Loyal Facebook fans is one of the most prized possessions that one could keep in today’s virtual world. The biggest challenge that the online marketers faces is keeping their Facebook fans happy and engaged.
From The Article: "There is no doubt that Twitter can be a very useful tool in effective social media marketing and expanding the reach of your company, but Twitter is often under utilized for search engine optimization (SEO) efforts and natural link building strategies.
Twitter can be a very powerful social tool and SEO tool because search engines crawl Twitter for links, which is factored into search engine rankings, while reaching a vast audience of followers to increase your presence on the web".
"Four social media marketing tactics to help you improve your social media content and strategy.
#1: How Do They Describe Themselves?
By analyzing your followers’ bios, you can get a deeper look into the things that they value most highly about themselves.
A great tool to find out how your audience members describe themselves is Followerwonk.
This tool pulls a report of a startling amount of information about your Twitter followers, which you can use to develop your ideal audience persona.
#2: When Are They Most Socially Active?
Knowing when your fans are online and active is a key component of effective content delivery.
A great tool to find out when your audience is most socially active is Tweriod.
#3: Whom Do They Listen To?
Engaging the top social influencers in your business niche is one of the quickest ways to get your message in front of your ideal audience. A key quote from a prominent member of your niche’s community can spark massive amounts of engagement and traffic.
How can you find influencers in your niche who are both reachable and influential?
A great tool to discover whom your audience listens to is Klout topic pages.
#4: What Content Do They Want?
The best way to find out what kind of content your audience wants is to use your brain. As far as I can tell, there isn’t another tool yet that will examine this on a large scale.
For an easy solution, run a survey on your site with a widget like KISSinsights and ask your audience which smaller social sites they like to visit...."
Whether you're just starting out in the wonderful world of social media or you're a seasoned user, this post has some very great advice for making sure your social offer supports your business aims . . .
From The Article: "How long has it been since you considered the placement of your social buttons? Do you know if longer or shorter tweets convert better? What phrases in your profile attract the most followers? When is the best time to share to reach the most people?
If you’re not considering these factors (and they are factors, believe me), you may be selling yourself short socially. If you want to find the maximum amount of followers, increase clickthrough rates on your shares, attract the maximum amount of traffic via social shares and build a tighter network of influencers, you’ve got to optimize your public face".
"With the rise in popularity of visual content, marketers are realizing that Pinterest is a great way to show off their brands' personalities, engage their social media fans and followers, and even generate some leads along the way.
Here are 28 creative pinboard ideas to power your Pinterest marketing.
1) Idea/Inspiration/Example Board;
2) Philanthropy Board;
3) Marketing Campaign Board;
4) Video Board;
5) Customer Success Board;
6) Products/Services Board;
7) Behind the Scenes Board;
8) Contest Board;
9) Employee Board;
10) Mission Board;
11) User-Generated Board;
12) Blog Board;
13) Content/Resources Board;
14) Testimonials Board;
15) Visual Industry Data/Statistics Board;
16) Industry Infographics/Diagrams/Flowcharts Board;
17) Meme Board;
18) Complementary Products Board;
19) Inspirational Industry Quotes;
20) Events/Conferences Board;
21) Brand Lifestyle Board;
22) Industry Tips Board;
23) History Board;
24) Customer Interest Board;
25) Industry Cartoons Board;
26) A Day at the Office Board;
27) Newsjacking Boards;
28) Boards Organized By Location;
Each pinboard is analyzed with many details, links and images.
From The Article: "As you probably know, Penguin is Google’s most recent effort to increase the relevance of search engine results (SERPs) so searchers easily find the information they’re looking for. Unfortunately for some websites, Penguin dropped them off the first page of SERPs, which seriously reduced their traffic.
And, since traffic means money, a drop in SERPs means less money in corporate coffers.
So, the question now is:
How Do You Optimize Your Social Media Strategy"?
1. CREATE FRESH CONTENT (55% OF SUCCESSFUL SOCIAL MEDIA STRATEGY)
2. KEYWORD RESEARCH (5% OF SUCCESSFUL SOCIAL MEDIA STRATEGY)
3. PUBLISH, SOCIALIZE, SHARE (5% OF SUCCESSFUL SOCIAL MEDIA STRATEGY)
4. SEO FUNDAMENTALS (5% OF SUCCESSFUL SOCIAL MEDIA STRATEGY)
5. MONITORING (5% OF SUCCESSFUL SOCIAL MEDIA STRATEGY)
LinkedIn overhauled the look of its homepage on Monday, the end result of which is sort of a mashup of Facebook and Google+.
As on Facebook, the design — rolling out over the next few weeks — has more relevant updates on top plus a comment stream that is set off with a different-colored (light blue) background. There’s also a line on top of the stream that shows which people — and how many — commented and liked the post.
From The Article: "Time Spend by Average Social Networking User per month (Infographic compiled and designed by Go-Gulf.com)
Thus measuring time spent and user engagement reflects poorly on the benefits of Google+ which are really all about one key thing: search.
Search engine optimization for any given site has always been important and it’s becoming even more so with the constant updates being made by Google, Yahoo and Bing, both on the web and the mobile web.
Not to mention the increasing trend where social, local and mobile are morphing into one big platform where reaching and engaging with customers will be the utmost challenge.
Posting on a Google+ brand page helps your rankings, in particular as Google rolls out more changes with regards to travel search, Places, Maps and other integration projects yet unannounced".
From the Article: "Facebook is probably not the first place you would think to go for SEO advice. However, the social media giant is looking to change that.
With the help of Distilled, an online marketing agency, Facebook launched a new video that provides users tips on how to optimize their Facebook pages.
The video is aimed more at business owners than seasoned SEOs, but it’s the first video Facebook has released providing users with this type of advice for optimizing their Facebook pages for search engines.
The video takes users step-by-step through a number of processes for building an optimized Facebook page with a good name and quality, relevant content. Then it shows you how to get links and likes for your new, awesome page.
The video does tend to focus more on why all of these things are important, rather than on advanced link-building tips. However, for a small business owner just learning about search marketing, it’s a good beginner’s resource".