ZipMinis: Science of Blogging
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ZipMinis: Science of Blogging
ZipMinis: Science of Blogging
You search for the highest quality authors and content online, right? Finding the best is tough. Darin L. Hammond eliminates this stress for businesses across the globe. He rocks professional blogging, writing, teaching, consulting, and leadership with his top of the industry content management service, ZipMinis Freelance Writing: • Creating an optimized flow of diverse, irresistible content for the business blogs, websites, and social media networks. • Orchestrating distribution with supreme content management strategies, minimizing risks and worries for businesses. • Promoting fresh brand content through copywriting and potent interactions in social media communities. • Elevating the brand visibility, integrity, recognition, and SEO of the business. • Working in stride with the innovative leadership of the organization, advocating creative innovation. Darin also publishes on many power sites like Technorati, Blog Critics, B2C, SteamFeed, LifeHack, and Social Media Today.  You can enjoy Darin's blogging styles now at ZipMinis: Science of Blogging. Contact him now at dlh@zipminis.com.
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YAMMER TIME! Microsoft To Buy Social-Enterprise Startup For $1.2B

YAMMER TIME! Microsoft To Buy Social-Enterprise Startup For $1.2B | ZipMinis: Science of Blogging | Scoop.it
The Wall Street Journal is reporting what employees at Yammer have been talking about all week—Microsoft is buying the maker of a social-networking service for businesses for $1.2 billion.
Yammer has raised $142 million over five rounds of funding. As of April, it had 5 million corporate users—only 20 percent of whom actually pay for the product—and 300 employees.
The company began as a spinoff of Geni, a genealogical website that is Yammer CEO David Sacks's other company.
Read more: http://www.businessinsider.com/yammer-microsoft-acquisition-confirmed-2012-6#ixzz1xrjyDu5O
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Messina Consults Jobs to Spielberg in Crafting Obama's Campaign

Messina Consults Jobs to Spielberg in Crafting Obama's Campaign | ZipMinis: Science of Blogging | Scoop.it
The day after Jim Messina quit his job as White House deputy chief of staff in January 2011, he caught a plane to Los Angeles, paid a brief visit to his girlfriend, and then commenced what may be the highest-wattage crash course in executive management ever undertaken.
He was about to begin a new job as Barack Obama’s campaign manager, and being a diligent student with access to some very smart people, he arranged a rolling series of personal seminars with the CEOs and senior executives of companies including Apple Inc. (AAPL), Facebook Inc. (FB), Zynga Inc. (ZNGA), Google Inc. (GOOG), Microsoft Corp. (MSFT), Salesforce.com Inc. (CRM), and DreamWorks SKG, Bloomberg Businessweek reports in its June 18 issue.
“I went around the country for literally a month of my life interviewing these companies and just talking about organizational growth, emerging technologies, marketing,” he says at Obama’s campaign headquarters in Chicago.

 

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Design Your Website for Mobile First - Huffington Post (blog)

Design Your Website for Mobile First - Huffington Post (blog) | ZipMinis: Science of Blogging | Scoop.it
Design Your Website for Mobile FirstHuffington Post (blog)To address the mobile revolution, many companies have created a second mobile version of their website so their content can be viewed on smart phones without a problem.

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BBC NEWS - Linus Torvalds: Linux succeeded thanks to selfishness and trust

"Architectures of participation" (Tim O'Reilly) enable self-interested acts to aggregate into public goods -- Howard

 

"In many ways, I actually think the real idea of open source is for it to allow everybody to be "selfish", not about trying to get everybody to contribute to some common good.

In other words, I do not see open source as some big goody-goody "let's all sing kumbaya around the campfire and make the world a better place". No, open source only really works if everybody is contributing for their own selfish reasons."


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John Hockenberry: We are all designers | Video on TED.com

John Hockenberry: We are all designers | Video on TED.com | ZipMinis: Science of Blogging | Scoop.it
TED Talks Journalist John Hockenberry tells a personal story inspired by a pair of flashy wheels in a wheelchair-parts catalogue -- and how they showed him the value of designing a life of intent.

 

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Pinterest’s Obvious Secret | Psychology Today

Pinterest’s Obvious Secret | Psychology Today | ZipMinis: Science of Blogging | Scoop.it
Last week, I sat down for drinks with a few friends. “Have you heard of this Pinterest website?” said Jonathan, “My wife is totally addicted.” “Yes! Molly is hooked too,” said Ben, “She even has her grandmother into it, who, by the way, still can’t figure out Facebook.” “What’s Pinterest?” said Colin, the unmarried engineer.

