Social Media Mashup
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Social Media Mashup
The scoop on Twitter, Facebook, LinkedIn, Google+, and all things social media related.
Curated by Namita Patel
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7 Ways to Be a Successful Social Marketer

7 Ways to Be a Successful Social Marketer | Social Media Mashup | Scoop.it

Social marketing is an advertising art that is widely utilized but less widely successful, forcing marketers who are looking for real, measurable results to hone their tactics. Review our list of seven ways to be a successful social marketer to help give you a leg up on the competition!

 

1. Build strong, targeted social media accounts.

Your social media accounts are only as useful as the friends and followers connected to them, making the first step of building those accounts absolutely crucial. Instead of simply working to obtain as many connections as possible, work instead to connect with like-minded people who are more likely to have an interest in what you have to offer.

 

Read more: http://bit.ly/LtgVRt


Via Martin Gysler
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How to Automate Your Social Activities | Social Media Examiner

How to Automate Your Social Activities | Social Media Examiner | Social Media Mashup | Scoop.it
Find out how Ifttt can help simplify your social media marketing. Connect your online accounts to create triggered events with if this, then that feature.

 

Are you looking to simplify management of your social activities? If so, then Ifttt is for you.

 

Don’t be put off by Ifttt’s crazy name. This is one handy tool that you should definitely know about.

 

Ifttt stands for “If this, then that,” which is a very basic way of explaining the site’s whole premise.

 

With very little effort on your part, Ifttt will connect your online accounts and services to create triggered events. After setting a trigger from one service, you can create a task to be activated automatically when the trigger goes off.

 

 


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lelapin's comment, May 5, 2012 6:15 AM
ifttt is great, I use it a lot myself (running 11 scripts at the moment to feed either one of social platforms I'm on); can hardly cope with heavy traffic though (one specific script, feeding a Facebook page with tweets, stopped functionning after only one week due to many tweets).
Martin Gysler's comment, May 6, 2012 5:07 PM
Thank you for your interesting comment. Every tool has their limits... :)
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30 Ways Your Business Should Leverage Social Media This Year

30 Ways Your Business Should Leverage Social Media This Year | Social Media Mashup | Scoop.it

Some very interesting ways to improve your business in this year. [note mg]

 

Social media is big in business circles and every business is scrambling to implement social media strategies to take advantage of this new opportunity. If your business is not already on the social media bandwagon, you still have time to create a social media strategy and start getting social.

 

Here is a list of the top 30 ways your business should leverage social media this year. The list is by no means exhaustive and any other ideas you may have are welcome.

 

Read more: http://www.instantshift.com/2012/03/28/30-ways-your-business-should-leverage-social-media-this-year/


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How Social Login Enhances Websites

How Social Login Enhances Websites | Social Media Mashup | Scoop.it

Do you manage a site that encourages people to create user accounts?

 

Are you looking for an easy way to tap the power of Facebook, Twitter or LinkedIn to quickly create user identities?

 

If so, keep reading for my review of a social service that we used to quickly build up members of our Networking Clubs.

 

Why Social Login?

 

Once people login to their favorite social network, they generally don’t log out. Most people have a social account with one of the major social networks. This means their photograph and contact details are already registered elsewhere...

 

Read more: http://www.socialmediaexaminer.com/how-social-login-enhances-membership-websites/


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Pinterest is quietly generating revenue by modifying user submitted pins.

Pinterest is quietly generating revenue by modifying user submitted pins. | Social Media Mashup | Scoop.it

Breaking news that Pinterest is changing user submitted pins to make money. Are they now one of the biggest affiliates on the Internet?... That's the question [note MG]

 

I swore I wasn’t going to write about Pinterest again for a while after finishing a six part series of blog posts, but major developments keeping coming and no major news organizations seems to be covering them.

 

If you post a pin to Pinterest, and it links to an ecommerce site that happens to have an affiliate program, Pinterest modifies the link to add their own affiliate tracking code. If someone clicks through the picture from Pinterest and makes a purchase, Pinterest gets paid. They don’t have any disclosure of this link modification on their site, and so far, while it has been written about, no major news outlet has picked up on the practice or its implications.

