A social business (Enterprise 2.0) should logically begin its journey with its own people, the backbone/foundation of any enterprise, because here is the potential to transform a workforce into eff...
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Rescooped by Raise the Roof Marketing from PHi-Social onto Social Media Monitoring for Business |
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An in-depth study by Forrester in 2010 found that a page with a video on it is 53 times more likely to achieve a page one result on Google.
This is considering that the page and video are both used in conjunction with typical SEO methods.
In the world of marketing today, the fastest growing segments are social media and SEO. With these snowballing into the biggest tools used by online companies to market their products, videos are propelling some sites above others.
Read More: http://www.onextrapixel.com/2012/03/27/how-video-can-improve-your-social-media-and-seo-status/ Via Antonino Militello 
Edna Campos's curator insight,
March 23, 3:05 PM
Como el video puede mejorar tu estatus en Social Media y SEO. 
Lora Zayn's curator insight,
April 8, 6:22 AM
One more proof of the importance of including video in your online campaign...people do not like reading anymore- Fact! 
Gunnar Gapko's curator insight,
April 10, 12:05 AM
This article illustrates the power of adding a video to your page. Posting a video on your page not only raises the bar for your Social Media and Search Engine Optimization prestige, but can expand your reach by 53 times. So snag some friends, a good idea and a little creative talent and watch your page views skyrocket. Delete the scoop?
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An awful lot of businesses get on the social bandwagon simply because their competitors are doing it or because they think they should, with little or no regard at all to what they want to achieve from it, let alone anything resembling a clear... Via Rami Kantari Delete the scoop?
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Social Media Marketing Takes Flight In 2013. (Social Media Marketing Takes Flight In 2013. http://t.co/KxEvgDXD) Delete the scoop?
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Google Analytics Custom Campaigns: How to fully use Google Analytics to gain valuable insights into your social media campaign results.
"Have you ever wanted to know which of your links are driving more traffic?
Seeing referral traffic from Facebook is great, but which wall post drove the traffic?
Do visitors who come from Twitter tend to spend more time on the site than visitors coming from a banner campaign?
This article shows you how to take your social analytics strategy to the next level".
Read More: http://www.socialmediaexaminer.com/google-analytics-custom-campaigns/ Via Antonino Militello Delete the scoop?
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"To say that Search Engine Optimization is a volatile industry would be a gross understatement. The ever-changing landscape of search rewards the most inquisitive, innovative and agile, while it punishes the devious and the stubborn. It seems that now, as 2012 comes to a close, the SEO industry is once again on the brink of a tidal shift that few are pivoting for.
While the aspects of technical SEO, specifically site architecture, will most likely never go away, many of the tactics that used to win at search simply don’t work anymore. At the same time, previously weaker or unproven tactics like social media and content marketing continue to grow in effectiveness while influencing SEO tactics.
The result is a new discipline: inbound marketing, which combines SEO, content marketing and social media.
One common thread amongst the three components of inbound marketing is content (which is different than content marketing):
1) Content Marketing: the pursuit of developing and distributing content that solves customer problems and generates leads.
2) SEO: the pursuit of getting your content to appear in the search results.
3) Social Media: a delivery system for your content".
Read more at: http://www.business2community.com/content-marketing/2013-how-content-will-be-a-driving-factor-in-search-rankings-0341868 Via Antonino Militello Delete the scoop?
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It is no secret that Social Media has become an important part of Search Engine Optimization. All search engines are taking social signals as one of the biggest factor in search engine ranking. As a marketer, you cannot ignore the social context in your overall SEO strategy.
In this post, I will talk about few popular social media sites and how they impact SEO. Read more: http://www.shoutmeloud.com/how-social-media-impacts-seo-complete-guide.html Via Antonino Militello Delete the scoop?
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Here is a great infographic on keyword research, site architecture and structure, page optimisation for SEO, link building, SEO tactics, linkbaiting and social media.
This guide will help you find areas for improvements in your SEO techniques, and most certainly will offer insight on if you are on the right track or not with your websites SEO. Via Antonino Militello Delete the scoop?
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The Ushuaia Ibiza Beach Hotel certainly made the industry sit and listen for a bit when it launched a project in 2011 to allow its clubbing-crazed guests to interact with Facebook via RFID wristbands. Delete the scoop?
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Grow your business with these Social Media Tips: With the birth of social networks you are getting platform to grow your business.& lead more success... (RT @skyhitblog How to Take Your Business Higher with Social Media Power? Delete the scoop?
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Glance and go content that clearly defines today's social business, its challenges and the outcome of what a successful social business could be as presented by Michael Brito and curated by Andrea Cook at Explore. Via Rami Kantari Delete the scoop?
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SEO is alive and kicking through social media. The two have joined forces to bring the most relevant and unique content to Internet users and here’s how.
It’s no secret that search engine optimization (SEO) strategies have changed. The relationship between being active in social media and its effect on your search engine rankings (AKA PageRank) has been widely illustrated from expert to expert. The solidifying factor was the introduction of Google+, the Google +1 button and Google+ Authorship.
Many knew social media network activity had an effect on that coveted first place search engine ranking, but it was Google that first showed how deep the SEO rabbit hole really went.
Read More At: http://exciramedia.com/is-it-social-media-or-seo-which-leads-to-success/ Via Antonino Militello Delete the scoop?
