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Social Media Mashup
The scoop on Twitter, Facebook, LinkedIn, Google+, and all things social media related.
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Klout and PeerIndex Don’t Measure Influence. Brian Solis Explains What They Actually Do

Klout and PeerIndex Don’t Measure Influence. Brian Solis Explains What They Actually Do | Social Media Mashup | Scoop.it

Whether you like it not, Klout, Kred, PeerIndex, and Radian6 are measuring your social capital — not your influence but your potential for it. Altimeter Group’s principal analyst Brian Solis today releases a free report that explains why influence is largely misunderstood, and breaks down what 14 of the top measurement services are really good for. It eradicates consumer myths about one of social media’s hottest trends, and gives brands an action plan for making money with these tools.

 

You can see and download “The Rise Of Digital Influence” report on Slideshare, or check it out here along with my key takeaways and analysis of why these products are flawed now but have big potential.

 

Read more: http://techcrunch.com/2012/03/21/klout-kred-peerindex-radian6/


Via Martin Gysler
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When ROI Represents the Realization of Influence

When ROI Represents the Realization of Influence | Social Media Mashup | Scoop.it

If you want to know more about what is the ROI in social media, you should read this blog post and perhaps also the related book. [note mg]

 

Vincenzo Cosenza is a new media strategist living in Italy who has over the years, designed some of the industry’s most comprehensive infographics on social media’s global footprint. Recently, he asked if I would write the foreword for his new book, Social Media ROI. And, as I’m a fan of his work, it was an easy decision. As usual however, I asked for permission to share it with you here and his publisher agreed. This is the only place where you can read this in English…

 

For the record, I also wrote the foreword for Olivier Blanchard’s book, Social Media ROI in early 2011. Yes…same name. I’m not a supporter of the fact that the publisher of this latest book did not take Olivier’s title into account.

 

Read more: http://www.briansolis.com/2012/02/when-roi-represents-the-realization-of-influence/


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