ZipMinis: Science of Blogging
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ZipMinis: Science of Blogging
ZipMinis: Science of Blogging
You search for the highest quality authors and content online, right? Finding the best is tough. Darin L. Hammond eliminates this stress for businesses across the globe. He rocks professional blogging, writing, teaching, consulting, and leadership with his top of the industry content management service, ZipMinis Freelance Writing: • Creating an optimized flow of diverse, irresistible content for the business blogs, websites, and social media networks. • Orchestrating distribution with supreme content management strategies, minimizing risks and worries for businesses. • Promoting fresh brand content through copywriting and potent interactions in social media communities. • Elevating the brand visibility, integrity, recognition, and SEO of the business. • Working in stride with the innovative leadership of the organization, advocating creative innovation. Darin also publishes on many power sites like Technorati, Blog Critics, B2C, SteamFeed, LifeHack, and Social Media Today.  You can enjoy Darin's blogging styles now at ZipMinis: Science of Blogging. Contact him now at dlh@zipminis.com.
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How To Get More Work Done On Your iPad

How To Get More Work Done On Your iPad | ZipMinis: Science of Blogging | Scoop.it

Apple CEO Tim Cook thinks the iPad will be a bigger product than the PC in the next few years.
If that happens, then the iPad will have to be able to do a lot of the stuff we're currently doing on laptops.
Somewhat surprisingly, there are already a lot of great apps that make it possible to get a lot of work done.
From managing money to wrangling a messy calendar to sketching out a new design, there are apps more than capable of tackling your professional and personal needs.

Read more: http://www.businessinsider.com/ipad-productivity-apps-2012-5#ixzz1wBOIqoYm
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Inside Buddy Media, The Company That Wants To Be The Biggest Facebook Ad Platform

Inside Buddy Media, The Company That Wants To Be The Biggest Facebook Ad Platform | ZipMinis: Science of Blogging | Scoop.it

Buddy Media is one of the most successful startups using Facebook's platform to build a business. Last year it raised $54 million at a $500 million valuation.
Buddy Media creates software solutions to enable companies to manage social media ad campaigns. The company has recently inked big deals with WPP and wants to becomes the single largest ad platform on Facebook.
They currently work with all social media networks, from Facebook to Google+, LinkedIn, with Twitter and Pinterest integration and design services to increase the social sharing potential for websites.
In January they told us about their plans to move to a new office and once they were settled in we just had to go check it out.


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Why Curation is Now a Marketing Must!

Why Curation is Now a Marketing Must! | ZipMinis: Science of Blogging | Scoop.it

This piece was written by Tatyana Meshcheryakova, while we've so many articles about curation,  you can always find something you didn't know or haven't thought of, hopefully this is no exception.

 

The author quotes from one of my trusted souces, Beth Kanter:

 

"Content curation is the process of sorting through the vast amounts of content on the web and presenting it in a meaningful and organized way around a specific theme. The work involves sifting, sorting, arranging, and publishing information. A content curator cherry picks the best content that is important and relevant to share with their community".

 

Here are some takeaways from Steve Rosenbaum who pretty much echos Beth Kanter, please visit Beth's blog for lots of great informatio on curation.

 

**Be Part of the Content Ecosystem not just a re-packager of it. Created, contributed, and collected — the three ‘c’s is a strong content mix that has a measurable impact.

 

**Follow a Schedule. Make sure to post at the same time each week.

 

**Embrace Multiple Platforms. Today content consumers get their information on the platform of their choosing. 

 

**You should consider posting short bursts on Tumblr, images on Pinterest, video on YouTube, and community conversations on Facebook.

 

**Engage and Participate. Make sure you’re giving back by reading others and commenting on their posts.

 

Selected by Jan Gordon via Contentmarketingdigest covering "Content Curation, Social Business and Beyond"

 

Read full article here: [http://bit.ly/KwcqYo]


Via contentmarketingdigest, janlgordon, Darin L. Hammond
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Beth Kanter's comment, May 27, 2012 1:45 PM
Thanks so much Jan for the shout out .. and should go thank Tatyana. Here's a curated collection of presentations, workshops, interviews, and resources on Content Curation in general and more specific advice to nonprofits - http://socialmedia-strategy.wikispaces.com/Content+Curation
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This Adorable 'Lip-Dub' Marriage Proposal Is Worth Watching Now [VIRAL VIDEO]

This Adorable 'Lip-Dub' Marriage Proposal Is Worth Watching Now [VIRAL VIDEO] | ZipMinis: Science of Blogging | Scoop.it
It seems as though there’s a new viral marriage proposal every week, but this delightful “lip-dub” effort from a Portland actor who called in some help from family and friends is unlike anything we’ve ever seen.

