Social Media Maven

Statistics are the true storyteller for how a company performs, and where it is going.

While first amendment and privacy activists on all sides of the political spectrum may share in many of the concerns expressed by Anonymous’ actions in protest against ACTA and Google, some strongly question the role that Anonymous plays in politics. While the collective has been effective in achieving some good results on a variety of issues, such as (with The Pirate Bay) opening up internet access to the Iranian protesters during the country’s 2009 elections, and fighting child pornography, the collective has no “official” organizational structure that would maintain control of decisions on targets or the tactics used in pursuing those targets.

This has its drawbacks, which are not insignificant. Rogue elements of Anonymous have often operated in dubious ways, such as releasing the personal information of targets’ family members and associates, sometimes even getting the target or information wrong. Others have been known to release such information, and then turn to social networking sites to direct others to the details and to incite further harassment or harm. Just last week, Anonymous posted the information of various officials in Oakland, CA in response to the city’s police force blocking Occupy protesters from occupying a city convention center. Some of the information was not correct.

Google+ allows brands to building relationships between businesses and people. Like Facebook, you are given the ability to share, promote, and measure you fan page.

Update: Strangely the GNU Public Licensed BuddyPress has had its page taken down by Automattic and replaced with default “coming soon” message with links to the code removed (cache of the original page here). Same with the project page on Google Code, the main page having only just been pulled as the original page is still available to be viewed via Google cache. A subsidiary page with access to the plugin hasn’t been deleted by Automattic yet and is available here. Update 2: The code is back up now. It was taken down temporarily in anticipation of a move to a new URL buddypress.org (not live yet).

Check out salary stats for various positions in the top 20 markets -- you can make more than $117,000 as a social media marketing manager in New York.

Take a look into the future of Facebook in this timeline infographic that shows you what the network might turn into in the next 13 years.

Influencers on social media are either passionate individuals who turn out to be specialists or professionals involved who use Web 2.0 tools as part of their work. They take advantage of their presence on social networks for personal gain or as representative (or ambassador) a brand, company or organization. They produce and sharing relevant content, appealing to the interests of a community. This can result in regularly prompting discussions and interactions that might have influence on behaviors.

This post was originally written in French by Raymond Morin.

After reading a great post by @jeffbullas, my comment actually turned into more of a wishlist of what I'd love to see in ONE social media management platform. Here's hoping someone with a solution, or the time, dedication, and ability takes these things into consideration before building such a thing! LOL :)

Source: http://www.jeffbullas.com/2012/02/16/5-truths-the-boss-needs-to-know-about-social-media-marketing/#comment-441566752

Once you start blogging and tweeting and interacting with real customers yourself, you quickly learn that registration forms are the death of any social content. That blatant promotion is the quickest way to get blacklisted. That offering no real value actually hurts your brand. And that understanding customers, offering them something of value and engaging with them regularly is the most satisfying marketing you can do. Better yet, each and every marketer, regardless of title or position, can participate and reap the rewards and personal satisfaction of meeting customer needs.

Marketers who do social, get social and can provide leadership to those who don’t!