Content marketing is grounded in the Mad Men’s principles. Content marketing takes it’s cue from David Ogilvy in that it looks like editorial. Following the teachings of Leo Burnett, content marketing integrates important brand attributes.
LinkedIn is the proverbial dark horse of social media: we all know it’s there, but few of us use it to its full potential.
With just a little bit of effort you will see how the powerful social site can help you market yourself and your business far more than you imagined.
With help from the LinkedIn guru himself, Lewis Howes, we have enrolled you in our basic LinkedIn boot camp training to give you the fundamental tools necessary to use the site for all your business and personal marketing needs.