Social media participation among the world’s leading CEOs is inching upward, but the overall level of activity is still surprising low. Almost seven out of every 10 Fortune 500 CEOs have no social media presence at all.
Minter Dial's insight:
The road will be long... Excellent article by @MattKapko
Since the early days of marketing, advertising icons have been used to infuse personality into a brand and reinforce positioning similar to the way marketing content is used today. In their ability to endure and engage, there are lessons in these iconic advertising characters that you can use to enhance your content marketing strategy. Take a look at the elements of a few easily recognizable, vintage ad figures and see how you can apply their success to your content: 1. Morton’s Salt Girl – Refl
Anyone who's ever tried to hide their Facebook use at work should take heart in this news: Your boss may be looking at social media during office hours more than you are. A new study found that top-level managers were more likely to disapprove of looking at social media sites during office hours, despite spending significantly more time on such sites at work than those who sit lower on the pecking order.
Are you proud of your social media cover photos? Do you want to find out how to improve them? Your cover photo is the first thing anyone sees when they visit your social media profiles. Make that first impression a positive one.
Here are some tips for writing more compelling headlines...
The infographic by Neil Patel from Quick Sprout will give you a simple formula for enticing headlines. Though there's no one-size-fits-all headline trope that guarantees a crazy influx of traffic, the tactics below should help you tweak your headlines to get your posts the attention they deserve.
A New York Times style section piece is trumpeting the return of the glamour shot in the modern form of the “glamour selfie,” a professionally-photographed portrait to be used on a person’s social media profile to create “personal brand buzz.” The women and men interviewed in the piece are almost...