tools for Content Marketers | Social Media Monitoring for Business | Scoop.it
"We all want content marketing results, but they can be hard to get without the right SEO tools. Here is a list containing 27 search optimization essentials."


SEO changed over the past few years through the Google Search algorithm updates: from being a complex, tech process involving back links and labor - and to be fair not always very "white hat" - it became synonym for "regularly publish great content".

This means that SEO tools have considerably changed and while analytics tools like Google's or Moz are still very important, they help you measure but they don't solve the main problem content marketers have: how to scale the content volume without sacrificing quality.

So we're not surprised to see content-focused tools in... Continue reading →
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6 Myths of Social Sharing (infographic)

6 Myths of Social Sharing (infographic) | Social Media Monitoring for Business | Scoop.it

Social sharing buttons on websites account for less than 30 percent of all sharing, and links shared on Thursday get peak engagement and the longest-lasting traffic.

Those are only two of the results of a RadiumOne study focusing on sharing behavior. RadiumOne is an enterprise advertising platform that operates the Po.st social sharing and URL-shortening platform — which naturally generates a lot of data on what people share, how they share, and what kind of sharing is the most effective.


More information at the link...


Via Lauren Moss
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Barbara Robinson's curator insight, June 6, 7:03 AM

Myth vs. Facts...Be Real.

Nine0Media's curator insight, June 7, 11:45 AM

#DIYSEO #SocialMediaTools 

Pierre Christiansen's curator insight, June 10, 4:50 AM

The social media mythbuster...

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Social Media Infographic: How To Increase Your Success Rates?

Social Media Infographic: How To Increase Your Success Rates? | Social Media Monitoring for Business | Scoop.it
Check and increase the popularity of your products and services through the views, likes and comments in social media channels. Monitor the success and the failure of your products.

 

There are various reasons that a business needs social media, but the most important is to mark its presence and establish itself in the market. But one of the best things, that social media offers today, is Remarketing.

More at the article link.


Via Lauren Moss
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Sales Renewal's curator insight, May 28, 6:30 AM

Plenty to digest here.

Lotte Schacht's curator insight, May 30, 12:35 AM

Great stuff - try it out.