ZipMinis: Science of Blogging
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ZipMinis: Science of Blogging
ZipMinis: Science of Blogging
You search for the highest quality authors and content online, right? Finding the best is tough. Darin L. Hammond eliminates this stress for businesses across the globe. He rocks professional blogging, writing, teaching, consulting, and leadership with his top of the industry content management service, ZipMinis Freelance Writing: • Creating an optimized flow of diverse, irresistible content for the business blogs, websites, and social media networks. • Orchestrating distribution with supreme content management strategies, minimizing risks and worries for businesses. • Promoting fresh brand content through copywriting and potent interactions in social media communities. • Elevating the brand visibility, integrity, recognition, and SEO of the business. • Working in stride with the innovative leadership of the organization, advocating creative innovation. Darin also publishes on many power sites like Technorati, Blog Critics, B2C, SteamFeed, LifeHack, and Social Media Today.  You can enjoy Darin's blogging styles now at ZipMinis: Science of Blogging. Contact him now at dlh@zipminis.com.
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Thou Shalt Not Auto-Direct Message On Twitter

Thou Shalt Not Auto-Direct Message On Twitter | ZipMinis: Science of Blogging | Scoop.it
I’m going to go on my soapbox just one more time in the hopes that this message goes viral, spreads through the Interwebs, and finally convinces every “online marketer”, “social media guru” and “eBook entrepreneur” that they should, once-and-for-all, turn off Twitter auto-direct messaging.
If you’re not familiar with the concept, you’re lucky. Basically, some Twitter marketing software like SocialOomph and TweetAdder allow you to set up canned, automated welcome messages that are immediately sent to a new follower once you have followed them and they follow back. The message usually looks something like this:

 

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What’s Your Social Media Strategy? | Social Media Today

What’s Your Social Media Strategy? | Social Media Today | ZipMinis: Science of Blogging | Scoop.it
It’s a simple question really: “What’s your social media strategy?” And I ask people all of the time. I’m a little surprised at the deer in the headlights looks or deafening silence on the conference call as a response.

Too often we’re trapped in the tactics and we forget the strategy element of what we’re trying trying to achieve. So I thought I’d share some thoughts on the best social media strategies.

Typically social media strategies fall into the following categories:

Business:
Increase Sales – Driving revenue with social media.
Increase Brick and Mortar Traffic- Using social media to drive visitors to a venue.
Increase Web Traffic- Using social media to drive visitors to a website.
Connections:
Raise Brand Awareness- Cause the audience to be exposed to your brand promise via social media.
Manage Brand Reputation- To monitor and respond to questions and challenges to the brand perception in the market.
Promote Word of Mouth- To engage with the brand advocates and influencers and activate them to spread the word of your brand.

 

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5 questions with Readdle ... business on the iPad

5 questions with Readdle ... business on the iPad | ZipMinis: Science of Blogging | Scoop.it
As far as iOS developers go, Igor Zhadanov can accurately be described as “old school.” He’s been developing apps for iOS since before the App Store was even announced — back when Steve Jobs tried to convince developers that web apps were the way to go on the original iPhone. But since 2007, Zhadanov, now 27, and his 28-person iOS developer team at Readdle have had a string of App Store hits, all created without outside funding.
Readdle could end up becoming the business-focused version of Rovio — inventor of the Angry Birds game franchise. But Readdle isn’t known for addictive mobile games. It is building business tools for the iPhone and iPad — PDF Expert, Readdle Remarks, Printer Pro, Scanner Pro, to name a few — for reading, scanning, editing, sharing, printing and organizing documents. These apps aren’t flashy, but most of them have spent time atop the App Store’s top business apps chart, resulting in 2 million paid downloads for apps that range in price from $4.99 to $9.99.

