ZipMinis: Science of Blogging
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ZipMinis: Science of Blogging
ZipMinis: Science of Blogging
You search for the highest quality authors and content online, right? Finding the best is tough. Darin L. Hammond eliminates this stress for businesses across the globe. He rocks professional blogging, writing, teaching, consulting, and leadership with his top of the industry content management service, ZipMinis Freelance Writing: • Creating an optimized flow of diverse, irresistible content for the business blogs, websites, and social media networks. • Orchestrating distribution with supreme content management strategies, minimizing risks and worries for businesses. • Promoting fresh brand content through copywriting and potent interactions in social media communities. • Elevating the brand visibility, integrity, recognition, and SEO of the business. • Working in stride with the innovative leadership of the organization, advocating creative innovation. Darin also publishes on many power sites like Technorati, Blog Critics, B2C, SteamFeed, LifeHack, and Social Media Today.  You can enjoy Darin's blogging styles now at ZipMinis: Science of Blogging. Contact him now at dlh@zipminis.com.
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Social Media Marketing: Trust Is Key To Any Sale

Social Media Marketing: Trust Is Key To Any Sale | ZipMinis: Science of Blogging | Scoop.it

Regardless if you are an online marketer, or a brick and mortar establishment, you aren’t going to sell anything if you haven’t gained the trust of your customers. Trust that they are getting the best product, the most choices and an uncompromising level of customer service after the sale. If you are using social media marketing correctly, you will be able to instill a level of trust in your customers faster than when compared to traditional forms of advertising. Yes, Radio, TV and Print can make you a household name, but it doesn’t guarantee that you have achieved a level of trust that will result in any type of sale.

This is where social media marketing takes up where traditional advertising simply cannot go. When your business joins in on the conversation, IE. having and effectively using a social media platform to build relationships as opposed to retailing, you are going to build trust. It really is that simple. Not only do consumers now have a tool to rate you on your performance and value, you also have the same tool to interact and prove your worth.
According to searchengineland.com

It is through understanding the variables of trust and credibility, no matter the network, that you can begin to think of your relationships as highly credible sources of relevance. Additionally, the relationship is becoming the medium, and your brand assets can be thought of as signals that are carried over these relationships.

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Cells Executing Sophisticated Search Strategies (and How Our Physicist Friends ... - Huffington Post (blog)

Cells Executing Sophisticated Search Strategies (and How Our Physicist Friends ... - Huffington Post (blog) | ZipMinis: Science of Blogging | Scoop.it
Cells Executing Sophisticated Search Strategies (and How Our Physicist Friends ...Huffington Post (blog)In my ongoing effort to emphasize the cognitive capabilities of cells, this blog describes two examples of highly sophisticated searching...
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Social media marketing must complement not replace traditional marketing

Social media marketing must complement not replace traditional marketing | ZipMinis: Science of Blogging | Scoop.it

With the floatation of Facebook last week it has once again brought the revolution of social media back into the limelight. But despite the often quoted statistical information pointing to the positive impact that this medium can have on businesses, many companies remain unconvinced as to its merits or the benefit that it can have on their organisation.

Part of the problem is, of course, that many of the statistics are published by social media marketing companies wishing to sell you their services, and very few lift the lid on how they use social media to market your business, products or services, instead making claims which may appear difficult to quantify.

Apparently 65% of followers will purchase from the brands they follow - this doesn’t necessarily mean that they wouldn’t have purchased from the business if they weren’t following them, or whether they were already a customer before they decided to follow the business, having previously purchased something.

Either way of course it does give you the opportunity to build a dialogue which you may not have previously had which in turn depending on the focus you place on interacting with your followers may give you scope in the future for business.

Many companies starting to use social media for the first time fall into the trap of over using the medium to directly push products and services onto their followers. This behaviour, rather than getting you new followers or customers will actually irritate most social media users and actually turn them away from you. Clearly there is nothing wrong in pushing your products, but you need to intermingle this with other newsworthy items from your company. If you have followers, it’s because they are probably interested in your brand as well as your products.

