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Social media “engagement” is not a strategy

Social media “engagement” is not a strategy | Social Media Menu | Scoop.it
Pushing social media engagement rates may look good on paper but might not be the best business strategy.
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Mexican drug lord busted by his Instagram feed (28 pictures)

Mexican drug lord busted by his Instagram feed (28 pictures) | Social Media Menu | Scoop.it
A Mexican drug lord posted his pictures on Instagram and Twitter to show how cool and lavish his lifestyle was. Unfortunately social media is for ever ...
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The demise of the brand: why technology will usher in a new era of storytelling | Marketing Magazine

The demise of the brand: why technology will usher in a new era of storytelling | Marketing Magazine | Social Media Menu | Scoop.it
The demise of the brand: why technology will usher in a new era of storytelling, The rise of the social web is making storytelling even more important, writes Robert Mighall, former Oxford fellow in English literature and one-time editor of the...
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How To Socialize An Event

How To Socialize An Event | Social Media Menu | Scoop.it
In the past month I’ve spoken at Moto X launch events in Canada, Mexico, Argentina, Brazil, Peru, Colombia, Chile, and the United States. I began the tour with a laissez-faire and idealistic attitude
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Is Today's Definition of Social Business the Right One?

Is Today's Definition of Social Business the Right One? | Social Media Menu | Scoop.it
Perhaps agencies and organizations need to look just a little more closely at their definition of a social business.
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Visual Social Media Rules! Tips To Leverage Visual Social Media [Infographic]

Visual Social Media Rules! Tips To Leverage Visual Social Media [Infographic] | Social Media Menu | Scoop.it
Infographic by
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What Twitter Followers Can Do for Your Business - HootSuite

What Twitter Followers Can Do for Your Business - HootSuite | Social Media Menu | Scoop.it
Global research firm Market Probe International have the results of a survey of 500 people, that proves what Twitter followers can do for business.
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Inexcusable Social Media Sins | Social Media Today

Inexcusable Social Media Sins | Social Media Today | Social Media Menu | Scoop.it
Social media is a great way to connect with people, but it can also turn some people off. Here are five inexcusable social media sins to avoid.
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Small Businesses Find ROI in Social Media [Infographic]

Small Businesses Find ROI in Social Media [Infographic] | Social Media Menu | Scoop.it
Social Media - A new study from Manta provides insight from more than 1,200 small-business owners regarding their top concerns, such as social media and ROI. Manta then created the following infographic from ...
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Financial Advisors Finding Success with Social Media Marketing - Brent Price Carnduff

Financial Advisors Finding Success with Social Media Marketing - Brent Price Carnduff | Social Media Menu | Scoop.it
Does your firm’s target market consist of Boomers, Gen X-ers, or Millennials? What about Generation D? Who is Generation D?
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What is the Big Question in Social Media Marketing Everyone is Afraid to Ask?

What is the Big Question in Social Media Marketing Everyone is Afraid to Ask? | Social Media Menu | Scoop.it

The big question that is often asked about social media when it comes to investing money, resources and time is “what is the return on investment?"

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A Guide To Social Media For CSR Professionals

A Guide To Social Media For CSR Professionals | Social Media Menu | Scoop.it
'A Guide To Social Media For CSR Professionals' blog post by Jonathan Yohannan.
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Facebook explains how to optimize your business Page for Graph Search

Facebook explains how to optimize your business Page for Graph Search | Social Media Menu | Scoop.it
With Facebook's introduction of Graph Search on Tuesday, businesses are naturally curious to find out how they can take advantage of the tool, even though it's currently only in limited ...
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Social media, the customer and the human touch: a cemented bond in 2012 | Travel Industry News & Conferences - EyeforTravel

Social media, the customer and the human touch: a cemented bond in 2012 | Travel Industry News & Conferences - EyeforTravel | Social Media Menu | Scoop.it
What would you count as your main objectives during a social media campaign? Coming across as trustworthy in online conversations, increasing the traffic to your websites or providing exceptionalcustomer service?
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What Pepsi Discovered by Monitoring Millennials During the VMAs

What Pepsi Discovered by Monitoring Millennials During the VMAs | Social Media Menu | Scoop.it
As a brand that has long had event sponsorship at the heart of its marketing formula, Pepsi sought a more scientific way to study the correlation between TV viewing and second-screen usage during live programming.
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Social Media Stats of 2013 (Infographic) - The Website Marketing Group Blog

Social Media Stats of 2013 (Infographic) - The Website Marketing Group Blog | Social Media Menu | Scoop.it
If you are using social media marketing as one of the basic foundation for your business, it might be useful to know about some of the most surprising social media stats this year.
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20 Examples of Epic Content Marketing

20 Examples of Epic Content Marketing | Social Media Menu | Scoop.it
Originally published on Digital Innovation Today
Real content marketing is an endeavor. It involves a brand truly becoming a publisher and not just a marketer.
It involves Youtility. It involves consistency.
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20 Tips to Amplify Your Brand on LinkedIn [SLIDESHOW]

20 Tips to Amplify Your Brand on LinkedIn [SLIDESHOW] | Social Media Menu | Scoop.it
In the world of small business and entrepreneurship, the lines between personal and company branding are faint - sometimes nonexistent.
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How CEOs Who Tweet Are Helping Their Brands

How CEOs Who Tweet Are Helping Their Brands | Social Media Menu | Scoop.it
A recent study by BRANDfog found that consumers and employees think highly of company leaders who engage on social media platforms.
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Personal Branding for Gen X and Boomers: Facebook groups – the NEW LinkedIn groups

Personal Branding for Gen X and Boomers: Facebook groups – the NEW LinkedIn groups | Social Media Menu | Scoop.it
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Data is Worthless if You Don't Communicate It

Data is Worthless if You Don't Communicate It | Social Media Menu | Scoop.it
To be a better consumer of data, you also have to be able to tell people what it means.
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Social Marketing is Relationship Selling

Social Marketing is Relationship Selling | Social Media Menu | Scoop.it
Mainstream small business will more reliably get better results from social media if they view it more as selling than marketing. Why? Because effective relationship selling is personal, and now ma...
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10 Insights on Social Media and Blogging Influence: New Research

10 Insights on Social Media and Blogging Influence: New Research | Social Media Menu | Scoop.it

Click here to edit the title

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19 Things Successful People Do On Social Media - Forbes

19 Things Successful People Do On Social Media - Forbes | Social Media Menu | Scoop.it
Twitter Master Calvin Lee of Mayhem Studios #1: They believe. Successful people believe they are adding value to your day, on and off social media.
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Twitter Generates Leads 9 Times More Than Facebook And LinkedIn - Forbes

Twitter Generates Leads 9 Times More Than Facebook And LinkedIn - Forbes | Social Media Menu | Scoop.it
Twitter is the strongest social media channel for generating business-to-business (B2B) leads, outperforming Facebook and LinkedIn 9-to-1 with 82 percent of social media leads coming from Twitter.
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8 Social Media Killers to Drop Right Now

8 Social Media Killers to Drop Right Now | Social Media Menu | Scoop.it
If you’re new to social media, you may be guilty of committing “conversation killers” that have become far too common. “It’s time to kick them to the curb once and for all,” says travel industry consultant Sophie Bujold.
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