Why Facebook pages are a bust for brands (via Pando Daily) By Joseph Pigato On November 13, 2013Coca-Cola, Red Bull and Converse are the top three brands on Facebook, combining for more than 150 million fans.
Minter Dial's insight:
Results will depend on your objectives... (and resources set!)
Best practices for measuring social media marketing are still evolving, and even though brands are committing an increasing percentage of their budgets to social channels, many are still skeptical about its value and return on investment (ROI).
Is there any such thing as a perfect social media post? Each social network has a specific set of expectations, limitations — and pros and cons. And each one is constantly evolving in terms of potential.