Are you wondering what 2015 might look like for social media marketing?If the changes in 2014 are an indicator, there will be a lot more changes in 2015.To get a grip on what the near future may look like, we tapped the knowledge of 28 social media pros.Here's what they had to say.
The demise of the brand: why technology will usher in a new era of storytelling, The rise of the social web is making storytelling even more important, writes Robert Mighall, former Oxford fellow in English literature and one-time editor of the...
While Facebook remains the most popular social media site, other platforms — like LinkedIn, Pinterest, Instagram and Twitter — saw higher rates of growth over the past year. In 2014, 52% of online adults used two or more social media sites, up from 42% in 2013.
As a brand that has long had event sponsorship at the heart of its marketing formula, Pepsi sought a more scientific way to study the correlation between TV viewing and second-screen usage during live programming.
Originally published on Digital Innovation Today Real content marketing is an endeavor. It involves a brand truly becoming a publisher and not just a marketer. It involves Youtility. It involves consistency.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.