On Wednesday May 23, Isaac Lamb surprised his girlfriend Amy — a choreographer with a Broadway dancing background — with an elaborate proposal that involved more than 60 people performing down a street. Lamb’s brother sat her in the back of a car with a pair of headphones and told her to listen to the song that played.

As the car starts to move, she watches people pop up around her, from a marching band to parent cameos, dancing and lip-syncing along with the song.


from Darin--Something a bit pathetic about this headline ... it's now worth watching because it's viral. I'm the reverse. If it's viral, I don't want to watch it. Since when does the herd determine what I view?

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Pulitzer winner to publish new story, one tweet at a time - CNN.com

Pulitzer winner to publish new story, one tweet at a time - CNN.com | ZipMinis: Science of Blogging | Scoop.it
(CNN) -- At first blush, it sounds like a torturous way to read an 8,500-word short story. But in a nod to the social media age, The New Yorker is offering up new fiction on Twitter in a series of 140-character bursts.
"Black Box," a new story by Pulitzer Prize-winning author Jennifer Egan, was to begin appearing on the New Yorker Fiction Twitter account Thursday at 8 p.m. ET. A single line will be published every minute for the next hour, then from 8-9 p.m. on each of the following nine nights, through June 2.
While waiting for new snippets might not sound like the most fun way to consume a story, lovers of the written word can take some solace in the fact that Egan, no stranger to nontraditional storytelling, wrote "Black Box" with Twitter in mind.
Egan's 2010 novel, "A Visit From the Goon Squad," won the Pulitzer Prize for Fiction and the National Book Critics Circle Award. "Black Box," she says, takes a character from that book and tells a "spy-thriller" version of her tale.
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How To Find Key Influencers In a Specific Niche

How To Find Key Influencers In a Specific Niche | ZipMinis: Science of Blogging | Scoop.it

Robin Good: Influencers are those individuals who have enough reputation, credibilityand expertise to affect your interests and choices. That's a very valuable commercial proposition for marketers. But how do you find these influencers.

 

Some interesting alternatives are starting to emerge, beyond the popularity-based score-based reputation services as Klout and Peerindex.

 

Jure Klepic reports on this: “Who are these influencers and how DO we find them?

 

Is there some way of identifying those people who are connected to a critical mass of easily influenced people?"

 

The article analyzes some of the shortcomings of the approaches used today, while highlighting some of the new and more interesting services that focus on helping you or your company identify key influencers in a specific niche.

 

Informative. Useful. 7/10

 

Full article: http://jureklepic.com/2012/05/25/who-are-the-influencers-and-how-do-we-find-them/ 


Via Robin Good, janlgordon
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Beth Kanter's comment, May 27, 2012 1:48 PM
Jan: When I look at the photo illustration, it makes ask why there are so few women in the photo ... now off to check this out.
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Netflix Wants Everyone to Know What You're Watching

Netflix Wants Everyone to Know What You're Watching | ZipMinis: Science of Blogging | Scoop.it
Back in 1987, a reporter for the alternative weekly Washington City Paper went to a D.C. video store and found out that Judge Robert Bork, whose Supreme Court nomination was before the Senate, had rented Alfred Hitchcock’s The Man Who Knew Too Much and The Man with the Golden Gun, starring Roger Moore as James Bond. This tidbit didn’t play a role in nixing Bork’s nomination. It did outrage lawmakers on the Hill and prompted Congress in 1988 to pass the Video Privacy Protection Act, which prevents companies from releasing video rental records without a criminal warrant or unless the customer tells a company it’s all right to do so. The law ensures that no American would have his taste in film aired to the public. Which is exactly why Netflix (NFLX) wants to change it.
The company struck an agreement with Facebook last September that allows users of the two services to link their accounts, so every time a Netflix subscriber streams something the title appears on the user’s Facebook page. Netflix sees the feature as a way to pick up new customers and keep its 23 million streaming subscribers coming back for more. “In many ways social media is the new water cooler for consumers, and we think it may be a great source for our members to find movies and TV shows they will love,” says David Hyman, Netflix’s general counsel.
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Colleges Woo Tech Millionaires-in-Waiting