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RESEARCH/TECHNOLOGY: A place that captures the imagination - Prairie Business

RESEARCH/TECHNOLOGY: A place that captures the imagination - Prairie Business | ZipMinis: Science of Blogging | Scoop.it
RESEARCH/TECHNOLOGY: A place that captures the imaginationPrairie BusinessIn the same way, universities provide an excellent avenue to develop the mind and create an atmosphere where the imagination can be researched, developed and commercialized.
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Social Media Genius with Top Hollywood Celebrities to Host a Public Talk Show ... - San Francisco Chronicle (press release)

Social Media Genius with Top Hollywood Celebrities to Host a Public Talk Show ... - San Francisco Chronicle (press release) | ZipMinis: Science of Blogging | Scoop.it
Social Media Genius with Top Hollywood Celebrities to Host a Public Talk Show ...San Francisco Chronicle (press release)Tim has managed Social Media campaigns for Top Celebrities.
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They're watching you! By 2015, 60% of employers will monitor their workers' Facebook pages

They're watching you! By 2015, 60% of employers will monitor their workers' Facebook pages | ZipMinis: Science of Blogging | Scoop.it
By the year 2015, 60% of employers will monitor social media pages of their employees, a new report by data analysts Gartner has claimed.
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Microsoft's New Version Of Bing Just Went Live For Everyone In The U.S.

Microsoft's New Version Of Bing Just Went Live For Everyone In The U.S. | ZipMinis: Science of Blogging | Scoop.it

The new Bing features a three-column display including a sidebar that incorporates the user's Facebook and Twitter accounts to provide more relevant search results based on their social networks.
Microsoft's goal is to make search more social and to differentiate itself more from Google in the process.
Microsoft started rolling out the new features last month, but now Bing.com will default to the new look for everyone in the U.S.
Check out our tour of the new social Bing to learn more about how to use the redesigned search engine.

http://www.businessinsider.com/microsofts-new-version-of-bing-just-went-live-for-everyone-in-the-us-2012-6#ixzz1wXluwkSL

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What's Next For Morgan Missen, The Ace Recruiter Who Was Recruited By Google, Facebook, Twitter And Foursquare

What's Next For Morgan Missen, The Ace Recruiter Who Was Recruited By Google, Facebook, Twitter And Foursquare | ZipMinis: Science of Blogging | Scoop.it
When Morgan Missen moved to Silicon Valley in 2006, she ran into a problem.
As a Michigan State graduate, she didn't have an Ivy League degree; none of the big tech companies took her resume seriously.
"I realized right away I was a step behind," Missen recalls. "I didn't have a lot of great experience and I was competing against Stanford students for Google receptionist jobs."
That didn't stop Missen, who has since been recruited by Google, Twitter, Facebook and Foursquare.
Instead she found a workaround. "I realized there were many more people like me than there were of top engineers. I started consulting; I helped regular people in tech negotiate offers and find out what the right matches for them were."
Missen, who was an English major, became a recruiter and helped place engineers at companies like Yahoo, EA and Cisco. She fell in love with recruiting back in college when she was the rush chair of her sorority, Sigma Kappa.
Read more: http://www.businessinsider.com/morgan-missen-main-2012-5#ixzz1wXk4ZGYy
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People know when to move from task to task

People know when to move from task to task | ZipMinis: Science of Blogging | Scoop.it

ScienceDaily (May 30, 2012) — People make decisions all the time. What sandwich to order, whether to walk through that puddle or around it, what school to go to and so on. However, psychologists disagree on how good we are at making decisions.
"In the literature on human decision-making, there are two almost parallel stories," said Andreas Jarvstad of Cardiff University. "One goes, 'humans are terrible at making choices.' The other goes, 'humans are close to being as good as they possibly can be.'"
Jarvstad is an author of a new study on decision-making published in Psychological Science, a journal of the Association for Psychological Science. His study is about choosing how long to spend on the task at hand.
The view that humans are both terrible and great at decisions may not be as strange as it seems. Psychological scientists have made a distinction between different kinds of decisions: low-level perceptual choices versus choices that involve higher level reasoning. For example, choosing where to put your feet is a low-level choice, whereas choosing where to invest your savings is a high level choice.

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Is Social Media Slowing Down?

Is Social Media Slowing Down? | ZipMinis: Science of Blogging | Scoop.it
Everything is about social media right now, but it may not be quite as new as you think. The first e-mail was sent in 1971 and just seven years later in 1978, the BBS, or bulletin board system, was available. Many of the modern day Facebook users may not remember the BBS systems, where people could enter a text-based cyber community similar to Facebook today.

From the BBS came sites like Geocities, software like AOL instant messenger and later, in 2003, MySpace. One year later, on the campus of Harvard, a small site was launched as a way to give college students a way to communicate. This site was Facebook. In 2006, Twitter was born and from there, sites like Foursquare, LinkedIn and the newest, Pinterest, have changed the way many of us go about our daily lives.

