SMM & SEM (SEO + PPC) Specialist & Consultant. Like Through Rate (LTR) for Facebook Advertisement -
Asif Anwar's insight:
Like Through Rate or LTR is a quality factor of your Facebook Page and the target audience. i.e. it is good indicator to tell how good is your page and posts that encourage visitors who click your ads to like the page.
This is actually the percentage of people that like your page from the total number of visitors that clicked your ads. It is a very good indicator to tell how good is your page for the target audience. Becuase, the best page can be not likebale by random audience.
When you advertise by segmenting according to various target audience, you can find the best strategy for your target audience by monitoring LTR. You can use it for various other purposes. Read the SEOPPCSMM.com post to know more.
Most people judge the market size of QR codes based on the number of people using it. Which is really wrong. It's just a subset of the subset. The actual size and potentiality is larger than what we can see today. The stats you see today are not that promising. But, it does not mean that the size of QR code market is small and it has no future.
So, you have a dream company you want to work in? You are constantly looking for people to connect with from your dream company. But, I hear a lot of people complaining that “I don’t have references to get a job there”. Well, if it was 5 years ago, that would be a fate you had to accept. But, at the age of Social Media, there is no reason in admitting it. So, if you don’t have any references or don’t know who you can connect to, then it is your fault. You really can use social media like Facebook find professionals references for job, business, and joint venture opportunity.
Wildfire App is the best Facebook and Social Media Marketing App and their team has organized an webinar on Demystifying Facebook's EdgeRank Algorithm.
This was on EdgeRank, the technology that works behind Facebook to score relative importance of a feed item, similar to the PageRank and Search Algorithm Google uses to rank pages. Understanding this will help you market better in the social media.
Social media optimization (SMO) is the process of optimizing content for social interaction, discussion and sharing. SMO can be applied to blogging, microblogging (social status updates), product pages, email, and more. Similar to SEO, there are on-page specific factors. This guide reviews the benefits, factors, and checkpoints for you to successfully apply on-page SMO to your website blog.
When it comes to getting found, Google+ is fast becoming a great asset for bloggers and content producers thanks to its ever-expanding user base and simple sharing tools. In this post, we’ll show you a few ways to start spreading a little of that Google+ love on your WordPress-powered website.
This nifty new tool enables publishers to instantly add any article, video or image to a current paper edition and automatically add new content from that same source to future editions the next time content is available!
Using "Publish it" is a breeze to install and works with all major browsers...
Facebook is launching a new “People Talking About This” metric for fan pages this week, designed to show conversations happening about a brand or page owner across the web. It’s part of an upgraded Page Insights tool.
My 2008 Article in Marketing Pilgrim was also published in Social Media Today. There I made some bold predictions and most of them became true, except for the buzzy topic "SEO will be History". Which was used intentionally to create buzz :-)
Prophecy #1: Onsite Search Engine Optimization (SEO) will be History
SEO is not dead and Visual Algorithm is not yet fully in place. But, Google now owns Chrome, whic they did not in 2008. So, they do have the technology to make it happen.
Prophecy #2: Searching will become more User-friendly
I actually predicted Google Search Preview and Instant Search here. This was not available in 2008.
Prophecy #3: More Personalized & Localized Results will Influence SEM
This is more true now. And more prominent than the personalized search in 2008.
Prophecy #4: Natural Language Reputation Algorithm will be a Great Factor
Google can identify LSI spamming. But, it is unsure that they are really using such algorithm.
Prophecy #5: Copying Themes will be punished by Near Duplicate Content Filter
Near duplicate contents are being covered by Google with the Penguin update. Google mentioned that they can identify content spinning.
Prophecy #6: TrustRank will be Stronger than PageRank
TrustRank was in infancy in 2008. But, this is more true now.
Prophecy #7: Online Social Media will kill Traffic from Search Engines
This was bold and I was true.
Prophecy #8: Handheld Devices will Rule Future Traffic
Remeber, I said Handhelds, not mobile phones. I really did not think about iPhone or iPad, which was not available during 2008. We are yet to see the groeth of Tablets. I also said:
Newsletter circulation will switch from emails to Online Social Medias
Isn't that already happening through Facebook Pages?
Prophecy #9: Email will be the Least Used for Personal Communication
Bold prediction, I agree it was a bit predictable. But, it already has happened.
Prophecy #10: Personal Power to Influence Purchase will Increase
The power of blog is alredy prominent in Search Engines and Social Media. But, if Google fully implements its Authorship Program, this will be more true.
Prophecy #11: Web-based Consumer Analytics will be Major Internet Marketing Process
Web Analytics is no longer a tool for Webmasters and SEOs. It has spread to other part of managerial decission making. but, this has a long way to go.
Prophecy #12: Web Cluster and Widgets will mean Businesses for Small Companies
Well, it left it's infancy and gained adoloscence in 2008. But, we know this is more true now and in it's youth.
Prophecy #13: Future Internet Marketers will be Personal Helper
Corrected: The Broadcasting Media will Merge with the Internet
The published prophecy is more similar to Prophecy #11 (Consumer Analyics). So, I revised the prophecy and mentioned that TV, Internet, and Phone will be just one media.
Google has just bought social marketing software developer Wildfire, which lets brands serve marketing and ad campaigns on Facebook, Google+, Twitter, Pinterest, YouTube and LinkedIn. Wildfire has grown to 400 employees over the last four years and...
Google+ has finally opened up business profiles to its Google Apps for Business users, presumably in an effort to roll out any kinks before throwing the doors open to the world. Being first at bat can have intangible benefits on the Internet, including a valuable backlink to your company website from your Google+ profile. Here's how to join this limited group of users and make the most of your Google+ profile before everyone else.
If you have an iframe tab page on your Facebook Page, such as a custom landing page, you need to host anything that is called into the iframe on a secure server or anyone using Facebook in secure mode will get a security certificate error and won’t be able to see what’s on the tab page. This has been the case since Facebook switched from FBML to iframes a few months ago but as of today (October 1st), it is mandatory.