Check out this overview of best practices to stand out from the crowd with your Twitter theme and follow the tutorial to create your own profile from scratch.
With Twitter quickly becoming the hottest site to be seen on, everyone wants to stand out from the crowd. There has already been a range of quality designs showcased on various sites, which has shown an emergence of trends such as the ‘sidebar’. Let’s take a look at some of the best practices around Twitter background design and get to work creating our own.
We all recognise the default blue Twitter background right? It’s not a bad design, it’s clean and trendy but it doesn’t stand out when the majority of Twitter users also have the same look. Furthermore, if you’re keen to achieve more followers, removing this background would probably help out by showing that you’re an active user, or if you’re tweeting on behalf of your company or service, it helps prove that you’re not a spammer.
Generally speaking, there are three main approaches when it comes to creating your Twitter background (other than a boring solid colour!):
Read more: http://bit.ly/KoEvz4 Via Martin Gysler 
Want the skinny on using Pinterest to promote your b2b marketing? Follow these five tips and kick-start your brand’s expansion into this emerging social media phenomenon.
1. Advertising and infographics rule the b2b marketing pins
Today, B2B marketers can get tons of great examples of award winning infographics and advertising campaigns on Pinterest. For that alone it’s an amazing resource. However, for other types of marketing, well, my fellow marketers, we have some work to do. Imagine a Pinterest page filled with pins of amazing fashion, inspirational interior design, stunning landscapes, and a screenshot of your low production value product demo video…um, it’s nice you have a presence, but how does that pin of a crappy screenshot of a crappy video look next to the rest of these other magnificent pins?
Read more: http://bit.ly/Jc8ObA Via Martin Gysler 
A study on Facebook learned that photos are the best type of content to draw the highest-level of engagement while links draw the least...
Here's just a very quick article for you that once again emphasizes that videos, photos and visuals are essential to effective storytelling on the web.
Of the 300 brand pages, 150,000 posts, and 700 million likes in the study, photos drew the highest amount of engagement. And if a company wants content shared, then videos were the vehicle to make that happen.
There's a nice infographic in the article that I'm going to pin to my Pinterest board to keep handy.
Think about how you want to add more photos and videos to your website and content for greater engagement!
And thank you fellow curator Debra Askanase @askdebra for sending me this article. Via Karen Dietz 
Measure social media success: Use free powerful Google products to understand the successes and failures of your social media promotion or campaign.
Here are 4 easy ways you can use free products:
#1: Track Actions Visitors Take: Use Event Tracking to show when individuals exit your website to your social media outlets.
This information is beneficial in helping you to: -Understand how your users are finding your social outlets.
Once installed, you will be able to determine the number of people clicking on your social media buttons from your website during the length of your social campaign.
#2: Identify Social Actions Generating the Most Traffic: Although you’re able to see that the user came from Facebook or Twitter to your sweepstakes rules, wouldn’t it be nice to be able to identify which tweet or post from your social outlets generated the most quality clicks to that page?
Google URL Builder allows you to do just that and it’s a great way to see which variation of a tweet or post harnessed the most quality clicks.
#3: Find Out if Your Social Promotion Grew Legs: Another product that can be used to tap into the power of Google to measure the success of your social media campaign is Google Alerts. Google Alerts allows you to see other places on the web that picked up your social promotion and delivers the information straight to your inbox.
Identifying key individuals or outlets serves as a great way to build relationships within the social sphere and to start to compile a list of individuals and outlets to reach out to the next time you run a social media promotion.
#4: Get Real-Time Alerts: Google Analytics Alerts are useful while the campaign is still running, in that they can assist you to stay up to date with the success of your promotion. Just head into Alerts and set up an alert for a significant increase in day-to-day traffic from Twitter, Facebook and Google+ and you’ll get email updates when traffic starts falling from the sky.
