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Social Media Measurement: My Personal Learning Network
What the thought leaders are saying about Social Media Measurement, Metrics, & ROI
Curated by Selena Marquez
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The Best Web & Social Media Analytics Tools Available For Brands | Social Media & Job Search

The Best Web & Social Media Analytics Tools Available For Brands | Social Media & Job Search | Social Media Measurement: My Personal Learning Network | Scoop.it

SM Measurement TOOL: List of recent brand measurement analytics and tools. Very helpful. 

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SOCIAL MEDIA ROI MEASURABILITY DEBATE: Nichole Kelley talks Social Media Measurement ROI Boot Camp

SOCIAL MEDIA ROI MEASURABILITY DEBATE: Nichole Kelley talks Social Media Measurement ROI Boot Camp | Social Media Measurement: My Personal Learning Network | Scoop.it

Nichole Kelly shows you her secrets for tying social media to what executives care about; sales, revenue and costs.

 

DEBATE PROPONENT: Claims to be one of the few women who have succesfully measured SM ROI. She says ROI and SM are measurable.

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SOCIAL MEDIA REPORT: The Rise of Digital Influence and How to Measure It

SOCIAL MEDIA REPORT: The Rise of Digital Influence and How to Measure It | Social Media Measurement: My Personal Learning Network | Scoop.it

Report: The Rise of Digital Influence and How to Measure It | Social Media Today

 

--- This Social Media Report provides SM Measurement related statistics and implications. 

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SOCIAL MEDIA HOW-TO: Measure Social Media Marketing Performance

SOCIAL MEDIA HOW-TO: Measure Social Media Marketing Performance | Social Media Measurement: My Personal Learning Network | Scoop.it

Early efforts in social media marketing have created a tremendous amount of buzz and interest, but surprisingly few case studies focus.

--- This article provides METRICS and TIPS for measuring Social Media. It also uses Toyota as a real life example.

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Hope Bolton's comment, April 5, 2012 1:42 PM
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SOCIAL MEDIA ROI MEASURABILITY DEBATE: 5 Ways to Stop Cutting the Brown Grass in Social Media

SOCIAL MEDIA ROI MEASURABILITY DEBATE: 5 Ways to Stop Cutting the Brown Grass in Social Media | Social Media Measurement: My Personal Learning Network | Scoop.it

This is a really good article about Social Media Measurement in terms of strategy. It also discusses ways to remain innovative and relevant.

 

DEBATE OPPONENT: Suggests current SM ROI measurements are inadequate.  Developing a strategy with measurable goals is the best way thus far to demonstrate SM success. 

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SOCIAL MEDIA MEASUREMENT HOW-TO: Measure Social Media ROI |Video from @salesforce

SOCIAL MEDIA MEASUREMENT HOW-TO: Measure Social Media ROI |Video from @salesforce | Social Media Measurement: My Personal Learning Network | Scoop.it

This video walks you step by step through an actual FORMULA for measuring ROI. Salesforce, another leader in marketing social media analytics and strategy share their wealth of knowledge with the youtube community. 

 

--- SOCIAL MEDIA ROI MEASURABILITY DEBATE PROPONENT: Use ANALYTICS and FORMULAS to determine social media ROI and strategy success (amongst other things)

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SOCIAL MEDIA CREATES NEW MEASUREMENT NEEDS: Don’t Expect Companies To Be Successful With Tools Alone

SOCIAL MEDIA CREATES NEW MEASUREMENT NEEDS: Don’t Expect Companies To Be Successful With Tools Alone | Social Media Measurement: My Personal Learning Network | Scoop.it

Salesforce Pushes Social CRM Technology –But Don’t Expect Companies To Be Successful With Tools Alone « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing  

 

--- This article is a CRITIQUE on Social Media measurement tools PROGRESSION, Experts voice in and say to use caution when using measuring tools and services along when measuring your SM success. 

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SOCIAL MEDIA HOW-TO: Measure Social Media Return on Investment for the Complex Sale

SOCIAL MEDIA HOW-TO: Measure Social Media Return on Investment for the Complex Sale | Social Media Measurement: My Personal Learning Network | Scoop.it

"Are you trying to figure out how social media is impacting your bottom line? For it to be a true measure of ROI, you have to compare the cost of social media efforts against the revenue brought in for each point in the campaign history and the cost associated with converting each range of lead scores."

 

--- SOCIAL MEDIA ROI MEASURABILITY DEBATE PROPONENT: Assumes ROI and SM Measurement are compatible. Uses Lead Scores and other metrics against SM efforts to determine SM ROI.  