 

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Twitter Improves Writing--Top 5 | Darin's Blog

Twitter Improves Writing--Top 5 | Darin's Blog | ZipMinis: Science of Blogging | Scoop.it
Many in my English teaching profession bash Twitter, saying that tweeps mangle language, encourage poor writing, promote the trivial, etc. While these concerns are real, this isn't reality for all. Twitter is not writing's satan. If one is looking for rich development, in-depth analysis, synthesis of sources, and so forth, Twitter fails. However, working on the sentence level, where most need help, confining what might be said in 250 words to 140 can be positive. This is only effective if one avoids the cheats and short cuts of text messaging.

 

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Google, Facebook, And Twitter Will Be The Only Winners In The Coming Domain-Name DISASTER

Google, Facebook, And Twitter Will Be The Only Winners In The Coming Domain-Name DISASTER | ZipMinis: Science of Blogging | Scoop.it
Tomorrow begins one of the greatest disasters in the history of the Internet: the introduction of new top-level domain names, or "strings," that come at the end of Web addresses.
The Internet Corporation for Assigned Names and Numbers, or ICANN, which oversees the whole domain-name system, is unveiling all the applications it's received at a press event in London on June 13.
Paul Sloan at CNET calls it "the greatest landgrab in Internet history." Everyone from Google to Go Daddy is applying for new strings like ".lol" and ".casa." Brands like BMW and Canon are angling to secure ".bmw" and ".canon," which will let them run websites that don't end in ".com."
That's the problem with this whole scheme.
Read more: http://www.businessinsider.com/top-level-domain-names-disaster-2012-6#ixzz1yB9uM9AV
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LinkedIn Is Testing A Yammer Competitor Internally

LinkedIn Is Testing A Yammer Competitor Internally | ZipMinis: Science of Blogging | Scoop.it
LinkedIn is testing a way for employees to share information privately—a service that CEO Jeff Weiner already calls "an extremely valuable way to take the pulse of our company."
That sounds familiar—because that's almost exactly how Salesforce.com CEO Marc Benioff talks about his company's Chatter product, and how Yammer CEO David Sacks talks about his company's social-enterprise service (which Microsoft, it's widely reported, is in the midst of acquiring).
Read more: http://www.businessinsider.com/linkedin-yammer-competitor-2012-6#ixzz1yB86IjKD
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The Best New Laptops Of 2012 (So Far)

The Best New Laptops Of 2012 (So Far) | ZipMinis: Science of Blogging | Scoop.it
We're only halfway through the year but we've already been treated to some impressive laptops.
Whether you're the mobile road warrior or a hardcore gamer who needs a muscly computer, these are the best laptops that 2012 has offered up so far.
Read more: http://www.businessinsider.com/best-laptops-2012-6?op=1#ixzz1yB7AX4IA
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LEAKED: Microsoft's Master Plan To Take Over The Living Room With A New Xbox

LEAKED: Microsoft's Master Plan To Take Over The Living Room With A New Xbox | ZipMinis: Science of Blogging | Scoop.it
Microsoft wants to rule the living room.
To do that, it's going to have to face off against Apple, which is rumored to be working on a television that will serve as a hub for entertainment in the living room.
It already has a big head start, thanks to Kinect, its motion-sensing and voice-detecting controller, and a ton of content partnerships.
But it's going to have to pull out all the stops when Apple inevitably makes a play for the living room. To do that, it's laid out a brand new console – dubbed the "Xbox 720" — to ensure its lasting control.
A supposed full presentation on the new device leaked on the web. We saved a copy, which we've included for you.
Read more: http://www.businessinsider.com/microsoft-xbox-720-presentation-2012-6?op=1#ixzz1yB6Fdiek
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MediaPost Publications Social Media Can Predict Box Office Hits 06/18/2012

In addition to connecting people and (maybe) serving as an advertising platform, social media can be used to predict a variety of phenomena, according to scientists who are mining the huge volume of conversations and opinions posted online and linking this data to real-world outcomes.

One recent example comes from physicists at Japan’s Tottori University, who say they’ve come up with a model which correlates a number of factors, including social media buzz, to the box office success of new movie releases. The model also takes into account the amount of money spent on advertising a movie before its release, and the length of time devoted to the campaign.