Read more: http://www.sfgate.com/cgi-bin/article.cgi?f=/g/a/2012/05/30/investopedia80428.DTL#ixzz1wSp89JSN
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Where Social Media and Customer Relationship Merge | Social Media Today

Where Social Media and Customer Relationship Merge | Social Media Today | ZipMinis: Science of Blogging | Scoop.it
In any business venture, implementing a solid customer relationship management (CRM) strategy is paramount to success. However, to get it right requires effort.

No burgeoning business can overlook social media as a means of conversing with its clientele. Gone are the days when specific departments dealt with customers through company-defined channels during set business hours. Now, social media allows the customer to tell you how and when they want to talk – it is up to you to be there to listen.

In order to get ahead, you need to understand how it has evolved.

There is no need to pale in the face of a mountainous social media campaign. There are plenty of resources available to help you update your CRM process. To make your life just a little bit easier here’s a summary of how to build social media into your CRM efforts.
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Leonard Pitts Jr.: Technology is no match for human nature

Leonard Pitts Jr.: Technology is no match for human nature | ZipMinis: Science of Blogging | Scoop.it
Steve Blake of the Los Angeles Lakers missed what would have been the winning shot in a critical game. His wife got death threats.

Singer John Legend’s fiancee, Chrissy Teigen, criticized singer Chris Brown’s performance on an awards show. She got death threats.

Clint Eastwood’s daughter Francesca publicly destroyed a $100,000 purse as a piece of performance art. She got death threats.

A conservative teenage activist from North Carolina posted a video supporting her state’s constitutional amendment banning same sex marriage. She reported death threats.

All these threats came within the last two weeks. All were delivered online.

Welcome to the seamy underbelly of the communications revolution.

Professional athletes have this expression. When the doughy guy in the stands, fortified by the overconsumption of hops and barley, yells abuse to some chiseled giant down on the field, he is said to possess “beer muscles.” The aforementioned revolution has produced its equivalent. Call it “ Internet courage.”
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Twitter Use 2012 | Pew Research Center's Internet & American Life Project

Twitter Use 2012 | Pew Research Center's Internet & American Life Project | ZipMinis: Science of Blogging | Scoop.it
As of February 2012, some 15% of online adults use Twitter, and 8% do so on a typical day. Overall Twitter adoption reamins steady, as the 15% of online adults who use Twitter is similar to the 13% of such adults who did so in May 2011. At the same time, the proportion of online adults who use Twitter on a typical day has doubled since May 2011 and has quadrupled since late 2010—at that point just 2% of online adults used Twitter on a typical day. The rise of smartphones might account for some of the uptick in usage because smartphone users are particularly likely to be using Twitter.
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How Blogs, Social Media, and Video Games Improve Education

How Blogs, Social Media, and Video Games Improve Education | ZipMinis: Science of Blogging | Scoop.it
Darrell West examines how new technologies such as blogs, social media, and video games improve education, and how schools and universities are using these tools to help students learn.
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Is Facebook the Best Play in Social Media Today? - DailyFinance

Is Facebook the Best Play in Social Media Today? - DailyFinance | ZipMinis: Science of Blogging | Scoop.it
Is Facebook the Best Play in Social Media Today?DailyFinanceBy Tamara Rutter, The Motley Fool There's a good chance you use Facebook (NAS: FB) on a regular basis to engage with friends and family, even if you don't own shares of the social network.
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Harnessing social media to improve the customer service experience :: Media Update

Harnessing social media to improve the customer service experience :: Media Update | ZipMinis: Science of Blogging | Scoop.it

Social media is rapidly changing the face of the customer service industry. Networking platforms like Facebook and Twitter have given rise to a new breed of customer – one with a loud voice, and a number of very public platforms through which to make it heard. This is according to Deon Scheepers, head of sales and business development at Interactive Intelligence Africa.

Article Tools:

The immediate and very public nature of social media sites can have enormous ramifications for companies, with increasing numbers of users taking to these sites to either applaud or berate their customer service experiences.

As South Africa’s connectivity levels begin to sky-rocket, an increasing number of customers are becoming empowered by the benefits of the social media mix, and are becoming more and more likely to use these channels as a means to converse with – or about – any given brand.

