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Social Media, Memetics, and Cognitve Science
Social Media, Memetics, and Cognitve Science
My passion to understand the cognitive, psychological, and cultural forces that underpin social (viral) media exchange drove me to create a new page dedicated solely to it.
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FOR BEGINNERS: You Should Know This Basic Trick Using Your iPad Buttons

FOR BEGINNERS: You Should Know This Basic Trick Using Your iPad Buttons | Social Media, Memetics, and Cognitve Science | Scoop.it
Maybe you wanna show off your 100-point turn in Words With Friends, or maybe you just want to share a funny message your friend sent you last night.
Watch the video below to find out how you can take a screenshot on your iPad:


Read more: http://www.businessinsider.com/how-to-take-a-screenshot-on-your-ipad-2012-5#ixzz1wY71WbJa
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The Sound of Silence | Psychology Today

The Sound of Silence | Psychology Today | Social Media, Memetics, and Cognitve Science | Scoop.it

Lidell Simpson likes to say that though he's deaf, he's never known a day of silence in his life. His "inner" synesthetic hearing sounds something like a techno dance song and he works to recreate the sounds so that other people can hear what he does. This southern gentleman, who hails from Mississippi, was so misunderstood as a child doctors first recommended he be institutionalized. His mother wouldn't allow it and now he not only speaks several languages but contributes to our understanding of synesthesia with his own research. This is our Q&A.
1. When did you first notice your synesthesia?

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Why CIOs like Big Data and Social Media more than Customer ...

Why CIOs like Big Data and Social Media more than Customer ... | Social Media, Memetics, and Cognitve Science | Scoop.it

Seriously: Social media monitoring? Big Data analytics? Wozu hast du mir den Kopf verdreht? (ooooph – says grandma Anna) – Just get the basics right and you would not need to go nuts with any of this stuff. Here is a funny, though not funny, example of working on the wrong stuff – that cost me US$300 to tell: I accrued enough reward points with my (Elite!!) credit card carrier to take four family and friends on vacation this August. No blackout dates! Whoopee! That is more than great. I found the tickets, booked the flights via my Card company’s website, and received email confirmation. All was right with the world.

But then. Email update number one from the airline arrives. But the message is from a third party on behalf of the airline, and it is not the airline operating the plane, but another airline DBA (“doing business as” for non-english natives) the airline, and the equipment for the DBA comes from another airline entirely. Do you see any potential for trouble here?

Email update #1. Slight change in itinerary/time.

two weeks later:
Email update #2. Ominous. Slight change in itinerary/time. Just 12 minutes different time or departure in NY.
Email update #3. Slight change in itinerary/time. This arrived three weeks after update #2.
Email update #4. Slight change in itinerary/time. Two weeks later, another ‘cosmetic’ change.
Email update #5. Slight change in itinerary/time. More changes. Vacation party feeling fragile. Maybe I stop telling them about the updates.

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The fallacy of collaboration technology - InfoWorld

The fallacy of collaboration technology - InfoWorld | Social Media, Memetics, and Cognitve Science | Scoop.it

Sometimes, the future won't go away, even though it also doesn't actually transpire. Case in point: I've been a technology writer and editor for nearly 30 years and have yet to see the promised utopia of collaborative computing. This is the same future that envisioned flying cars and undersea cities, mind you. Just as those don't exist, neither does the virtual collaboration vision in which we're all videoconferencing from anywhere while working on the same documents and projects together in real time.

Many of the technologies needed to support that vision exist, so why isn't it a reality? In fact, we've seen the failure of two high-profile versions of this future in the ignoble deaths of the Avaya Flare and Cisco Cius videoconferencing tablets. Additionally, despite the universality of cameras in laptops, their rare use in business for videconferencing shows it's not just exorbitant infrastructure costs that doomed the Avaya and Cisco tablets.

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Social Media Marketing: Trust Is Key To Any Sale

Social Media Marketing: Trust Is Key To Any Sale | Social Media, Memetics, and Cognitve Science | Scoop.it

Regardless if you are an online marketer, or a brick and mortar establishment, you aren’t going to sell anything if you haven’t gained the trust of your customers. Trust that they are getting the best product, the most choices and an uncompromising level of customer service after the sale. If you are using social media marketing correctly, you will be able to instill a level of trust in your customers faster than when compared to traditional forms of advertising. Yes, Radio, TV and Print can make you a household name, but it doesn’t guarantee that you have achieved a level of trust that will result in any type of sale.

