Instagram represents by far the best platform for marketers to interact with consumers, according to a recent study from Forrester Research.
Christophe Esposito 's insight:
Ever since the Facebook Newsfeed has become a indecipherable sea of content from brands and friends that consumers have probably forgotten about or no longer wish to see, people are interacting less on the platform. That’s why Instagram now represent by far the best platform for marketers to interact with consumers according to a recent study.
After analyzing almost 3,000 posts on seven social networks they discovered engagement for Instagram is roughly 60 times higher than Facebook. But just like Facebook as brands begin to take over the platform I believe marketers will see this engagement rate drop as well.
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