The model and some successful predictions are summarized in an article, “The ‘hit’ phenomenon: a mathematical model of human dynamics interactions as a stochastic process,” published in the New Journal of Physics. According to the researchers, the model was able to predict the popularity of movies including “The Da Vinci Code,” “Transformers,” “Spider Man 3,” and “Avatar.” So far the model has only been applied to the Japanese market, but the authors claim it can be applied to any market.

Read more: http://www.mediapost.com/publications/article/177018/social-media-can-predict-box-office-hits.html#ixzz1yB54YpGM
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SF Writers Are Eternal--Ray Bradbury Transcending Space and Time

SF Writers Are Eternal--Ray Bradbury Transcending Space and Time | ZipMinis: Science of Blogging | Scoop.it
The recent death of Ray Bradbury (June 5, 2012) induced in me a fit of science fiction (SF) nostalgia, my trek toward literacy. I had been so occupied with everyday concerns, every day, for so long that I neglected my reading roots. My senior year at Middleton High School, Idaho, I fell into literature and reading through the open door of SF stories. Orwell's 1984 was my first love. Bradbury soon followed, reminding me in Dandelion Wine of the joy of new sneakers--what it is to test-pilot white Adidas (with three red, vertical stripes) in a full sprint across the front lawn at the age of nine. New Adidas plus summer equalled pure adrenaline.
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Social media making human geniuses

Social media making human geniuses | ZipMinis: Science of Blogging | Scoop.it
Although the question of whether the internet affects our brains did not originate with Nicholas Carr, his July 2008 article in The Atlantic Monthly titled "Is Google Making Us Stupid?" certainly brought the issue into the mainstream media. He contends that Internet use in general, not just Google, changes the brain. The statement is obvious, as all things we experience, especially those over an extended period of time, change or brains, neural pathways, and cognition. However, what agitated people was his assertion that extensive use of the web makes us think in a less complex, in-depth manner.

 

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Speculation Runs Wild Over Microsoft's LA Party Planned For Monday

Speculation Runs Wild Over Microsoft's LA Party Planned For Monday | ZipMinis: Science of Blogging | Scoop.it
We told you that Microsoft is throwing a bash in LA on Monday and won't say why.
So everybody's asking: Why LA.?
Ina Fried, at AllThingsD says Microsoft will be showing off Windows RT tablet devices and highlighting some new content for it.
That new content must mean some kind of television and movie deal, or maybe music?
Read more: http://www.businessinsider.com/microsoft-la-party-2012-6#ixzz1xrjPlePW
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Facebook Is Planning To Blame Nasdaq For The Botched IPO [REPORT]

Facebook Is Planning To Blame Nasdaq For The Botched IPO [REPORT] | ZipMinis: Science of Blogging | Scoop.it
Facebook is finally speaking up about the botched IPO, and it looks like the company is planning to point a finger at Nasdaq.
The New York Times reports hearing from an inside source that Facebook is about to file a motion to consolidate all shareholder lawsuits against the company relating to the mishandled IPO.
As part of this filing, Facebook will also likely place "some blame" on Nasdaq for its handling of the IPO and offer a little more insight into just what happened on the stock's first day of trading, the Times reports.
Read more: http://www.businessinsider.com/facebook-is-planning-to-blame-nasdaq-for-the-botched-ipo-report-2012-6#ixzz1xriPG3ms
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3 Little-Known Factors That Could Affect Your Social Media Strategy | Social Media Today

3 Little-Known Factors That Could Affect Your Social Media Strategy | Social Media Today | ZipMinis: Science of Blogging | Scoop.it
Contrary to popular belief, social media isn't free.It doesn't cost much to get started, but it takes hours of labor and focused effort before you begin seeing any results.And that's if you're doing it right.If you fall victim to one of these 3...
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Work is Learning and Learning is the work

Work is Learning and Learning is the work | ZipMinis: Science of Blogging | Scoop.it

We have come to a point where organizations can no longer leave learning to their HR or training departments. Being able to understand emerging situations, see patterns, and co-solve problems are essential business skills. Learning is the work.