This is where social media marketing takes up where traditional advertising simply cannot go. When your business joins in on the conversation, IE. having and effectively using a social media platform to build relationships as opposed to retailing, you are going to build trust. It really is that simple. Not only do consumers now have a tool to rate you on your performance and value, you also have the same tool to interact and prove your worth.
According to searchengineland.com

It is through understanding the variables of trust and credibility, no matter the network, that you can begin to think of your relationships as highly credible sources of relevance. Additionally, the relationship is becoming the medium, and your brand assets can be thought of as signals that are carried over these relationships.

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Cells Executing Sophisticated Search Strategies (and How Our Physicist Friends ... - Huffington Post (blog)

Cells Executing Sophisticated Search Strategies (and How Our Physicist Friends ... - Huffington Post (blog) | Social Media, Memetics, and Cognitve Science | Scoop.it
Cells Executing Sophisticated Search Strategies (and How Our Physicist Friends ...Huffington Post (blog)In my ongoing effort to emphasize the cognitive capabilities of cells, this blog describes two examples of highly sophisticated searching...
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Social media marketing must complement not replace traditional marketing

Social media marketing must complement not replace traditional marketing | Social Media, Memetics, and Cognitve Science | Scoop.it

With the floatation of Facebook last week it has once again brought the revolution of social media back into the limelight. But despite the often quoted statistical information pointing to the positive impact that this medium can have on businesses, many companies remain unconvinced as to its merits or the benefit that it can have on their organisation.

Part of the problem is, of course, that many of the statistics are published by social media marketing companies wishing to sell you their services, and very few lift the lid on how they use social media to market your business, products or services, instead making claims which may appear difficult to quantify.

Apparently 65% of followers will purchase from the brands they follow - this doesn’t necessarily mean that they wouldn’t have purchased from the business if they weren’t following them, or whether they were already a customer before they decided to follow the business, having previously purchased something.

Either way of course it does give you the opportunity to build a dialogue which you may not have previously had which in turn depending on the focus you place on interacting with your followers may give you scope in the future for business.

Many companies starting to use social media for the first time fall into the trap of over using the medium to directly push products and services onto their followers. This behaviour, rather than getting you new followers or customers will actually irritate most social media users and actually turn them away from you. Clearly there is nothing wrong in pushing your products, but you need to intermingle this with other newsworthy items from your company. If you have followers, it’s because they are probably interested in your brand as well as your products.

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RESEARCH/TECHNOLOGY: A place that captures the imagination - Prairie Business

RESEARCH/TECHNOLOGY: A place that captures the imagination - Prairie Business | Social Media, Memetics, and Cognitve Science | Scoop.it
RESEARCH/TECHNOLOGY: A place that captures the imaginationPrairie BusinessIn the same way, universities provide an excellent avenue to develop the mind and create an atmosphere where the imagination can be researched, developed and commercialized.
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Social Media Genius with Top Hollywood Celebrities to Host a Public Talk Show ... - San Francisco Chronicle (press release)

Social Media Genius with Top Hollywood Celebrities to Host a Public Talk Show ... - San Francisco Chronicle (press release) | Social Media, Memetics, and Cognitve Science | Scoop.it
Social Media Genius with Top Hollywood Celebrities to Host a Public Talk Show ...San Francisco Chronicle (press release)Tim has managed Social Media campaigns for Top Celebrities.
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They're watching you! By 2015, 60% of employers will monitor their workers' Facebook pages

They're watching you! By 2015, 60% of employers will monitor their workers' Facebook pages | Social Media, Memetics, and Cognitve Science | Scoop.it
By the year 2015, 60% of employers will monitor social media pages of their employees, a new report by data analysts Gartner has claimed.
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Microsoft's New Version Of Bing Just Went Live For Everyone In The U.S.