Yet despite the very real impact of social media, many companies have yet to make appropriate allowances for it in their contact centre strategies. Numerous local organisations are still coming to terms with the addition of elements such SMS, email and web chat into the contact centre mix, and thus social media has been forced to take a back seat.

Social media strategies have historically been the property of marketing departments, who, whilst probably best equipped to take ownership of communications regarding a brand, are not ideally positioned to tackle real-time customer service queries.

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Too Few Teachers and Resources Hindering Students in Sub-Saharan Africa - UN - AllAfrica.com

Too Few Teachers and Resources Hindering Students in Sub-Saharan Africa - UN - AllAfrica.com | ZipMinis: Science of Blogging | Scoop.it

Primary school students in sub-Saharan Africa face numerous challenges in their education, including overcrowded classrooms, too few trained teachers, insufficient schoolbooks and few toilets, often without separation between boys and girls, according to a United Nations survey.

In the first study of its kind, data was collected from 45 countries in the region for the survey, which was conducted by the Institute for Statistics of the UN Educational, Scientific and Cultural Organization (UNESCO).

It found that a child in sub-Saharan Africa is likely to study in an overcrowded classroom that can number as many as 67 pupils in Chad, for example, compared to fewer than 30 in member countries of the Organisation for Economic Cooperation and Development (OECD).

Also, many classes in the region are multi-grade, grouping children of different levels of education, UNESCO stated in a news release. In most cases, classes tend to group two grades, but in Cape Verde, Chad, Congo, Guinea, Madagascar, Mali and Niger classes are reported to cover three or more grades.

"The first grades are usually the most overcrowded. This is a source of concern considering it has been established that these are the most crucial years for the future of pupils," stated the agency.

In Madagascar, Rwanda, Chad and Togo, there are at least 20 more pupils on average in the first grade than in the last. In Chad, first year classes number an average of 85 students.

"The situation found in Chad is of particular concern, since studies have shown that in the African context, classes exceeding 70 pupils have a negative effect on children's learning," according to the survey.

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White Paper 10 Best Practices for Social Media Marketing Success

White Paper 10 Best Practices for Social Media Marketing Success | ZipMinis: Science of Blogging | Scoop.it

n the evolving world of social media marketing it can be hard for a time-starved small business or organization to keep pace and know what to do when it comes to connecting with customers and members on sites like Facebook, Twitter, LinkedIn, Foursquare, Yelp, and other specialty social netw …


from Darin--There is a registration and download required, so don't bother following this link if you're not really interested.

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Should LinkedIn be considered a social media site? | Social Media Today

Should LinkedIn be considered a social media site? | Social Media Today | ZipMinis: Science of Blogging | Scoop.it
Remember LinkedIn? The forgotten middle child of the social media world, wedged between Facebook and Google+ – neglected, awkward, and always hitting people up for money. (Should LinkedIn be considered a social media site?
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Apple Is Working On 'Powerful Sharing Of Photos' In Its iPhone Photos App

Apple Is Working On 'Powerful Sharing Of Photos' In Its iPhone Photos App | ZipMinis: Science of Blogging | Scoop.it

While Apple isn't expected to reveal a new iPhone, this is arguably the biggest event of the year for Apple.

It will be talking about its software platforms for mobile and desktop, and maybe for TV.
Its these software platforms that truly differentiate Apple from its rivals. Yes, the hardware is great, but it's the software that makes the biggest difference.
In anticipation of the event Shaw Wu at Sterne Agee has a note out this morning previewing what he expects to hear.
Here's the exciting stuff from Wu's note:

http://www.businessinsider.com/apple-is-working-on-powerful-sharing-of-photos-in-its-iphone-photos-app-2012-6#ixzz1wXklPiGI

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Freecycling has viral effect on community spirit and generosity

Freecycling has viral effect on community spirit and generosity | ZipMinis: Science of Blogging | Scoop.it

ScienceDaily (May 30, 2012) — Reinforcing that the best things in life are free, a new study from the University of California, Berkeley, shows that online freebie-exchange communities such as "Freecycle" and "Couchsurfing" foster greater team spirit among their members than do cash-for-goods websites.

The results, published earlier this month in the journal Administrative Science Quarterly, may help explain why a growing number of recession-weary Americans are participating less in monetary-based consumerism in favor of "gift economies" built on freebies and community spirit.
"We found that being active in online gift-giving communities like Freecycle generates strong feelings of solidarity and identification, which in turn drive people to give more gifts in the system," said Robb Willer, assistant professor of sociology and psychology at UC Berkeley. "This dynamic may help explain why the membership of sites like Freecycle and Couchsurfing has taken off in recent years."

