SOCIAL MEDIA MARKETING
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Rescooped by MariselaOnLine from PINTEREST Watch - Curated by Jan Gordon
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9 Businesses Using Pinterest Contests to Drive Traffic and Exposure

9 Businesses Using Pinterest Contests to Drive Traffic and Exposure | SOCIAL MEDIA MARKETING | Scoop.it
Are you using Pinterest to market your business?

 

Running contests on Pinterest is a great way to expose your brand to a large audience, attract new followers and engage with your existing follower base.

 

In this article, I’ll showcase nine businesses running successful Pinterest contests.

 

Why Pinterest Contests?


Here is why you should run a contest on Pinterest:

Pinterest is the third most popular social network in the U.S. in terms of traffic. Pinterest has accumulated 14.9 million users as of July 2012. Pinterest is retaining and engaging users as much as 2-3 times more efficiently than Twitter was at a similar time in its history. Over 80% of pins are repins, demonstrating the tremendous “virality” at work in the Pinterest community. Pinterest accounted for 3.6% of referral traffic as of January 2012. Shoppers referred by Pinterest are 10% more likely to make a purchase than visitors who arrive from other social networks, including Facebook and Twitter.

Using Pinterest contests, your brand can engage with consumers in a personal and cost-effective way.

 

So interested? Click here and I’ll show you different types of Pinterest contests and examples to get you inspired to craft a Pinterest contest for your business.

 

By Prafull Sharma


Via janlgordon
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Your Small Business Should Hire A Dedicated Social Media Expert - Business Insider

Your Small Business Should Hire A Dedicated Social Media Expert - Business Insider | SOCIAL MEDIA MARKETING | Scoop.it
Your Small Business Should Hire A Dedicated Social Media ExpertBusiness InsiderFor sales, e-mail may remain the most critical wrench in your business toolbox, but your specialized tools for social media can reach a different crowd entirely.
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Rescooped by MariselaOnLine from PINTEREST Watch - Curated by Jan Gordon
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Pinterest Gaining Ground on Facebook, Twitter | Information Point Technologies

Pinterest Gaining Ground on Facebook, Twitter | Information Point Technologies | SOCIAL MEDIA MARKETING | Scoop.it

Social media seems to be ever-growing in today’s age, and new outlets such as Pinterest are developing at a rapid rate. With 2.7 million users and counting, Pinterest is the third largest social media network behind Facebook and Twitter. But what exactly makes it unique? Pinterest is a social bookmarking tool used to “pin” images into categorized groups or “boards”. It is similar to an interactive, virtual scrapbook.

 

You can bet that over the next year the Pinterest “boards” will include more brand images in an attempt to market products to members- and it’s easy to see why:

 

It’s Simple - Browsing is easy and fun, not to mention the site is very aesthetically pleasing. Consumer Interests are Public - Businesses can easily get into a “board” that relates to their services and see what consumers are posting It’s Relaxing - There are no constantly updating fields, virtually no negative posts- only pictures of people and their hobbies

Read more: http://bit.ly/Q6hiav


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janlgordon's comment, July 30, 2012 3:54 PM
Good one John!
John van den Brink's comment, July 30, 2012 4:14 PM
Jan you're welcome!