Once you start blogging and tweeting and interacting with real customers yourself, you quickly learn that registration forms are the death of any social content. That blatant promotion is the quickest way to get blacklisted. That offering no real value actually hurts your brand. And that understanding customers, offering them something of value and engaging with them regularly is the most satisfying marketing you can do. Better yet, each and every marketer, regardless of title or position, can participate and reap the rewards and personal satisfaction of meeting customer needs.
Marketers who do social, get social and can provide leadership to those who don’t!