So, you finally ran your first marathon. Do you rush online to share the big news with friends and followers on your social networks? How much proud and enthusiastic gushing is endearing and how much is too much?
Based on 98 original research studies the authors have set out to review published literature on social media for health communication in order to identify the uses, benefits, and limitations of social media for health ...
The Psychology of Social Media: Finding Balance in an Evolving Digital World Huffington Post Just this month, a faculty member with expertise in social media was called upon by the news media to comment on a story about Instagram Beauty Contests.
This will be a three-part series; today we will look at the SWOT analysis, Wednesday we will look at the POST method and Friday we will take a look at budgeting, auditing and measuring the success of your social strategy.
We’re trying something new here at Neuromarketing – a quick digest of interesting articles we found this week. Expect an eclectic mix of marketing, neuroscience, psychology, digital, and stuff that doesn’t fit in any of those categories. Cat videos, too! […]
Scientists have long studied why our brains choose to process only a small amount of information we come across in everyday life. Some information reaches our consciousness, while other information - although absorbed - takes a back seat. But a new study may shed light on why this happens.
Through using a common visual illusion, called "binocular rivalry," researchers from the Centre for Integrative Neuroscience (CIN) at the University of Tübingen in Germany were able to pinpoint a significant difference between conscious and unconscious motion that is represented in the brain.
The researchers say that our eyes usually see the same image. The process of binocular rivalry occurs when each eye is shown a completely different image.
Through this process, the researchers explain, our brains are unable to decide which image to process, with our perception moving between the two images every few seconds. This means the images are "rivals" for our attention, taking turns to enter our consciousness.
The researchers found that the magnetic pulses that stimulated the motion area had no effect on the length of time that the moving image was perceived. However, they found that participants perceived the still image for longer.
However, they add that once participants did become aware of the moving image, magnetic pulses had no effect.
The researchers say:
"This result suggests a substantial qualitative difference between the conscious and unconscious representation of motion.
Transcranial magnetic stimulation can easily weaken a suppressed representation and thus delay the time when it becomes dominant again. However, once motion becomes conscious, it is harder to disrupt."
SUMMARY: Social media marketing works because people are most invested in the relationships they've taken an active role in nurturing, Fausto Mendez writes. "This social media-based relationship between a brand and a customer isn't as strong as the connection between two real people, but it is much stronger than the relationship a customer forms with a brand through TV, print or Web ads," Mendez writes.
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