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Social Media Mashup
The scoop on Twitter, Facebook, LinkedIn, Google+, and all things social media related.
Curated by Namita Patel
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HOW TO : Use Twitter to Get Out of Debt

HOW TO : Use Twitter to Get Out of Debt | Social Media Mashup | Scoop.it

Twitter can sometimes seem like a huge waste of time. Especially when people start tweeting about the most trivial of daily routines, one would sometimes wish for just a little more quality control. And yet, the rising social media service isn't just about celebrities and companies preaching banalities to the converted. In many ways, Twitter works like a powerful contemporary search engine, which can help you with a variety of questions and problems.

 

What Kind of Problems?

 

Well, over the past few years, a lot of people have got into difficulty financially for a variety of reasons: The global economic down turn has caused huge levels of unemployment, a massive-scale withdrawal of credit and a staggering rise in the cost of living. As a consequence, people who would ordinarily repay their debts promptly have been unable to do so.

 

Read more: http://bit.ly/Lx03sU


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Twitter Background Design How-To and Best Practices

Twitter Background Design How-To and Best Practices | Social Media Mashup | Scoop.it
Check out this overview of best practices to stand out from the crowd with your Twitter theme and follow the tutorial to create your own profile from scratch.

 

With Twitter quickly becoming the hottest site to be seen on, everyone wants to stand out from the crowd. There has already been a range of quality designs showcased on various sites, which has shown an emergence of trends such as the ‘sidebar’. Let’s take a look at some of the best practices around Twitter background design and get to work creating our own.

 

We all recognise the default blue Twitter background right? It’s not a bad design, it’s clean and trendy but it doesn’t stand out when the majority of Twitter users also have the same look. Furthermore, if you’re keen to achieve more followers, removing this background would probably help out by showing that you’re an active user, or if you’re tweeting on behalf of your company or service, it helps prove that you’re not a spammer.

 

Generally speaking, there are three main approaches when it comes to creating your Twitter background (other than a boring solid colour!):

 

Read more: http://bit.ly/KoEvz4


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John van den Brink's comment, May 17, 2012 1:11 PM
Thank you Martin.
Martin Gysler's comment, May 17, 2012 3:22 PM
You're welcome John, I'm glad you like it!
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B2B Marketing & Pinterest: 5 Tips for Becoming the Ultimate Pinner

B2B Marketing & Pinterest: 5 Tips for Becoming the Ultimate Pinner | Social Media Mashup | Scoop.it

Want the skinny on using Pinterest to promote your b2b marketing? Follow these five tips and kick-start your brand’s expansion into this emerging social media phenomenon.

 

1. Advertising and infographics rule the b2b marketing pins

 

Today, B2B marketers can get tons of great examples of award winning infographics and advertising campaigns on Pinterest. For that alone it’s an amazing resource. However, for other types of marketing, well, my fellow marketers, we have some work to do. Imagine a Pinterest page filled with pins of amazing fashion, inspirational interior design, stunning landscapes, and a screenshot of your low production value product demo video…um, it’s nice you have a presence, but how does that pin of a crappy screenshot of a crappy video look next to the rest of these other magnificent pins?

 

Read more: http://bit.ly/Jc8ObA


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Measuring Social Media: A Step-by-Step Guide for Newbies | Business 2 Community

Measuring Social Media: A Step-by-Step Guide for Newbies | Business 2 Community | Social Media Mashup | Scoop.it

In recent posts, I have taught our readers how to grasp the basic concepts required for monitoring and managing social media so they can be more effective in marketing their businesses on these channels. As the last in my three-part series, this post discusses how to measure the information received through the first two processes to provide actionable insight required to carry out successful, long-term social media strategies.

 

In earlier posts, I explained how to develop a social media strategy and carry it through and how to track social media efforts and reach your benchmarks. Your strategy should include your social media goals, determined by analyzing your business to decide what you want and are able to achieve through social media and what you are able to offer your audiences as well as other businesses to understand what they are doing successfully so you can compete.

