Jim Signorelli outlines the 6 Cs of StoryBranding: a breakthrough approach to identify and develop a compelling brand story.
Once again author Jim Signorelli nails it as he helps us understand how to effectively use stories and story elements in branding.
Here he chats about the 6 C's of story branding and creating a StoryBrief:Collect (the back story) Characterize #1 (you) Characterize #2 (prospect) Connect Confront Complete
What I like about the article is how clearly Jim connects the dots for us all. He brings a template to us for the StoryBranding process that also assists us in our communications planning.
Read the article for the explaination of the steps and then get busy creating your own StoryBrief!
Via Karen Dietz