Colleges Woo Tech Millionaires-in-Waiting | ZipMinis: Science of Blogging | Scoop.it
Jason Kapalka didn’t give his alma mater much thought after he finished his studies in 1994. The University of Alberta graduate, who has a bachelor’s and a master’s degree in English, moved to San Francisco and didn’t join the alumni association, donate money, or return for reunions. “If I’d stayed in Edmonton, I probably would have,” he says. The university didn’t forget him, though.
Kapalka went on to co-found PopCap Games, where he helped create such addictive games as Bejeweled, Bookworm, and Plants vs. Zombies that collectively have been downloaded more than 1.5 billion times. Electronic Arts (EA) bought the company last year for $750 million. Now the newly rich Kapalka is in talks with his old school about setting up a $100,000 endowment.
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5 Key Benefits of Cloud Mobility | Networking Exchange Blog

5 Key Benefits of Cloud Mobility | Networking Exchange Blog | ZipMinis: Science of Blogging | Scoop.it
Maribel Lopez is the CEO and mobile market strategist for Lopez Research, a market research and strategy consulting firm that specializes in communications technologies with a heavy emphasis on the disruptive nature of mobile technologies. AT&T has sponsored the following blog post.
Telecom providers are reporting record sales for smartphones and tablets. AT&T added almost 500,000 mobile devices in the last quarter (excluding connected device). With such compelling devices bought on a daily basis by consumers, there are countless articles discussing the consumerization of IT. Bring your own device (BYOD) is a hot topic with every IT leader. While some are fighting the tide, most companies are wrestling with the question of how to support and manage a wide variety of devices that will include both corporate and employee-owned devices.
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Maslow's Pyramid of Fatal Errors | Psychology Today

Maslow's Pyramid of Fatal Errors | Psychology Today | ZipMinis: Science of Blogging | Scoop.it
Virtually all of the published evaluations showed Marlow's pyramid of needs is invalid, including studies conducted by Maslow's friends sympathetic to his ideas. To put it simply, the pyramid does not exist.

Maslow made these mistakes:

1. Maslow's categories are invalid. Maslow classified orderliness, for example, as a safety need, but it isn't. Orderliness is an intrinsic need for sameness; it is not an effort to manage anxiety. Maslow did not accurately identify nor scientifically validate a list of human needs. He had no idea how needs relate to each other because he conducted almost no relevant studies.

2. Maslow's sequence is invalid. There is no progression of human development in adults along the lines he suggested. Maslow's idea that esteem needs represent higher development than belonging needs, for example, is contradicted by scientific research. Achievement needs, for example, are evident in early adolescence and, if strong, tend to stay strong throughout adult life. They do not go up and down in priorization as the pyramid suggests.


3. Maslow erred in suggesting a one size fits all heriarchy of human needs. We now know each individual prioritizes needs differently from others. We have assessed the needs of more than 50,000 people on three continents using scientific tools. Everybody has their own heirarchy and it is stable from age 12 to age 60.
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Top 10 Common Mistakes Freelancers Make in an Interview They Don't Even Realize | UnderWorld Magazines

Top 10 Common Mistakes Freelancers Make in an Interview They Don't Even Realize | UnderWorld Magazines | ZipMinis: Science of Blogging | Scoop.it
There are a gazillion articles out there about interview mistakes, why should you read this?

Here are two reasons why: first, this is based on years of my personal experience freelancing. But unlike most other freelancers, I am also a marketing professional and a psychology enthusiast. That gives me a unique view into what’s working and what’s not.

Second, I’ve left out all repetitive advice. You know, things like “do your research”, “arrive on time” and “prepare for potential questions”. Seriously, do these “gurus” really think we don’t already know that?

All you’ll find in this post are uncommon advice. They can be controversial so not everyone would agree with everything I’m about to say.

And that’s OK. I’d love to hear your thoughts.