I had mentioned that I was talking to a financial advisor at a bank the other day and I asked her what kind of professional development she did. The bank has a central online learning portal where employees can take “courses”, particularly compliance training. The financial advisor told me she just went to the end of each course and did the test. She found it rather useless. I talked about some of the communities that we have supported for sharing professional development, like our workshops, and she said it would be great to have access to something like this, but it most likely would be blocked. It is a major business mistake when learning is not connected to working.

 

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Twitter's expanded tweets are a double-edged sword

Twitter's expanded tweets are a double-edged sword | ZipMinis: Science of Blogging | Scoop.it
As we reported on Wednesday, Twitter is in the process of rolling out what it calls “expanded tweets,” a new feature on both the web and mobile version that shows additional content for certain publishers and services, such as the New York Times and ABC News. In some ways, this could be seen as a lifeline for media companies, as my GigaOM colleague David Meyer argues, since it theoretically exposes their content to more potential readers — but at the same time, Twitter is clearly trying to use that content to keep more people inside its apps and on its site. As with Facebook and Google News, the new feature could be both a benefit for media companies and potential competition in the battle for users’ attention.
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What It's Like When Your Startup Suddenly Becomes Worth $270 Million

What It's Like When Your Startup Suddenly Becomes Worth $270 Million | ZipMinis: Science of Blogging | Scoop.it
Last night we got to be flies on the wall at Yext when it announced some big news to its 85 employees:
Yext raised $27 million at a $270 million valuation.
Investors in the Series E round include Rick Scanlon's Marker, CrunchFund and existing investors Sutter Hill Ventures, IVP and WGI Group.
"This is a watershed moment," CEO Howard Lerman explained to a the room crammed full of 20-somethings. "No one thought we'd be able to do this."
That's because 18 months ago, Yext spun out its profitable pay-per-call advertising business, Felix, and took a gamble launching an entirely new company. The new company, PowerListings, would update business listings across the web at lightning speed, and businesses would pay $499 per year for the service.
Felix generated $30 million per year with $6 million net to the company. "Most people would settle for a $100 million+ business," Lerman told us. To test fate again with an unproven, new business seemed a little crazy.
Read more: http://www.businessinsider.com/what-its-like-when-your-startup-suddenly-becomes-worth-270-million-2012-6?op=1#ixzz1yBAIJ6BM
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Here Are All The Reasons It Sucks To Work At Google

Here Are All The Reasons It Sucks To Work At Google | ZipMinis: Science of Blogging | Scoop.it
Google is supposed to be one of the best places in the world to work.
Googlers have some of the best perks and they are among the highest paid in the industry.
But it's not all fantastic. In fact, as with any huge company with thousands of employees, there are bound to be a few hiccups here and there.
We've compiled a list of some of the top negatives about working at Google culled from recent Glassdoor reviews. Keep in mind that this is a site that is built around reviews and complaints about an employer—so these are individuals' views. Some may be exaggerated or simply unreflective of the typical work experience.
Read more: http://www.businessinsider.com/reasons-working-at-google-sucks-2012-6?op=1#ixzz1yB8kzvCh
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Why Microsoft Is Going To Have To Build Its Own Tablet

Why Microsoft Is Going To Have To Build Its Own Tablet | ZipMinis: Science of Blogging | Scoop.it
Microsoft is reportedly going to introduce its own tablet today. Why would Microsoft change course and start making its own computers? Because its old business model isn't going to work against Apple and Google.

