From the article: "Many consumers have now discovered that they can use social networks to actually find a company that deals with the product or service they need.
So how can your company get to the top of a social media search page?
By using keywords.
Here are some of the places and different ways you can use keywords on your social media pages.
#1: Find the right keywords for your social media accounts:
it’s important to realize that the keywords you decide to use will be different for different social media accounts. It is not a “one keyword fits all” operation.
#2: Use the keyword in photo captions:
The goal is to use keywords on your social media site whenever possible. One of the first things you can do is use these keywords to describe your company photos.
#3: Use your keyword when linking and tagging webpages:
Social media keywords generally work best with sites such as LinkedIn and Facebook, but this ideas works just as well when it comes to Twitter.
#4: Include the keyword in your headline...
#5: Include your keyword in your summary and “about” section..."
Read the full article http://j.mp/w97lmm
(Curated by Giuseppe Mauriello)
Extend your SEO efforts beyong your website to your social networks as well to rank in social search results.
Via Giuseppe Mauriello, Robin Good, Antonino Militello, Namita Patel