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Rescooped by stefano oldrati from Modern Marketer
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Social Media Marketing Funnel

Social Media Marketing Funnel | Social Media mkg | Scoop.it

Via The Fish Firm
stefano oldrati's insight:

The Funnel is nice yet stay unchanged if about SOcial Media or any other media.

more...
stefano oldrati's comment, February 28, 2013 8:27 AM
I agree Denis that life is more complex than that yet models shouldn't be too much complicated even if complexity is to be embraced.
stefano oldrati's comment, February 28, 2013 8:34 AM
For sure as Marius says customisation is what can add value to this basic vision. There are industries, or consumer attitudes, where people can jump from awareness to purchase and engage in a medium term loyalty in a kind of shortcut because the variable to push or pull people there are different and elevate in quantity and quality they represent; example this could happen in high tech business when within the Spirit industry everything works at a slower pace even for unique performances in exceptional situations/environments. I personally witnessed some, and been responsible for, within my career... and maybe you are still enjoying some drinks I created.
Leslie Lilly's curator insight, March 20, 2013 7:07 AM

Worth a conversation that tests your own organizational theory about moving your audience and building your constituency