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Blog post at Free MAKE MONEY Advice : With the internet era and the advent of social media, entrepreneurs are increasingly aware of the potential of using online marketing chann[..]... Via Erik Emanuelli Delete the scoop?
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How Higher Engagement Scores Beat “Funnel Collapse Syndrome” and Avoid Wasting Millions on Social Media! Delete the scoop?
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"I talk a lot about SEO or search engine optimization but what is SMO or social media optimization?
It’s optimizing your social media platforms for traffic that is relevant to your business.
You do realize that search engines are looking at your social media activities?
That is why people are excited about the new social search that Facebook is rolling out.
I want you to be ready and take full advantage of this party called social media"
Find Out More: http://assistsocialmedia.com/social-media-optimization/ Via Antonino Militello 
Mar Rivera's curator insight,
February 19, 9:16 PM
I am fascinated by the rapid growth of social media and how it is optimized so I really like reading facts about it... 
Philippe Trebaul's curator insight,
February 20, 7:45 AM
Social Media Optimization - Comment optimiser vos médias sociaux.
«Je parle beaucoup de SEO ou l'optimisation des moteurs de recherche, mais ce qui est SMO ou optimisation des médias sociaux?
Il est l'optimisation de vos plateformes de médias sociaux pour le trafic qui est pertinent pour votre entreprise.
Vous vous rendez compte que les moteurs de recherche sont à la recherche de vos activités de médias sociaux?
C'est pourquoi les gens sont enthousiasmés par la nouvelle recherche sociale que Facebook est le déploiement.
Je veux que tu sois prêt et de profiter pleinement de ce parti a appelé les médias sociaux "
Pour en savoir plus: http://assistsocialmedia.com/social-media-optimization/ Social Media Optimization - How to Optimize your Social Media via @amisant http://sco.lt/... Delete the scoop?
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Have you ever though to yourself, “I wonder who I know that has gone skydiving, lived in France, eats Chinese food, while mixing a smoothie with their new Ninja NJ600 Blender?
Apparently, this is exactly how we should be thinking. At least, the way Facebook sees it.
Not to undermine that this could likely become something very valuable to users and marketers alike, it just seems like Facebook keeps solving problems that none of us knew we ever had before.
Find Out More: http://searchengineland.com/facebook-made-me-search-in-strange-new-ways-146883 Via Antonino Militello 
Randi Thompson's curator insight,
February 6, 8:42 AM
The New Facebook Graph Seach. How to use it.... 
Brian Shields's curator insight,
February 7, 11:16 AM
Neat insights regarding Facebook graph search. Delete the scoop?
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More than ever, non-profits are relying on social media to reach their target audiences and help make the world a better place. Why social media? Because Facebook, Twitter and other networks are where the eyeballs are. Delete the scoop?
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Setting up a new Twitter profile or Facebook Page can be a time-consuming process, especially when it comes to working out the sizes of all the images you need to make your channels – or those of your clients – stand out from the crowd.
And what about the other social platforms, like Pinterest and Google+? Wouldn’t it be great if somebody could put all of this information on a single page? Earlier this year we looked at a very thorough social media sizing cheat sheet from those nice folks at LunaMetrics and now, not only have the team at LunaMetrics revamped the look of their graphic, they’ve also updated the content so that it now includes all the latest social media sizing information for Facebook, Twitter, Google+, YouTube, LinkedIn and Pinterest.
See the infographic for all that essential sizing details... Via Lauren Moss, PHi-Solutions 
Anthony Burke's curator insight,
November 29, 2012 5:07 AM
We have posted something similar before but here is another one. These are very useful guides. Delete the scoop?
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In this collection of 72 social media marketing facts and statistics find which social network creates the most B2B leads? What marketing technique has the highest close ratio? The best day of the week is for Facebook posting? Delete the scoop?
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Retailers are ramping up for the post-Thanksgiving holiday shopping season but what will ultimately drive sales for your business? Via Rami Kantari Delete the scoop?
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What do social signals have to do with your SEO campaign? Maybe more than you think. And the divide between SEO and social media seems to shrink every day.
Google and Bing have both confirmed that social indicators are becoming increasingly important and that they are already being used to some degree, to create ranking results.
Twitter, Facebook, and Google+ are the most important to Google and, unsurprisingly, Google+ leads the way in helping to promote a site in Google rankings.
Choose your social sites wisely, integrate your efforts within your own site, and conduct some competitor analysis on the top performers in your industry. Then try these six techniques to improve your social indicators.
Find Out More: http://raventools.com/blog/6-techniques-improve-seo-social-indicators/ Via Antonino Militello Delete the scoop?
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Like most kids, I loved LEGO. I would spend hours building everything from a space shuttle to a house for my chihuahua (true story). Via Rami Kantari Delete the scoop?
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Using social media for business marketing has been a hot topic for years now, but brands are still trying to harness the power of the digital socialsphere to discover the best ways to directly impact their bottom lines. Via Rami Kantari Delete the scoop?
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A social business (Enterprise 2.0) should logically begin its journey with its own people, the backbone/foundation of any enterprise, because here is the potential to transform a workforce into eff... Via PHi-Solutions Delete the scoop?
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A new infographic reveals social commerce sales are expected to bring in $30 billion each year by 2015, with 50% of web sales to occur through social media. Delete the scoop?
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Social media lessons learned from Hurricane Sandy - http://t.co/ofmsI9TY... Delete the scoop?
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