Check out full interesting article here: http://j.mp/I1xEez
Via Giuseppe Mauriello 
Find out how Ifttt can help simplify your social media marketing. Connect your online accounts to create triggered events with if this, then that feature.
Are you looking to simplify management of your social activities? If so, then Ifttt is for you.
Don’t be put off by Ifttt’s crazy name. This is one handy tool that you should definitely know about.
Ifttt stands for “If this, then that,” which is a very basic way of explaining the site’s whole premise.
With very little effort on your part, Ifttt will connect your online accounts and services to create triggered events. After setting a trigger from one service, you can create a task to be activated automatically when the trigger goes off.
Via Martin Gysler 
From the article: "I find Twitter the most essential social media tool for Internet Marketers on many levels, mainly because of its search API.
Unlike Facebook's and Google Plus's non-existent search options, Twitter makes it easy to go through the huge amounts of updates being published every minute and find those which are relevant (and important) to your brand.
Twitter search is priceless for various tasks:
- Track updates from any niche conference or event (through the official hashtag). In this particular case, archiving is very essential because your archive will let you find testimonials for your next event or quotes for your event coverage, etc.
- Monitor most recent link building opportunities. I for one use Twitter search to instantly react to niche guest posting invites;
- Monitor your own brand mentions (both linked and unlinked). Here's one post I did previously on awesome Twitter search operators that let you filter out all the clutter and track only very essential brand mentions (for example, filter out Twitter updates that contain links and only listen to "real" conversations);
- Keep an eye on your competitors and how they are doing on Twitter (for example, find negative mentions and be there to offer a better alternative)
- Identify active users and influencers within your niche (and get connected to them).
The free Google Spreadsheet I am reviewing in this article can help you with all the above tasks: it collects tweets, archives them and lets you analyze them! [..]"
Read the entire article: http://www.seomoz.org/ugc/how-to-archive-twitter-search-results-in-a-google-spreadsheet-and-analyze-them
Via Flavian Mihai, Robin Good 
The folks behind a forthcoming fashion catalog for the iPad, Bazaart, have launched an interesting side project in their downtime (what's that?) from their participation in DreamIt's new Israel-based startup accelerator program. Via Rami Kantari 
A tactical guide for Google Plus covering page creation, daily management, and key optimizations with other Google products. 
By Bliss Hanlin, Community Manager at eModeration (and Pinner extraordinaire) As Pinterest growth skyrockets, so follows the number of tools available to help us manage our content, understand our metrics, and be better pinners.
Here are just a few of the tools and services now available for use with Pinterest that are especially handy for brands, marketers, and Pinterest devotees. Via Gregg Breward 
From the article by Eugen Oprea on Social Media Examiner: "Google Analytics allows you to see where your visitors come from and if they engage with your content or leave immediately.
Additionally, you can set up goals that match your business goals and measure if visitors are meeting those goals.
With Google Analytics, you can get valuable insights about your visitors and in this article I am going to show you how to track social media traffic.
This will help you identify the social media sites that send the most visitors back to your website to see which one needs more attention.
You will also discover how you can learn more about the visitors who come to your site from Twitter, Facebook, Google+ or other social media sites.
Additionally, you will learn how to use a feature called Advanced Segments to segment your social media traffic and see how those visitors behave on your site."
Informative. 8/10
Full article: http://www.socialmediaexaminer.com/how-to-track-social-media-traffic-with-google-analytics/ ; Via Robin Good 
Hey, Facebook Page owners -- are you happy with the Cover Photo on your Timeline layout? Here's how to create a great-looking cover that meets all the terms of service.
Got a Facebook Page for your business?
You’ve probably noticed that striking visual piece in the Facebook Pages timeline layout — a nearly-screen-width banner image, known as a “Cover.”
On March 30, 2012, all Facebook Pages were converted to the timeline layout with the cover photo.
But you may have noticed that not every cover image is a home run …
This how-to guide is designed to help Facebook Pages create a cover image that looks professional, makes a great first impression, and markets your brand’s best assets — without violating the Facebook Pages Terms.
