If you are interested in how effective social media is for your company, here is a list of the top social media metrics you should be measuring. (What Social Media Metrics should you Track?
When it comes to one’s success on social media, there are numerous metrics which should not be overlooked. These include sentiment ratings, incoming links, search rankings, and sales Sentiment rankings allows for a company to measure the positivity or negativity of specific comments directed at the company. Incoming links measures the ability for a certain post to generate traffic towards the website. It is able to locate where the specific traffic came from. Search rankings are key for getting one’s content viewed. It shows that a specific brand is popular and will more likely display their posts for the public to see. Finally, sales are the most important figure in all of social media. This allows for a company to directly measure the impact that their online presence has on the capital that they receive. I believe that these are all essential factors to measure when researching one’s social media capabilities. The importance of correctly identifying the metrics that direct correlate with success is key to correcting one’s actions should something go awry.
Six damaging myths about social media Smart Company There are more social media metrics than you can poke a stick at and, with the rise of big data, we've never known more about customers and how they act.
The article I chose to analyze was entitled, “Six damaging myths about social media.” The article’s intent was to convince business executives that social media is crucial to the success of their respective companies. The six myths are as follows:
1.) Social media is a fad.
2.) Social media is about posting unimportant pictures of one’s personal life.
3.) Social media is for those who are code savvy.
4.) Social media is for people under 25.
5.) Social media is only for marketing.
6.) There’s no return on investment in social media.
In my opinion, these are valid points by the author. It is often true that companies underestimate the impact that a successful social media marketing plan can have for their company. People from all demographics participate in social media; therefore, a company can reach more consumers than they previously thought was possible. This will enable the company to build strong, long-lasting relationships with its customers.
Twitter's Stock Plummets After Q2 Earnings Disappoint Slate Magazine (blog) ... disappointing first-quarter report for the social media company.
Despite the popularity of Twitter in today’s society, its recent earnings have left something to be desired. While the platform did outperform the $.03 loss that experts predicted, their first quarter earnings were significantly underwhelming. Its membership reached over 255 million in that quarter, these users have not converted into dollar sales. “Advertising revenue per thousand timelines fell to $1.44 from $1.49 in the previous quarter.” This is seen as troubling because it calls into question the ability for Twitter to generate money from views. In my opinion, I do not believe that Twitter is in any significant trouble, regardless of its lack of ability to generate money. The vast amount of people, in addition to their reliance on the platform, makes it inevitable that Twitter is a viable option to acquire money, whether it be in the form of advertising or stocks. Twitter will remain a giant in the social media sphere.
Social media is no doubt filled with big egos and empty metrics. While I am a huge fan of social media metrics analytics, I find it somewhat frustrating with those who tout pointless social media metrics to measure.
The article at hand references the impact of different forms of social media on company sales. Specifically, the author illustrates how social media metrics do not always reflect the success of a brand. For example, the number of shares, amount of traffic, and number of followers are just several measures that companies use to track their progress. In my personal experience, following a company does not necessarily reflect my desire to purchase products from a specific company. When a company shares a picture of their product and it garners many likes, it does not mean that a consumer will buy the specific product. There are many barriers that impede the consumer process from gathering information to purchasing a product. In fact, the article states that “a large number of people share a link without actually reading it.” Oftentimes, a person will follow a page solely for humorous content rather than product information.
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