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Social Media Mashup
The scoop on Twitter, Facebook, LinkedIn, Google+, and all things social media related.
Curated by Namita Patel
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Rescooped by Namita Patel from SEO and Social Media Marketing
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Social Signals: Facebook, Twitter, Google+1 & SEO

Social Signals: Facebook, Twitter, Google+1 & SEO | Social Media Mashup | Scoop.it

At a multi-lingual SMX conference session in Munich, Rand Fishkin sees a future where search & social channels get combined in order to ‘win at SEO, social media and content marketing’.

 

Whatever you do via organic it has to be connected as it is so much more powerful when it is.

 

“Google Plus is not Google saying we want to build a social network, it is Google saying we need to build a moat around search, we need search to be protected, and in order for that search data to be good, we need to have social data”.

 

Read Full Article Here:  http://www.stateofsearch.com/social-signals-facebook-twitter-google1-seo-rand-fishkin-smx-munich/


Via Antonino Militello
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30 Ways Your Business Should Leverage Social Media This Year

30 Ways Your Business Should Leverage Social Media This Year | Social Media Mashup | Scoop.it

Some very interesting ways to improve your business in this year. [note mg]

 

Social media is big in business circles and every business is scrambling to implement social media strategies to take advantage of this new opportunity. If your business is not already on the social media bandwagon, you still have time to create a social media strategy and start getting social.

 

Here is a list of the top 30 ways your business should leverage social media this year. The list is by no means exhaustive and any other ideas you may have are welcome.

 

Read more: http://www.instantshift.com/2012/03/28/30-ways-your-business-should-leverage-social-media-this-year/


Via Martin Gysler
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8 Creative Ways to Use Embeddable Tweets

8 Creative Ways to Use Embeddable Tweets | Social Media Mashup | Scoop.it

What if your Twitter conversations could expand to include more people from your online community?

 

Now you can thanks to embedded tweets, a new feature from Twitter.

 

Sharing Tweets Outside of Twitter


Embedded tweets allow you to take a tweet or a conversation and post it on your website or in a blog post. You can use this feature to share your Twitter conversation with a larger audience.

 

But more than that, the embedded tweets have interactive features. From an embedded tweet, a visitor to your website or a blog post reader can:

 

Reply to the tweet and join the conversation. Share the conversation with their Twitter community using retweet. Mark the tweet as a favorite. View the Twitter profile of the tweet author. Follow the tweet author. View tweet replies by clicking the tweet date.

 

Read more: http://www.socialmediaexaminer.com/8-creative-ways-to-use-embeddable-tweets/


Via Martin Gysler
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Pinerly - your Pinterest friendly marketing dashboard

Pinerly - your Pinterest friendly marketing dashboard | Social Media Mashup | Scoop.it

Maybe a tool that will help us to manage Pinterest... I look forward and I have subscribed... it's free... :) [note mg]

 

The easiest way to follow/unfollow pinners, view popular pins, schedule pins, and get statistics to know how to reach a larger audience. We help optimize your marketing strategies so that you can focus on your content.

 

Read more: http://www.pinerly.com/i/48jbb


Via Martin Gysler
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Rescooped by Namita Patel from SOCIAL MEDIA, what we think about!
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Klout and PeerIndex Don’t Measure Influence. Brian Solis Explains What They Actually Do

Klout and PeerIndex Don’t Measure Influence. Brian Solis Explains What They Actually Do | Social Media Mashup | Scoop.it

Whether you like it not, Klout, Kred, PeerIndex, and Radian6 are measuring your social capital — not your influence but your potential for it. Altimeter Group’s principal analyst Brian Solis today releases a free report that explains why influence is largely misunderstood, and breaks down what 14 of the top measurement services are really good for. It eradicates consumer myths about one of social media’s hottest trends, and gives brands an action plan for making money with these tools.

 

You can see and download “The Rise Of Digital Influence” report on Slideshare, or check it out here along with my key takeaways and analysis of why these products are flawed now but have big potential.

