Mines the insights provided about the blogging economy through statistics provided by Ignite Spot.
Notes that among the statistics is the advice to blog at least weekly (preferably daily), create usable content, include a "call to action," and write a newsletter to maintain a list of subscribers. The amount of effort you put into the blog determines its value as a medium for marketing.
Some of the interesting statistics include:
6.7 million people blog on websites
12 million people blog via social platforms
23% of the time people spend on the internet is on blogs or social networks
77% of people on the internet read blogs
Men represent the minority of bloggers
126% more leads are generated by small businesses with blogs
Just 13% of bloggers own their own company