Some companies are masters at influencing buying habits. Starbucks, for instance, has been at the helm of controlling the customer experience for a long time. From the in-store environment to the presence on social media, the company has been able to...
Social media participation among the world’s leading CEOs is inching upward, but the overall level of activity is still surprising low. Almost seven out of every 10 Fortune 500 CEOs have no social media presence at all.
Minter Dial's insight:
The road will be long... Excellent article by @MattKapko
Since the early days of marketing, advertising icons have been used to infuse personality into a brand and reinforce positioning similar to the way marketing content is used today. In their ability to endure and engage, there are lessons in these iconic advertising characters that you can use to enhance your content marketing strategy. Take a look at the elements of a few easily recognizable, vintage ad figures and see how you can apply their success to your content: 1. Morton’s Salt Girl – Refl
Anyone who's ever tried to hide their Facebook use at work should take heart in this news: Your boss may be looking at social media during office hours more than you are. A new study found that top-level managers were more likely to disapprove of looking at social media sites during office hours, despite spending significantly more time on such sites at work than those who sit lower on the pecking order.
Make social media work for you by learning how to do it right, first time and every time. By Gina Bianchini (Founder & CEO, Mightybell) I have a confession to make. I don’t believe in social media. Specifically, I don’t believe social media is either the fastest or easiest way to generate new customers for …
As many have observed for some time now, SEO has completely changed over the past few years. From being machine-centric, it became people-centric. But what does it mean concretely to content marketers?
Are you proud of your social media cover photos? Do you want to find out how to improve them? Your cover photo is the first thing anyone sees when they visit your social media profiles. Make that first impression a positive one.
Here are some tips for writing more compelling headlines...
The infographic by Neil Patel from Quick Sprout will give you a simple formula for enticing headlines. Though there's no one-size-fits-all headline trope that guarantees a crazy influx of traffic, the tactics below should help you tweak your headlines to get your posts the attention they deserve.
A New York Times style section piece is trumpeting the return of the glamour shot in the modern form of the “glamour selfie,” a professionally-photographed portrait to be used on a person’s social media profile to create “personal brand buzz.” The women and men interviewed in the piece are almost...
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.