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How to boost sales by  using stories in business and marketing

How to boost sales by  using stories in business and marketing | Social Media, Memetics, and Cognitve Science | Scoop.it
Mines  the broad definition of storytelling:  connections of causes and effects told through a narrative which allows us to process the information easily. Notes  that the scientist Jeremy Hsu...
Darin L. Hammond's insight:

Mines the broad definition of storytelling: connections of causes and effects told through a narrative which allows us to process the information easily.

Notes that the scientist Jeremy Hsu discovered about 65% of our talking is in the form storytelling, and the reason is that it works. Humans understand information and ideas better when they are in a narrative.

While the idea of using stories in marketing is not new, many businesses still fail to take full advantage of the form to empower their products and brands.

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Social Media, Memetics, and Cognitve Science
Social Media, Memetics, and Cognitve Science
My passion to understand the cognitive, psychological, and cultural forces that underpin social (viral) media exchange drove me to create a new page dedicated solely to it.
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SOCIAL MEDIA, Cognition, Memes

SOCIAL MEDIA, Cognition, Memes | Social Media, Memetics, and Cognitve Science | Scoop.it

Click ^ to visit my web page where I focus on my passion for social media--the psychological/social structures which feed and feast in the market--the science of memes. I am an English professor, using psychology and memetics to activate students. Thanks for sharing. Return often!


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Your Writing Success Is Guaranteed, If You Nail Your Manifesto

Your Writing Success Is Guaranteed, If You Nail Your Manifesto | Social Media, Memetics, and Cognitve Science | Scoop.it

You live in chaos. Everyday you try to order and design the world to make a safe space for yourself. With the mayhem in modern life, imposing order is no easy task. Yet, you fight hard to make each day the best. You seek perfection, and you work your ass off doing it.

You can attain the perfection you seek, but only if you clearly define and understand what you are searching for. There is no universal standard of success, and what pleases you offends another. You carve your unique design of success.

.

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Wicked Graphics and Design at Your Fingers, Even If You Only Draw Stick Figures

Wicked Graphics and Design at Your Fingers, Even If You Only Draw Stick Figures | Social Media, Memetics, and Cognitve Science | Scoop.it

Your eyes are fixed even before our brain.
Darin's Note: Graphics rule the web because of the instant draw of the eye. Stunning images arrest our gaze, which can lead to reading the text on the page. Clearly bloggers need some sophisticated tools to stand out from the midst of the drab and hackneyed. I am no artist, but those at Deviant Art are masters.

Many of the artists just starting offer their images without license, in order to promote their name. I highly recommend the site, and encourage you to promote their work with money and exposure. Be sure you are clear on the uses and restrictions. This master work is by Harnoise75.

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How to Start a Blog That Rocks: A New Angle, Voice, and Audience

How to Start a Blog That Rocks: A New Angle, Voice, and Audience | Social Media, Memetics, and Cognitve Science | Scoop.it
Unoriginal content numbs our brains.

Are you ever bored by articles in your area of interest because they repeat what has already been said? How many times can you hear the same phrase “content is king” before it makes you nauseous?

You need an approach to start you off in your individual direction, or you risk performing a blogging face-plant.

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Bloggers Beware: Websites Want Your Money

Bloggers Beware: Websites Want Your Money | Social Media, Memetics, and Cognitve Science | Scoop.it

The wolves target sheep bloggers.
I'll admit that I want to make money blogging. I see myself as a professional writer. Do you too?

I dream of blogging away on my MacBook, sitting on the porch of a forested cabin, the day warm and sunny. Had similar visions? Maybe involving the beach instead?

But, I'll be damned before I become one of the ravenous wolves that feed on bloggers in order to make that lifestyle possible. These wolves drink from the jugular of innocent and insecure bloggers, who only long for a bit of success.

The wolves have become so numerous that they feed upon each other, willing to bleed their own kin to make a buck.

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Keep Your Readers on Site and Drop Your Bounce Rate (free checklist)

Keep Your Readers on Site and Drop Your Bounce Rate (free checklist) | Social Media, Memetics, and Cognitve Science | Scoop.it

Dazzle your reader with everything they see and read, to compel them to stick around for the rest of your story. I will share a few tips that will steer you in the right direction. Be sure to download your free bounce rate checklist at the end.

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Entrepreneurs, Find out How Power Journaling by Hand Boosts Your Creativity

Entrepreneurs, Find out How Power Journaling by Hand Boosts Your Creativity | Social Media, Memetics, and Cognitve Science | Scoop.it

Have you experienced intense writer's block before?

I once went through a creative block so severe that I could not write a word on my master's thesis for 7 years.

I finally began journaling with my students during class, and the exercise cured my block. Handwriting engages different mechanisms in the brain and is an intensely sensory experience.

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Discover Why Confirmation Bias Is a Serious Threat to Bloggers and How You Can Cope

Discover Why Confirmation Bias Is a Serious Threat to Bloggers and How You Can Cope | Social Media, Memetics, and Cognitve Science | Scoop.it

Do you believe in miracles?