 

Read more: http://techcrunch.com/2012/03/21/klout-kred-peerindex-radian6/


Via Martin Gysler
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Manage Your Personal Social Network Profiles Across The Board: Blisscontrol

Manage Your Personal Social Network Profiles Across The Board: Blisscontrol | Social Media Mashup | Scoop.it

Robin Good: Here is a tool that simplifies your management of your social media profiles. Need to rapidly change your profile picture across your social networks? Need to update your password or email settings across the board?

Blisscontrol does just that. Without the need to provide acess to your private data, the service makes it as easy as making a click the need to change and update your personal settings on anyone of the major social networks. From Google+ to Facebook, Twitter, Pinterest, YouTube and more, Blisscontrol gets you covered. 

 

Try it out now: http://blisscontrol.com/ ;


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Facebook: 76% of marketers say social is critical to brands - ZDNet (blog)

Facebook: 76% of marketers say social is critical to brands - ZDNet (blog) | Social Media Mashup | Scoop.it
Facebook: 76% of marketers say social is critical to brandsZDNet (blog)By Emil Protalinski | March 20, 2012, 1:14pm PDT Summary: Facebook has released two blueprints for helping businesses become more social.
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Rescooped by Namita Patel from SEO and Social Media Marketing
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Social Media for SEO in 2012

Rand Fishkin of SEOmoz's presentation on combining social media with SEO to earn inbound marketing success.

 

 

 

 


Via Antonino Militello
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Rescooped by Namita Patel from SOCIAL MEDIA, what we think about!
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Without The Right Message, Twitter Is No Better For Your Brand Than A Fax Machine

Without The Right Message, Twitter Is No Better For Your Brand Than A Fax Machine | Social Media Mashup | Scoop.it

A great lesson in humility... I think this article touches the major problem of social media, too much blah blah and personal promotion and not enough real useful information for all. It's to each of us to finding the right ratio between the two... I have an idea about that, and you? [note mg]

 

Why brands have this endless fascination with social media is one of the more fascinating phenomena in business today--especially since many are missing the one key ingredient that, if ignored, will turn their most choreographed efforts into social media hell.

 

When it comes to branding and the ever-changing social media phenomenon, you’re not a mushroom. In other words, you shouldn’t be kept in the dark and fed a pile of...well, you get the idea.

 

Every once in while, a certain business mania surfaces. As you saw in the video above, history is filled with these blips: The telephone. Radio. TV. The fax machine. The Internet. And now social media. Within social media, it splinters further--it seems like there’s always a shiny new network. Before Pinterest, there was Google Plus. Before Google Plus, well, you know the drill. And on and on.

 

Read more: http://bit.ly/xJdwb5


Via Martin Gysler
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John van den Brink's comment, March 16, 2012 3:41 PM
Martin, thank you for this one! Great weekend
Martin Gysler's comment, March 16, 2012 5:31 PM
I'm glad you like it John!
Rescooped by Namita Patel from SOCIAL MEDIA, what we think about!
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Step-by-Step Guide to your Social Media Success

Step-by-Step Guide to your Social Media Success | Social Media Mashup | Scoop.it

Wow, an amazing way to start or improve your social media strategy. In this post you'll find all what you need to do a great job! [note mg]

 

Clarify your objectives and discover your route to social media success. This step-by-step guide will take you from tentative novice to intrepid explorer, and help you make the right decisions unique to your business.

 

Read more: http://www.simplybusiness.co.uk/microsites/guide-to-social-media-success/


Via Martin Gysler
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Neil Ferree's comment, March 16, 2012 12:03 PM
Nice one Martin!
Martin Gysler's comment, March 16, 2012 7:09 PM
Thank you Neil!
Neil Ferree's curator insight, October 20, 2013 10:33 AM

Before you can deploy your content marketing system its wise to read this content marketing guide by Simply Business

Rescooped by Namita Patel from SEO and Social Media Marketing
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Social Media And Search Engine Optimization | Web User Insights

Social Media And Search Engine Optimization | Web User Insights | Social Media Mashup | Scoop.it
How does your social media activity and promotion impact on your search engine optimization (SEO) and search engine results placement (SERP)?

 

This is a question that’s getting a lot of airplay on internet discussion groups and forums at the moment. 