With that said, let’s get started on the first most common mistake freelancers make in an interview:
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Small Business Success Starts with You! | Networking Exchange Blog

Small Business Success Starts with You! | Networking Exchange Blog | ZipMinis: Science of Blogging | Scoop.it
Susan Wilson Solovic is an award-winning entrepreneur and journalist, author of three best-selling books, multi-media personality and contributor to ABC News and other outlets, public speaker and attorney. AT&T has sponsored the following blog post.
Are you struggling with getting your business off the ground? That’s not uncommon. I bet you have a number of reasons. Not enough capital. Too few hours in the day. No time or money to market your business.
I hear these excuses every day. That’s right, I call them excuses because that’s what they are. They are the excuses you give yourself for not being as successful as you’d like. The real problem with your business is you. It’s your attitude and belief system.
Last week I was at a resort in Mexico. One afternoon the pool concierge stopped by to say hello and to see if I needed anything. Somehow our conversation turned philosophical and we began talking about people’s attitude toward success. Very astutely he said, “If you aren’t achieving what you want then it’s because you haven’t really committed to your idea or you don’t believe in yourself enough to make it happen.”
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JOB OF THE WEEK: Enterprise Technology Analyst

JOB OF THE WEEK: Enterprise Technology Analyst | ZipMinis: Science of Blogging | Scoop.it
SimplyHired.com, each week we'll feature one of the awesome jobs advertised on the Business Insider jobs board.

Enterprise Technology Analyst
Orange Silicon Valley
San Francisco, CA
Why it’s cool: Orange is one of the ten largest telecommunications companies in the world with 217 million customers across 5 continents and they're looking for an Enterprise Technology Analyst.
What they need: They need somebody to be responsible for identifying and testing new products and technologies in the telecommunications space. This person will be writing technical and business reports, articulating to upper management and customers through presentations and reports.
What you need: You'll need an MS in Computer Science or Engineering and an MBA with a minimum of 5-8 years of experience in enterprise software. You'll be responsible for interacting with the Silicon Valley Ecosystem and working with strategy, corporate devlopment, M&A, and product development teams to influence company strategy into their product lines.

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11 Apps You Should Be Using Instead Of The Ones That Come With Your iPhone

11 Apps You Should Be Using Instead Of The Ones That Come With Your iPhone | ZipMinis: Science of Blogging | Scoop.it
Apple doesn't always make the best apps. One of our biggest pet peeves with the iPhone is that we can't choose the third-party apps as the default for email, web browsing, etc.
That's a shame, since there are a bunch of apps out there that are a lot better than Apple's own built-in iPhone apps.
If Apple's apps aren't cutting it for you, we put together this handy list of our favorite alternatives.

Read more: http://www.businessinsider.com/best-alternative-apps-for-iphone-2012-5#ixzz1wBNHNU3g

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Social Media Marketing Kit

Social Media Marketing Kit | ZipMinis: Science of Blogging | Scoop.it

 

63% of companies using social media say it has increased their marketing effectiveness. It's time to make your marketing super effective!

Grab HubSpot's free Social Media Marketing Kit to harness the power of Facebook, Twitter, and LinkedIn to get found by more potential customers, develop meaningful relationships with industry leaders, and position yourself as an expert in your field.
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6 Brands Get It Right on Viddy

6 Brands Get It Right on Viddy | ZipMinis: Science of Blogging | Scoop.it
Viddy, the hot social video editing and sharing app, has racked up millions of ordinary users and a whole host of celebrity participants.
Perhaps leery of video, brands are not signing up to the network quite as fast. Nonetheless, there are some early-adopter corporate Viddy accounts worth checking out. We’ve taken a look at six brands currently using Viddy in smart and savvy ways.
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Why Social Media Is Reinventing Activism

Why Social Media Is Reinventing Activism | ZipMinis: Science of Blogging | Scoop.it
The argument that social media fosters feel-good clicking rather than actual change began long before Malcolm Gladwell brought it up in the New Yorker — long enough to generate its own derogatory term. “Slacktivism,” as defined by Urban Dictionary, is “the act of participating in obviously pointless activities as an expedient alternative to actually expending effort to fix a problem.”
If you only measure donations, social media is no champion. The national chapter of the Red Cross, for instance, has 208,500 “likes” on Facebook, more than 200,000 followers on Twitter, and a thriving blog. But according to the Chronicle of Philanthropy, online donations accounted for just 3.6% of private donations made to the organization in 2009.
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58 Surfire Ways to Curate or Create Persuasive Content Your Audience Will Love

58 Surfire Ways to Curate or Create Persuasive Content Your Audience Will Love | ZipMinis: Science of Blogging | Scoop.it

I selected this post by copyblogger because this is one of those pieces you can read once but it really comes to life when you're writing that article, blog post, curating someone elses piece. There are so many valuable insights and suggestions, it's definitely worth reading and keeping for those days when you need creative inspiration.

