Click ^ to visit my web page where I focus on my passion for social media--the psychological/social structures which feed and feast in the market--the science of memes. I am an English professor, using psychology and memetics to activate students. Thanks for sharing. Return often!
This will help you remember the basics of complex content. Mines the 5 step "C" guide constructed to help remind you of the essentials of an awesome content campaign.
Notes briefly the important elements: "Calibrate." Many content campaigns fail because they overlook this first step, which involves defining the goals you aim to achieve. Use KPI's to measure your achievements, and adjust your content to align with your strategy. Be careful not to allow the reverse to happen: your content determines your strategy.
Artistic states of block and flow are infamous and strike fear in creative people. Just after the end of WWI, Jackson Pollock shocked the world in 1947 with a subtle artistic innovation, emerging from a block of his own. His art studio was an old, messy farm shed littered with paint cans, brushes, and canvases, nothing else.
Flowing Rivers of Color After a period of block in his painting, Pollock broke through ingeniously. Unable to achieve the ultimate abstract vision he held in his mind using conventional strategies, he tossed the traditional vertical canvas on his shop’s floor, puffs of dust flying up around the white square. Focused, Pollock made familiar tools foreign, canvas and paint, body and brush, rivers of color, entering his work, embodying the process. Paint flew. Pollock was the painting, the painting Pollock.
He wrestled with the flat canvas, dancing around the perimeter, trouncing in the red and black swirls and splotches, yellow and gray patches spotting him head to foot. He armed himself with multiple buckets and brushes, a can of paint in the left hand, brush, arm, and left hand merging into a single instrument, dripping, slapping, and flinging color against the white.
Pollock worked fast, the vision of the work etched in his focused facial expressions. He entered a fluid zone, where all was color and creativity. His passion flowed like small rivers of red and yellow, filling the blank space with the process of art.
Pollock’s famous drip paintings fundamentally disrupted the art world, and his creative brain was declared ingenious.
Prior to Google’s Penguin and Panda, search engine optimization (SEO) often involved manipulating the algorithms by repeating key words and phrases throughout blog posts. This achieved a higher Page Rank for a site, so SEO strategists figured out what the algorithms were looking for and flooded their content with it.
Mines the tradition of reflection and resolution for the new year as it applies specifically to content marketers in 2014, based on industry observations and projections. Notes that these goals will...
Your eyes are fixed even before our brain. Darin's Note: Graphics rule the web because of the instant draw of the eye. Stunning images arrest our gaze, which can lead to reading the text on the page. Clearly bloggers need some sophisticated tools to stand out from the midst of the drab and hackneyed. I am no artist, but those at Deviant Art are masters.
Many of the artists just starting offer their images without license, in order to promote their name. I highly recommend the site, and encourage you to promote their work with money and exposure. Be sure you are clear on the uses and restrictions. This master work is by Harnoise75.
The wolves target sheep bloggers. I'll admit that I want to make money blogging. I see myself as a professional writer. Do you too?
I dream of blogging away on my MacBook, sitting on the porch of a forested cabin, the day warm and sunny. Had similar visions? Maybe involving the beach instead?
But, I'll be damned before I become one of the ravenous wolves that feed on bloggers in order to make that lifestyle possible. These wolves drink from the jugular of innocent and insecure bloggers, who only long for a bit of success.
The wolves have become so numerous that they feed upon each other, willing to bleed their own kin to make a buck.
Dazzle your reader with everything they see and read, to compel them to stick around for the rest of your story. I will share a few tips that will steer you in the right direction. Be sure to download your free bounce rate checklist at the end.
Mines how the cognitive revolution beginning in the 1960's changed the view of how the human mind thinks, learns, and uses language.
Notes 10 key secrets of the human mind that cognitive science discovered: The way experts think differs from novices. Experts in subject areas think about problems differently than amateurs. Studies found that the surface of the problem distracted amateurs, making them unable to think deeply and abstractly about the problem. They discovered that the way you think about the problem makes a big difference in solving it. The length of short-term memory is very brief. Scholars found that your short term memory is much shorter than previously thought: only 15 - 30 seconds. Most people find formal logical thinking difficult. If you are a logical thinker, you are the exception. Most people find it hard to follow logical steps to find answers and solve problems. ...
Mines the Emory University's new research, showing that reading a gripping novel produces brain adaptations that continue well after you have finished the book.
Notes that the neuroscientist Gregory Berns found neural adaptations through reading that are associated with the physical senses and movement, suggesting that one lives the experience of the novel vicariously. You are essentially placed in the personae of the protagonist.
Have you fallen into resolution traps, where they end up causing much anxiety and little success?
The New Year can be a dangerous time to reflect on the past and plan for the future. Some advice: be careful about judging the past too harshly, and use caution in directing your future with resolutions. Both exercises take you out of the present moment and put pressure and anxiety on you to perform.
Adolf Hitler was anything but stupid. He was an extraordinary evil mind with the power to motivate and murder millions. Hitler's racial and evolutionary motivated ideology led him to solid control of most of Europe through persuasive propaganda and force. We underestimate the power of evil minds of we dismiss and fail to understand them.
The genocide of Hitler's Holocaust extinguished 5.5 million Jews, and we avoid considering his ideas because we fear them. Fear is never a good cause for action or inaction. Understanding how he accomplished his horror empowers us to resist the threat of his powerful thought. His quote captures his power to control the reality of millions through finely tuned propaganda.
More than likely you have heard about the upcoming merger of Elance and oDesk to form the most powerful freelance platform in the industry.
You might be wondering how the merger will affect you. The two announced the merger in separate emails to their clients, and like many of you, I am on both lists. This article pulls information from those two sources and others to fill you put you in the know.
The Elance email arrived first on the afternoon of December 18th and indicated that the merger was exciting news for all. Although arriving separately, the two emails were on point with each other. Both made it clear in the opening that the two former competitors would continue to operate on separate platforms with separate brands.