Microsoft's New Version Of Bing Just Went Live For Everyone In The U.S. | Social Media, Memetics, and Cognitve Science | Scoop.it

The new Bing features a three-column display including a sidebar that incorporates the user's Facebook and Twitter accounts to provide more relevant search results based on their social networks.
Microsoft's goal is to make search more social and to differentiate itself more from Google in the process.
Microsoft started rolling out the new features last month, but now Bing.com will default to the new look for everyone in the U.S.
Check out our tour of the new social Bing to learn more about how to use the redesigned search engine.

http://www.businessinsider.com/microsofts-new-version-of-bing-just-went-live-for-everyone-in-the-us-2012-6#ixzz1wXluwkSL

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What's Next For Morgan Missen, The Ace Recruiter Who Was Recruited By Google, Facebook, Twitter And Foursquare

What's Next For Morgan Missen, The Ace Recruiter Who Was Recruited By Google, Facebook, Twitter And Foursquare | Social Media, Memetics, and Cognitve Science | Scoop.it
When Morgan Missen moved to Silicon Valley in 2006, she ran into a problem.
As a Michigan State graduate, she didn't have an Ivy League degree; none of the big tech companies took her resume seriously.
"I realized right away I was a step behind," Missen recalls. "I didn't have a lot of great experience and I was competing against Stanford students for Google receptionist jobs."
That didn't stop Missen, who has since been recruited by Google, Twitter, Facebook and Foursquare.
Instead she found a workaround. "I realized there were many more people like me than there were of top engineers. I started consulting; I helped regular people in tech negotiate offers and find out what the right matches for them were."
Missen, who was an English major, became a recruiter and helped place engineers at companies like Yahoo, EA and Cisco. She fell in love with recruiting back in college when she was the rush chair of her sorority, Sigma Kappa.
Read more: http://www.businessinsider.com/morgan-missen-main-2012-5#ixzz1wXk4ZGYy
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People know when to move from task to task

People know when to move from task to task | Social Media, Memetics, and Cognitve Science | Scoop.it

ScienceDaily (May 30, 2012) — People make decisions all the time. What sandwich to order, whether to walk through that puddle or around it, what school to go to and so on. However, psychologists disagree on how good we are at making decisions.
"In the literature on human decision-making, there are two almost parallel stories," said Andreas Jarvstad of Cardiff University. "One goes, 'humans are terrible at making choices.' The other goes, 'humans are close to being as good as they possibly can be.'"
Jarvstad is an author of a new study on decision-making published in Psychological Science, a journal of the Association for Psychological Science. His study is about choosing how long to spend on the task at hand.
The view that humans are both terrible and great at decisions may not be as strange as it seems. Psychological scientists have made a distinction between different kinds of decisions: low-level perceptual choices versus choices that involve higher level reasoning. For example, choosing where to put your feet is a low-level choice, whereas choosing where to invest your savings is a high level choice.

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Digital Studies | Sam Kinsley

Digital Studies | Sam Kinsley | Social Media, Memetics, and Cognitve Science | Scoop.it
For Steigler, it is through the exteriorisation of thought, through language and gesture, that we understand our internal conscious processes and this exteriorisation is achieved through technologies of language and writing.
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Nature News Blog: Missing biologist surfaces, reunites with family : Nature News Blog

Nature News Blog: Missing biologist surfaces, reunites with family : Nature News Blog | Social Media, Memetics, and Cognitve Science | Scoop.it

Margaret “Margie” Profet has returned. In Psychology Today this month, journalist Mike Martin tells the haunting tale of a promising young evolutionary biologist who vanished without a trace. Profet won a coveted MacArthur Foundation ‘genius grant’ in 1993 on the basis of her compelling but controversial ideas about the adaptive value of allergies, menstruation and morning sickness.

She subsequently absorbed an eclectic curricula, taking classes in physics, math, evolution and toxicology on both coasts of the United States at the University of California, Berkeley. She then moved to Harvard University in Cambridge, Massachusetts, for graduate studies, then West, then East, never finishing a PhD but penning several influential papers and books. After several years in the spotlight, she receded, not just from public view, but completely. She vanished. Martin had taken a physics class with Profet at the University of Washington in the 1990s. He came across some of her work in 2009 and Googled her. He was surprised to see a bare-bones Wikipedia entry with no recent updates and some debate in the discussion notes as to her whereabouts. He spent the next three years trying to track her down.

It was not simply a here-one-day-gone-the-next-type vanishing. She cut ties with her family around 2002 and gradually receded from contact with colleagues, friends and just about everyone else. The trail Martin was following went cold as of late 2004 to early 2005. Colleagues and friends say they fear she was fighting a losing battle with mental illness. Profet’s mother, Karen, filed a missing-persons report with Cambridge police, searched the streets and shelters and even hired a private detective to track down her daughter.