 

Pinterest doing this is big news in my opinion for two reasons:

 

Read more: http://llsocial.com/2012/02/pinterest-modifying-user-submitted-pins/


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Martin Gysler's comment, February 18, 2012 5:48 AM
Thank you Carey. I'm glad you like this post! Yes, maybe you should know it :) Of course, I'll do my best!
Sebastian C.'s comment, March 2, 2012 5:18 PM
I had NO idea....
Martin Gysler's comment, March 4, 2012 7:37 AM
I think you're not alone in this situation Sebastian!
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5 Ways Writers Can Break Out of the Tired Old Social Media Box

5 Ways Writers Can Break Out of the Tired Old Social Media Box | Social Media Mashup | Scoop.it

The social media world is changing daily. In other words, we must be alert and aware of the new tools that could support us in our approach. This interesting article speaks about some "new" tools that can also help us to go towards to success. [note Martin Gysler]

 

It’s time to teach that old dog some new tricks.

 

That old dog I’m referring to is social media.

 

Sure, you’re already blogging, and on Twitter, LinkedIn, Google+, Facebook, and more. Great.

 

But I’m telling you — there’s more to social media than meets the eye. The final chapter on social media hasn’t been written.

 

When I kicked off my writing business in April, I decided to use social media my way.

 

I approached these overused networks as if I’d never heard of them. I made my own rules. I set different expectations. You could say I wrote my own chapter on social media marketing.

 

Read more: http://www.copyblogger.com/creative-social-media/


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B2B Marketing & Pinterest: 5 Tips for Becoming the Ultimate Pinner

B2B Marketing & Pinterest: 5 Tips for Becoming the Ultimate Pinner | Social Media Mashup | Scoop.it

Want the skinny on using Pinterest to promote your b2b marketing? Follow these five tips and kick-start your brand’s expansion into this emerging social media phenomenon.

 

1. Advertising and infographics rule the b2b marketing pins

 

Today, B2B marketers can get tons of great examples of award winning infographics and advertising campaigns on Pinterest. For that alone it’s an amazing resource. However, for other types of marketing, well, my fellow marketers, we have some work to do. Imagine a Pinterest page filled with pins of amazing fashion, inspirational interior design, stunning landscapes, and a screenshot of your low production value product demo video…um, it’s nice you have a presence, but how does that pin of a crappy screenshot of a crappy video look next to the rest of these other magnificent pins?

 

Read more: http://bit.ly/Jc8ObA


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How To Optimize Your Twitter Feed with Twylah

How To Optimize Your Twitter Feed with Twylah | Social Media Mashup | Scoop.it

Twilah is very interesting tool to increase your visibility on the net and in the Google ranking. Check out.this blog post, it'll say you why you should be in there. [note mg]

 

Are your Tweets working for you? Are you getting the most out of your Twitter activity? If not, learn how to optimize your Tweets in this article.

 

I ran into Twylah a few weeks ago while researching tools that measure social influence. In a nutshell, Twylah takes your Twitter feed and organizes it by trending topic. This makes finding your topical Twitter content much easier for your valued readers and followers. Furthermore, there are ways to optimize your Twylah account for organic search (SEO). In this article, you will find step-by-step instructions on how to search engine optimize your Twylah account.

 

How to Optimize Your Twitter Feed With Twylah:

 

The Basics:...

 

Read more: http://bit.ly/H1e14y


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5 Tips for Moving Social Media Leads Into the Sales Funnel

5 Tips for Moving Social Media Leads Into the Sales Funnel | Social Media Mashup | Scoop.it

Have you been able to turn your fans and followers into active prospects?

 

Are you interested in monetizing the social media channel?

 

Keep reading for five tips to turn fans and followers into a revenue channel.

 

But first…

 

Do Fans Mean Business?


Marketers have made tremendous strides in growing their audiences on social media channels. There have been concerns over whether social media could only be successful in business-to-consumer (B2C) companies, but we’re starting to see great case studies in both business-to-business (B2B) and business-to-consumer (B2C) brands...