Read more: http://www.copyblogger.com/timeline-cover-photo/ Via Martin Gysler 
Twilah is very interesting tool to increase your visibility on the net and in the Google ranking. Check out.this blog post, it'll say you why you should be in there. [note mg]
Are your Tweets working for you? Are you getting the most out of your Twitter activity? If not, learn how to optimize your Tweets in this article.
I ran into Twylah a few weeks ago while researching tools that measure social influence. In a nutshell, Twylah takes your Twitter feed and organizes it by trending topic. This makes finding your topical Twitter content much easier for your valued readers and followers. Furthermore, there are ways to optimize your Twylah account for organic search (SEO). In this article, you will find step-by-step instructions on how to search engine optimize your Twylah account.
How to Optimize Your Twitter Feed With Twylah:
The Basics:...
Read more: http://bit.ly/H1e14y Via Martin Gysler 
Facebook Timeline rolls out to all pages this week.
Let’s look a little closer as how some of the Timeline early adopters are using their new Facebook pages creatively. Via Gregg Breward |
Even if this list is from 2011, you'll find a lot of interesting tools for today. [note mg]
If you want to know what’s happening in the social web you need monitoring tools. Before you get out your credit card and start to spend money try out some of the free social media monitoring services. This way you get a taste of what is available and if you need paid services.
I have collected 48 free social media monitoring tools. In the Group A are the services that I use regularly or seem interesting to check out immediately. The Group B is an alphabetical list of tools for you to play with. Here we go:...
Read more: http://bit.ly/IDzrqr Via Martin Gysler 
Jeff Starr's blog post explains what it is, where it fits in with all the other social-Google stuff, and of course how to add the G+ Share button to any site . . . Via David Blundell 
Latest study results for B2B social media marketing: Discover what's working for B2B marketers today and current B2B marketing trends. 
In recent posts, I have taught our readers how to grasp the basic concepts required for monitoring and managing social media so they can be more effective in marketing their businesses on these channels. As the last in my three-part series, this post discusses how to measure the information received through the first two processes to provide actionable insight required to carry out successful, long-term social media strategies.
In earlier posts, I explained how to develop a social media strategy and carry it through and how to track social media efforts and reach your benchmarks. Your strategy should include your social media goals, determined by analyzing your business to decide what you want and are able to achieve through social media and what you are able to offer your audiences as well as other businesses to understand what they are doing successfully so you can compete.
Read more: http://bit.ly/HODU9K Via Martin Gysler 
Like Pinterest and Tumblr, Reddit isn’t a perfect fit for all web marketers…yet, if you can figure out how to ... 
Enhance your Facebook Pages with these timeline ready apps. A total of 25 facebook apps to choose from, including BONUS app suggestions to improve fans engagement. 
You'll have heard of Pinterest by now but how can it be used effectively for marketing? Aaron Lee shows three innovative campaigns to give you some ideas . . . Via David Blundell 
It’s a marriage we’ve been waiting for.... 
a directory of apps by education by Apple Distinguished Educators (ADEs) to help you transform teaching and learning. (apps, education, educacion, primaria, preescolar, educativos. Via Rami Kantari 
Facebook, Twitter and Instagram are great for building your brand -- but how do you find new customers? Via Bonnie Burns 
At a multi-lingual SMX conference session in Munich, Rand Fishkin sees a future where search & social channels get combined in order to ‘win at SEO, social media and content marketing’.
Whatever you do via organic it has to be connected as it is so much more powerful when it is.
“Google Plus is not Google saying we want to build a social network, it is Google saying we need to build a moat around search, we need search to be protected, and in order for that search data to be good, we need to have social data”.
Read Full Article Here: http://www.stateofsearch.com/social-signals-facebook-twitter-google1-seo-rand-fishkin-smx-munich/ Via Antonino Militello |
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