This video walks you step by step through an actual FORMULA for measuring ROI. Salesforce, another leader in marketing social media analytics and strategy share their wealth of knowledge with the youtube community.
--- SOCIAL MEDIA ROI MEASURABILITY DEBATE PROPONENT: Use ANALYTICS and FORMULAS to determine social media ROI and strategy success (amongst other things)
"Are you trying to figure out how social media is impacting your bottom line? For it to be a true measure of ROI, you have to compare the cost of social media efforts against the revenue brought in for each point in the campaign history and the cost associated with converting each range of lead scores."
--- SOCIAL MEDIA ROI MEASURABILITY DEBATE PROPONENT: Assumes ROI and SM Measurement are compatible. Uses Lead Scores and other metrics against SM efforts to determine SM ROI.
Arbitron Report: The ROI Growth in Digital and Social Media provides the most re
cent data on the subject.
--- This report is loaded with media related stats and can be used towards developing campaign strategies. The social media measurement related statistics are in their too. For information of the media landscape in America, check this out.
--- This infographic recognizes the successes along with the ultimate confusions social media can provide a marketer when asked what ROI the social media endeavors are providing. Statistics demonstrate this paradox.
Step by Step Guide showing Why Google Analytics is important, and how you can install Google Analytics in your WordPress blog.
---Before you can measure anything you'll have to learn how to set things up. This was a complicated setup. I found this article most helpful when setting up the analytics to my blog: academic.stedwards.edu/socialmedia/smarque3
Highlights include: Top 10 Social Media questions marketers want answered, How much time marketers invest, top benefits of social media marketing - exposure, most used social media tools and services, Marketers’ future social media plans, Activities social media marketers are outsourcing.
---This report has STATS on Social Media out the wazoo! Find out the current trends, expectations and predictions in the social media marketing industry. Awesome!
Radian6 provides social media monitoring tools, social media engagement software and social CRM and marketing. The main video on the site explains the product benefits which includes measuring social media ROI.
--- DEBATE PROPONENT: Use ANALYTICS and FORMULAS to determine social media ROI and strategy success (amongst other things)
BlogHer-iVillage conduct 2010 Social Media Matters Study. Major findings include: 3 in 4 online women are active social media users and blogs, message boards and social networks now daily destinations for many
--- This study provides insights into current social media statistics such as user demographics and purpose online.
What do you mean by return on investment (ROI)? Here are different approaches to measuring social media with a cheat sheet for goals in your social media marketing strategy.
--- DEBATE OPPONENT: Does not yet see connection between measuring social media success and ROI, and believes SM focus should be in strategy. Recognizes social media has changed the game, and says a re-imagining of social media metrics may be necessary.
Do you think social media measurement is only about return on investment (ROI)? This article discussing what you SHOULD be measuring instead of ROI, and gives advice on how to do this.
SOCIAL MEDIA ROI MEASURABILITY DEBATE OPPONENT: Recognizes the need for connecting Social Media endeavors with the bottom line, but in light of the lack of consistent formulas, their are other ways to determine success. New ideas in metrics must be considered.
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How to integrate my topics' content to my website?
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