 

Read more: http://www.socialmediaexaminer.com/5-tips-for-moving-social-media-leads-into-the-sales-funnel/


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Namita Patel's comment, March 27, 2012 11:02 AM
Excellent find Martin! Chock-full of good information.
Martin Gysler's comment, March 27, 2012 3:01 PM
Thank you Namita, great that you like it :)
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When ROI Represents the Realization of Influence

When ROI Represents the Realization of Influence | Social Media Mashup | Scoop.it

If you want to know more about what is the ROI in social media, you should read this blog post and perhaps also the related book. [note mg]

 

Vincenzo Cosenza is a new media strategist living in Italy who has over the years, designed some of the industry’s most comprehensive infographics on social media’s global footprint. Recently, he asked if I would write the foreword for his new book, Social Media ROI. And, as I’m a fan of his work, it was an easy decision. As usual however, I asked for permission to share it with you here and his publisher agreed. This is the only place where you can read this in English…

 

For the record, I also wrote the foreword for Olivier Blanchard’s book, Social Media ROI in early 2011. Yes…same name. I’m not a supporter of the fact that the publisher of this latest book did not take Olivier’s title into account.

 

Read more: http://www.briansolis.com/2012/02/when-roi-represents-the-realization-of-influence/


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Leveraging Twitter for Your Freelance Business

Leveraging Twitter for Your Freelance Business | Social Media Mashup | Scoop.it

As a freelancer, twitter is without doubt an important tool to spread your word across the web. If you need advices about how you can do it, this post is perfect for you. [note Martin Gysler]

 

Social media applications such as Twitter can be effectively utilized as a tool for freelancers like yourself to promote your services. In a time when the world is connected through the internet, failing to employ such a simple strategy to connect with your potential and existing clients is a waste of opportunity. Remember that you are promoting to the rest of the world each time you post something in Twitter.

 

The content then, is what matters. You can update your existing clients on your latest projects and network with freelancers like yourself. In your Twitter, you may link your followers to your professional blog where they can further explore your work and even better, re-tweet it to their own network. All these can bring you more business in the long run as these people go on to recommend you to potential clients.

 

Here are five possible ways to make good use of Twitter for your freelance business:...

 

Read more: http://www.hongkiat.com/blog/tips-leverage-twitter-for-freelance-business/


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40 Social Media Curation Sites and Tools

40 Social Media Curation Sites and Tools | Social Media Mashup | Scoop.it

Last month I shared 40+ networks that you could consider depending on your niche or interests. As part of my commitment to this community, I shared that I will expand on this list througout 2012. So here is the first addition to that build! The topic- Curation!I thought I would focus on curation because a) I have a favorite site and b) there has been a lot of “press” on Pinterest as a curation tool and as a result I thought the timing was right. However before I list the sites lets talk curation.

 

What is social media curation?

 

Today, with the exponential growth of social networks and blogs, it can be overwhelming searching for information on the internet. As a result, the act of filtering, selecting, reviewing and providing commentary with a perspective on an article, or collection of articles, have become increasingly important. This is known as social media curation. Recently, I had posed the question : What is a social media curator” on Linkedin.

 

Read more: http://socialmediapearls.wordpress.com/2012/01/22/40-social-media-curation-sites-and-tools/


Via Shirley Williams (appearoo.com/ShirleyWilliams), Martin Gysler
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Shirley Williams (appearoo.com/ShirleyWilliams)'s comment, January 22, 2012 9:26 AM
Thanks Everyone for this feedback. Just wonderful.

Robin- absolutely appreciated the feedback. I did visit all the sites to ensure that they were still in operation however missed some very important details. So thank you so much for providing the clarification needed. :))
Carey Leahy's comment, January 22, 2012 6:56 PM
Martin you need to do a little of what the article says - add your own perspective! I read the info and thought you had written it until I went to the link.
Martin Gysler's comment, January 23, 2012 3:05 AM
Hi Carey, I consider scoop.it as a tool to provide interesting information and not really as a curation tool, but, maybe you're right and I should reconsider my opinion about my approach! Thank you for your feedback.