 

One of the great “mysteries” around how search engines use social media “votes” is around what, specifically, is being measured and how.

 

For example, do search engines care how many fans you have on your Facebook fan pages?

Or are they more interested in how many “likes” a particular article on your blog has received, or how many times it has been tweeted and retweeted?

 

Do they care how many followers you have on Twitter or how “popular” you are this week on LinkedIn?

 

Read More: http://webuserinsights.com/2012/social-media-and-seo/


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Social Good: Taking Social Media To Social Action [INFOGRAPHIC]

Social Good: Taking Social Media To Social Action [INFOGRAPHIC] | Social Media Mashup | Scoop.it
Like this:LikeBe the first to like this post. (#socialgood Social Good: Taking Social Media To Social Action [INFOGRAPHIC ...: ...

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21 Warning Signs You’re Becoming a Social Media Snob

21 Warning Signs You’re Becoming a Social Media Snob | Social Media Mashup | Scoop.it

Ever think you might be starting to take social media a little too seriously?


Sure, it started out innocently enough.

 

You were hanging out with family and friends, cracking jokes, sharing cool ideas, and having some good old-fashioned fun on Farmville. You know, pretty much like everyone else online.

 

Without even realizing it though, your perspective began to shift.

 

The more time you spent on Facebook and Twitter and Reddit and YouTube, the more it sucked you in, and after spending literally thousands of hours involved in online communities, one day it hits you:

 

Somehow, somewhere, you got… serious.

 

You started counting your retweets.

 

You worried about your engagement score on Facebook.

 

Read more: http://www.copyblogger.com/social-media-snob/


Via Martin Gysler
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10 Awesome Examples Of How To Use Facebook Timelines

10 Awesome Examples Of How To Use Facebook Timelines | Social Media Mashup | Scoop.it
Facebook Timeline rolls out to all pages this week.

 

Let’s look a little closer as how some of the Timeline early adopters are using their new Facebook pages creatively.


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Does Your Story Matter?

Does Your Story Matter? | Social Media Mashup | Scoop.it

Your story is always being told, regardless of whether or not you decide to be the writer and director. If you think Facebook Timelines are only about highlighting and pinning pics, you are missing the point.

 

Here is what I like about this article -- it actually contains concrete ideas for how to bring stories into your Facebook timeline. There are even links to Facebook company pages where forms of storytelling are actually happening. I think we have a ways to go yet in terms of being able to effectively share stories via social media. But this is a good beginning.

 

I hope you get some good ideas from this post!

 

Thank you fellow curator Debra Askanase @askdebra for recommending this article!


Via Karen Dietz
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Karen Dietz's comment, March 28, 2012 6:38 PM
Thank you for re-scooping this Lesley! Have an awesome day :)
Lesley Rodgers's comment, March 28, 2012 6:38 PM
My pleasure and thank you too :)
Namita Patel's comment, March 28, 2012 7:43 PM
Thanks Karen! Wish you the same :)
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5 Tips for Moving Social Media Leads Into the Sales Funnel

5 Tips for Moving Social Media Leads Into the Sales Funnel | Social Media Mashup | Scoop.it

Have you been able to turn your fans and followers into active prospects?

 

Are you interested in monetizing the social media channel?

 

Keep reading for five tips to turn fans and followers into a revenue channel.

 

But first…

 

Do Fans Mean Business?


Marketers have made tremendous strides in growing their audiences on social media channels. There have been concerns over whether social media could only be successful in business-to-consumer (B2C) companies, but we’re starting to see great case studies in both business-to-business (B2B) and business-to-consumer (B2C) brands...

 

Read more: http://www.socialmediaexaminer.com/5-tips-for-moving-social-media-leads-into-the-sales-funnel/


Via Martin Gysler
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Namita Patel's comment, March 27, 2012 11:02 AM
Excellent find Martin! Chock-full of good information.
Martin Gysler's comment, March 27, 2012 3:01 PM
Thank you Namita, great that you like it :)
Rescooped by Namita Patel from 19 Essential Google+ Resources
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Marketing Monday: How to Use Google+ to Strengthen Your Brand – Hubze Social Media Blog

Marketing Monday: How to Use Google+ to Strengthen Your Brand – Hubze Social Media Blog | Social Media Mashup | Scoop.it

As a business, you might find that your connections on Facebook and Google+ might be different in characteristics from one another. As such, you would need a different way of conversing on each platform.