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SOCIAL MEDIA REPORT via Arbitron: The ROI Growth in Digital and Social Media

SOCIAL MEDIA REPORT via Arbitron: The ROI Growth in Digital and Social Media | Social Media Measurement: My Personal Learning Network | Scoop.it

Arbitron Report: The ROI Growth in Digital and Social Media provides the most re

cent data on the subject. 

 

--- This report is loaded with media related stats and can be used towards developing campaign strategies. The social media measurement related statistics are in their too. For information of the media landscape in America, check this out. 

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SOCIAL MEDIA MEASUREMENT INFOGRAPHIC: The Marketer's Paradox - Social Media ROI

SOCIAL MEDIA MEASUREMENT INFOGRAPHIC: The Marketer's Paradox - Social Media ROI | Social Media Measurement: My Personal Learning Network | Scoop.it

The Marketer's Paradox - Social Media ROI

 

--- This infographic recognizes the successes along with the ultimate confusions social media can provide a marketer when asked what ROI the social media endeavors are providing. Statistics demonstrate this paradox. 

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SOCIAL MEDIA MEASUREMENT INFOGRAPHIC: How Travel Marketers Calculate ROI on SM and Why the Future is Mobil

SOCIAL MEDIA MEASUREMENT INFOGRAPHIC: How Travel Marketers Calculate ROI on SM and Why the Future is Mobil | Social Media Measurement: My Personal Learning Network | Scoop.it

How Travel marketers Calculate ROI on SM and Why the Future is Mobile: Provides implications, information, and reflection using a real world example. 

 

--- This inforgraphic attempts to provide the social media landscape for travel marketers in relation to an applicable formula the graphic walks through via related statistical information. 

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ROI vs. "Impact on X": Impact is not ROI - Get it straight.

Just as I was ready to move on from the ROI discussion, I get drawn in again by SM and measurement "experts" talking about using Google Analytics to measure ... - THE SOCIAL MEDIA ROI DEBATE

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SOCIAL MEDIA HOW-TO: Install Google Analytics in WordPress

SOCIAL MEDIA HOW-TO: Install Google Analytics in WordPress | Social Media Measurement: My Personal Learning Network | Scoop.it

Step by Step Guide showing Why Google Analytics is important, and how you can install Google Analytics in your WordPress blog. 

 

---Before you can measure anything you'll have to learn how to set things up. This was a complicated setup. I found this article most helpful when setting up the analytics to my blog: academic.stedwards.edu/socialmedia/smarque3

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What Should Churches Measure On Social Media?

What Should Churches Measure On Social Media? | Social Media Measurement: My Personal Learning Network | Scoop.it

NEW DEVELOPMENT - An interesting niche to consider in #socialmediameasurement: What Should Churches Measure On Social Media?

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SOCIAL MEDIA REPORT: 2011 Social Media Marketing Industry Report

SOCIAL MEDIA REPORT: 2011 Social Media Marketing Industry Report | Social Media Measurement: My Personal Learning Network | Scoop.it

2011 Social Media Marketing Industry Report.

Highlights include: Top 10 Social Media questions marketers want answered, How much time marketers invest, top benefits of social media marketing - exposure, most used social media tools and services, Marketers’ future social media plans, Activities social media marketers are outsourcing.

 

---This report has STATS on Social Media out the wazoo! Find out the current trends, expectations and predictions in the social media marketing industry. Awesome!

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SOCIAL MEDIA ROI MEASURABILITY DEBATE: Full Frontal ROI give 5 Categories of SM Measurement

SOCIAL MEDIA ROI MEASURABILITY DEBATE: Full Frontal ROI give 5 Categories of SM Measurement | Social Media Measurement: My Personal Learning Network | Scoop.it

Full Frontal ROI recognizes the need for social media measurement and introduces and explains the SOCIAL MEDIA FUNNEL as an effective way to determine organizations' SM ROI.

--- DEBATE PROPONENT: Believes Social Media ROI can be measured via SM Funnel metrics: exposure, influence, engagement, action/convert

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SOCIAL MEDIA CREATES NEW MEASUREMENT NEEDS: Measuring Human Interactions on the Web

SOCIAL MEDIA CREATES NEW MEASUREMENT NEEDS: Measuring Human Interactions on the Web | Social Media Measurement: My Personal Learning Network | Scoop.it

"There is no reason to not monitoring the human side of communication and the marketing that happens on the Internet."