 

Read more: http://bit.ly/HODU9K


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How To Optimize Your Twitter Feed with Twylah

How To Optimize Your Twitter Feed with Twylah | Social Media Mashup | Scoop.it

Twilah is very interesting tool to increase your visibility on the net and in the Google ranking. Check out.this blog post, it'll say you why you should be in there. [note mg]

 

Are your Tweets working for you? Are you getting the most out of your Twitter activity? If not, learn how to optimize your Tweets in this article.

 

I ran into Twylah a few weeks ago while researching tools that measure social influence. In a nutshell, Twylah takes your Twitter feed and organizes it by trending topic. This makes finding your topical Twitter content much easier for your valued readers and followers. Furthermore, there are ways to optimize your Twylah account for organic search (SEO). In this article, you will find step-by-step instructions on how to search engine optimize your Twylah account.

 

How to Optimize Your Twitter Feed With Twylah:

 

The Basics:...

 

Read more: http://bit.ly/H1e14y


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8 Creative Ways to Use Embeddable Tweets

8 Creative Ways to Use Embeddable Tweets | Social Media Mashup | Scoop.it

What if your Twitter conversations could expand to include more people from your online community?

 

Now you can thanks to embedded tweets, a new feature from Twitter.

 

Sharing Tweets Outside of Twitter


Embedded tweets allow you to take a tweet or a conversation and post it on your website or in a blog post. You can use this feature to share your Twitter conversation with a larger audience.

 

But more than that, the embedded tweets have interactive features. From an embedded tweet, a visitor to your website or a blog post reader can:

 

Reply to the tweet and join the conversation. Share the conversation with their Twitter community using retweet. Mark the tweet as a favorite. View the Twitter profile of the tweet author. Follow the tweet author. View tweet replies by clicking the tweet date.

 

Read more: http://www.socialmediaexaminer.com/8-creative-ways-to-use-embeddable-tweets/


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Pinerly - your Pinterest friendly marketing dashboard

Pinerly - your Pinterest friendly marketing dashboard | Social Media Mashup | Scoop.it

Maybe a tool that will help us to manage Pinterest... I look forward and I have subscribed... it's free... :) [note mg]

 

The easiest way to follow/unfollow pinners, view popular pins, schedule pins, and get statistics to know how to reach a larger audience. We help optimize your marketing strategies so that you can focus on your content.

 

Read more: http://www.pinerly.com/i/48jbb


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How Social Login Enhances Websites

How Social Login Enhances Websites | Social Media Mashup | Scoop.it

Do you manage a site that encourages people to create user accounts?

 

Are you looking for an easy way to tap the power of Facebook, Twitter or LinkedIn to quickly create user identities?

 

If so, keep reading for my review of a social service that we used to quickly build up members of our Networking Clubs.

 

Why Social Login?

 

Once people login to their favorite social network, they generally don’t log out. Most people have a social account with one of the major social networks. This means their photograph and contact details are already registered elsewhere...

 

Read more: http://www.socialmediaexaminer.com/how-social-login-enhances-membership-websites/


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Step-by-Step Guide to your Social Media Success

Step-by-Step Guide to your Social Media Success | Social Media Mashup | Scoop.it

Wow, an amazing way to start or improve your social media strategy. In this post you'll find all what you need to do a great job! [note mg]

 

Clarify your objectives and discover your route to social media success. This step-by-step guide will take you from tentative novice to intrepid explorer, and help you make the right decisions unique to your business.