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Seducing the Subconscious: The psychology of emotional influence in advertising - EurekAlert (press release)

Whether it's on TV or billboards, mobile phones or in magazines, advertising is part of our everyday life. But, while we are all aware of it, and may even secretly admire a particular campaign, most of us would likely say that we don't pay much attention to it when it comes to making a decision. But, is this really the case, or are we being influenced without even knowing it? In his absorbing and highly-readable new book, Dr. Robert Heath, a pioneer in the field of brand communications, explains the hidden power of advertising and how by choosing to ignore it we may be lending it greater power.

Drawing on a range of successful advertising campaigns (including Nike, Coca-Cola and Budweiser's "Whassup?"), the works of key thinkers, and the latest research in experimental psychology and cognitive neuroscience, Seducing the Subconscious is a fascinating exploration of the ways in which we process advertising – at both a subconscious and semiconscious level. We discover how and why the most successful advertising campaigns are not those we love or hate or those with messages that are new or interesting but those that are "able to effortlessly slip under our radar and influence our behaviour without us ever really knowing that they have done so…" We find out how to spot when we are being subconsciously seduced and see how new media has made us even more susceptible to the subconscious influence of advertising.

And the best way of avoiding advertising affecting us this way? Heath offers two fool-proof ways. The first is to avoid it altogether (pretty much impossible!). The second is to embrace it. As he concludes, "the more you attend, the more you can counter-argue what you see and hear, and the less it will affect you. It may be tedious, it may be annoying, and it may make your life a bit uncomfortable. But at least you'll know you haven't been subconsciously seduced."

A real eye-opener of a book, Seducing the Subconscious will leave most of us astonished by how much advertising affects our everyday behaviour - and perhaps even more astonished by how little we realize this is going on!

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Sencha Selected by AlwaysOn As An OnMobile Top 100 Winner - San Francisco Chronicle (press release)

Sencha Selected by AlwaysOn As An OnMobile Top 100 Winner - San Francisco Chronicle (press release) | Social Media, Memetics, and Cognitve Science | Scoop.it
Sencha Selected by AlwaysOn As An OnMobile Top 100 WinnerSan Francisco Chronicle (press release)At the same time, business application developers, looking for a way to transition from legacy technologies, have also migrated to Sencha.
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How Blogs, Social Media, and Video Games Improve Education

How Blogs, Social Media, and Video Games Improve Education | Social Media, Memetics, and Cognitve Science | Scoop.it
Darrell West examines how new technologies such as blogs, social media, and video games improve education, and how schools and universities are using these tools to help students learn.
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Is Facebook the Best Play in Social Media Today? - DailyFinance

Is Facebook the Best Play in Social Media Today? - DailyFinance | Social Media, Memetics, and Cognitve Science | Scoop.it
Is Facebook the Best Play in Social Media Today?DailyFinanceBy Tamara Rutter, The Motley Fool There's a good chance you use Facebook (NAS: FB) on a regular basis to engage with friends and family, even if you don't own shares of the social network.
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Harnessing social media to improve the customer service experience :: Media Update

Harnessing social media to improve the customer service experience :: Media Update | Social Media, Memetics, and Cognitve Science | Scoop.it

Social media is rapidly changing the face of the customer service industry. Networking platforms like Facebook and Twitter have given rise to a new breed of customer – one with a loud voice, and a number of very public platforms through which to make it heard. This is according to Deon Scheepers, head of sales and business development at Interactive Intelligence Africa.

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The immediate and very public nature of social media sites can have enormous ramifications for companies, with increasing numbers of users taking to these sites to either applaud or berate their customer service experiences.

As South Africa’s connectivity levels begin to sky-rocket, an increasing number of customers are becoming empowered by the benefits of the social media mix, and are becoming more and more likely to use these channels as a means to converse with – or about – any given brand.

Yet despite the very real impact of social media, many companies have yet to make appropriate allowances for it in their contact centre strategies. Numerous local organisations are still coming to terms with the addition of elements such SMS, email and web chat into the contact centre mix, and thus social media has been forced to take a back seat.

Social media strategies have historically been the property of marketing departments, who, whilst probably best equipped to take ownership of communications regarding a brand, are not ideally positioned to tackle real-time customer service queries.