--- This article connects measuring social media via HUMAN METRICS instead of ROI. The author assumes knowledge about topic and advocates some online social media measuring tools and companies.

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SOCIAL MEDIA ROI MEASURABILITY DEBATE: Radian6 - industry leader in social analytics

SOCIAL MEDIA ROI MEASURABILITY DEBATE: Radian6 - industry leader in social analytics | Social Media Measurement: My Personal Learning Network | Scoop.it

Radian6 provides social media monitoring tools, social media engagement software and social CRM and marketing. The main video on the site explains the product benefits which includes measuring social media ROI.

 

--- DEBATE PROPONENT: Use ANALYTICS and FORMULAS to determine social media ROI and strategy success (amongst other things)

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SOCIAL MEDIA REPORT: 2010 Social Media Matters Study

SOCIAL MEDIA REPORT: 2010 Social Media Matters Study | Social Media Measurement: My Personal Learning Network | Scoop.it

BlogHer-iVillage conduct 2010 Social Media Matters Study. Major findings include: 3 in 4 online women are active social media users and blogs, message boards and social networks now daily destinations for many

 

--- This study provides insights into current social media statistics such as user demographics and purpose online. 

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SOCIAL MEDIA ROI MEASURABILITY DEBATE: Is Social Media Marketing Measurable? The Big Debate.

SOCIAL MEDIA ROI MEASURABILITY DEBATE: Is Social Media Marketing Measurable? The Big Debate. | Social Media Measurement: My Personal Learning Network | Scoop.it

What do you mean by return on investment (ROI)? Here are different approaches to measuring social media with a cheat sheet for goals in your social media marketing strategy. 

 

--- DEBATE OPPONENT: Does not yet see connection between measuring social media success and ROI, and believes SM focus should be in strategy. Recognizes social media has changed the game, and says a re-imagining of social media metrics may be necessary. 

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SOCIAL MEDIA HOW-TO: Measure Social Media’s Impact on Customer Retention

SOCIAL MEDIA HOW-TO: Measure Social Media’s Impact on Customer Retention | Social Media Measurement: My Personal Learning Network | Scoop.it

Ways to measure customer retention thanks to your social media strategy with insights from Comcast customer service on social media.

 

--- This how-to provides  7 METRICS for CUSTOMER RETENTION and discusses a REAL WORLD EXAMPLE using ComCast. 

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SOCIAL MEDIA HOW-TO: 8 Social Media Metrics You Should Be Measuring

SOCIAL MEDIA HOW-TO: 8 Social Media Metrics You Should Be Measuring | Social Media Measurement: My Personal Learning Network | Scoop.it

Do you think social media measurement is only about return on investment (ROI)? This article discussing what you SHOULD be measuring instead of ROI, and gives advice on how to do this.

 

SOCIAL MEDIA ROI MEASURABILITY DEBATE OPPONENT: Recognizes the need for connecting Social Media endeavors with the bottom line, but in light of the lack of consistent formulas, their are other ways to determine success. New ideas in metrics must be considered.

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SOCIAL MEDIA CREATES NEW MEASUREMENT NEEDS: The Importance of Web/Social Media Analytics for Public Relations

SOCIAL MEDIA CREATES NEW MEASUREMENT NEEDS: The Importance of Web/Social Media Analytics for Public Relations | Social Media Measurement: My Personal Learning Network | Scoop.it

White Paper - The Importance of Web/Social Media Analytics for Public Relations

 

---This article demonstrates how social media is changing everything in public relations. What does this mean? Their are new needs and answers must found. For more information check it out. 

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SOCIAL MEDIA HOW-TO: Track Traffic From Pinterest in Google Analytics

SOCIAL MEDIA HOW-TO: Track Traffic From Pinterest in Google Analytics | Social Media Measurement: My Personal Learning Network | Scoop.it

How many referrals does Pinterest generate? Are those visits valuable? Try these four ways to measure Pinterest using Google Analytics.

 

--- This how-to provides FORMULAS and STEP by STEP information on how to utilize google analytics towards you Pinterest strategy. 

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SOCIAL MEDIA HOW-TO: Measure the Conversion Rate of SEO Landing Pages by Keyword | The Search Agents

SOCIAL MEDIA HOW-TO: Measure the Conversion Rate of SEO Landing Pages by Keyword | The Search Agents | Social Media Measurement: My Personal Learning Network | Scoop.it

Learn about the new features in Google Analytics to find opportunities to improve key metrics on your SEO landing pages.

 

--- This article provides formulas and how-tos using google analytics in measurement. It's confusing stuff, but worth a read. 

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