 

Read more: http://www.simplybusiness.co.uk/microsites/guide-to-social-media-success/


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Neil Ferree's comment, March 16, 2012 12:03 PM
Nice one Martin!
Martin Gysler's comment, March 16, 2012 7:09 PM
Thank you Neil!
Neil Ferree's curator insight, October 20, 2013 10:33 AM

Before you can deploy your content marketing system its wise to read this content marketing guide by Simply Business

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When ROI Represents the Realization of Influence

When ROI Represents the Realization of Influence | Social Media Mashup | Scoop.it

If you want to know more about what is the ROI in social media, you should read this blog post and perhaps also the related book. [note mg]

 

Vincenzo Cosenza is a new media strategist living in Italy who has over the years, designed some of the industry’s most comprehensive infographics on social media’s global footprint. Recently, he asked if I would write the foreword for his new book, Social Media ROI. And, as I’m a fan of his work, it was an easy decision. As usual however, I asked for permission to share it with you here and his publisher agreed. This is the only place where you can read this in English…

 

For the record, I also wrote the foreword for Olivier Blanchard’s book, Social Media ROI in early 2011. Yes…same name. I’m not a supporter of the fact that the publisher of this latest book did not take Olivier’s title into account.

 

Read more: http://www.briansolis.com/2012/02/when-roi-represents-the-realization-of-influence/


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Pinterest is quietly generating revenue by modifying user submitted pins.

Pinterest is quietly generating revenue by modifying user submitted pins. | Social Media Mashup | Scoop.it

Breaking news that Pinterest is changing user submitted pins to make money. Are they now one of the biggest affiliates on the Internet?... That's the question [note MG]

 

I swore I wasn’t going to write about Pinterest again for a while after finishing a six part series of blog posts, but major developments keeping coming and no major news organizations seems to be covering them.

 

If you post a pin to Pinterest, and it links to an ecommerce site that happens to have an affiliate program, Pinterest modifies the link to add their own affiliate tracking code. If someone clicks through the picture from Pinterest and makes a purchase, Pinterest gets paid. They don’t have any disclosure of this link modification on their site, and so far, while it has been written about, no major news outlet has picked up on the practice or its implications.

 

Pinterest doing this is big news in my opinion for two reasons:

 

Read more: http://llsocial.com/2012/02/pinterest-modifying-user-submitted-pins/


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Martin Gysler's comment, February 18, 2012 5:48 AM
Thank you Carey. I'm glad you like this post! Yes, maybe you should know it :) Of course, I'll do my best!
Sebastian C.'s comment, March 2, 2012 5:18 PM
I had NO idea....
Martin Gysler's comment, March 4, 2012 7:37 AM
I think you're not alone in this situation Sebastian!
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5 Ways Writers Can Break Out of the Tired Old Social Media Box

5 Ways Writers Can Break Out of the Tired Old Social Media Box | Social Media Mashup | Scoop.it

The social media world is changing daily. In other words, we must be alert and aware of the new tools that could support us in our approach. This interesting article speaks about some "new" tools that can also help us to go towards to success. [note Martin Gysler]

 

It’s time to teach that old dog some new tricks.

 

That old dog I’m referring to is social media.

 

Sure, you’re already blogging, and on Twitter, LinkedIn, Google+, Facebook, and more. Great.

 

But I’m telling you — there’s more to social media than meets the eye. The final chapter on social media hasn’t been written.

 

When I kicked off my writing business in April, I decided to use social media my way.

 

I approached these overused networks as if I’d never heard of them. I made my own rules. I set different expectations. You could say I wrote my own chapter on social media marketing.

 

Read more: http://www.copyblogger.com/creative-social-media/


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40 Social Media Curation Sites and Tools

40 Social Media Curation Sites and Tools | Social Media Mashup | Scoop.it

Last month I shared 40+ networks that you could consider depending on your niche or interests. As part of my commitment to this community, I shared that I will expand on this list througout 2012. So here is the first addition to that build! The topic- Curation!I thought I would focus on curation because a) I have a favorite site and b) there has been a lot of “press” on Pinterest as a curation tool and as a result I thought the timing was right. However before I list the sites lets talk curation.

 

What is social media curation?

 

Today, with the exponential growth of social networks and blogs, it can be overwhelming searching for information on the internet. As a result, the act of filtering, selecting, reviewing and providing commentary with a perspective on an article, or collection of articles, have become increasingly important. This is known as social media curation. Recently, I had posed the question : What is a social media curator” on Linkedin.

