Open innovation is changing the economics of advertising.... ... while open innovation platforms in advertising lend themselves to creative work, they're also being tapped in the production phase of the business. MoFilm, Poptent, and Tongal, for example, focus on video production for television and web films. In every part of the industry, the open innovation model is changing the economics of advertising by switching significant fixed costs to variable costs and sourcing creative from more relevant and, many times, lower cost sources. Each open innovation agency (and there are many) has its own revenue model, but common to all of them is the basic proposition of expanding the agency's capabilities by tapping the wisdom of a global self-selected crowd of creatives, strategists, and fans. In his research on InnoCentive, the first global Internet-based platform designed to match problems with creative problem-solvers, Harvard Business School professor Karim Lakhani observed that the further a problem was from the solvers' field of expertise, the more likely they were to solve it. Since few companies have the resources to hire the diverse disciplinary expertise found in open innovation networks, agencies will have to tap these networks if they hope to compete on creative output....
Social Media 101 social media 101 Engaging your customers via social media is a day-in and day-out process that requires serious creativity and a continual effort to post relevant, eye-catching and informative material.
With innovations of web-based technologies, social media is now everywhere, changing the way human interacts. Thus, demands for social media icons are raised within web community especially web designer who creates commercial site or theme.
If you’re a community manager, internet marketer, blogger or online professional of almost any kind, then you’ve probably noticed the absurdity of some of the situations we find ourselves in when we talk on social media.
Social media has a major impact on the purchasing decisions of 77% of Irish females according to new research carried out by iReach.
iReach's quarterly SheCommerce Tracker Survey also shows that 72% of females say that negative comments or commentary online has made them change their minds on purchase decisions while 86% say that they go online to do additional research after getting a word-of-mouth recommendation about a product or service.
According to iReach, females directly influence 58% of all purchase decisions including key financial decisions such as savings, pensions and investments. More females are also directly influencing technology decisions such as PCs, smart devices, broadband and digital TV. In addition other male dominated purchase decisions such as cars are now more influenced by females than ever before.
The survey also reveals that 8% of females are now using their smartphones while out shopping. Activities they engage in include price checking, looking for promotional coupons and product review sites. When it comes to QR codes, only 6% of females in Ireland actually scan them according to the research.
According to Oisin Byrne, managing director of iReach, "in the changed economic reality of Ireland today, females have taken centre stage for a wider range of purchase decisions. Irish females are highly connected and are heavily influenced by Social Media commentary. The link between word of mouth recommendations and females going online to research a product or service highlights how social media directly impact of decisions based on both online and offline commentary."
Infographics are a great way to visualize data and create better more media rich content ideal for sharing.
Who wants to read 1000 words + of text anymore when you can say the same thing in 1 image? So, we though you lot would enjoy this handy list of 20+ handy tools & websites to create your own engaging infographics!
Twitter, Facebook, LinkedIn can be found in the majority of social media management apps. It is with Google+ that things get a little bit more complicated: very few social media tools support it due to some technical challenges.
However, most social media managers would prefer a solution that would allow them posting to all social networks in one place, Google+ including.
In this post, you’ll find reference to all tools that are to date integrated with Google+. We’ll bring small business editions to a special focus and review social tools that (1) support Google+ and (2) the ones you can use for free or under $10 a month.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.