Facebook’s ranking algorithm decides which posts get shown to each user in their News Feed. The algorithm has gone through some major changes in the past, but the most recent one has thrown a lot of social media marketers for a loop. An Adage article based on a sales deck sent to Facebook partners pointed [...]
By now you've probably heard the news about the decrease in Facebook's Organic Reach. As a page owner, you are probably more than a little peeved. I know I was and Grandma was especially cranky about it.