In the United States, as of 2010, "80% [of the population] believe in miracles." The Oxford Dictionary reveals that most Americans believe in:

"a surprising and welcome event that is not explicable by natural or scientific laws and is therefore considered to be the work of a divine agency."

Matt Stopera of Buzzfeed revealed the statistic in his shocking collection of data on what Americans believe.

I am dumbfounded that 80% of Americans today believe that a divine being or force defies natural and scientific laws to mess around here on earth.

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10 Mindblowing secrets that radically alter your understanding of thinking

10 Mindblowing secrets that radically alter your understanding of thinking | Social Media, Memetics, and Cognitve Science | Scoop.it

Mines how the cognitive revolution beginning in the 1960's changed the view of how the human mind thinks, learns, and uses language.

Notes 10 key secrets of the human mind that cognitive science discovered:
The way experts think differs from novices. Experts in subject areas think about problems differently than amateurs. Studies found that the surface of the problem distracted amateurs, making them unable to think deeply and abstractly about the problem. They discovered that the way you think about the problem makes a big difference in solving it.
The length of short-term memory is very brief. Scholars found that your short term memory is much shorter than previously thought: only 15 - 30 seconds.
Most people find formal logical thinking difficult. If you are a logical thinker, you are the exception. Most people find it hard to follow logical steps to find answers and solve problems. ...

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What you must consider if you want to make money blogging

What you must consider if you want to make money blogging | Social Media, Memetics, and Cognitve Science | Scoop.it
Mines  how most bloggers go wrong by trying to monetize their blog after they have already built it. Notes that building a business plan outlining how your blog will make money creates a foundation...
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10 essential questions to decide if you are ready to be a pro blogger?

10 essential questions to decide if you are ready to be a pro blogger? | Social Media, Memetics, and Cognitve Science | Scoop.it
Since this article drew you in, I assume that you already blog. That is awesome. You are a better person because of it, even if you're not making money. Bloggers are among the best friends I have....
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Reading a novel amps your brain even after you are finished

Reading a novel amps your brain even after you are finished | Social Media, Memetics, and Cognitve Science | Scoop.it

Mines the Emory University's new research, showing that reading a gripping novel produces brain adaptations that continue well after you have finished the book.

Notes that the neuroscientist Gregory Berns found neural adaptations through reading that are associated with the physical senses and movement, suggesting that one lives the experience of the novel vicariously. You are essentially placed in the personae of the protagonist.

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Blogging in 2014: Mindful resolutions bloggers need for success

Blogging in 2014: Mindful resolutions bloggers need for success | Social Media, Memetics, and Cognitve Science | Scoop.it

Have you fallen into resolution traps, where they end up causing much anxiety and little success?

The New Year can be a dangerous time to reflect on the past and plan for the future. Some advice: be careful about judging the past too harshly, and use caution in directing your future with resolutions. Both exercises take you out of the present moment and put pressure and anxiety on you to perform.

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How to Achieve Success Using a Beautifully Designed Manifesto

How to Achieve Success Using a Beautifully Designed Manifesto | Social Media, Memetics, and Cognitve Science | Scoop.it
I developed an obsession for the challenge, wondering if I could succeed in a task that I was not trained or prepared for.
Darin L. Hammond's insight:

I believe that to succeed with your blog and your life, you must center yourself on a written version of the core values that mindfully drive you - a manifesto. This has been my theme of late because it changed my life and can better yours as well.

But, the challenge requires a lust for change and improvement, a commitment to take actions that work toward change, and a well written and thought out manifesto. You use the manifesto to keep you on track, measure your evolution toward success, and provide a motivation to succeed.

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How You Can Avoid the Pitfalls of Innovation, Creativity, and Education

How You Can Avoid the Pitfalls of Innovation, Creativity, and Education | Social Media, Memetics, and Cognitve Science | Scoop.it

As an awesome writer and communicator, you are curious about the world and thrive in a creative environment, am I right? You typically think of an innovative atmosphere as being free from constraints, boundaries, and rules. But, you are wrong.

The most powerful creativity comes from innovative ideas guided and constrained by rules and boundaries.

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Advanced Blogger's Guide: How Jump Start a Kicking Personal Brand

Advanced Blogger's Guide: How Jump Start a Kicking Personal Brand | Social Media, Memetics, and Cognitve Science | Scoop.it
You can rise to a higher level of authority and influence as you elevate your brand story, by being social, strategic, and authentic, in your written and visual communication with the public. The...
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10 Superpowers You Gain As You Learn To Love Yourself

10 Superpowers You Gain As You Learn To Love Yourself | Social Media, Memetics, and Cognitve Science | Scoop.it

So, you aren’t perfect, and you have flaws. Do you realize that seven billion other humans fit this same description?

You must find a way to love yourself: mistakes, regrets, weaknesses, and all. You are valuable and important, and to be happy you must discover a path that leads you to love yourself.

