Social Media Mashup
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Social Media Mashup
The scoop on Twitter, Facebook, LinkedIn, Google+, and all things social media related.
Curated by Namita Patel
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HOW TO : Use Twitter to Get Out of Debt

HOW TO : Use Twitter to Get Out of Debt | Social Media Mashup | Scoop.it

Twitter can sometimes seem like a huge waste of time. Especially when people start tweeting about the most trivial of daily routines, one would sometimes wish for just a little more quality control. And yet, the rising social media service isn't just about celebrities and companies preaching banalities to the converted. In many ways, Twitter works like a powerful contemporary search engine, which can help you with a variety of questions and problems.

 

What Kind of Problems?

 

Well, over the past few years, a lot of people have got into difficulty financially for a variety of reasons: The global economic down turn has caused huge levels of unemployment, a massive-scale withdrawal of credit and a staggering rise in the cost of living. As a consequence, people who would ordinarily repay their debts promptly have been unable to do so.

 

Read more: http://bit.ly/Lx03sU


Via Martin Gysler
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Twitter Background Design How-To and Best Practices

Twitter Background Design How-To and Best Practices | Social Media Mashup | Scoop.it
Check out this overview of best practices to stand out from the crowd with your Twitter theme and follow the tutorial to create your own profile from scratch.

 

With Twitter quickly becoming the hottest site to be seen on, everyone wants to stand out from the crowd. There has already been a range of quality designs showcased on various sites, which has shown an emergence of trends such as the ‘sidebar’. Let’s take a look at some of the best practices around Twitter background design and get to work creating our own.

 

We all recognise the default blue Twitter background right? It’s not a bad design, it’s clean and trendy but it doesn’t stand out when the majority of Twitter users also have the same look. Furthermore, if you’re keen to achieve more followers, removing this background would probably help out by showing that you’re an active user, or if you’re tweeting on behalf of your company or service, it helps prove that you’re not a spammer.

 

Generally speaking, there are three main approaches when it comes to creating your Twitter background (other than a boring solid colour!):

 

Read more: http://bit.ly/KoEvz4


Via Martin Gysler
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John van den Brink's comment, May 17, 2012 1:11 PM
Thank you Martin.
Martin Gysler's comment, May 17, 2012 3:22 PM
You're welcome John, I'm glad you like it!
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B2B Marketing & Pinterest: 5 Tips for Becoming the Ultimate Pinner

B2B Marketing & Pinterest: 5 Tips for Becoming the Ultimate Pinner | Social Media Mashup | Scoop.it

Want the skinny on using Pinterest to promote your b2b marketing? Follow these five tips and kick-start your brand’s expansion into this emerging social media phenomenon.

 

1. Advertising and infographics rule the b2b marketing pins

 

Today, B2B marketers can get tons of great examples of award winning infographics and advertising campaigns on Pinterest. For that alone it’s an amazing resource. However, for other types of marketing, well, my fellow marketers, we have some work to do. Imagine a Pinterest page filled with pins of amazing fashion, inspirational interior design, stunning landscapes, and a screenshot of your low production value product demo video…um, it’s nice you have a presence, but how does that pin of a crappy screenshot of a crappy video look next to the rest of these other magnificent pins?

 

Read more: http://bit.ly/Jc8ObA


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Do Your Fans Like What You are Posting on Facebook?

Do Your Fans Like What You are Posting on Facebook? | Social Media Mashup | Scoop.it
A study on Facebook learned that photos are the best type of content to draw the highest-level of engagement while links draw the least...

 

Here's just a very quick article for you that once again emphasizes that videos, photos and visuals are essential to effective storytelling on the web.

 

Of the 300 brand pages, 150,000 posts, and 700 million likes in the study, photos drew the highest amount of engagement. And if a company wants content shared, then videos were the vehicle to make that happen.

 

There's a nice infographic in the article that I'm going to pin to my Pinterest board to keep handy.

 

Think about how you want to add more photos and videos to your website and content for greater engagement!

 

And thank you fellow curator Debra Askanase @askdebra for sending me this article.


Via Karen Dietz
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Tina Stock's comment, May 10, 2012 1:00 AM
Thanks for sharing! I think we all know this intuitively, but seeing the numbers (ok - graphics) just pounds it home!
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4 Ways to Measure Social Media Success With Free Tools | Social Media Examiner

4 Ways to Measure Social Media Success With Free Tools | Social Media Examiner | Social Media Mashup | Scoop.it

Measure social media success: Use free powerful Google products to understand the successes and failures of your social media promotion or campaign.

 

Here are 4 easy ways you can use free products:

 

#1: Track Actions Visitors Take:

Use Event Tracking to show when individuals exit your website to your social media outlets.