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Mind Controlled Video Games Come To Life

Mind Controlled Video Games Come To Life | ZipMinis: Science of Blogging | Scoop.it
We have seen mind-controlled tricks in movies. Those miraculous tricks make us flabbergasted. But, those were just tricks and stunts in the movies. But mind controlled machines are now a reality. Several companies have brought this technology to life with affordable sensors that can detect a person’s state of mind.The technology has made its debut in the video game market with affordable brain wave sensors.
Video games are normally played and controlled using joysticks, keyboards, mouse or now popular kinects. There were no games that could be controlled using mind rather than using joystick, keyboard or mouse, until now. Several companies are preparing to bring affordable headsets that can detect human mind conditions through brain waves, converts those signals to digital format and send them to the computers or other devices which use the information as game controlling inputs.
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The Truth About Social Media Measurement & Marketing Dashboards

The Truth About Social Media Measurement & Marketing Dashboards | ZipMinis: Science of Blogging | Scoop.it
With the growing number of social media monitoring and community management software products, the definition of a marketing dashboard seems to have taken numerous forms.

For the purpose of this article, a marketing dashboard will be defined as "the digital display of the most important information needed to track activity related to achieving one or more objectives."

In the context of social media, a relevant example was an article published by Search Engine Watch author Nathan Linnell nearly two years ago that resulted in one of the top five most popular SEW posts of 2010: "6 Key Metrics for a Social Media Measurement Dashboard".

Over a year prior to that article, two friends of mine, Tom Markiewicz and Derek Scruggs, also had a vision about tracking key metrics specific to social media.

While most marketing dashboard products of the time were helping to track various forms of field sales activity and common web analytics – Markiewicz and Scruggs recognized few were addressing the kind of real-time data and social media metrics that could facilitate a level of predictive analysis that might impact immediate decision-making.
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allAfrica.com: Rwanda: Media Experts Advocate Use of Social Media

allAfrica.com: Rwanda: Media Experts Advocate Use of Social Media | ZipMinis: Science of Blogging | Scoop.it
Media experts meeting in Bujumbura are pushing for the effective use of social multimedia sharing networks among practitioners to be able to communicate and interact with their audiences.

If people are able to follow your programme, and the story via social media tools, they will definitely advertise with your institution.

The social multimedia sharing networks, among them, Facebook, Twitter and YouTube, are considered to be the quickest way of spreading information.

The two-day international forum which focuses on professionalising media though the power of ICT, brought together about 100 participants from Africa and beyond.

Philippe Laloux, an expert in digital media from Belgium, asserted that social media tools spread news so fast whereby a breaking story is published immediately online.

"The readers will be able to follow each and every breaking new story, if the media industry adopts the use of social media networks," he added.

He explained that social networks have a global reach; they can reach anyone in the world, as long as journalists correctly post news and show the link that will be seen by a large number of people all over the world.
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MarketShare Further Quantifies Social Influence and Media Impact on Revenue; Successfully Integrates Keller Fay's TalkTrack® Data for Return on Investment Analytics

MarketShare Further Quantifies Social Influence and Media Impact on Revenue; Successfully Integrates Keller Fay's TalkTrack® Data for Return on Investment Analytics | ZipMinis: Science of Blogging | Scoop.it

PHILADELPHIA, May 31, 2012 /PRNewswire via COMTEX/ -- MarketShare, the leading cross-media analytics company that enables global marketers to optimize their marketing investments, today announced some new insights in measuring the return on investment (ROI) impact of social influence and media. MarketShare, through its partnership with Keller Fay, the first full-service marketing research and consulting company dedicated exclusively to word of mouth (WOM) marketing, has added offline WOM data streams into MarketShare's analytics engine, gaining more detailed attribution insights into the impact of offline and online social networks within the marketing mix.

The actual value of social media has never been more important to understand as well as quantify and consumer WOM is a key component of social influence. Using Keller Fay's TalkTrack data, MarketShare has tested the impact of WOM in the automotive, financial services and technology industries and found clear and quantifiable links to financial benefits. MarketShare will further expand the use of these insights to improve measurement of earned media on the consumer path to purchase across many industry sectors. TalkTrack is a daily brand WOM behavior survey that measures consumer conversations that occur both offline and online in 15 industry categories across a representative sample of the U.S. population.

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