 

Read more: http://socialmediapearls.wordpress.com/2012/01/22/40-social-media-curation-sites-and-tools/


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Shirley Williams (appearoo.com/ShirleyWilliams)'s comment, January 22, 2012 9:26 AM
Thanks Everyone for this feedback. Just wonderful.

Robin- absolutely appreciated the feedback. I did visit all the sites to ensure that they were still in operation however missed some very important details. So thank you so much for providing the clarification needed. :))
Carey Leahy's comment, January 22, 2012 6:56 PM
Martin you need to do a little of what the article says - add your own perspective! I read the info and thought you had written it until I went to the link.
Martin Gysler's comment, January 23, 2012 3:05 AM
Hi Carey, I consider scoop.it as a tool to provide interesting information and not really as a curation tool, but, maybe you're right and I should reconsider my opinion about my approach! Thank you for your feedback.
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7 Ways to Be a Successful Social Marketer

7 Ways to Be a Successful Social Marketer | Social Media Mashup | Scoop.it

Social marketing is an advertising art that is widely utilized but less widely successful, forcing marketers who are looking for real, measurable results to hone their tactics. Review our list of seven ways to be a successful social marketer to help give you a leg up on the competition!

 

1. Build strong, targeted social media accounts.

Your social media accounts are only as useful as the friends and followers connected to them, making the first step of building those accounts absolutely crucial. Instead of simply working to obtain as many connections as possible, work instead to connect with like-minded people who are more likely to have an interest in what you have to offer.

 

Read more: http://bit.ly/LtgVRt


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48 Free Social Media Monitoring Tools

48 Free Social Media Monitoring Tools | Social Media Mashup | Scoop.it

Even if this list is from 2011, you'll find a lot of interesting tools for today. [note mg]

 

If you want to know what’s happening in the social web you need monitoring tools. Before you get out your credit card and start to spend money try out some of the free social media monitoring services. This way you get a taste of what is available and if you need paid services.

 

I have collected 48 free social media monitoring tools. In the Group A are the services that I use regularly or seem interesting to check out immediately. The Group B is an alphabetical list of tools for you to play with. Here we go:...

 

Read more: http://bit.ly/IDzrqr


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How to Automate Your Social Activities | Social Media Examiner

How to Automate Your Social Activities | Social Media Examiner | Social Media Mashup | Scoop.it
Find out how Ifttt can help simplify your social media marketing. Connect your online accounts to create triggered events with if this, then that feature.

 

Are you looking to simplify management of your social activities? If so, then Ifttt is for you.

 

Don’t be put off by Ifttt’s crazy name. This is one handy tool that you should definitely know about.

 

Ifttt stands for “If this, then that,” which is a very basic way of explaining the site’s whole premise.

 

With very little effort on your part, Ifttt will connect your online accounts and services to create triggered events. After setting a trigger from one service, you can create a task to be activated automatically when the trigger goes off.

 

 


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lelapin's comment, May 5, 2012 6:15 AM
ifttt is great, I use it a lot myself (running 11 scripts at the moment to feed either one of social platforms I'm on); can hardly cope with heavy traffic though (one specific script, feeding a Facebook page with tweets, stopped functionning after only one week due to many tweets).
Martin Gysler's comment, May 6, 2012 5:07 PM
Thank you for your interesting comment. Every tool has their limits... :)
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How to Create a Facebook Timeline Cover Photo

How to Create a Facebook Timeline Cover Photo | Social Media Mashup | Scoop.it
Hey, Facebook Page owners -- are you happy with the Cover Photo on your Timeline layout? Here's how to create a great-looking cover that meets all the terms of service.

 

Got a Facebook Page for your business?


Freaking out about creating a good-looking cover photo for your Timeline?

 

You’ve probably noticed that striking visual piece in the Facebook Pages timeline layout — a nearly-screen-width banner image, known as a “Cover.”