 

This information is beneficial in helping you to:

-Understand how your users are finding your social outlets.
- Recognize the way they interact with your brand online.
- Identify areas of improvement in regard to your social share plug-ins or buttons.


For complete steps on how to add the actual tracking code to your website, visit Google Support.

Once installed, you will be able to determine the number of people clicking on your social media buttons from your website during the length of your social campaign.

 

 

#2: Identify Social Actions Generating the Most Traffic:

Although you’re able to see that the user came from Facebook or Twitter to your sweepstakes rules, wouldn’t it be nice to be able to identify which tweet or post from your social outlets generated the most quality clicks to that page?

 

Google URL Builder allows you to do just that and it’s a great way to see which variation of a tweet or post harnessed the most quality clicks.

 

 

#3: Find Out if Your Social Promotion Grew Legs:

Another product that can be used to tap into the power of Google to measure the success of your social media campaign is Google Alerts. Google Alerts allows you to see other places on the web that picked up your social promotion and delivers the information straight to your inbox.

 

Identifying key individuals or outlets serves as a great way to build relationships within the social sphere and to start to compile a list of individuals and outlets to reach out to the next time you run a social media promotion.

 

 

#4: Get Real-Time Alerts:

Google Analytics Alerts are useful while the campaign is still running, in that they can assist you to stay up to date with the success of your promotion.

Just head into Alerts and set up an alert for a significant increase in day-to-day traffic from Twitter, Facebook and Google+ and you’ll get email updates when traffic starts falling from the sky.

 

Check out full interesting article here: http://j.mp/I1xEez

 


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How to Automate Your Social Activities | Social Media Examiner

How to Automate Your Social Activities | Social Media Examiner | Social Media Mashup | Scoop.it
Find out how Ifttt can help simplify your social media marketing. Connect your online accounts to create triggered events with if this, then that feature.

 

Are you looking to simplify management of your social activities? If so, then Ifttt is for you.

 

Don’t be put off by Ifttt’s crazy name. This is one handy tool that you should definitely know about.

 

Ifttt stands for “If this, then that,” which is a very basic way of explaining the site’s whole premise.

 

With very little effort on your part, Ifttt will connect your online accounts and services to create triggered events. After setting a trigger from one service, you can create a task to be activated automatically when the trigger goes off.

 

 


Via Martin Gysler
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lelapin's comment, May 5, 2012 6:15 AM
ifttt is great, I use it a lot myself (running 11 scripts at the moment to feed either one of social platforms I'm on); can hardly cope with heavy traffic though (one specific script, feeding a Facebook page with tweets, stopped functionning after only one week due to many tweets).
Martin Gysler's comment, May 6, 2012 5:07 PM
Thank you for your interesting comment. Every tool has their limits... :)
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How To Archive Twitter Search Results in a Google Spreadsheet and Analyze Them

How To Archive Twitter Search Results in a Google Spreadsheet and Analyze Them | Social Media Mashup | Scoop.it

From the article: "I find Twitter the most essential social media tool for Internet Marketers on many levels, mainly because of its search API.

 

Unlike Facebook's and Google Plus's non-existent search options, Twitter makes it easy to go through the huge amounts of updates being published every minute and find those which are relevant (and important) to your brand.

 

Twitter search is priceless for various tasks:

 

- Track updates from any niche conference or event (through the official hashtag). In this particular case, archiving is very essential because your archive will let you find testimonials for your next event or quotes for your event coverage, etc.

 

- Monitor most recent link building opportunities. I for one use Twitter search to instantly react to niche guest posting invites;

 

- Monitor your own brand mentions (both linked and unlinked). Here's one post I did previously on awesome Twitter search operators that let you filter out all the clutter and track only very essential brand mentions (for example, filter out Twitter updates that contain links and only listen to "real" conversations);

 

- Keep an eye on your competitors and how they are doing on Twitter (for example, find negative mentions and be there to offer a better alternative)

 

- Identify active users and influencers within your niche (and get connected to them).

 

The free Google Spreadsheet I am reviewing in this article can help you with all the above tasks: it collects tweets, archives them and lets you analyze them! [..]"

