InsideView gathers real time, social and business sales intelligence from more sources than any competitor, by far, and delivers it right into your sales rep's desktops and mobile devices - online or inside your CRM.
Word-of-mouth is gold and social media is the vessel we use to promote it, but how exactly is it accomplished? As businesses we are always looking for ways to lower the cost of acquiring new customers.
Is your marketing measurement MIA?... Today’s business-to-business (B2B) marketing departments understand the need to move from guesswork analytics to a more data-driven approach. In a recent survey, 80 percent of marketers said they expect to spend more time focusing on marketing metrics in 2012 than they did previously.
Google Analytics has announced new social reports today, designed to help marketers measure the return on investment for social media activities. “Many social measurement tools focus on social listening by monitoring keywords and buzz.
About three weeks ago, I celebrated my first anniversary as Principal Analyst of Altimeter Group. And, it is with great pride that I mark the occasion with the release of my first official Altimeter report, “The Rise of Digital Influence.” Not a traditional market report, it was written as both a primer and a how-to guide for businesses to spark desirable effects and outcomes through social media influence.
With all of the new social score services coming out in the social universe, there is bound to be others popping up over time. I have wrote about Klout before, but now, a new kid is on the block: Kred – Measurable Influence. As Kred was just announced a couple of months ago, the guys over at PeopleBrowsr released Kred as a public beta with limited invites.