Read more and see the video: http://www.businessinsider.com/the-significance-of-a-microsoft-tablet-explained-2012-6#ixzz1yB7V9U2s

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Facebook Keeps Blowing Stupidly Simple Steps To Building A Huge Business

Facebook Keeps Blowing Stupidly Simple Steps To Building A Huge Business | ZipMinis: Science of Blogging | Scoop.it
Facebook is struggling to build a brand advertising business that investors can get excited about.
Executives only have themselves to blame. They keep blowing it.
This summer's Olympics are just another example of how.
NBC is paying $1.18 billion to carry this summer's Olympic games. In February, the network announced it had already sold $900 million worth of advertising against the event.
Clearly, marketers are ready to spend billions of dollars associating their brands with the Olympics.
Read more: http://www.businessinsider.com/facebook-keeps-blowing-stupidly-simple-steps-to-building-a-huge-business-2012-6#ixzz1yB6hgmqO
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11 Easy Ways To Offend Facebook Employees

11 Easy Ways To Offend Facebook Employees | ZipMinis: Science of Blogging | Scoop.it
Facebook has thousands of employees now.
To keep them all happy with each other, certain unwritten rules have been established over time.
Well, the rules were unwritten until people started writing a full list of faux pas on Quora, which we've fleshed out.
If you end up working at Facebook memorize these rules. Even if you don't work at at Facebook, these good ground rules for any workplace.
Read more: http://www.businessinsider.com/11-easy-ways-to-offend-facebook-employees-2012-6?op=1#ixzz1yB5li9Hl
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After You See This Data, You'll Never Call Groupon A Ponzi Scheme Again

After You See This Data, You'll Never Call Groupon A Ponzi Scheme Again | ZipMinis: Science of Blogging | Scoop.it
About a year ago, merchants using Groupon started complaining about nightmare scenarios in which groupon-wielding customers would come in, buy only discounted items and then never come back.
These stories led to theories that Groupon was a ponzi scheme that would eventually run out of steam in part because no merchants would ever use it twice.
Well, it turns out that Groupon might actually be nothing more or less than a useful marketing tool for small businesses.
New data from daily deals aggregator Yipit says that an increasingly large part of Groupon's business is repeat business from merchants.
Read more: http://www.businessinsider.com/after-you-see-this-data-youll-never-call-groupon-a-ponzi-scheme-again-2012-6#ixzz1yB48bEr6
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John Hodgman: Design, explained. | Video on TED.com

John Hodgman: Design, explained. | Video on TED.com | ZipMinis: Science of Blogging | Scoop.it
TED Talks John Hodgman, comedian and resident expert, "explains" the design of three iconic modern objects.
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YAMMER TIME! Microsoft To Buy Social-Enterprise Startup For $1.2B

YAMMER TIME! Microsoft To Buy Social-Enterprise Startup For $1.2B | ZipMinis: Science of Blogging | Scoop.it
The Wall Street Journal is reporting what employees at Yammer have been talking about all week—Microsoft is buying the maker of a social-networking service for businesses for $1.2 billion.
Yammer has raised $142 million over five rounds of funding. As of April, it had 5 million corporate users—only 20 percent of whom actually pay for the product—and 300 employees.
The company began as a spinoff of Geni, a genealogical website that is Yammer CEO David Sacks's other company.
Read more: http://www.businessinsider.com/yammer-microsoft-acquisition-confirmed-2012-6#ixzz1xrjyDu5O
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Messina Consults Jobs to Spielberg in Crafting Obama's Campaign

Messina Consults Jobs to Spielberg in Crafting Obama's Campaign | ZipMinis: Science of Blogging | Scoop.it
The day after Jim Messina quit his job as White House deputy chief of staff in January 2011, he caught a plane to Los Angeles, paid a brief visit to his girlfriend, and then commenced what may be the highest-wattage crash course in executive management ever undertaken.
He was about to begin a new job as Barack Obama’s campaign manager, and being a diligent student with access to some very smart people, he arranged a rolling series of personal seminars with the CEOs and senior executives of companies including Apple Inc. (AAPL), Facebook Inc. (FB), Zynga Inc. (ZNGA), Google Inc. (GOOG), Microsoft Corp. (MSFT), Salesforce.com Inc. (CRM), and DreamWorks SKG, Bloomberg Businessweek reports in its June 18 issue.
“I went around the country for literally a month of my life interviewing these companies and just talking about organizational growth, emerging technologies, marketing,” he says at Obama’s campaign headquarters in Chicago.

 

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