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Too Few Teachers and Resources Hindering Students in Sub-Saharan Africa - UN - AllAfrica.com

Too Few Teachers and Resources Hindering Students in Sub-Saharan Africa - UN - AllAfrica.com | Social Media, Memetics, and Cognitve Science | Scoop.it

Primary school students in sub-Saharan Africa face numerous challenges in their education, including overcrowded classrooms, too few trained teachers, insufficient schoolbooks and few toilets, often without separation between boys and girls, according to a United Nations survey.

In the first study of its kind, data was collected from 45 countries in the region for the survey, which was conducted by the Institute for Statistics of the UN Educational, Scientific and Cultural Organization (UNESCO).

It found that a child in sub-Saharan Africa is likely to study in an overcrowded classroom that can number as many as 67 pupils in Chad, for example, compared to fewer than 30 in member countries of the Organisation for Economic Cooperation and Development (OECD).

Also, many classes in the region are multi-grade, grouping children of different levels of education, UNESCO stated in a news release. In most cases, classes tend to group two grades, but in Cape Verde, Chad, Congo, Guinea, Madagascar, Mali and Niger classes are reported to cover three or more grades.

"The first grades are usually the most overcrowded. This is a source of concern considering it has been established that these are the most crucial years for the future of pupils," stated the agency.

In Madagascar, Rwanda, Chad and Togo, there are at least 20 more pupils on average in the first grade than in the last. In Chad, first year classes number an average of 85 students.

"The situation found in Chad is of particular concern, since studies have shown that in the African context, classes exceeding 70 pupils have a negative effect on children's learning," according to the survey.

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White Paper 10 Best Practices for Social Media Marketing Success

White Paper 10 Best Practices for Social Media Marketing Success | Social Media, Memetics, and Cognitve Science | Scoop.it

n the evolving world of social media marketing it can be hard for a time-starved small business or organization to keep pace and know what to do when it comes to connecting with customers and members on sites like Facebook, Twitter, LinkedIn, Foursquare, Yelp, and other specialty social netw …


from Darin--There is a registration and download required, so don't bother following this link if you're not really interested.

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Should LinkedIn be considered a social media site? | Social Media Today

Should LinkedIn be considered a social media site? | Social Media Today | Social Media, Memetics, and Cognitve Science | Scoop.it
Remember LinkedIn? The forgotten middle child of the social media world, wedged between Facebook and Google+ – neglected, awkward, and always hitting people up for money. (Should LinkedIn be considered a social media site?
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Apple Is Working On 'Powerful Sharing Of Photos' In Its iPhone Photos App

Apple Is Working On 'Powerful Sharing Of Photos' In Its iPhone Photos App | Social Media, Memetics, and Cognitve Science | Scoop.it

While Apple isn't expected to reveal a new iPhone, this is arguably the biggest event of the year for Apple.

It will be talking about its software platforms for mobile and desktop, and maybe for TV.
Its these software platforms that truly differentiate Apple from its rivals. Yes, the hardware is great, but it's the software that makes the biggest difference.
In anticipation of the event Shaw Wu at Sterne Agee has a note out this morning previewing what he expects to hear.
Here's the exciting stuff from Wu's note:

http://www.businessinsider.com/apple-is-working-on-powerful-sharing-of-photos-in-its-iphone-photos-app-2012-6#ixzz1wXklPiGI

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Freecycling has viral effect on community spirit and generosity

Freecycling has viral effect on community spirit and generosity | Social Media, Memetics, and Cognitve Science | Scoop.it

ScienceDaily (May 30, 2012) — Reinforcing that the best things in life are free, a new study from the University of California, Berkeley, shows that online freebie-exchange communities such as "Freecycle" and "Couchsurfing" foster greater team spirit among their members than do cash-for-goods websites.

The results, published earlier this month in the journal Administrative Science Quarterly, may help explain why a growing number of recession-weary Americans are participating less in monetary-based consumerism in favor of "gift economies" built on freebies and community spirit.
"We found that being active in online gift-giving communities like Freecycle generates strong feelings of solidarity and identification, which in turn drive people to give more gifts in the system," said Robb Willer, assistant professor of sociology and psychology at UC Berkeley. "This dynamic may help explain why the membership of sites like Freecycle and Couchsurfing has taken off in recent years."

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