My friends, the very definition of tech-savvy, couldn’t understand Pinterest’s astounding success. For one, the idea of capturing photos on a virtual wall is nothing new. The Facebook newsfeed is 5 years old and searching for pretty pictures on Google Images is ancient.

And yet, the Pinterest juggernaut is growing faster than Facebook when it was this size. Investors recently plowed in$27 million only five months after the company raised its previous round of financing. But even those who believe Pinterest is onto something big may not really understand why.

Pinterest has what I call an “obvious secret”, the kind of insight that creates breakaway non-consensus companies. An obvious secret is when a startup has discovered a deep insight about its users, which is not obvious to the outside world, but is the key to the business’s success. However, to those who do not know this insight, the company appears to be little more than a novelty.

 

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For the first time, half of adults ages 65 and older are online | Pew Internet & American Life Project

As of April 2012, 53% of American adults ages 65 and older use the internet or email. Though these adults are still less likely than all other age groups to use the internet, the latest data represent the first time that half of seniors are going online. After several years of very little growth among this group, these gains are significant.
Overall, 82% of all American adults ages 18 and older say they use the internet or email at least occasionally, and 67% do so on a typical day.

 

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BRUTAL: Nokia Will Axe 10,000 Jobs

BRUTAL: Nokia Will Axe 10,000 Jobs | ZipMinis: Science of Blogging | Scoop.it
HELSINKI (AP) — Nokia Corp. will lay off 10,000 jobs globally and close plants by the end of 2013, the company said Thursday, in a further drive to save costs and streamline operations.
Nokia said it will shut some research and development projects, including in Ulm, Germany, and Burnaby, Canada, and close its core manufacturing plant in Finland — in Salo — where it will only maintain research and development operations.
Read more: http://www.businessinsider.com/nokia-10000-job-cuts-2012-6#ixzz1xmRIpLCV
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MASSIVE: This Stat Tells You All You Need To Know About The Size Of The Mobile Ad Opportunity

MASSIVE: This Stat Tells You All You Need To Know About The Size Of The Mobile Ad Opportunity | ZipMinis: Science of Blogging | Scoop.it

 

If there's one statistic that describes the massive untapped opportunity that is mobile advertising, it's the number of dumbphones—"feature phones" in industry parlance—that are still on the market:
Six billion.
That's 6 billion devices that only make calls, texts and little else, which will one day fail (or their owners will get bored with them). It's highly unlikely those owners will buy another dumphone, especially with companies like T-Mobile giving away basic Android 4G models free (with a lengthy contract). They will eventually be replaced by smartphones, which provide a much friendlier — and creative — environment for advertisers.

Read more: http://www.businessinsider.com/massive-this-one-state-tells-you-all-you-need-to-know-about-the-size-of-the-mobile-ad-opportunity-2012-6#ixzz1xmPWl8qz
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U.S. Consumers Demand Faster and More Attentive Customer Service Via Social Media

U.S. Consumers Demand Faster and More Attentive Customer Service Via Social Media | ZipMinis: Science of Blogging | Scoop.it
Conversocial survey indicates 30% expect response within minutes; More than half describe experiences as “disappointing” or “mediocre.” For Best and Worst in Social Customer Service Category; winners include: Target, Safeway, J.C. Penney, Walgreens, Bank of America, and Verizon Wireless; Apple beaten by Best Buy.
New York, NY (PRWEB) June 13, 2012
U.S. consumers have high expectations for both increased speed and attentiveness for customer service over social media channels. Among the key findings from a cross-industry survey released today, commissioned by social customer service leader Conversocial, and conducted in May 2012 by Assistant Professor of Communications at New York University, Liel Leibovitz, include:
More than half of consumers (55%) surveyed called their experience of communicating with brands via social media "disappointing" or "mediocre."
Approximately 30% of respondents said they expected companies to reply within hours when contacted via social media; 16.6% expect a response in less than 10 minutes; 13.1% less than an hour; 29.2% said within the same business day.
Read more: http://www.timesunion.com/business/press-releases/article/U-S-Consumers-Demand-Faster-and-More-Attentive-3631633.php#ixzz1xjIDoBAU
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THE KILL LIST: Apple Just Declared War On These 15 Products

THE KILL LIST: Apple Just Declared War On These 15 Products | ZipMinis: Science of Blogging | Scoop.it
Apple announced a bunch of new stuff at its Worldwide Developers Conference yesterday.
Whenever Apple releases new products, it signals what devices it wants to kill.
This time around, Apple is shaking up several industries with changes and additions to its hardware and software.
Read more: http://www.businessinsider.com/apple-just-declared-war-on-these-products-2012-6#ixzz1xg1Lnkmd
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Is it time for trade shows to banish 'booth babes'?