 

Here are a few things that caught my attention:

 

*GREAT CURATORS Understand your readers. Know their fears, dreams, and desires. How can you engage with someone you don’t understand?

 

**Don’t write for a large audience. Choose one person, picture him, and write to him as if he’s a friend.

 

**Use a conversational tone of voice. Nobody wants to chat with a company.

 

**Be engaging. Using the word you is the most powerful way to be more engaging.

 

Be remarkable. So much content is out there, how can you stand out?

 

**GREAT Creation or Curation comes from CONTEXT Disclose your point of view, tell your personal story, and develop your own voice.

 

**If your readers feel they know you, they will connect with you.

 

**Use familiar language. Check Twitter, Facebook or Google’s Keyword Tool – and find the wording your readers use.

 

Curated by Jan Gordon covering "Content Marketing and Beyond"

 

Read full article here: [http://bit.ly/HQj1vl]


Via janlgordon
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Beth Kanter's comment, May 27, 2012 1:57 PM
I love this post - thanks for finding
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Music: It's in your head, changing your brain - CNN.com

Music: It's in your head, changing your brain - CNN.com | ZipMinis: Science of Blogging | Scoop.it
Michael Jackson was on to something when he sang that "A-B-C" is "simple as 'Do Re Mi.'" Music helps kids remember basic facts such as the order of letters in the alphabet, partly because songs tap into fundamental systems in our brains that are sensitive to melody and beat.
That's not all: when you play music, you are exercising your brain in a unique way.
"I think there's enough evidence to say that musical experience, musical exposure, musical training, all of those things change your brain," says Dr. Charles Limb, associate professor of otolaryngology and head and neck surgery at Johns Hopkins University. "It allows you to think in a way that you used to not think, and it also trains a lot of other cognitive facilities that have nothing to do with music."
The connection between music and the brain is the subject of a symposium at the Association for Psychological Science conference in Chicago this weekend, featuring prominent scientists and Grammy-winning bassist Victor Wooten. They will discuss the remarkable ways our brains enable us to appreciate, remember and play music, and how we can harness those abilities in new ways.
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Canceled TV Shows Get a Digital Afterlife

Canceled TV Shows Get a Digital Afterlife | ZipMinis: Science of Blogging | Scoop.it
In the world of television, getting canceled doesn’t mean what it used to. The four major U.S. networks have unveiled 31 shows for the 2012-2013 season that begins this fall. Not all will survive. Among the most recent casualties: In mid-May, the short-lived CBS (CBS) medical drama A Gifted Man got the ax after failing to win viewers. Others such as ABC’s Desperate Housewives made a graceful exit following an eight-season run.

Then there’s the case of Pan Am. The 1960s-retro airline drama that aired on Walt Disney’s (DIS) ABC last fall may yet fly again, thanks to the growing demand from new outlets for original programming. Sony Pictures Television (SNE), the producer, has held talks with pay-TV and streaming services to keep the series going with new episodes, say two people with knowledge of the matter who aren’t authorized to speak on the record.

Subscription services such as Netflix (NFLX) and DirecTV (DTV), which compile vast databases on viewing habits, offer shows a chance for a second life. Investing in new episodes of a defunct network series can make financial sense with the right budget and a dedicated, if small, fan base. “Digital can provide a way to recycle shows that have been canceled, because there’s a lot more pressure on those platforms to go toward original content,” says analyst Tony Wible of brokerage Janney Montgomery Scott.
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Mobile Payments Coming to a Loyalty/Deals App Near You