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How Social Login Enhances Websites

How Social Login Enhances Websites | Social Media Mashup | Scoop.it

Do you manage a site that encourages people to create user accounts?

 

Are you looking for an easy way to tap the power of Facebook, Twitter or LinkedIn to quickly create user identities?

 

If so, keep reading for my review of a social service that we used to quickly build up members of our Networking Clubs.

 

Why Social Login?

 

Once people login to their favorite social network, they generally don’t log out. Most people have a social account with one of the major social networks. This means their photograph and contact details are already registered elsewhere...

 

Read more: http://www.socialmediaexaminer.com/how-social-login-enhances-membership-websites/


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The 6 Pillars Of Social Commerce: Understanding The Psychology Of Engagement | Fast Company

The 6 Pillars Of Social Commerce: Understanding The Psychology Of Engagement | Fast Company | Social Media Mashup | Scoop.it
Social media is about social science, not technology. As such, its value is not realized in the Likenomics of relationship status nor in the scores individuals earn by engaging in social networks.
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The New Facebook Timeline [Infographic] | Social Magnets

The New Facebook Timeline [Infographic] | Social Magnets | Social Media Mashup | Scoop.it
Facebook Timeline Infographic - What you need to know.
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2012 Update On Social Media Monitoring Tools (infographic)

2012 Update On Social Media Monitoring Tools (infographic) | Social Media Mashup | Scoop.it

Oneforty recently surveyed 150 social media professionals to learn about what their main concerns were when it came to social media monitoring. Here's the griff . . .


Via David Blundell
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Namita Patel's comment, March 18, 2012 11:19 AM
Nice snapshot!
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21 Tips For Marketers About Facebook Timeline For Fan Pages | Mari Smith

21 Tips For Marketers About Facebook Timeline For Fan Pages | Mari Smith | Social Media Mashup | Scoop.it

One of the biggest feature changes that many businesses are upset about is the removal of a default landing tab.

 

The good news is you can still have custom tabs, plus the like-gating element still functions. You just can’t set a default landing tab. However, each of your apps still has its own unique URL.

That means you can drive traffic to any “landing” page you wish – from within Facebook via ads, your profile and other places as appropriate; and from outside Facebook on your website/blog, other social profiles, tweets, email campaigns, email signature files, and so forth.

 

With the new Timeline design, you’ll notice the generously large cover image at the top of your page.

 

Here’s a list of 21 key points (each tip is analyzed in the full article) about the new Timeline design:

 

1. Preview...

2. March 30...

3. Cover Image...

4. Image rules...

5. Profile picture...

6. Landing tab...

7. App URLs...

8. Showcase apps...

9. Custom thumbnail...

10. Liked button...

11. Interest Lists...

12. Milestones...

13. Wall Filters...

14. Pin posts...

15. Highlight posts...

16. Posts by others...

17. Default wall...

18. Personalization...

19. Adjust photos...

20. Messages...

21. Admin Panel...

 

At the end of article, Mari Smith has added some resources: Facebook’s Page Guidelines and Video Tutorial from official Facebook.

 

Check out full article here: http://j.mp/wnNs3U


Via Giuseppe Mauriello
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Aslan Patov's comment, March 17, 2012 4:19 PM
Nice article
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Facebook's 6-Point Plan for Building Brands in the Social Media Age

Facebook's 6-Point Plan for Building Brands in the Social Media Age | Social Media Mashup | Scoop.it

Great advice for brands from FB on building brand presence on social media. It's a little Facebook biased (predictably) but some good pointers here . . .


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3 Like Gating Alternatives for the New Facebook Timeline

3 Like Gating Alternatives for the New Facebook Timeline | Social Media Mashup | Scoop.it
A popular strategy used by Facebook Page marketers and community managers to grow a base of active fans involved developing a custom tab that could be used a Like Gate.

 

The new facebook Timeline means modifying your Like-gating strategy. Check out these recommendations.

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