Is it time for trade shows to banish 'booth babes'? | ZipMinis: Science of Blogging | Scoop.it
The practice of employing underdressed women to shill gadgets at trade shows — like this year's Electronic Entertainment Expo (E3) in Los Angeles — is increasingly coming under fire as both sexist and antiquated. Last week, for example, computer manufacturer Asus was blasted on Twitter for posting a shot of a "booth babe" from a Taiwanese event holding a tablet, tweeting that the view from behind was "pretty nice." (The company has since deleted the tweet and apologized.) A new article in IT World says that the models are often hired to stand for upward of eight hours a day in heels, only to be paid somewhere between $100 to $170. "You have to look happy all day and smile, but it's not that easy," says former booth babe Eileen Lee. "It gets very tiring." Is it time for the tech industry to leave its Maxim-inspired days behind it?

 

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Forget about Social Media for a Moment | Networking Exchange Blog

Forget about Social Media for a Moment | Networking Exchange Blog | ZipMinis: Science of Blogging | Scoop.it
Facebook’s IPO! Twitter is the new digital water cooler! Youtube is the future of TV! Ok, you get it right? Social media is transformative. So what? Every business that thinks about customer engagement through a technological lens will miss the very thing that will keep them in business for the long-term—the impact of technology on society and behavior and how it opens up new touch points and changes expectations as a result.
Depending on your business, you may or may not already have someone dedicated to your social media strategy. Whether it is aligning with your current business objectives and priorities is a different article. The focus for our time together right now is on how you will compete for the future of attention, wherever attention is focused. All signs at the moment point to mobile as the future of engagement and commerce as smartphones and tablets become the lens for how consumers see the digital and virtual worlds.
At the end of 2011, the U.S. alone was home to more than 100 million smart phone users. By 2014, 90 million people will use tablets in the U.S., which will represent 36% of the overall Internet population. Why is this important to your business? Regardless of size, the state of mobile now insists that you think through a dedicated experience for customer engagement and commerce alike.
For years, web designers would not only develop sites, but also test their aesthetics and functionality in multiple browsers using the most common operating systems. Additionally, user testing ensured that the desired click paths and outcomes were optimized. No site can truly launch until it performs as designed for the masses. As any designer will tell you, if the click path breaks down or introduces friction, visitor frustration and abandonment isn’t far behind.

 

Similar to the Web, mobile is now a dedicated channel that represents a means to an end. Or said another way, mobile has become an exclusive experience rather than a bridge between people and information on the traditional or desktop web. It is still largely assumed that people on mobile devices represent the minority of web users and thus require less focus and resources than those who use desktop or laptop PCs.
But with the proliferation of smart phones and tablets, the balance is shifting. The question is; have you revisited your web and mobile strategies to meet the needs and expectations of your connected customers?
Let’s take Facebook as an example. The company faces a serious dilemma as its mobile site m.facebook.com, and its dedicated app for iOS, Android, Microsoft, and Blackberry, rival its classic website Facebook.com. In May 2012, comScore reported that for the first time, mobile users in the U.S. spent more time in Facebook than those using desktops and laptops, 441 minutes vs. 391 per month.

 

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Speculation Runs Wild Over Microsoft's LA Party Planned For Monday

Speculation Runs Wild Over Microsoft's LA Party Planned For Monday | ZipMinis: Science of Blogging | Scoop.it
We told you that Microsoft is throwing a bash in LA on Monday and won't say why.
So everybody's asking: Why LA.?
Ina Fried, at AllThingsD says Microsoft will be showing off Windows RT tablet devices and highlighting some new content for it.
That new content must mean some kind of television and movie deal, or maybe music?
Read more: http://www.businessinsider.com/microsoft-la-party-2012-6#ixzz1xrjPlePW
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Facebook Is Planning To Blame Nasdaq For The Botched IPO [REPORT]

Facebook Is Planning To Blame Nasdaq For The Botched IPO [REPORT] | ZipMinis: Science of Blogging | Scoop.it
Facebook is finally speaking up about the botched IPO, and it looks like the company is planning to point a finger at Nasdaq.
The New York Times reports hearing from an inside source that Facebook is about to file a motion to consolidate all shareholder lawsuits against the company relating to the mishandled IPO.
As part of this filing, Facebook will also likely place "some blame" on Nasdaq for its handling of the IPO and offer a little more insight into just what happened on the stock's first day of trading, the Times reports.
Read more: http://www.businessinsider.com/facebook-is-planning-to-blame-nasdaq-for-the-botched-ipo-report-2012-6#ixzz1xriPG3ms
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Google's New Brain Could Have a Big Impact

Google's New Brain Could Have a Big Impact | ZipMinis: Science of Blogging | Scoop.it

Late last month, Google's search engine got significantly smarter.