 

On March 30, 2012, all Facebook Pages were converted to the timeline layout with the cover photo.

 

But you may have noticed that not every cover image is a home run …

 

This how-to guide is designed to help Facebook Pages create a cover image that looks professional, makes a great first impression, and markets your brand’s best assets — without violating the Facebook Pages Terms.

 

Read more: http://www.copyblogger.com/timeline-cover-photo/


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Namita Patel's comment, March 31, 2012 1:03 PM
Another great resource - thanks Martin!
Martin Gysler's comment, April 1, 2012 5:22 AM
Thank you Namita, I'm glad you like it!
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30 Ways Your Business Should Leverage Social Media This Year

30 Ways Your Business Should Leverage Social Media This Year | Social Media Mashup | Scoop.it

Some very interesting ways to improve your business in this year. [note mg]

 

Social media is big in business circles and every business is scrambling to implement social media strategies to take advantage of this new opportunity. If your business is not already on the social media bandwagon, you still have time to create a social media strategy and start getting social.

 

Here is a list of the top 30 ways your business should leverage social media this year. The list is by no means exhaustive and any other ideas you may have are welcome.

 

Read more: http://www.instantshift.com/2012/03/28/30-ways-your-business-should-leverage-social-media-this-year/


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5 Tips for Moving Social Media Leads Into the Sales Funnel

5 Tips for Moving Social Media Leads Into the Sales Funnel | Social Media Mashup | Scoop.it

Have you been able to turn your fans and followers into active prospects?

 

Are you interested in monetizing the social media channel?

 

Keep reading for five tips to turn fans and followers into a revenue channel.

 

But first…

 

Do Fans Mean Business?


Marketers have made tremendous strides in growing their audiences on social media channels. There have been concerns over whether social media could only be successful in business-to-consumer (B2C) companies, but we’re starting to see great case studies in both business-to-business (B2B) and business-to-consumer (B2C) brands...

 

Read more: http://www.socialmediaexaminer.com/5-tips-for-moving-social-media-leads-into-the-sales-funnel/


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Namita Patel's comment, March 27, 2012 11:02 AM
Excellent find Martin! Chock-full of good information.
Martin Gysler's comment, March 27, 2012 3:01 PM
Thank you Namita, great that you like it :)
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Klout and PeerIndex Don’t Measure Influence. Brian Solis Explains What They Actually Do

Klout and PeerIndex Don’t Measure Influence. Brian Solis Explains What They Actually Do | Social Media Mashup | Scoop.it

Whether you like it not, Klout, Kred, PeerIndex, and Radian6 are measuring your social capital — not your influence but your potential for it. Altimeter Group’s principal analyst Brian Solis today releases a free report that explains why influence is largely misunderstood, and breaks down what 14 of the top measurement services are really good for. It eradicates consumer myths about one of social media’s hottest trends, and gives brands an action plan for making money with these tools.

 

You can see and download “The Rise Of Digital Influence” report on Slideshare, or check it out here along with my key takeaways and analysis of why these products are flawed now but have big potential.

 

Read more: http://techcrunch.com/2012/03/21/klout-kred-peerindex-radian6/


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Without The Right Message, Twitter Is No Better For Your Brand Than A Fax Machine

Without The Right Message, Twitter Is No Better For Your Brand Than A Fax Machine | Social Media Mashup | Scoop.it

A great lesson in humility... I think this article touches the major problem of social media, too much blah blah and personal promotion and not enough real useful information for all. It's to each of us to finding the right ratio between the two... I have an idea about that, and you? [note mg]

 

Why brands have this endless fascination with social media is one of the more fascinating phenomena in business today--especially since many are missing the one key ingredient that, if ignored, will turn their most choreographed efforts into social media hell.

 

When it comes to branding and the ever-changing social media phenomenon, you’re not a mushroom. In other words, you shouldn’t be kept in the dark and fed a pile of...well, you get the idea.

