We are continually surprised by the facts, figures and statistics that are thrown up by social media networks. Social media has taken the world by storm and is reinventing how we consume, view and share information.
Breaking news that Pinterest is changing user submitted pins to make money. Are they now one of the biggest affiliates on the Internet?... That's the question [note MG]
I swore I wasn’t going to write about Pinterest again for a while after finishing a six part series of blog posts, but major developments keeping coming and no major news organizations seems to be covering them.
If you post a pin to Pinterest, and it links to an ecommerce site that happens to have an affiliate program, Pinterest modifies the link to add their own affiliate tracking code. If someone clicks through the picture from Pinterest and makes a purchase, Pinterest gets paid. They don’t have any disclosure of this link modification on their site, and so far, while it has been written about, no major news outlet has picked up on the practice or its implications.
Pinterest doing this is big news in my opinion for two reasons:
Maybe some of you have wondered whether this approach was possible and if so, how to go about it, here is the guide that should put you on the right track. [note MG]
After reading Mike Sansone’s blog about how he was inspired by my act to leave Facebook, but chose to convert his personal page to a fan page instead of deletion, I was inspired to create this how-to do it post. Facebook has what they call a “help section” on this, but as usual, it’s completely unhelpful. Before I dive into the few steps it takes to do this, see what you think (left):
So, as you can see, it never really answers the question on how to convert my personal account to a Facebook page. I don’t know about you but Help sections on websites that don’t actually answer the question, I find quite frustrating.
TwitSprout - The Twitter Evaluation TwitSprout is a new Social media measurement tool and you know I love statistics, so I decided to spend two weeks giving this new tool the going over! I will do the...
Still think Facebook is for kids and college students? According to O’Reilly Media (2009), over half of all Facebook users are out of college, and their numbers are growing each year. Why are so many adults getting on board?
Okay, so you wake up in the morning and log on to your RSS reader. You promote some content on your social properties and feel pretty good about yourself. Then, you check your Klout score. You’ve dropped one point.
If you want to know more about what is the ROI in social media, you should read this blog post and perhaps also the related book. [note mg]
Vincenzo Cosenza is a new media strategist living in Italy who has over the years, designed some of the industry’s most comprehensive infographics on social media’s global footprint. Recently, he asked if I would write the foreword for his new book, Social Media ROI. And, as I’m a fan of his work, it was an easy decision. As usual however, I asked for permission to share it with you here and his publisher agreed. This is the only place where you can read this in English…
For the record, I also wrote the foreword for Olivier Blanchard’s book, Social Media ROI in early 2011. Yes…same name. I’m not a supporter of the fact that the publisher of this latest book did not take Olivier’s title into account.
Yes, this article goes to the points that can be painful for anyone who is active on social media. I read this post with interest and I could see that the solutions proposed are logical but very useful. [note mg]
You may love social media, but even the biggest fans of the social web will find some sources of frustration. What is your social media pain point? I thought I'd explore some of the main ones I've identified and offer up some potential solutions.
1. Managing Your Profile and Reputation
So many networks, so many different audiences and connections. Maybe you’re feeling like you have split personalities: being professional on LinkedIn, running at the mouth on Twitter, then letting your hair down on Facebook. But wait! You forgot that you’re connected with your boss or your client on Facebook. Panic ensues. Or what if someone is Googling your name before interviewing you for a job. What will they find? Over the last 10 years, we’ve all learned some tough lessons about what it means to be digital.
We already know that LinkedIn is more effective at generating leads than Facebook or Twitter. 277% more effective, in fact.
It also has over 100 million users, is a B2B marketing goldmine, and allows brands and individuals to build valuable industry connections that can lead to opportunities for new business, co-marketing and affiliate agreements, and even land you your next rock-star hire.
Here, we examine 11 features of LinkedIn functionality that many marketers either overlook, or just plain didn't know about, and explain how they can bolster your inbound marketing.
I've been thinking a lot about the concept of social media ROI, and how to measure it. Can we measure effective engagement with stakeholders, and how we move them to action? For social media, the ROI is actually Return on Engagement (ROE).
As a freelancer, twitter is without doubt an important tool to spread your word across the web. If you need advices about how you can do it, this post is perfect for you. [note Martin Gysler]
Social media applications such as Twitter can be effectively utilized as a tool for freelancers like yourself to promote your services. In a time when the world is connected through the internet, failing to employ such a simple strategy to connect with your potential and existing clients is a waste of opportunity. Remember that you are promoting to the rest of the world each time you post something in Twitter.
The content then, is what matters. You can update your existing clients on your latest projects and network with freelancers like yourself. In your Twitter, you may link your followers to your professional blog where they can further explore your work and even better, re-tweet it to their own network. All these can bring you more business in the long run as these people go on to recommend you to potential clients.
Here are five possible ways to make good use of Twitter for your freelance business:...
Twitter's tipping point into the spectrum of social media consciousness was in 2007, when it started generating significant attention at the South by Southwest (SXSW) festival. Since then the 140 character micro blogging ...
The social media world is changing daily. In other words, we must be alert and aware of the new tools that could support us in our approach. This interesting article speaks about some "new" tools that can also help us to go towards to success. [note Martin Gysler]
It’s time to teach that old dog some new tricks.
That old dog I’m referring to is social media.
Sure, you’re already blogging, and on Twitter, LinkedIn, Google+, Facebook, and more. Great.
But I’m telling you — there’s more to social media than meets the eye. The final chapter on social media hasn’t been written.
When I kicked off my writing business in April, I decided to use social media my way.
I approached these overused networks as if I’d never heard of them. I made my own rules. I set different expectations. You could say I wrote my own chapter on social media marketing.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.