 

A store of information dubbed the "Knowledge Graph" now adds useful context and detail to the list of links that Google serves up. Searching for certain people, places, or things produces a box of facts alongside the regular results. The Knowledge Graph is already starting to appear in a few other Google products, and could be used to add intelligence to all of the company's software.

 

"Search was mostly based on matching words and phrases, and not what they actually mean," says Shashidar Thakur, the tech lead for the Knowledge Graph in Google's search team. Thakur says the project was invented to change that.

 

The Knowledge Graph can be thought of as a vast database that allows Google's software to connect facts on people, places, and things to one another. Google got the Knowledge Graph project started when it bought a startup called Metaweb in 2010; at that time, the resource contained only 12 million entries. Today it has more than 500 million entries, with more than 3.5 billion links between them.


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Is Social Media Making Us Socially Awkward (Infographic)

Is Social Media Making Us Socially Awkward  (Infographic) | ZipMinis: Science of Blogging | Scoop.it

"Some of us are on a mission to see how many friends we can acquire on Facebook or followers we can grab on Twitter. You can't help but wonder: Are we so busy making new friends and spending time with them online that we are failing to nurture real-world friendships the old fashioned way? Is how we socialize online eroding our real-life relationships? Or maybe just changing them?"


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Samsung To Launch Own "Facebook-Like" Social Network

Samsung To Launch Own "Facebook-Like" Social Network | ZipMinis: Science of Blogging | Scoop.it
Samsung Electronics is known worldwide as one of the biggest and leading smartphones and touch-screen tablets manufacturer. They have given the consumers one of best smartphone in the planet in Samsung Galaxy S II, as well as one of the best tablet in the world in Samsung Galaxy Tab II. The company is also coming up with the new Samsung Galaxy S III. But it appears that the company wanted to expand their business even more by using the popularity of the social media network.

According to a report, Samsung is planning to launch their own social media network codenamed at this time as "Samsung Facebook".

Read more: http://technorati.com/technology/article/samsung-to-launch-own-facebook-like/#ixzz1xmVUGpPF
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Do You Know Someone With I-Can-Never-Be-Wrong Syndrome? | Psychology Today

Do You Know Someone With I-Can-Never-Be-Wrong Syndrome? | Psychology Today | ZipMinis: Science of Blogging | Scoop.it
This post is about the narcissism and arrogance of leaders—leaders who believe they are always right, even when they are shown wrong. I’ve worked for leaders with I-Can-Never-Be-Wrong (ICNBW) syndrome, and although some of them were successful, they were difficult people to work with.

While self-confidence is important for good leadership, too much confidence can lead to a narcissistic belief that the leader is never wrong, and that becomes problematic. We know that leaders learn more from their mistakes than their successes, so the problem with ICNBW syndrome, besides not owning up to the truth, is an ability to learn and the stubborn adherence to failed or failing policies.

I’ve encountered non-leaders with ICNBW syndrome, too. For example, the sales clerk at the computer repair window who refused to honor my service contract, and even when she called the manager and he insisted that I didn’t have to pay because of the contract, she huffed off saying, “You’re both wrong!”

 

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LARRY PAGE'S FAVORITES: An Insider Whispers About Google's Winners And Losers

LARRY PAGE'S FAVORITES: An Insider Whispers About Google's Winners And Losers | ZipMinis: Science of Blogging | Scoop.it
Title: Senior Vice President, Geo and Commerce
Whispers: "Jeff's org is a mess. [There are] constant reorgs and attrition. He is well known to be the weakest and least respected member on Larry's staff. This is the view internally at Google and on the senior staff levels. Also very well known throughout Jeff's senior org."
(We reached out to Huber and Google on these comments, but the company declined to respond.)
Read more: http://www.businessinsider.com/step-inside-larry-pages-inner-circle-2012-6#ixzz1xmS47qa2
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Valuable Tools and Resources For Web Designers | The Wondrous Design Magazine

Valuable Tools and Resources For Web Designers | The Wondrous Design Magazine | ZipMinis: Science of Blogging | Scoop.it
We know how hard it is to find good useful tools that all of your developers and designers out there spend hours searching for. The more useful and time-saving tools you have, the more time you can focus on important things, thus creating a foundation for timely good-quality results. We regularly look for new resources, tools and services to make the search of these ever-growing techniques easier.