Mobile Payments Coming to a Loyalty/Deals App Near You | ZipMinis: Science of Blogging | Scoop.it
Groupon is reportedly testing out its own Square rival, a mobile payments system for merchants that will undercut Square and other competitors’ transaction fees, according to a report by Rocky Agrawal at VentureBeat. Agrawal said he’s heard from a business that has been approached by Groupon about the payments system that would work with iOS devices. That system, apparently already being tested in the Bay Area, would offer a 1.8 percent transaction fee plus a 15¢ per transaction charge. That would be, in many cases, cheaper than Square, which has a flat 2.75 percent transaction fee, and PayPal Here and VeriFone’s SAIL, which have 2.7 percent transaction fees.
The report is interesting, and we’ll have to see if the tests lead to a widespread product. It could put more pressure on existing payments players and potentially cut into the growth prospects of Square and others if it can find traction. Groupon is reportedly offering merchants a free iPod Touch, not just a credit-card reader, to process transactions.
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The gender gap and the digital divide

The gender gap and the digital divide | ZipMinis: Science of Blogging | Scoop.it
ScienceDaily (May 24, 2012) — Researchers in Spain have developed a new analytical system that allows them to assess the gender gap in the adoption of information and communications technology (ICT). They have used their approach to publish a ranking of 31 European nations in the International Journal of Society Systems Science.

Juan Martín Fernández and José Luis Martínez Cantos of the Universidad Complutense de Madrid, explain that while policies aimed at improved gender equality have moved forward in recent years, little research exists as to whether there is a gender gap to coincide with the digital divide between those who use and benefit from ICT and those who do not. With this in mind, the team has developed the Gender & ICT Indicators System, GICTIS, to allow a quantitative and a qualitative assessment of ICT use to be made and so reveal any gender inequalities that might be addressed by new policy at the national and European level.
The well-known Global Gender Gap Index (GGGI) developed by the World Economic Forum highlights four specific areas for assessing and addressing gender inequality: economic participation and opportunities, educational attainment, health and survival and political empowerment. There are various other indices that add and combine many other factors to put a figure on inequality, even in the area of ICT, but the latter has not been seriously considered in the context of gender until now.
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Social cognition

Social cognition | ZipMinis: Science of Blogging | Scoop.it

Social cognition is the study of how people process social information, especially its encoding, storage, retrieval, and application to social situations.

There has been much recent interest in the links between social cognition and brain function, particularly as neuropsychological studies have shown that brain injury (particularly to the frontal lobes) can adversely affect social judgements and interaction.
People diagnosed with certain mental illnesses are also known to show differences in how they process social information.
There is now an expanding research field examining how such conditions may bias cognitive processes involved in social interaction, or conversely, how such biases may lead to the symptoms associated with the condition. It is also becoming clear that some aspects of psychological processes that promote social behaviour (such as face recognition) may be innate.
Studies have shown that newborn babies, younger than one hour old can selectively recognize and respond to faces, while people with some developmental disorders such as autism or Williams syndrome may show differences in social interaction and social communication when compared to their unaffected peers.

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First video sample from Google's Project Glass

First video sample from Google's Project Glass | ZipMinis: Science of Blogging | Scoop.it
Although we're still not sure exactly how Google's Project Glass wearable glasses work, the company has been testing them in very public ways over the past couple of months. Google co-founder Sergey Brin showed off the glasses at a charity event in April and a bunch of Google employees have published a series of photos from an even more recent "Google Glass Walk" this week. The photos show Sergey Brin, Colby Brown, Peter Hurley, and other Google employees using the prototype glasses in public — something that appears to be more common as the project moves out of the lab with its first batch of prototype test designs.
In a separate gallery, posted to Google+, the company has also included a sample video from its Project Glass device — providing an early look at how the glasses can capture video and photos. The video, just 15 seconds long and shot in 720P, shows what it's like to be on a trampoline while using Project Glass. Although it doesn't offer any additional clues to the exact technology behind Project Glass, it's another key example of how Google's vision to "let technology get out of your way" is slowly becoming a reality. When we spoke to Google's Sergey Brin in early April he declined to say whether the prototypes were self-powered. With rumours of a market debut by the end of the year, Brin simply said "give us time."
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Reggie Watts disorients you in the most entertaining way | Video on TED.com

TED Talks Reggie Watts’ beats defy boxes. Unplug your logic board and watch as he blends poetry and crosses musical genres in this larger-than-life performance.
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