 

Every once in while, a certain business mania surfaces. As you saw in the video above, history is filled with these blips: The telephone. Radio. TV. The fax machine. The Internet. And now social media. Within social media, it splinters further--it seems like there’s always a shiny new network. Before Pinterest, there was Google Plus. Before Google Plus, well, you know the drill. And on and on.

 

Read more: http://bit.ly/xJdwb5


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John van den Brink's comment, March 16, 2012 3:41 PM
Martin, thank you for this one! Great weekend
Martin Gysler's comment, March 16, 2012 5:31 PM
I'm glad you like it John!
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21 Warning Signs You’re Becoming a Social Media Snob

21 Warning Signs You’re Becoming a Social Media Snob | Social Media Mashup | Scoop.it

Ever think you might be starting to take social media a little too seriously?


Sure, it started out innocently enough.

 

You were hanging out with family and friends, cracking jokes, sharing cool ideas, and having some good old-fashioned fun on Farmville. You know, pretty much like everyone else online.

 

Without even realizing it though, your perspective began to shift.

 

The more time you spent on Facebook and Twitter and Reddit and YouTube, the more it sucked you in, and after spending literally thousands of hours involved in online communities, one day it hits you:

 

Somehow, somewhere, you got… serious.

 

You started counting your retweets.

 

You worried about your engagement score on Facebook.

 

Read more: http://www.copyblogger.com/social-media-snob/


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6 Social Media Pain Points (and What to Do About Them)

6 Social Media Pain Points (and What to Do About Them) | Social Media Mashup | Scoop.it

Yes, this article goes to the points that can be painful for anyone who is active on social media. I read this post with interest and I could see that the solutions proposed are logical but very useful. [note mg]

 

You may love social media, but even the biggest fans of the social web will find some sources of frustration. What is your social media pain point? I thought I'd explore some of the main ones I've identified and offer up some potential solutions.

 

1. Managing Your Profile and Reputation

So many networks, so many different audiences and connections. Maybe you’re feeling like you have split personalities: being professional on LinkedIn, running at the mouth on Twitter, then letting your hair down on Facebook. But wait! You forgot that you’re connected with your boss or your client on Facebook. Panic ensues. Or what if someone is Googling your name before interviewing you for a job. What will they find? Over the last 10 years, we’ve all learned some tough lessons about what it means to be digital.

 

Read more: http://gigaom.com/collaboration/6-social-media-pain-points-and-what-to-do-about-them/


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How to Convert a Facebook Personal Profile to a Fan Page

How to Convert a Facebook Personal Profile to a Fan Page | Social Media Mashup | Scoop.it

Maybe some of you have wondered whether this approach was possible and if so, how to go about it, here is the guide that should put you on the right track. [note MG]

 

After reading Mike Sansone’s blog about how he was inspired by my act to leave Facebook, but chose to convert his personal page to a fan page instead of deletion, I was inspired to create this how-to do it post. Facebook has what they call a “help section” on this, but as usual, it’s completely unhelpful. Before I dive into the few steps it takes to do this, see what you think (left):


So, as you can see, it never really answers the question on how to convert my personal account to a Facebook page. I don’t know about you but Help sections on websites that don’t actually answer the question, I find quite frustrating.

 

Anyway, enough of my rant, here’s how you do it

 

Read more: http://bit.ly/x0t3pO


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Create an Infographic with your Twitter Activity

Create an Infographic with your Twitter Activity | Social Media Mashup | Scoop.it

The Vizify app reads you Twitter activity and turns it into a visual infographic revealing interesting details about you. Maybe you should try this app, it's very interesting and useful [note Martin Gysler]

 

If you have an account on Twitter, you should try Tweetsheet.

 

The app reads you Twitter activity and turns it into a visual infographic (see sample) revealing your top followers, your most-retweeted posts, and some other interesting details. The stats mentioned in the infographic are calculated using the last 3200 tweets that you have posted on Twitter.

 

Read more: http://www.labnol.org/internet/create-infographic-with-twitter/20662/


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