 

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These 6 Corporations Control 90% Of The Media In America

These 6 Corporations Control 90% Of The Media In America | ZipMinis: Science of Blogging | Scoop.it

This infographic created by Jason at Frugal Dad shows that almost all media comes from the same six sources.
That's consolidated from 50 companies back in 1983.
The fact that a few companies own everything demonstrates "the illusion of choice," Frugal Dad says. While some big sites, like Digg and Reddit aren't owned by any of the corporations, Time Warner owns news sites read by 178 million Americans every year.

Read more: http://www.businessinsider.com/these-6-corporations-control-90-of-the-media-in-america-2012-6#ixzz1xmMV3yF3

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THE BOTTOM LINE: Apple Really Is Going To Try To Kill Google

THE BOTTOM LINE: Apple Really Is Going To Try To Kill Google | ZipMinis: Science of Blogging | Scoop.it
Before Steve Jobs died he told biographer Walter Isaacson he was, "willing to go to thermonuclear war" with Google over Android, "because it's a stolen product."
After the book came out, we asked Isaacson how Apple was waging a "thermonuclear war" with Google. The best Isaacson could tell us was that Apple was filing patent lawsuits. Damaging? Maybe. But, hardly "thermonuclear."
Today, we're getting a much better answer to the question. Apple is at the start of a truly "thermonuclear war" on Google. It's clearer than ever that Apple really is going to attempt to kill Google.
Read more: http://www.businessinsider.com/apple-really-is-going-to-try-to-kill-google-2012-6#ixzz1xj5ieGek
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5 Reasons Educators Should Blog | Connected Principals

5 Reasons Educators Should Blog | Connected Principals | ZipMinis: Science of Blogging | Scoop.it
Once a week, a new to-do pops up on my productivity software client that alerts me that it’s time to do a blog entry. Most of the time I admire the line and proceed to complete a dozen other tasks that, if not completed, will affect my job performance. Yet, I am fully aware that I am a part-time Web 2.0 evangelist like many of you. Here are a few reasons why educators should blog:

1. Writing requires reflection and greater understanding.

I completed a very non-scientific experiment the last two weeks. In asking people I know how they’re doing, the most common answer is: busy! To write effectively, one must separate themselves from the noise of life and think deeply about important issues. This leads to reflection and usually greater understanding about pedagogical issues.

2. Blogging begins the cycle of collaboration.

At the heart of Web 2.0 is collaboration; a chance to not simply shout one’s thoughts but be held accountable by colleagues via blog comments just below the post. Unlike online newspapers with their ability to create a non-descript username, blogs are honest and open. And, for the most part, blogging participants are pretty respectful toward each other.

3. Blogging allows the writer a chance to have a digital home.

With the explosion of social media, a blog can be a portal for a social media aficionado. If you point everyone to your blog, they can find you on Twitter, Facebook, other blogs, Diigo, Tumblr, Podcasts…

4. A blog can help to brand the writer and build your platform.

Michael Hyatt, a former CEO of a publishing company, recently wrote Platform – Get Noticed in a Noisy World and I was privileged to be on his Launch Team, a group of 100 people who received the book in advance. Michael’s growth as a blogger is powerful. His book provides ideas on how to use one’s blog (among other tools) to grow a business, product, or brand. Educators are not generally comfortable with self-promotion but if we see growing our brand as supporting our students through our own words and actions online, then it’s justifiable.

5. Blogging encourages students to do the same.

Will Richardson argues that students aren’t really digital natives. In reality, while they may have little fear in using digital technology, they don’t really know how to appropriately utilize those tools. We can model blogging for our students so they can write for a purpose and for an audience.

I have a goal beginning July 1…two blog posts a week minimum. Anyone up for that challenge?

 

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Every Last One of Us Is a Chaos Muppet or an Order Muppet

Every Last One of Us Is a Chaos Muppet or an Order Muppet | ZipMinis: Science of Blogging | Scoop.it
Every once in a while, an idea comes along that changes the way we all look at ourselves forever. Before Descartes, nobody knew they were thinking. They all believed they were just mulling. Until Karl Marx, everyone totally hated one another but nobody knew quite why. And before Freud, nobody understood that all of humanity could be classified into one of two simple types: people who don’t yet know they want to sleep with their mothers, and people who already know they want to sleep with their mothers. These dialectics can change and shape who we are so profoundly, it’s hard to imagine life before the paradigm at all.
The same thing is true of Muppet Theory, a little-known, poorly understood philosophy that holds that every living human can be classified according to one simple metric: Every one of us is either a Chaos Muppet or an Order Muppet.

 

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