SOCIAL MEDIA TOOLS Managing a social media campaign, or 23, can be a daunting task. Juggling through accounts, scheduling updates and obtaining metric goals are the name of the game. In an effort to make our own lives easier, we went out and asked several top social media professionals what tools they used on a... Read more »
Why Facebook pages are a bust for brands (via Pando Daily) By Joseph Pigato On November 13, 2013Coca-Cola, Red Bull and Converse are the top three brands on Facebook, combining for more than 150 million fans.
Minter Dial's insight:
Results will depend on your objectives... (and resources set!)
Best practices for measuring social media marketing are still evolving, and even though brands are committing an increasing percentage of their budgets to social channels, many are still skeptical about its value and return on investment (ROI).