 

Read the entire article: http://www.seomoz.org/ugc/how-to-archive-twitter-search-results-in-a-google-spreadsheet-and-analyze-them

 


Via Flavian Mihai, Robin Good
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Beth Kanter's comment, April 13, 2012 12:46 PM
Robin, terrific article. I've been using rowfeeder for this task (not free) and use it to capture tweets after I do presentations (http://www.bethkanter.org/data-viz-12ntc/) - now wondering what rowfeeder offers over the method mentioned in the post?
Robin Good's comment, April 13, 2012 2:33 PM
Hey Beth, I have been using that too, and was wondering the same. let's see who discovers it first! ;-)
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TechCrunch | Pinvolve Converts Facebook Pages Into Pinterest Pinboards, Increases Repins By 150%+

TechCrunch | Pinvolve Converts Facebook Pages Into Pinterest Pinboards, Increases Repins By 150%+ | Social Media Mashup | Scoop.it
The folks behind a forthcoming fashion catalog for the iPad, Bazaart, have launched an interesting side project in their downtime (what's that?) from their participation in DreamIt's new Israel-based startup accelerator program.

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A Complete Guide to Creating and Optimizing Google+ Brand Pages | RKG Blog

A Complete Guide to Creating and Optimizing Google+ Brand Pages | RKG Blog | Social Media Mashup | Scoop.it
A tactical guide for Google Plus covering page creation, daily management, and key optimizations with other Google products.
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19 Tools for Pinterest Pros | Social Media Today

19 Tools for Pinterest Pros | Social Media Today | Social Media Mashup | Scoop.it
By Bliss Hanlin, Community Manager at eModeration (and Pinner extraordinaire) As Pinterest growth skyrockets, so follows the number of tools available to help us manage our content, understand our metrics, and be better pinners.  

 

Here are just a few of the tools and services now available for use with Pinterest that are especially handy for brands, marketers, and Pinterest devotees.


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Social Media Traffic: How To Analyze It With Google Analytics

Social Media Traffic: How To Analyze It With Google Analytics | Social Media Mashup | Scoop.it

From the article by Eugen Oprea on Social Media Examiner: "Google Analytics allows you to see where your visitors come from and if they engage with your content or leave immediately.

 

Additionally, you can set up goals that match your business goals and measure if visitors are meeting those goals.

 

With Google Analytics, you can get valuable insights about your visitors and in this article I am going to show you how to track social media traffic.

 

This will help you identify the social media sites that send the most visitors back to your website to see which one needs more attention.

 

You will also discover how you can learn more about the visitors who come to your site from Twitter, Facebook, Google+ or other social media sites.

 

Additionally, you will learn how to use a feature called Advanced Segments to segment your social media traffic and see how those visitors behave on your site."

 

Informative. 8/10

 

Full article: http://www.socialmediaexaminer.com/how-to-track-social-media-traffic-with-google-analytics/ ;


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How to Create a Facebook Timeline Cover Photo

How to Create a Facebook Timeline Cover Photo | Social Media Mashup | Scoop.it
Hey, Facebook Page owners -- are you happy with the Cover Photo on your Timeline layout? Here's how to create a great-looking cover that meets all the terms of service.

 

Got a Facebook Page for your business?


Freaking out about creating a good-looking cover photo for your Timeline?

 

You’ve probably noticed that striking visual piece in the Facebook Pages timeline layout — a nearly-screen-width banner image, known as a “Cover.”

 

On March 30, 2012, all Facebook Pages were converted to the timeline layout with the cover photo.

 

But you may have noticed that not every cover image is a home run …

 

This how-to guide is designed to help Facebook Pages create a cover image that looks professional, makes a great first impression, and markets your brand’s best assets — without violating the Facebook Pages Terms.

 

Read more: http://www.copyblogger.com/timeline-cover-photo/


Via Martin Gysler
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Namita Patel's comment, March 31, 2012 1:03 PM
Another great resource - thanks Martin!
Martin Gysler's comment, April 1, 2012 5:22 AM
Thank you Namita, I'm glad you like it!
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How To Optimize Your Twitter Feed with Twylah

How To Optimize Your Twitter Feed with Twylah | Social Media Mashup | Scoop.it

Twilah is very interesting tool to increase your visibility on the net and in the Google ranking. Check out.this blog post, it'll say you why you should be in there. [note mg]

 

Are your Tweets working for you? Are you getting the most out of your Twitter activity? If not, learn how to optimize your Tweets in this article.

 

I ran into Twylah a few weeks ago while researching tools that measure social influence. In a nutshell, Twylah takes your Twitter feed and organizes it by trending topic. This makes finding your topical Twitter content much easier for your valued readers and followers. Furthermore, there are ways to optimize your Twylah account for organic search (SEO). In this article, you will find step-by-step instructions on how to search engine optimize your Twylah account.

 

How to Optimize Your Twitter Feed With Twylah:

 

The Basics:...

 

Read more: http://bit.ly/H1e14y


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7 Ways to Be a Successful Social Marketer

7 Ways to Be a Successful Social Marketer | Social Media Mashup | Scoop.it

Social marketing is an advertising art that is widely utilized but less widely successful, forcing marketers who are looking for real, measurable results to hone their tactics. Review our list of seven ways to be a successful social marketer to help give you a leg up on the competition!