.

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5 Essential and memorable steps in successful Content Marketing

5 Essential and memorable steps in successful Content Marketing | Social Media, Memetics, and Cognitve Science | Scoop.it

This will help you remember the basics of complex content.
Mines the 5 step "C" guide constructed to help remind you of the essentials of an awesome content campaign.

Notes briefly the important elements:
"Calibrate." Many content campaigns fail because they overlook this first step, which involves defining the goals you aim to achieve. Use KPI's to measure your achievements, and adjust your content to align with your strategy. Be careful not to allow the reverse to happen: your content determines your strategy.

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Power Quotes on Ambition and Happiness: Philip Seymour Hoffman & Heath Ledger

Power Quotes on Ambition and Happiness: Philip Seymour Hoffman & Heath Ledger | Social Media, Memetics, and Cognitve Science | Scoop.it

The wisdom of those who die too soon
Existence means suffering.

Life requires a desperate balancing act of motivations, and happiness eludes you, as you wander in the past, present, and future. You struggle to live happy. Who doesn't want happiness?

The recent death of Philip Seymour Hoffman pains me, empathy allowing me to care deeply for a person I did not know personally.

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Beat writer's block with artistic flow and Jackson Pollock

Beat writer's block with artistic flow and Jackson Pollock | Social Media, Memetics, and Cognitve Science | Scoop.it

Artistic states of block and flow are infamous and strike fear in creative people. Just after the end of WWI, Jackson Pollock shocked the world in 1947 with a subtle artistic innovation, emerging from a block of his own. His art studio was an old, messy farm shed littered with paint cans, brushes, and canvases, nothing else.

Flowing Rivers of Color
After a period of block in his painting, Pollock broke through ingeniously. Unable to achieve the ultimate abstract vision he held in his mind using conventional strategies, he tossed the traditional vertical canvas on his shop’s floor, puffs of dust flying up around the white square. Focused, Pollock made familiar tools foreign, canvas and paint, body and brush, rivers of color, entering his work, embodying the process. Paint flew. Pollock was the painting, the painting Pollock.

He wrestled with the flat canvas, dancing around the perimeter, trouncing in the red and black swirls and splotches, yellow and gray patches spotting him head to foot. He armed himself with multiple buckets and brushes, a can of paint in the left hand, brush, arm, and left hand merging into a single instrument, dripping, slapping, and flinging color against the white.

Pollock worked fast, the vision of the work etched in his focused facial expressions. He entered a fluid zone, where all was color and creativity. His passion flowed like small rivers of red and yellow, filling the blank space with the process of art.

Pollock’s famous drip paintings fundamentally disrupted the art world, and his creative brain was declared ingenious.

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Passionate Love Affairs and Bloggers: Beware of Falling for Your Posts

Passionate Love Affairs and Bloggers: Beware of Falling for Your Posts | Social Media, Memetics, and Cognitve Science | Scoop.it
I usually believe my posts are brilliant when I draft them.  Do you think the same of your writing? I am not arrogant or delusional, and you aren't either. However, we are thinking wrong.
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How to rock a lame blog post with essential tweaks

How to rock a lame blog post with essential tweaks | Social Media, Memetics, and Cognitve Science | Scoop.it
Has this happened to you? You worked super hard to draft a solid blog post, and in the end you realized it sucked. The writing just didn't turn out as you had envisioned. You are not alone in your...
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6 Step mindful process to amp your memory, reasoning, and concentration

6 Step mindful process to amp your memory, reasoning, and concentration | Social Media, Memetics, and Cognitve Science | Scoop.it
Mines  the research reported in the journal  Psychological Science,  which upended our neurological explanation of attention, memory and understanding. The findings provides you with specific...
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10 Sure steps to engage readers with your empathic superpower

10 Sure steps to engage readers with your empathic superpower | Social Media, Memetics, and Cognitve Science | Scoop.it
Do you really want to connect with your readers? Read on. Recently, my younger brother lost his construction business after 10 years of bleeding his soul into the company.  I felt his heartache as...
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How to use sniper precision to write killer blog posts [infographic & review]

How to use sniper precision to write killer blog posts [infographic & review] | Social Media, Memetics, and Cognitve Science | Scoop.it
Interested?  Click the title or image to go to the full article. Source  is Copyblogger.com You might also enjoy: Blogging in 2014: Mindful resolutions bloggers need for success The blogger's...
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What Bloggers Need to Know About SEO, Google, and Hummingbird for 2014 - Business 2 Community

What Bloggers Need to Know About SEO, Google, and Hummingbird for 2014 - Business 2 Community | Social Media, Memetics, and Cognitve Science | Scoop.it

Prior to Google’s Penguin and Panda,  search engine optimization (SEO) often involved manipulating the algorithms by repeating key words and phrases throughout blog posts. This achieved a higher Page Rank for a site, so SEO strategists figured out what the algorithms were looking for and flooded their content with it.

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