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Scooped by Selena Marquez onto Social Media Measurement: My Personal Learning Network |
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This video walks you step by step through an actual FORMULA for measuring ROI. Salesforce, another leader in marketing social media analytics and strategy share their wealth of knowledge with the youtube community.
--- SOCIAL MEDIA ROI MEASURABILITY DEBATE PROPONENT: Use ANALYTICS and FORMULAS to determine social media ROI and strategy success (amongst other things)
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SM Measurement TOOL: List of recent brand measurement analytics and tools. Very helpful. Delete the scoop?
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Nichole Kelly shows you her secrets for tying social media to what executives care about; sales, revenue and costs.
DEBATE PROPONENT: Claims to be one of the few women who have succesfully measured SM ROI. She says ROI and SM are measurable. Delete the scoop?
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Report: The Rise of Digital Influence and How to Measure It | Social Media Today
--- This Social Media Report provides SM Measurement related statistics and implications. Delete the scoop?
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Early efforts in social media marketing have created a tremendous amount of buzz and interest, but surprisingly few case studies focus. --- This article provides METRICS and TIPS for measuring Social Media. It also uses Toyota as a real life example. 
's comment, April 5, 2012 1:42 PM
Love this! I'm scoopin' this up!! Keep up the great work!!
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This is a really good article about Social Media Measurement in terms of strategy. It also discusses ways to remain innovative and relevant.
DEBATE OPPONENT: Suggests current SM ROI measurements are inadequate. Developing a strategy with measurable goals is the best way thus far to demonstrate SM success. Delete the scoop?
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This video walks you step by step through an actual FORMULA for measuring ROI. Salesforce, another leader in marketing social media analytics and strategy share their wealth of knowledge with the youtube community.
--- SOCIAL MEDIA ROI MEASURABILITY DEBATE PROPONENT: Use ANALYTICS and FORMULAS to determine social media ROI and strategy success (amongst other things)
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SOCIAL MEDIA CREATES NEW MEASUREMENT NEEDS: Don’t Expect Companies To Be Successful With Tools Alone
Salesforce Pushes Social CRM Technology –But Don’t Expect Companies To Be Successful With Tools Alone « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing
--- This article is a CRITIQUE on Social Media measurement tools PROGRESSION, Experts voice in and say to use caution when using measuring tools and services along when measuring your SM success. Delete the scoop?
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"Are you trying to figure out how social media is impacting your bottom line? For it to be a true measure of ROI, you have to compare the cost of social media efforts against the revenue brought in for each point in the campaign history and the cost associated with converting each range of lead scores."
--- SOCIAL MEDIA ROI MEASURABILITY DEBATE PROPONENT: Assumes ROI and SM Measurement are compatible. Uses Lead Scores and other metrics against SM efforts to determine SM ROI. Delete the scoop?
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Arbitron Report: The ROI Growth in Digital and Social Media provides the most re cent data on the subject.
--- This report is loaded with media related stats and can be used towards developing campaign strategies. The social media measurement related statistics are in their too. For information of the media landscape in America, check this out. Delete the scoop?
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The Marketer's Paradox - Social Media ROI
--- This infographic recognizes the successes along with the ultimate confusions social media can provide a marketer when asked what ROI the social media endeavors are providing. Statistics demonstrate this paradox. Delete the scoop?
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How Travel marketers Calculate ROI on SM and Why the Future is Mobile: Provides implications, information, and reflection using a real world example.
--- This inforgraphic attempts to provide the social media landscape for travel marketers in relation to an applicable formula the graphic walks through via related statistical information. Delete the scoop?
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Just as I was ready to move on from the ROI discussion, I get drawn in again by SM and measurement "experts" talking about using Google Analytics to measure ... - THE SOCIAL MEDIA ROI DEBATE Delete the scoop?
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Step by Step Guide showing Why Google Analytics is important, and how you can install Google Analytics in your WordPress blog.
---Before you can measure anything you'll have to learn how to set things up. This was a complicated setup. I found this article most helpful when setting up the analytics to my blog: academic.stedwards.edu/socialmedia/smarque3 Delete the scoop?
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NEW DEVELOPMENT - An interesting niche to consider in #socialmediameasurement: What Should Churches Measure On Social Media? Delete the scoop?
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2011 Social Media Marketing Industry Report. Highlights include: Top 10 Social Media questions marketers want answered, How much time marketers invest, top benefits of social media marketing - exposure, most used social media tools and services, Marketers’ future social media plans, Activities social media marketers are outsourcing.
---This report has STATS on Social Media out the wazoo! Find out the current trends, expectations and predictions in the social media marketing industry. Awesome! Delete the scoop?
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Full Frontal ROI recognizes the need for social media measurement and introduces and explains the SOCIAL MEDIA FUNNEL as an effective way to determine organizations' SM ROI. --- DEBATE PROPONENT: Believes Social Media ROI can be measured via SM Funnel metrics: exposure, influence, engagement, action/convert Delete the scoop?
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"There is no reason to not monitoring the human side of communication and the marketing that happens on the Internet." --- This article connects measuring social media via HUMAN METRICS instead of ROI. The author assumes knowledge about topic and advocates some online social media measuring tools and companies. Delete the scoop?
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Radian6 provides social media monitoring tools, social media engagement software and social CRM and marketing. The main video on the site explains the product benefits which includes measuring social media ROI.
--- DEBATE PROPONENT: Use ANALYTICS and FORMULAS to determine social media ROI and strategy success (amongst other things) Delete the scoop?
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BlogHer-iVillage conduct 2010 Social Media Matters Study. Major findings include: 3 in 4 online women are active social media users and blogs, message boards and social networks now daily destinations for many
--- This study provides insights into current social media statistics such as user demographics and purpose online. Delete the scoop?
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What do you mean by return on investment (ROI)? Here are different approaches to measuring social media with a cheat sheet for goals in your social media marketing strategy.
--- DEBATE OPPONENT: Does not yet see connection between measuring social media success and ROI, and believes SM focus should be in strategy. Recognizes social media has changed the game, and says a re-imagining of social media metrics may be necessary. Delete the scoop?
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Ways to measure customer retention thanks to your social media strategy with insights from Comcast customer service on social media.
--- This how-to provides 7 METRICS for CUSTOMER RETENTION and discusses a REAL WORLD EXAMPLE using ComCast. Delete the scoop?
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Do you think social media measurement is only about return on investment (ROI)? This article discussing what you SHOULD be measuring instead of ROI, and gives advice on how to do this.
SOCIAL MEDIA ROI MEASURABILITY DEBATE OPPONENT: Recognizes the need for connecting Social Media endeavors with the bottom line, but in light of the lack of consistent formulas, their are other ways to determine success. New ideas in metrics must be considered. Delete the scoop?
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White Paper - The Importance of Web/Social Media Analytics for Public Relations
---This article demonstrates how social media is changing everything in public relations. What does this mean? Their are new needs and answers must found. For more information check it out. Delete the scoop?
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How many referrals does Pinterest generate? Are those visits valuable? Try these four ways to measure Pinterest using Google Analytics.
--- This how-to provides FORMULAS and STEP by STEP information on how to utilize google analytics towards you Pinterest strategy. Delete the scoop?
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SOCIAL MEDIA HOW-TO: Measure the Conversion Rate of SEO Landing Pages by Keyword | The Search Agents
Learn about the new features in Google Analytics to find opportunities to improve key metrics on your SEO landing pages.
--- This article provides formulas and how-tos using google analytics in measurement. It's confusing stuff, but worth a read. Delete the scoop?
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