 

1. Build strong, targeted social media accounts.

Your social media accounts are only as useful as the friends and followers connected to them, making the first step of building those accounts absolutely crucial. Instead of simply working to obtain as many connections as possible, work instead to connect with like-minded people who are more likely to have an interest in what you have to offer.

 

Read more: http://bit.ly/LtgVRt


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48 Free Social Media Monitoring Tools

48 Free Social Media Monitoring Tools | Social Media Mashup | Scoop.it

Even if this list is from 2011, you'll find a lot of interesting tools for today. [note mg]

 

If you want to know what’s happening in the social web you need monitoring tools. Before you get out your credit card and start to spend money try out some of the free social media monitoring services. This way you get a taste of what is available and if you need paid services.

 

I have collected 48 free social media monitoring tools. In the Group A are the services that I use regularly or seem interesting to check out immediately. The Group B is an alphabetical list of tools for you to play with. Here we go:...

 

Read more: http://bit.ly/IDzrqr


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How To Add The New Google+ Share Button to Any Site

How To Add The New Google+ Share Button to Any Site | Social Media Mashup | Scoop.it

Jeff Starr's blog post explains what it is, where it fits in with all the other social-Google stuff, and of course how to add the  G+ Share button to any site . . .


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How B2B Marketers Use Social Media: New Research | Social Media Examiner

How B2B Marketers Use Social Media: New Research | Social Media Examiner | Social Media Mashup | Scoop.it
Latest study results for B2B social media marketing: Discover what's working for B2B marketers today and current B2B marketing trends.
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The 2012 Fortune 500 Social Media Statistics -

The 2012 Fortune 500 Social Media Statistics - | Social Media Mashup | Scoop.it
Every CMO and C-level exec should see this infographic...

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Measuring Social Media: A Step-by-Step Guide for Newbies | Business 2 Community

Measuring Social Media: A Step-by-Step Guide for Newbies | Business 2 Community | Social Media Mashup | Scoop.it

In recent posts, I have taught our readers how to grasp the basic concepts required for monitoring and managing social media so they can be more effective in marketing their businesses on these channels. As the last in my three-part series, this post discusses how to measure the information received through the first two processes to provide actionable insight required to carry out successful, long-term social media strategies.

 

In earlier posts, I explained how to develop a social media strategy and carry it through and how to track social media efforts and reach your benchmarks. Your strategy should include your social media goals, determined by analyzing your business to decide what you want and are able to achieve through social media and what you are able to offer your audiences as well as other businesses to understand what they are doing successfully so you can compete.

 

Read more: http://bit.ly/HODU9K


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The Reddit Guide to Massive Traffic

The Reddit Guide to Massive Traffic | Social Media Mashup | Scoop.it
Like Pinterest and Tumblr, Reddit isn’t a perfect fit for all web marketers…yet, if you can figure out how to ...
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25 Timeline Ready Apps for Enhancing Your Facebook Page | Social @ Blogging Tracker

25 Timeline Ready Apps for Enhancing Your Facebook Page | Social @ Blogging Tracker | Social Media Mashup | Scoop.it
Enhance your Facebook Pages with these timeline ready apps. A total of 25 facebook apps to choose from, including BONUS app suggestions to improve fans engagement.
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3 Innovative Social Media Campaigns on Pinterest

3 Innovative Social Media Campaigns on Pinterest | Social Media Mashup | Scoop.it

You'll have heard of Pinterest by now but how can it be used effectively for marketing? Aaron Lee shows three innovative campaigns to give you some ideas . . .


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Poovan Devasagayam's comment, April 8, 2012 8:22 PM
Interesting article, especially in Asia Pinterest is at it's infancy stage.
David Blundell's comment, April 10, 2012 4:21 AM
@Poovan - I agree and I think many are starting to see the potential in Pinterest . . .
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Getting the Most out of Google+ with Google Analytics

Getting the Most out of Google+ with Google Analytics | Social Media Mashup | Scoop.it
It’s a marriage we’ve been waiting for....
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The 50+ Best Ways to Curate and Share Your Favorite Social Media and News Content

The 50+ Best Ways to Curate and Share Your Favorite Social Media and News Content | Social Media Mashup | Scoop.it
a directory of apps by education by Apple Distinguished Educators (ADEs) to help you transform teaching and learning. (apps, education, educacion, primaria, preescolar, educativos.

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6 Ways to Acquire New Customers via Social Media

6 Ways to Acquire New Customers via Social Media | Social Media Mashup | Scoop.it
Facebook, Twitter and Instagram are great for building your brand -- but how do you find new customers?

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