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Social media “engagement” is not a strategy

Social media “engagement” is not a strategy | Social Media Menu | Scoop.it
Pushing social media engagement rates may look good on paper but might not be the best business strategy.
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15 Psychological Studies That Will Boost Your Marketing

15 Psychological Studies That Will Boost Your Marketing | Social Media Menu | Scoop.it
The 15 psychological studies that help explain how your audience acts on social media and how to get the most out of the way you share with them.
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28 Social Media Marketing Predictions for 2015 From the Pros

28 Social Media Marketing Predictions for 2015 From the Pros | Social Media Menu | Scoop.it
Are you wondering what 2015 might look like for social media marketing?If the changes in 2014 are an indicator, there will be a lot more changes in 2015.To get a grip on what the near future may look like, we tapped the knowledge of 28 social media pros.Here's what they had to say.
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How Much of Yourself Do You Share on Social Media?

How Much of Yourself Do You Share on Social Media? | Social Media Menu | Scoop.it
Learn about the way to think of authenticity on social media and how it related to transparency, vulnerability, and the things we post.
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18 Social Media Marketing Tips to Improve Your Marketing

18 Social Media Marketing Tips to Improve Your Marketing | Social Media Menu | Scoop.it
Are you looking for actionable social media marketing tips? This article shows 18 ways to improve your social media marketing and networking.
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5 Ways to Develop a Social Media Strategy

5 Ways to Develop a Social Media Strategy | Social Media Menu | Scoop.it
Are you struggling to make social media work for you? This article shares five ways to adapt your social media strategy for your business goals.
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Xbox: What You Can Learn From The Most Responsive Brand On Twitter

Xbox: What You Can Learn From The Most Responsive Brand On Twitter | Social Media Menu | Scoop.it
A brand doesn't become a record breaker by chance. The Xbox Twitter team got theirs with good reason. Here's what they can teach you about customer service.
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Mexican drug lord busted by his Instagram feed (28 pictures)

Mexican drug lord busted by his Instagram feed (28 pictures) | Social Media Menu | Scoop.it
A Mexican drug lord posted his pictures on Instagram and Twitter to show how cool and lavish his lifestyle was. Unfortunately social media is for ever ...
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The demise of the brand: why technology will usher in a new era of storytelling | Marketing Magazine

The demise of the brand: why technology will usher in a new era of storytelling | Marketing Magazine | Social Media Menu | Scoop.it
The demise of the brand: why technology will usher in a new era of storytelling, The rise of the social web is making storytelling even more important, writes Robert Mighall, former Oxford fellow in English literature and one-time editor of the...
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How To Socialize An Event

How To Socialize An Event | Social Media Menu | Scoop.it
In the past month I’ve spoken at Moto X launch events in Canada, Mexico, Argentina, Brazil, Peru, Colombia, Chile, and the United States. I began the tour with a laissez-faire and idealistic attitude
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Is Today's Definition of Social Business the Right One?

Is Today's Definition of Social Business the Right One? | Social Media Menu | Scoop.it
Perhaps agencies and organizations need to look just a little more closely at their definition of a social business.
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Visual Social Media Rules! Tips To Leverage Visual Social Media [Infographic]

Visual Social Media Rules! Tips To Leverage Visual Social Media [Infographic] | Social Media Menu | Scoop.it
Infographic by
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What Twitter Followers Can Do for Your Business - HootSuite

What Twitter Followers Can Do for Your Business - HootSuite | Social Media Menu | Scoop.it
Global research firm Market Probe International have the results of a survey of 500 people, that proves what Twitter followers can do for business.
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Inexcusable Social Media Sins | Social Media Today

Inexcusable Social Media Sins | Social Media Today | Social Media Menu | Scoop.it
Social media is a great way to connect with people, but it can also turn some people off. Here are five inexcusable social media sins to avoid.
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Social Media Update 2014

Social Media Update 2014 | Social Media Menu | Scoop.it
While Facebook remains the most popular social media site, other platforms — like LinkedIn, Pinterest, Instagram and Twitter — saw higher rates of growth over the past year. In 2014, 52% of online adults used two or more social media sites, up from 42% in 2013.
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“Why ‘Influencers’ On Social Media Offer You Precisely Zilch”

“Why ‘Influencers’ On Social Media Offer You Precisely Zilch” | Social Media Menu | Scoop.it
"Influencers are no better than anyone else endorsing you on the Internet..." Really? Put those thoughts to bed, here's why they can make a difference.
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The Rise of Visual Customer Service in the Social Age

The Rise of Visual Customer Service in the Social Age | Social Media Menu | Scoop.it
For your consideration: 90% of all information that comes to the brain is visual 40% of all nerve fibers from the brain are connected to the retina By 2016, 55%
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Twitter Cards Complete Guide: How to Choose, Set Up, Measure, And More

Twitter Cards Complete Guide: How to Choose, Set Up, Measure, And More | Social Media Menu | Scoop.it
Everything to know about Twitter cards---which types are best for your needs, how to set up, analyze and measure your cards and how to make them stand out.
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SMACKDOWN! Why Wrestlers Are Getting More Social Media Interaction Than Your Brand

SMACKDOWN! Why Wrestlers Are Getting More Social Media Interaction Than Your Brand | Social Media Menu | Scoop.it
With 172 million engaged followers, WWE is a seriously social brand. Get in the ring & find out what the superstars of WWE can teach you about social media.
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Avoid Hurting Your Brand With These 10 Social Media Mistakes

Forget everyone else's opinions on how to do social media. These are the real mistakes to avoid.
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What Pepsi Discovered by Monitoring Millennials During the VMAs

What Pepsi Discovered by Monitoring Millennials During the VMAs | Social Media Menu | Scoop.it
As a brand that has long had event sponsorship at the heart of its marketing formula, Pepsi sought a more scientific way to study the correlation between TV viewing and second-screen usage during live programming.
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Social Media Stats of 2013 (Infographic) - The Website Marketing Group Blog

Social Media Stats of 2013 (Infographic) - The Website Marketing Group Blog | Social Media Menu | Scoop.it
If you are using social media marketing as one of the basic foundation for your business, it might be useful to know about some of the most surprising social media stats this year.
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20 Examples of Epic Content Marketing

20 Examples of Epic Content Marketing | Social Media Menu | Scoop.it
Originally published on Digital Innovation Today
Real content marketing is an endeavor. It involves a brand truly becoming a publisher and not just a marketer.
It involves Youtility. It involves consistency.
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20 Tips to Amplify Your Brand on LinkedIn [SLIDESHOW]

20 Tips to Amplify Your Brand on LinkedIn [SLIDESHOW] | Social Media Menu | Scoop.it
In the world of small business and entrepreneurship, the lines between personal and company branding are faint - sometimes nonexistent.
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How CEOs Who Tweet Are Helping Their Brands

How CEOs Who Tweet Are Helping Their Brands | Social Media Menu | Scoop.it
A recent study by BRANDfog found that consumers and employees think highly of company leaders who engage on social media platforms.
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Personal Branding for Gen X and Boomers: Facebook groups – the NEW LinkedIn groups

Personal Branding for Gen X and Boomers: Facebook groups – the NEW LinkedIn groups | Social Media Menu | Scoop.it
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